How We Chose the Best Google Analytics Plug-ins for WordPress
Google Analytics is one of the most popular marketing analytic platforms on Earth, so it’s no surprise that developers have created several powerful Google Analytics plug-ins for WordPress sites. These tools make it easy to stay on top of every aspect of your site’s performance while maintaining compliance with General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other privacy regulations.
The perfect Google Analytics plug-in for you will depend on your budget and marketing needs, but some plug-ins are superior to others in critical areas. These are the four features we used to identify the best Google Analytics plug-ins for WordPress sites.
Ease of Use
Google Analytics is confusing enough on its own, and things can get even more complicated when you connect it to WordPress. The best plug-ins are straightforward and easy to use, even for creators who may not have as much technical experience.
Ease of use refers to a simple setup process as well as an intuitive interface and responsive customer support for questions and technical issues. Plug-ins should also offer integrations with applications and other WordPress plug-ins in order to streamline setup and fit within your existing practices.
The right plug-in for you also depends on what you’re interested in doing with a Google Analytics application on your WordPress site. The Google Site Kit, for example, is Google’s official WordPress integration and does a great job of simplifying the connection between platforms.
However, some of the plug-ins we covered also come with a much deeper range of features. Jetpack is a good example of this — while Google Analytics is part of its toolkit, the plug-in also provides things like real-time backups, comment and form spam protection, and automated malware scanning.
There’s no reason to overspend on a Google Analytics plug-in when there are so many options available. You can get surprisingly robust Google Analytics tools for WordPress at no charge from numerous free plug-ins.
Meanwhile, some plug-ins do justify the cost by going above and beyond the competition in unique and innovative ways. We tried to account for the cost of each plug-in along with its overall value and performance for the price.