Classic digital display advertising, though it's very popular, it still has its limitations, mainly being the rate of conversion. As evolution is a big part of life, it also manifests in digital marketing. Email retargeting is the more advanced
Small Business Tips
As a small business owner, you know the importance of being where your customers want you to be. People with a brick and mortar business pick locations with lots of traffic that's surrounded by businesses and residential areas populated with the kind of people who are most interested in their products.
However, with the growing number of people shopping online, the same amount of thought has to be given to your digital location.
Can your customers easily purchase your goods or make an appointment with you?
Let us help you discover why having an online presence, and how you can go about getting started.
You Can Find the Time You Need
We hear you. There's always more to do in a day than time allows, so why not check out some tried and tested time management and productivity tips? We can't make more hours appear each day, but getting things done in less time lets you do more, including building your web presence.
Not convinced? Starting your website can take less than five minutes.
The digital marketplace is getting bigger, and you don't want to be left behind.
Just like a brick-and-mortar store needed a physical location, your online business needs a site.
WordPress is one of the world's most frequently-used website builder and certainly a solid choice. It offers endless customization possibilities. But if you find that overwhelming, check out StudioPress, an all-in-one hosting and website builder, instead.
There are tons of options that aren't WordPress (or based on WordPress). We couldn't possibly tell you about every option available, but we can help you narrow down your choices, How to Choose the best ecommerce Software Platform.
Growing Your Traffic
Just as brick-and-mortar businesses need to advertise their location and services, so too do online business. People need to know about your website before they starting coming dropping by. You'll need to get the word out about your website before you get traffic.
Obviously, you should update your business cards, brochures, and advertisements with the address to your home on the web. But, have you engaged your customers?
Do you have their email addresses so that you can send them information? You can easily generate more leads by engaging people via email — most of us spend a fair amount of time on our phones, and one of the reasons why is because we get our email there.
This may leave you overwhelmed. But you can always bring on someone to help lead your digital sales efforts. Check out our article, How to Hire a Professional Content Marketer for Your Business.
Taking Your Site to the Next Level
Now that you're up and running and you're getting some traffic, it's time to kick it up another notch. In an ever-changing world, you don't want your site to be the only thing that stays the same. Here's what you can do to engage and provide your customers with fresh material.
Use Social Media
Have you done any of the following:
- Looked at a business' Yelp reviews?
- Checked out a business' Facebook page information?
- Browsed through a shop's Instagram feed?
If you have, you know how compelling a well-done social media presence can be. The more people you have viewing content related to your business, no matter where the views are coming from, the better. Need inspiration? Check out how we grew our Twitter followers by 926% in just 60 days. That's almost ten times as many followers in two months — and way more leads.
Start a Blog
Can you help your readers make a buying decision?
Do you have insider information that is hard for others to find and gain?
Why not share your expertise with the world by writing a blog? When customers come into your store, they see you as the expert. Why not bring that online as well?
It's easier than ever to start a blog, but it can be difficult to stand-out. Start with, How to Start a Blog.
Engage with Interested Customers
Have you ever looked at something and then saw advertisements for that exact product when you looked at something later on?
These ads, called display ads, are affordable to businesses and successful — after all, people have already indicated that they're interested in you based on their prior visit(s). According to Criteo, such ads result in a click 0.07% of the time.
While 0.07% seems like a small number, it's not bad.
But you can do better using email retargeting. More specifically, you're using email templates that you've customized to appeal directly to a particular group of people (such as those who have made a prior purchase, people who live in a certain climate, and so on).
With email retargeting, you can boost your click rates for the emails you send to 0.7%. That's ten times the rate for display ads!
In an ever-changing landscape, like digital marketing and ecommerce, it can be hard to keep on top of what's happening and what the latest trends are.
What Will You Do Next?
Hopefully, you understand why it's so important for you, as a small business owner, to develop and maintain an online web presence, as well as how to go about doing so.
Check out some of the articles below for more information, and ideas for what you will do next.