It’s impossible to escape. Everyone, at some point, has been asked: How likely is it that you would recommend our company to a friend or colleague? This simple question is the basis for calculating a Net Promoter Score (NPS) and has been used by
Marketing Ideas on a Budget: 25 Best Tips and Tactics
Most marketing advice is for businesses who can afford to spend at least a few thousand dollars a month. But, not all businesses have a large budget. The strategies here are affordable or free. They will help you grow your business to the point
Why Corporate Social Responsibility Matters for Small Business
As a consumer, stakeholder, or employee, all your decisions and emotions are driven by your personal beliefs. It shouldn’t be surprising that many people care a lot about things like the environment, their community, and other people. That’s
Emotional Intelligence: Is It Why You Didn’t Get the Promotion?
Some of the smartest and most talented people never succeed because they lack emotional intelligence. Conversely, some people with little talent somehow succeed at everything they do. This is because they read people well, and people like
Black Friday & Cyber Monday 2018
Cyber Monday is over. There are still deals throughout the year, however. The Black Friday weekend is just an especially good opportunity to get access to the most and best deals of the year. So if you want another chance, you will have to wait until
The Most Powerful CTAs In History and Why They Worked
When it comes to business, small or large, calls to action (CTAs) are everywhere. You can't escape them. Either understand how to make effective CTAs, or your conversion rates will be much lower than they could be. If you're not familiar
Become a LinkedIn Power User in Under 60 Minutes
LinkedIn is THE social platform for career and professional networking -- it is quite similar to Facebook, but where Facebook aims at keeping you in the loop regarding your personal relationships, LinkedIn aims to keep you in the know about your
Master Interpersonal Communication: Tips and Clever Ways to Build Communication Skills
No matter how much you study, much of your success will come down to how well you communicate with others. Your communication skills at work or home have a deep effect on developing relationships, and also affect how people respond to you and how
Women-Owned Business: How To Get Started With Loans, Grants & More
Are you a woman interested in starting your own business? Or, have you already started your business, but you are struggling to figure out what your next steps are? Are you limited in capital and wondering how you will keep your lights on? If
Goodbye, Farewell, Be On Your Merry Way: How To Sign Off Your Emails
You should always try to end a conversation on a good note. That’s why knowing how to end your emails should be more than an afterthought that you scribble down. There are two main parts of ending an email: your sign off, and your email
Mission Statements: What Are They? (+ How To Write A Meaningful One Today)
Every guide to starting and running a small business tells you to create a mission statement. You’re told to put it in your business plan and in any company documents. But if you’re only writing a mission statement to check a box off your to-do
25 Quotes to Help You Thrive During Periods of Change
Change is one of the few constants in life. From the time we are children, we learn that nothing ever stays the same for very long. For many of us, our relationship with change is complex. It can bring on a great deal of stress, but it can also lead
What *Is* Business Casual? The World’s Most Misunderstood Dress Code Decoded
According to Gallup polls, business casual is the most common dress code in workplaces. Over time, it’s only becoming more popular. But it’s also a really vague term. If you’re not particularly fashion-inclined (like me), you likely have no
The 8 Most Difficult Interview Questions – And How To Answer Them
Sweat is forming on your brow, brain going into overdrive. Don’t panic; you can figure this one out. They’ve started the interview with a real tough question... “What’s your name?” You regain your composure and figure out the
Millions Are Getting Rich Selling on Amazon. Are You Next?
If you’ve ever looked into making money online, I’m sure you’ve heard about selling on Amazon. Amazon is a household name in most countries, and had over $90 billion of revenue in 2017 in the United States alone. Getting just a fraction of a
Starting Your Own Business [Step-By-Step 2018 Guide]
Almost everyone has considered starting a business at some point. Very few people, however, actually follow through. Those who do manage to get started often don’t plan ahead and end up abandoning their idea when times get hard. You