leadership. noun. the action of leading a group of people or an organization; the state or position of being a leader. If you looked up the word leadership in a dictionary, you will likely find a definition similar to the one we provided above. If
Landing Pages: Everything You Need To Know To Start Using Them Today [Plus 20 Legendary Examples]
Are you looking for ways to turn your website traffic into real sales? A great landing page can help you do just that. And this article will walk you through how to do it. A landing page is a stand-alone web page with a single objective or
Active Listening: What Is It & How To Master It
We all know at least one person where anything that you tell them goes in one ear and out the other. Sometimes we’re that person. It's normal to not listen well occasionally but if it's a habit, it will become a problem both
How to Create a Time-Saving Meeting Agenda [Plus Free Template]
I can’t count the number of times I’ve almost fallen asleep in meetings due to boredom. The large number of unproductive meetings that I used to have to participate in was a key factor in my decision to create my own business. Harvard
Profit & Loss (P&L) Statements: What Every Small Businesses Owner Needs to Know
Very few small business owners have an interest in accounting. But as everyone finds out, understanding the basics of accounting can be the difference between success and failure of your company. There are three particular financial statements
How To Start Email Marketing Your Business Today (With Real World Templates)
Most marketers tell you that you need to be using email marketing to grow your business. But they rarely tell you the specifics of how to do it. That changes today. This guide was designed for small business owners and marketers looking to
Net Promoter Scores: A Statistician Debunks The Startup’s Favorite Metric
It’s impossible to escape. Everyone, at some point, has been asked: How likely is it that you would recommend our company to a friend or colleague? This simple question is the basis for calculating a Net Promoter Score (NPS) and has been used by
Marketing Ideas on a Budget: 25 Best Tips and Tactics
Most marketing advice is for businesses who can afford to spend at least a few thousand dollars a month. But, not all businesses have a large budget. The strategies here are affordable or free. They will help you grow your business to the point
Why Corporate Social Responsibility Matters for Small Business
As a consumer, stakeholder, or employee, all your decisions and emotions are driven by your personal beliefs. It shouldn’t be surprising that many people care a lot about things like the environment, their community, and other people. That’s
Emotional Intelligence: Is It Why You Didn’t Get the Promotion?
Some of the smartest and most talented people never succeed because they lack emotional intelligence. Conversely, some people with little talent somehow succeed at everything they do. This is because they read people well, and people like
Black Friday & Cyber Monday 2018
Cyber Monday is over. There are still deals throughout the year, however. The Black Friday weekend is just an especially good opportunity to get access to the most and best deals of the year. So if you want another chance, you will have to wait until
The Most Powerful CTAs In History and Why They Worked
When it comes to business, small or large, calls to action (CTAs) are everywhere. You can't escape them. Either understand how to make effective CTAs, or your conversion rates will be much lower than they could be. If you're not familiar
Become a LinkedIn Power User in Under 60 Minutes
LinkedIn is THE social platform for career and professional networking -- it is quite similar to Facebook, but where Facebook aims at keeping you in the loop regarding your personal relationships, LinkedIn aims to keep you in the know about your
Master Interpersonal Communication: Tips and Clever Ways to Build Communication Skills
No matter how much you study, much of your success will come down to how well you communicate with others. Your communication skills at work or home have a deep effect on developing relationships, and also affect how people respond to you and how
Build, Grow, and Finance Your Business: Resources for Women-Owned Small Businesses
Are you a woman interested in starting your own business? Or, have you already started your business, but you are struggling to figure out what your next steps are? Are you limited in capital and wondering how you will keep your lights on? If
How to End Your Emails: Sign-Offs & Signatures For Every Occasion
You should always try to end a conversation on a good note. That’s why knowing how to end your emails should be more than an afterthought that you scribble down. There are two main parts of ending an email: your sign off, and your email