If you’ve heard the term “business model,” but don’t know exactly what it means, you’re not alone. It’s used all the time by business analysts, and even they disagree on the exact definition of a business model. But you know a business
Small Business Tutorials
Starting a small business is hard. Like, Indiana-Jones-trying-to-escape-Temple-of-Doom-hard. It's a path that's filled with monsters waiting to chew you up, swallow your masticated flesh, and spit out your bones.
What you need, then, is an expert guide who knows where all the pitfalls are, and how to find the treasure. That's what Digital.com is. And this part of the Digital.com blog provides you with tutorials to get you going. They're heavily researched, A/B tested, tried and tried again strategies for online business success.
You've probably heard that using WordPress is easy. Just install it and start publishing. Guess what? It's not that easy.
Yes, using WordPress is a whole lot easier than creating a website from scratch. But it takes knowledge to use WordPress.
And luckily, we have you covered. We have great WordPress tutorials on everything from starting a blog to picking themes to running a full-blown e-commerce site. And these tutorials really do make using WordPress easy.
Start a Blog with WordPress
Whatever anyone tells you, working with WordPress is not self-explanatory. There are a zillion little steps to set up a site, then customize, then manage it. Do you know all the ins and outs? No fear! We've got an article that's got you covered.
Make a Website with WordPress
What's the difference between a website and a blog? Did you know there are different ways to do each one with WordPress? We happen to have an article on that as well.
Your Perfect WordPress Theme
If you've never picked a WordPress theme for your small business, it's a bear.
What sounds like a ten-minute job can quickly turn into a week's worth of second-guessing and backtracking. Have we got a tutorial for that? Yes. Of course we do.
WordPress themes can be something like a set of Lincoln Logs or a strand of Christmas tree lights: "One light goes out, they all go out!"
Avoid frustration by installing a WordPress framework. Not sure which framework to pick? Don't fret! We've got a tutorial that makes it easy.
Genesis Framework Child Themes
A framework is really just an uber-theme that runs a lot of little themes. The Genesis Framework is one of the most popular. In fact, we've got a data-driven list that shows the 30+ best child themes for it.
Mobile-Friendly WordPress Sites
If your site isn't mobile friendly, Google can throw you to the back of search engine results despite all your best SEO efforts. We've got an article that shares the top tools for testing, plus pro tips for optimizing for mobile.
Web development is a minefield. There are piles of interlocking programs and plug-ins, and you've got to get them all to play nicely together. Can you do it on your own?
The good news is, you don't have to. We've got the tools to speed you on your way without a foot placed wrong.
Before You Design that Site
If your site's design falls short, visitors may flee before they discover what you offer. To avoid that problem, you'll need to address details like typography, the use of color, illustration, layout, contrast, and simplicity. It just so happens we've got a tutorial for that.
HTML Made Easy
Three-quarters of your development hours can fall straight into the black hole of googling different HTML tags and solutions. All you'll need is a cheat sheet with cut-and-paste code for everything from lists to divs to video tags. You probably won't be shocked to learn that, yeah, we've got a cheat sheet for that.
Running a Website
Once you've got your website set up and working, you've got about five seconds before you run into your next enemy: running it. Thankfully, we're here to guide you to success here too.
Creating Great Content
If you can't create content ten times better than the competition, you won't make it as a blogger. You want your content to be so good future challengers take one look at it and die of fright. Maybe a tutorial that shows you how will help. We can do that.
Custom Email Addresses
Question: how professional does your business look with the word "Yahoo" right next to your name?
Answer: not very!
You need to set up your own custom, site-domain-linked email address to run with the big dogs. (Yes, of course, we have a tutorial for that!)
Hosting Your WordPress E-commerce Site
You can't use the best, most popular WordPress e-commerce platform if you don't know where to host it. WooCommerce powers 40% of all e-commerce sites in the universe. It's inexpensive, powerful, and can handle an unlimited number of products. Unfortunately, where you host it matters. Our tutorial on that topic clears the fog.
Don't leave the back door open or you could wake up tomorrow to find your site hijacked, your data down the pipes. Good news! We've got an article about that too.
If you're like most small business owners, fiddling with SSL certificates sounds as fun as home dentistry. Learn to protect your sensitive info by following the walk-through in our tutorial.
You'll learn to set up your certificate right, so customers don't get the dreaded "This site's SSL certificate can't be verified!" message.
The Best Online Business Tutorials
Digital.com is here to make it easy to run your business online. And it's always growing. The internet may get more complex every day, but our store of tutorials grows with it.
If you've read every one of our tutorials, you're well on your way to online success. You've learned dozens of great tips to avoid sticking your fingers in metaphorical light sockets. You've avoided the pit-traps and you know where the gold is. Next, check out our most popular reviews below for more inside info!
"A Diamond Is Forever" "Just Do It." “I'm Lovin' It" You can probably figure out the company behind at least 1 of those taglines. A great tagline will make your business more memorable. This results in more sales and return customers,
If I show you a picture of myself smiling, what would your reaction be? You’ll likely either have no reaction, or something along the lines of “okay.” But what if I show you that same picture, but with a caption describing how I was born blind and
Despite sounding similar, SWOT is very different than SWAT. Instead of armor and weapons, businesses are armed SWOT analysis to assess a business, industry, or product. SWOT stands for: Strengths Weaknesses Opportunities Threats A SWOT
We all know at least one person where anything that you tell them goes in one ear and out the other. Sometimes we’re that person. It's normal to not listen well occasionally but if it's a habit, it will become a problem both
I can’t count the number of times I’ve almost fallen asleep in meetings due to boredom. The large number of unproductive meetings that I used to have to participate in was a key factor in my decision to create my own business. Harvard Business
Very few small business owners have an interest in accounting. But as everyone finds out, understanding the basics of accounting can be the difference between success and failure of your company. There are three particular financial statements that
Some of the smartest and most talented people never succeed because they lack emotional intelligence. Conversely, some people with little talent somehow succeed at everything they do. This is because they read people well, and people like
LinkedIn is THE social platform for career and professional networking -- it is quite similar to Facebook, but where Facebook aims at keeping you in the loop regarding your personal relationships, LinkedIn aims to keep you in the know about your
You should always try to end a conversation on a good note. That’s why knowing how to end your emails should be more than an afterthought that you scribble down. There are two main parts of ending an email: your sign off, and your email
Every guide to starting and running a small business tells you to create a mission statement. You’re told to put it in your business plan and in any company documents. But if you’re only writing a mission statement to check a box off your to-do
If you’ve ever looked into making money online, I’m sure you’ve heard about selling on Amazon. Amazon is a household name in most countries, and had over $90 billion of revenue in 2017 in the United States alone. Getting just a fraction of a percent
Almost everyone has considered starting a business at some point. Very few people, however, actually follow through. Those who do manage to get started often don’t plan ahead and end up abandoning their idea when times get hard. You
Most resources for entrepreneurs are aimed towards older people. But what about young adults or even teenagers? Entrepreneurship is a great way to learn new skills, develop connections, and hopefully make money. For those who don’t find the
There are some parts of small business that just suck. They’re not enjoyable, and they don’t make you money in any way. One of those such parts is getting chargebacks. One second you thought you had a sale, and the next second you find out that
Is Facebook a mystery to you? When it comes to using Facebook to attract customers to your small business, it takes a while before you "get it." But with that struggle comes a huge opportunity. No matter the industry you're in, you can use