Whether you have a website, apps, landing pages, or are focused on omnichannel and personalization, A/B testing is a proven method to boost your conversion rates. Even small changes can yield double-digit percentage increases in engagement,
Discover the Best Affiliate Tracking Software Tools and Networks
In today's internet-based economy, offering high-quality goods or provided top-tier services isn't enough to ensure your business' survival. The nature of buying online means that people are unable to experience your product before purchase. One
The Best Point-of-Sale (POS) Systems for Small Businesses
Point of Sale (POS) systems enable you accept payments from customers in exchange for goods or services. At one end of the spectrum are simple machines that have a cash drawer, calculate totals, and display the change to give the customer. At
How to Send a Fax Online: 7 Online Fax Services Compared
Today, there are many ways to send and receive files -- email, file sharing apps (e.g., Dropbox or Google Drive), and good old fashioned snail mail are some of the options available to you. However, there are occasions when you must send or
How to Make an Impressive Online Portfolio Website
Whether you are a freelancer or looking to get hired by a company, an online portfolio is an effective way to showcase your best work and highlight your personality. There are dozens of online portfolio builders to choose from. Where to start? In
Web Conferencing Services: The Best Options for Small Business (2019)
As an entrepreneur, you know technology makes it easier to do business. And communication is no exception. In 2017, the video conferencing market was valued at over $3.4 billion, and it continues to grow. But if you're a small business, getting
Membership Management Software, Services and Plugins
Membership management software sounds like a niche tool, but don't be fooled. It can be helpful to an entrepreneur or an organization just like yours. As a multifaceted tool, membership software (and the data it contains) can be used in many ways
Best Inventory Management Software and Tools for 2019
Imagine you could spend less time managing your business. Less time sending invoices, sending out of stock emails, or trying to find inefficiencies in your supply chain. What would you do? Pick up a new hobby? Spend more time with your family? Or
Best Billing & Invoicing Software for Small Business
Invoicing customers, following up with reminders, applying late fees, and keeping proper records can be a time sink. Automating these tasks with invoicing software is a no-brainer for small businesses. There are a number of features you can choose
The 12 Best Help Desk Software and Services (Free and Paid)
In a perfect world, you would always exceed customer expectations, and you wouldn't even need a help desk. Unfortunately, that's not the case. And since the success of your small business depends on your customers, you need to make it easy for
Credit Cards for Small Businesses: Compare the Best Offers
If you run a small business, you'll want something more than a personal card, but you probably don't qualify for a corporate card. This niche is filled with small business credit cards. Small business credit cards are available to businesses, be
Best Lead Generation Tools (and Scams You Need to Avoid)
Wondering how to get new leads for your small business? We compare the best tools, explain what they do, and help your marketing and sales teams avoid scams. What is Lead Generation? The Oxford dictionary sums it up well: lead generation (also
How Small Business Loans Work (+List of Providers)
If your business needs a cash infusion, you're probably wondering what financial options are available. One way to get cash for your business is with a small business loan. Here we'll explain what small business loans are, how they're different
Merchant Account Services: What Small Businesses Need to Know
If you're a small business accepting electronic payments, you need a merchant account. Merchant accounts are bank accounts for businesses that allow you to accept credit or debit card payments. Now, consider that customers want to pay for online
Merchant Cash Advances: What Are They and What Are the Alternatives?
It can be tough starting a small business. If you have bad credit or outstanding invoices, how do you create a business that generates the income you need to pay off your debts? If small business loans and other types of business credit are out of
Dropshipping FAQ: How to Get Started (and Not Get Scammed)
Dropshipping is one of the easiest ways to get into e-commerce. Whether you're interested in selling with Shopify or on Amazon, Ebay, or another platform, this FAQ will get you started. You'll find out how to find good suppliers, quality products