Words are powerful. They inspire us, launch us into action, and they drive us to create the changes we want to see in the world. The power words carry are one of the reasons we love quotes so much. When worded just right, a sentence can become a
Sherrie started her career as a professional guitarist in south Florida. “I lucked out because my first pro gig was with a group that already had a contract with producer Jerry Marotta,” says Sherrie. “I was working with a very talented group of individuals -- it was exciting and rewarding.”
From music, she went into publishing, digital media, and marketing. Some of her accomplishments include helping a business scale up their qualified traffic from 10,000 visits a year to 2 million and growing monthly KPIs by double-digit percentages.
A Friendly Interview with Sherrie
We dug a little deeper with Sherrie on her life as a freelancer and business owner.
What do you wish you knew before starting your own business?
Focus on lead measures, not lag measures. Lead measures are actions that move the revenue needle. Lag measures are things like last month’s revenue. Limit the lead measures that you focus on daily to 1,2, or 3 items only. (To learn more about this concept, read the book The 4 Disciplines of Execution.)
Which resources on Digital do you find the most helpful?
I find myself revisiting the article on Work-Life Balance: it offers some good practical tips.
What advice would you give to would-be freelancers?
If you provide professional services, learn to qualify and vet your potential clients.
Dig a little to find out how organized they are in their thinking and in their business affairs. Disorganized clients can be a huge time sink and even put you in the red.
Also, ask them how many hours they are spending daily on lead generation and sales to grow their business. If your client isn’t spending any time on these activities, and they’re stagnant in growth, it’s likely that their expectations of you are unrealistic.
One piece of advice for small business owners and entrepreneurs?
Find or develop a process to generate leads and sales, then work this process consistently every day. Having a viable process - and working it consistently, is what’s going to make the biggest difference in your success.
What is your favorite offline hobby?
Learning and experiencing new things.
How do you maintain a positive work-life balance?
I’m still working on this! I like to plan small mini-vacations: say, 3-4 days. That’s all it takes to feel energized and ready to get back to work.
You can catch Sherrie on: