There’s a reason why every new startup claims to be “disrupting” their industry. The majority are disingenuous, but the businesses actually disrupting their industries grow quickly and often end up dominating their sectors. Investors see
Millennials: You’ve Heard Of Them, You’re Scared Of Them. Find Out What Makes Them Tick.
Millennials get a bad rap. They are often stereotyped as being lazy, entitled, and overly sensitive. They have been credited (or blamed) for killing everything from the napkin industry to Sears to fabric softeners. But who are Millennials,
The Virtual Trust Fall: Team Building for Remote Teams
Working remotely from home seems amazing until you realize that you’re talking to your cats a little too much. Team building is important in typical offices where everyone works in-person. Not all employees get along, or feel like an important
Networking Is Dead: How To Build Real Relationships Instead
If traditional business networking makes you feel nervous, uncomfortable -- or even dirty -- you’re not alone. A strong business network can open the door to new jobs, opportunities, and new success. In the back of our minds we hear the refrain:
Body Language at Work: Best Tips for 2019 (Plus Myths Debunked!)
How you express yourself nonverbally plays a major role in how others understand, relate to, and interact with you. That is why it's important to understand what body language is, why it's important, and what you can do to minimize the chances of
What’s Your Business Model (& Why It’s So Important)?
If you’ve heard the term “business model,” but don’t know exactly what it means, you’re not alone. It’s used all the time by business analysts, and even they disagree on the exact definition of a business model. But you know a business
29 Mind-Blowing Statistics About Marketing With Video and Visual Content
If you have a great idea, impressive product, or innovative service, that’s just the beginning. The hard part is playing matchmaker between your brand and your target audience. And it’s getting harder all the time. Small businesses in 2019 are
How To Make an Effective Tagline For Your Small Business: Lessons Learned from 10 Examples
"A Diamond Is Forever" "Just Do It." “I'm Lovin' It" You can probably figure out the company behind at least 1 of those taglines. A great tagline will make your business more memorable. This results in more sales and return customers, among other
How to Get the Most out of Facebook Live
In August 2015, social media giant Facebook began the slow rollout of a live streaming feature it called Facebook Live. By spring/summer 2016, all Facebook users had access to this functionality, and it quickly took off. Teenagers used it to stream
How To Write an Out Of Office Message That Actually Does Its Job
Out of office messages (OOMs) serve a simple purpose but it's not always easy to craft one that's both personal and professional. OOMs are messages you set up that automatically deliver to people when they send you an email, instant message, or
How Marketers Can Craft Irresistible Sales Stories Using Freytag’s Pyramid
If I show you a picture of myself smiling, what would your reaction be? You’ll likely either have no reaction, or something along the lines of “okay.” But what if I show you that same picture, but with a caption describing how I was born blind and
What’s Your USP? How To Finesse Your Unique Value Proposition
There are over 30 million small businesses in the U.S. alone and competition for attention is fierce. You only have a few seconds -- at most -- to capture the attention of your website visitors. A compelling unique value proposition is a powerful
Work-Life Balance: What Does It Really Mean In 2019?
It's been 20-some years since work-life balance discussions went mainstream. Back then some bosses sent salaried employees home at 5 pm sharp because research showed that work-life balance led to increased productivity. So why is there such a renewed
Remote Work: What Do CEOs of Remote Teams Wish They’d Known Earlier?
The "gig economy" is on the rise and it appears to be all the rage. Are you in on it? Or on the outside looking in? Could your business benefit from having a remote workforce? Perhaps even having global employees? Small and medium sized businesses
Maslow’s Hierarchy of Needs: Why It Still Matters In 2019
You're likely familiar with the iconic pyramid representing Abraham Maslow's Hierarchy of Needs: In short, Maslow's Hierarchy is a visual representation of a theory put forth by psychology Abraham Maslow in his 1943 paper for Psychological Review,
What Is A SWOT Analysis & How Can It Help Your Small Business?
Despite sounding similar, SWOT is very different than SWAT. Instead of armor and weapons, businesses are armed SWOT analysis to assess a business, industry, or product. SWOT stands for: Strengths Weaknesses Opportunities Threats A SWOT