Our Top Picks

Akismet Logo
Akismet
4.7
  • Keep spam comments off your site automatically
  • Pay what you can for personal use
Best for Spam Comments
Visit Akismet
If you’re building an active following on WordPress, you don’t want spam comments clogging up your content section and preventing readers from having a meaningful discussion. Akismet automatically removes spam comments from your site, improving your credibility and keeping readers engaged. It even offers a pay-what-you-can license for personal users who don’t use their site to sell products, display ads or promote their own business. It’s the best option for individuals and businesses that want to clean up their comments.

While developers can connect to Akismet through the API, there are also existing Akismet implementations for everything from Drupal and Joomla to Discourse and SMF. Subscription tiers are limited to a certain number of API calls, so keep an eye on your usage if you integrate Akismet with any other platforms.

Commercial users can access Akismet starting at $10 per month for a Plus subscription. All plans are available for 16.67% off when paid annually, making Plus just $8.33 per month. The Plus plan comes with 10,000 monthly API calls and support for a single site, while Enterprise ($50 per month) supports 60,000 monthly API calls and unlimited sites. Custom Enterprise solutions are also available starting at $250 per month for up to 350,000 monthly API calls and $1250 for up to 2 million.

Pros & Cons

Pros

  • Keep spam comments off your site automatically
  • Pay what you can for personal use

Cons

  • No comment moderation other than spam removal

What Customers Are Saying

Some users report a small number of false positives (and negatives), but most Akismet customers are satisfied with the plugin’s ability to save them time by removing spam as soon as it’s posted. They also mention that the setup process is as simple as activating the plugin and creating an Akismet account.

Summary

  • Starting Price
    • Personal: Custom Quote
    • Plus: $10/month
    • Enterprise: $50/month
    • Enterprise Plus: Custom Quote
  • Free Trial/Demo
    Free Demo
  • Support Options
    Online
  • Ecommerce
    No
Ratings
  • User Review Score: 4.7
Elementor Logo
Elementor
4.7
  • Streamlines WordPress site design
  • Just $49 per month for a single website
  • Receives regular updates
Best WordPress Website Builder Plugin
Visit Elementor
Elementor is a WordPress creation platform that makes it even easier to build professional WordPress sites. You can use Elementor to customize an existing WordPress theme to your exact specifications with widgets for everything from testimonials and star ratings to image galleries and carousels. It acts as a front-end builder and opens up new opportunities for web design that aren’t as simple using only the base WordPress platform.

The intuitive Elementor drag-and-drop builder enables site owners to add, move, and modify elements by clicking and dragging. Elementor has introduced several new features in 2021, including widgets for video playlists, PayPal payments, and custom code snippets.

Elementor free tier comes with access to the drag-and-drop editor, but it’s missing important features like VIP support, custom fonts, custom CSS, popup builders, and integrations with social media. At $49 per year, the Essential subscription removes these limitations and offers access to Elementor’s full library of widgets and templates. The Advanced tier includes the same features for up to three websites for roughly twice the cost of $99 per year. Subsequent tiers offer more websites, expert website design kits, and other premium tools. All Elementor plans come with a 30-day money-back guarantee.

Pros & Cons

Pros

  • Streamlines WordPress site design
  • Just $49 per month for a single website
  • Receives regular updates

Cons

  • Some key features limited to paid subscriptions

What Customers Are Saying

While WordPress offers some customization tools, Elementor is popular among WordPress site owners who want more control over their visual design. Both users and reviewers report that Elementor expands WordPress’ functionality without disrupting the overall WordPress design.

Summary

Elementor Logo
Elementor
  • Starting Price
    • Free plan available
    • Personal: $49/year
    • Plus: $99/year
    • Expert: $199/year
  • Free Trial/Demo
    Free Demo
  • Support Options
    Online
  • Ecommerce
    No
Ratings
  • User Review Score: 4.7
OptinMonster Logo
OptinMonster
4.4
  • Leverage ~100 lead capture form templates
  • Robust testing capabilities
  • Keep visitors engaged with your website or brand
Best for Lead Generation
Visit OptinMonster
If you’re using WordPress to sell products, you need to grow your email list and move leads through the sales cycle. When someone visits your site, it’s critical to continue the interaction by gathering contact information and introducing them to your brand. OptinMonster comes with a deep collection of lead generation tools and widgets, including popups, floating bars, gamified wheels, exit-intent detection, and page-level targeting.

OptinMonster also provides powerful testing and analytics features to help you continue optimizing your approach to lead generation. You can quickly set up A/B tests to compare results with different headlines, layouts, and content. With roughly 100 lead capture form templates available, you’ll find the perfect design for your unique site.

OptinMonster starts at $9 per month billed annually for the Basic subscription, including all campaign types and some segmentation features. The Plus tier introduces reporting, A/B testing, and extra third-party integrations for $19 per month. Pro ($29 per month) removes OptinMonster branding and adds exit-intent technology, mobile-specific campaigns, countdowns, and cart abandonment sequences. Finally, Growth ($49 per month) adds deeper retargeting tools, location targeting, ManyChat integration, and support for custom branding.

Pros & Cons

Pros

  • Leverage ~100 lead capture form templates
  • Robust testing capabilities
  • Keep visitors engaged with your website or brand

Cons

  • No free option

What Customers Are Saying

While OptinMonster only offers paid subscriptions, users generally agree that its suite of lead generation tools makes it a good investment for engagement-driven sites. Keep in mind that all OptinMonster plans come with a 14-day money-back guarantee.

Summary

OptinMonster Logo
OptinMonster
  • Starting Price
    • Basic: $9/month
    • Plus: $19/month
    • Pro: $29/month
    • Growth: $49/month
  • Free Trial/Demo
    Free Demo
  • Support Options
    Business Hours
  • Ecommerce
    Yes
Ratings
  • User Review Score: 4.4
RafflePress Logo
RafflePress
3.7
  • Easily create giveaways and contests with no coding required
  • Supports 25 different actions
  • Lifetime license
Best for Giveaways
Visit RafflePress
Contests and other giveaways are highly effective for generating immediate, affordable traffic. RafflePress makes it easy to leverage these events without any coding to move leads to your website, email list, social media profiles, or anywhere else—the service comes with a total of 25 different actions for giveaway entry. Its ease of use, flexibility and available lifetime licenses make it the best WordPress plugin for contests and giveaways in 2021.

RafflePress subscribers can quickly create and edit their forms using the included drag-and-drop builder. They can also connect RafflePress to third-party accounts on other marketing platforms, including Mailchimp, Campaign Monitor, and Constant Contact. The same team that created TrustPulse, WPForms, OptinMonster, and other popular WordPress plugins developed RafflePress.

The cheapest RafflePress subscription costs $49 per year and comes with access to most features for a single site. Pro ($99 per year) supports three sites plus email integrations, polls and surveys, and other extra tools. Growth ($199 per year) works on up to 20 sites and introduces refer-a-friend, which gives participants additional entries in exchange for sharing the giveaway on their social media profiles. All plans come with a 14-day money-back guarantee and a 20% discount for the first year. RafflePress even offers a lifetime license for unlimited sites for a one-time payment of $449 (currently discounted to $359.20).

Pros & Cons

Pros

  • Easily create giveaways and contests with no coding required
  • Supports 25 different actions
  • Lifetime license

Cons

  • No monthly subscription options

What Customers Are Saying

RafflePress is extremely popular among WordPress creators for its professional templates and straightforward design tools. Its integrations with Facebook, Twitter, Instagram, Pinterest, and YouTube simplify converting giveaway interest into a social media audience.

Summary

RafflePress Logo
RafflePress
  • Starting Price
    • Plus: $39.20/year
    • Pro: $79.20/year
    • Growth: $159.20/year
    • Ultimate: $359.20 One-Time Payment
  • Free Trial/Demo
    Free Demo
  • Support Options
    Online
  • Ecommerce
    No
Ratings
  • User Review Score: 3.7
Smash-Balloon Logo
Smash Balloon
4.9
  • Supports Facebook, YouTube, Instagram, and Twitter
  • Automatically translate content between eleven languages
  • Pay for individual channels or all four
Best for Social Media Feeds
Visit Smash Balloon
Moving site visitors to your social media profiles is a great way to extend the interaction and increase their interest in your brand. Smash Balloon’s functionality is simple—it embeds your social feed onto your WordPress site through a no-coding interface. Your feed automatically matches the style of your site, but you can also customize it yourself to make it align with your brand image. Given Smash Balloon’s simplicity, reliability, and compatibility with Facebook, YouTube, Instagram, and Twitter, we named it the best WordPress plugin for social media feeds.

Smash Balloon also offers the incredibly helpful feature of automatic translations for eleven different languages for international websites. You can also connect Smash Balloon to the WordPress Multilingual Plugin for access to even more languages.

Smash Balloon’s pricing depends on how many different channels you want to connect to your site. Individual channels cost $98 per year for Personal (one site), $198 per year for Business (five sites), or $298 for Developer (25 sites). You can also pay $598 per year for Social Wall, which includes the plugins for all four of Facebook, YouTube, Instagram, and Twitter, plus the ability to combine feeds from different platforms. Like many other plugins, Smash Balloon is discounted for the first year—Social Wall, for example, costs just $299 for the first term.

Pros & Cons

Pros

  • Supports Facebook, YouTube, Instagram, and Twitter
  • Automatically translate content between eleven languages
  • Pay for individual channels or all four

Cons

  • No monthly subscription

What Customers Are Saying

While Smash Balloon matches the feeds to your site design automatically, customers also reference the platform’s customizability. If you’re not satisfied with the default design, you can easily change its layout, color, corner sharpness, and more in just a few clicks.

Summary

Smash-Balloon Logo
Smash Balloon
  • Starting Price
    • Personal: $49/year
    • Business: $99/year
    • Smash: $199/year
    • All Access Bundle: $299/year
  • Free Trial/Demo
    Free Demo
  • Support Options
    Online
  • Ecommerce
    No
Ratings
  • User Review Score: 4.9
TrustPulse Logo
TrustPulse
5.0
  • Set up social proof campaigns in just a few minutes
  • Improve your approach over time with deep reporting tools
  • No coding necessary
Best for Social Proof
Visit TrustPulse
No matter what you do to improve your marketing skills, you can’t escape the fact that consumers value social proof more than they value promotional material from the brand itself.

TrustPulse makes it easy to harness the power of social proof and leverage it throughout your WordPress site.

For example, you might want to send visitors notifications when another user purchases a product or opens a new subscription. Some users may be more likely to order when they see that other visitors buy the same things. TrustPulse is the simplest and most effective WordPress plugin for social proof in 2021.

TrustPulse also comes with various targeting tools for audience segmentation. In just a few clicks, you could configure specific social proof notifications for each individual page on your site. The service also includes analytic and reporting features to help you identify your most and least successful strategies.

The cheapest TrustPulse plan comes with 2,500 monthly unique visitors and starts at $60 for the first year ($5 per month) before increasing to $108 for each following year ($9 per month). Subsequent plans introduce a handful of new features and raise the limits on monthly unique visitors—10,000 for Plus ($17 per month after introductory offer), 25,000 for Pro ($34 per month), and 100,000 for Growth ($50 per month).

Pros & Cons

Pros

  • Set up social proof campaigns in just a few minutes
  • Improve your approach over time with deep reporting tools
  • No coding necessary

Cons

  • No free plan or trial

What Customers Are Saying

One recurring theme in TrustPulse reviews is how easy the platform is to set up. Simply install the plugin, select the pages you want to display social proof and match a particular action or trigger to each page. That ease makes it a particularly good choice for site owners who don’t know how to get started with social proof.

Summary

TrustPulse Logo
TrustPulse
  • Starting Price
    • Basic: $5/month
    • Plus: $10/month
    • Pro: $19/month
    • Growth: $39/month
  • Free Trial/Demo
    Free Demo
  • Support Options
    Online
  • Ecommerce
    Yes
Ratings
  • User Review Score: 5.0
WooCommerce Logo
WooCommerce
4.5
  • Comprehensive ecommerce services
  • Completely free for WordPress users
  • Powerful integrations with Facebook, Google, Amazon, and other marketplaces
Best WordPress Plugin for Ecommerce Vendors
Visit WooCommerce
WooCommerce is the most widely recognizable ecommerce plugin for WordPress sites, and it offers everything you need to turn your WordPress website into a successful ecommerce store seamlessly. WooCommerce comes with a deep set of ecommerce features, including secure payments, custom shipping, product listings, and integrations with third-party platforms like Stripe, Square, and PayPal.

Furthermore, WooCommerce is surprisingly robust when it comes to marketing and SEO. You can quickly connect your WooCommerce site to Facebook, Google, Amazon, Pinterest, eBay, and a wide range of other marketplaces. It also makes it easy to set up marketing automation workflows like birthday messages, wishlist reminders, and abandoned carts.

Best of all, WooCommerce is totally free to use—you’ll only have to pay for your existing WordPress subscription. On the other hand, you can also pay for managed WooCommerce hosting services from a wide range of hosting providers. Other potential WooCommerce costs to be aware of include domain registration, premium site themes, advanced shipping platforms, payment processing, and SEO plugins. With that in mind, you can spend as much or as little as you want, depending on your budget and goals for the site.

Pros & Cons

Pros

  • Comprehensive ecommerce services
  • Completely free for WordPress users
  • Powerful integrations with Facebook, Google, Amazon, and other marketplaces

Cons

  • Dedicated support is only available through third-party providers.

What Customers Are Saying

WordPress sellers agree that WooCommerce is the most convenient and flexible option for adding more robust ecommerce features to an existing WordPress site. On the other hand, some users are frustrated by the lack of dedicated support—while support forums are relatively active, you’ll need to work with a third-party WooCommerce service if you need more responsive, personal support.

Summary

WooCommerce Logo
WooCommerce
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Support Options
    Business Hours
  • Ecommerce
    Yes
Ratings
  • User Review Score: 4.5
WP-Super-Cache Logo
WP Super Cache
4.3
  • Entirely free, no premium plans or add-ons
  • It comes with a built-in content delivery network
  • Improve site performance overnight
Best Free Performance Plugin
Visit WP Super Cache
Contemporary internet users have a remarkably short attention span, so every second they wait while the site loads gives them another opportunity to leave your site. Minimizing your loading times and optimizing other performance areas helps you minimize your bounce rate and improves your SEO. WP Super Cache automatically creates static HTML files based on your WordPress site and loads the HTML files for most users—for example, those who don’t have an account or who haven’t left a comment. After a very straightforward setup process, your site loads quickly for an overwhelming majority of your visitors. With that in mind, WP Super Cache is currently the best free WordPress plugin for overall performance.

Furthermore, WP Super Cache now integrates with OSSDL CDN off-linker to give your site access to basic CDN functionality. CDNs, or content delivery networks, are another great tool that will help your content load more quickly for users worldwide by preparing copies at a variety of data centers across the globe.

WP Super Cache is also totally free to use, and it only takes a few minutes to configure it on your site. All things considered, WP Super Cache is the closest thing to an essential plugin for WordPress vendors in 2021.

Pros & Cons

Pros

  • Entirely free, no premium plans or add-ons
  • It comes with a built-in content delivery network
  • Improve site performance overnight

Cons

  • Limited functionality

What Customers Are Saying

While paid alternatives like WP Rocket might come with a deeper set of features, users generally report a noticeable improvement in performance after installing WP Super Cache. This plugin barely adds any weight, so there’s little to no risk involved in trying it out on your site.

Summary

WP-Super-Cache Logo
WP Super Cache
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Not Provided
  • Support Options
    Online
  • Ecommerce
    No
Ratings
  • User Review Score: 4.3
WPForms Logo
WPForms
4.9
  • Integrates with a long list of third-party platforms
  • A deep collection of form and survey templates
  • Access basic features for free with WPForms Lite
Best for Forms and Surveys
Visit WPForms
Whether you’re trying to collect contact information, payment information, customer feedback, or something else entirely, WPForms is all about streamlining the process of creating and editing various forms and surveys. Its impressive library of built-in templates, coupled with an intuitive drag-and-drop form editor, makes it the best way for WordPress site owners to build professional forms and surveys.

WPForms also offers helpful integrations with some of the most popular marketing, sales, and productivity applications, including Constant Contact, Mailchimp, Campaign Monitor, Stripe, PayPal, Salesforce, and more. Like TrustPulse, WPForms is designed for non-technical users who may not be comfortable with an advanced solution. You can also be confident that their team continues to fix issues and add new features—the plugin received five different updates in the first half of 2021 alone, including one enabling users to export WordPress form entries to Microsoft Excel.

While WPForms doesn’t provide a free trial, there is a totally free plan called WPForms Lite. The Lite subscription is missing important tools like surveys, polls, conditional logic, and online payment processing. Paid plans introduce these and other advanced features along with new integrations and support for additional sites. The premium tiers run from $79 to $599 per year after an introductory offer which comes with 50% off for the first year.

Pros & Cons

Pros

  • Integrates with a long list of third-party platforms
  • A deep collection of form and survey templates
  • Access basic features for free with WPForms Lite

Cons

  • No month-to-month subscription option

What Customers Are Saying

Well-placed forms and surveys have a major impact on engagement, and WPForms allows all WordPress creators to quickly add new forms to their site. From developers to users with no technical experience at all, WPForms users appreciate the platform’s intuitive interface and unmatched collection of form and survey templates.

Summary

  • Starting Price
    • Elite: $299.50/year
    • Pro: $199.50/year
    • Plus: $99.50/year
    • Basic: $39.50/year
  • Free Trial/Demo
    Free Demo
  • Support Options
    Online
  • Ecommerce
    No
Ratings
  • User Review Score: 4.9
Yoast SEO Logo
Yoast SEO
4.8
  • Regularly receives new features and updates
  • Integrates with some of the most common third-party platforms
  • Easy for site creators to use
Best WordPress Plugin for SEO
Visit Yoast SEO
Just as WooCommerce is seen as the standard ecommerce plugin for WordPress sites, Yoast SEO is one of the most common WordPress SEO extensions. Whether you’d rather stick with the free plan or upgrade to Premium, Yoast comes with the tools you need to improve your site’s visibility. Free features include basic keyword optimization, schema.org data, readability scores, canonical URLs, and compatibility with both the block and classic editors. The Premium tier introduces even more features that make Yoast SEO a fully-featured SEO platform for even robust WordPress sites.

Yoast SEO also makes an effort to optimize its platform through the addition of new features continually. In the last year, its added several new tools, including estimated reading times, more powerful Slack sharing, FAQ and internal linking blocks, and integrations with third-party platforms like Zapier, Elementor, Algolia, and Semrush.

With Yoast SEO Premium, you can access the entire library of Yoast courses plus unlimited keyword optimization, automated SEO workouts and page update notifications, internal linking suggestions, content insights, a redirect manager, ad removal, and a full year of 24/7 support, along with other helpful tools. At just $89 per site, it’s an excellent value for creators that need more robust SEO features.

Pros & Cons

Pros

  • Regularly receives new features and updates
  • Integrates with some of the most common third-party platforms
  • Easy for site creators to use

Cons

  • Some key features limited to Premium subscriptions.

What Customers Are Saying

While some users have issues with the Yoast SEO interface, they appreciate the comprehensive approach that the plugin takes to WordPress SEO. With a Premium Yoast SEO subscription, you won’t need any additional extensions to oversee your site’s SEO.

Summary

Yoast SEO Logo
Yoast SEO
  • Starting Price
    • $89/year/site
  • Free Trial/Demo
    Free Trial
  • Support Options
    Business Hours
  • Ecommerce
    No
Ratings
  • User Review Score: 4.8

How We Chose the Best Google Analytics Plug-ins for WordPress

Google Analytics is one of the most popular marketing analytic platforms on Earth, so it’s no surprise that developers have created several powerful Google Analytics plug-ins for WordPress sites. These tools make it easy to stay on top of every aspect of your site’s performance while maintaining compliance with General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other privacy regulations.

The perfect Google Analytics plug-in for you will depend on your budget and marketing needs, but some plug-ins are superior to others in critical areas. These are the four features we used to identify the best Google Analytics plug-ins for WordPress sites.

Ease of Use

Google Analytics is confusing enough on its own, and things can get even more complicated when you connect it to WordPress. The best plug-ins are straightforward and easy to use, even for creators who may not have as much technical experience.

Ease of use refers to a simple setup process as well as an intuitive interface and responsive customer support for questions and technical issues. Plug-ins should also offer integrations with applications and other WordPress plug-ins in order to streamline setup and fit within your existing practices.

Services

The right plug-in for you also depends on what you’re interested in doing with a Google Analytics application on your WordPress site. The Google Site Kit, for example, is Google’s official WordPress integration and does a great job of simplifying the connection between platforms.

However, some of the plug-ins we covered also come with a much deeper range of features. Jetpack is a good example of this — while Google Analytics is part of its toolkit, the plug-in also provides things like real-time backups, comment and form spam protection, and automated malware scanning.

Pricing

There’s no reason to overspend on a Google Analytics plug-in when there are so many options available. You can get surprisingly robust Google Analytics tools for WordPress at no charge from numerous free plug-ins.

Meanwhile, some plug-ins do justify the cost by going above and beyond the competition in unique and innovative ways. We tried to account for the cost of each plug-in along with its overall value and performance for the price.