Zyro makes it easy for you to create a website quickly, and it offers some unique tools powered by artificial intelligence. However, some of those tools need some work before they’re viable to use for content.
The affordable plans make it hard to mark Zyro off a list of considerations — it’s less expensive than most website builders. But its limitations and missing features are likely to push it further down your list.
As you compare the best website builders for your small business, keep in mind what’s most important to you. If ease of use and affordability are at the top for you, Zyro still could be a contender. Even its security features help rank it higher than some other options. And if you want an online store, it’s nice to know Zyro only charges a 1% transaction fee on top of what your payment processor would charge — quite a bit lower than some other e-commerce platforms.
Below is our comprehensive coverage of Zyro, with a focus on its website builder features, pros and cons, and our recommendations if Zyro isn’t the right pick for you.
|Zyro Standout Features|
|Best For||Small businesses that don’t need to scale|
|Promotion||Limited free trial; 76% to 78% off the first year (if paid annually)|
What Are the Pros and Cons of Zyro?
Zyro is undoubtedly easy to use and affordable, but it may not be the best choice for all businesses. It offers more than 60 pre-built templates that are all optimized for mobile users, but it isn’t as customizable as other website builders. Here’s how Zyro excels or needs to improve:
- Affordable: It may not be the least expensive option around, but Zyro situates itself at the top of the cheapest website builders around.
- Easy to use: I enjoyed building a website on Zyro’s site editor particularly because it is so intuitive. Menus are where they should be, and you can double-click to edit any element — plus, undoing any action is instinctual.
- Artificial intelligence (AI) tools: I love that Zyro is leaning into AI and machine learning for content creation and image editing. It’s great to see a company embracing this technology. It’s not perfect, but I have high hopes for improvement.
- Free trial: If you’re not sure whether Zyro is right for you, try it. The free trial lets you do everything short of publishing your site.
- Mobile-responsive themes: There may not be as many pre-built templates, but all 60+ of Zyro’s designs are optimized for mobile. That makes a huge difference for your customers and SEO.
- Lots of add-ons: I was surprised that Zyro charges for the little things, like business email and priority support. In fact, priority support doesn’t even include phone support — you just move up in line.
- No template switching: Once you pick your template with Zyro, you’re stuck with it. That isn’t strictly true, but you will lose your content if you choose a different theme for your website.
- Not scalable: I know Zyro recently offered four different plans, but they’ve cut it down to two: Website and Business. This makes it even harder to scale your business website or online store, which is a bit frustrating.
- Missing features: Some of the most necessary features of website and online store builders are gone from Zyro’s offerings. You can’t get an abandoned cart recovery feature or edit your image names.
Zyro may be the best website builder for: Brand new small to midsize businesses (SMBs) that have zero coding experience and need an easy-to-use editor.
|Best for||Personal use or small business website||E-commerce sellers|
|Reporting||Third-party apps||Third-party apps|
|Transaction Fee||n/a||1% per transaction|
*Free domain name not included for monthly subscribers
**Sales are common, so you could get deep discounts on plans
Zyro offers a total of 62 pre-built templates for site design. Keep in mind that 29 of them are meant for online stores, but they don’t have to be. You can turn the shopping cart or bag on or off as needed. In fact, all of Zyro’s templates are fairly customizable. Change the layout of your header menu; remove, add, or move sections on a page.
As far as design goes, I think Zyro leaves a lot to be desired. The templates are clean and modern, but if you compare them to each other, they’re all pretty much the same. If you don’t have website design experience, it is nice to have plug-and-play templates from professional designers who do understand how to use negative space.
All of Zyro’s templates are mobile-responsive, so they’ll look great on any device. As you’re customizing your design, click on the mobile device button at the top to preview your site in its shrunken form. Also, editing the pre-built templates is intuitive — simply click or double click to reveal a menu with options. More on editing below.
It’s important for a website builder to have an easy-to-use site editor along with the ability to customize everything, otherwise you may as well build a site from scratch. Zyro makes it easy to edit all elements on your site with its intuitive layout, menus, terms, and helpful tips in popup windows. Although you don’t need to know about grids in layout to modify your design, Zyro offers a switch you can turn on to enable grid gaps. Having them on will make it a cinch for you to align images with text and other elements, making your design more visually pleasing.
There are two sides to the customizing coin. On one hand, Zyro makes it so easy to add, move or modify any element, but with no guidelines, you can really mess up a good-looking website. As I played with the design of my Zyro website, I noticed that while it’s simple to drag and drop any element onto a page and build it out, it’s also easy to drop an element in the middle of a page and completely ruin a design. To prevent a messy design like in the above screenshot, stick to the grid and add sections before adding elements.
The intuitive left-hand menu gives you access to your pages and navigation, where you can add or remove pages (or simply hide them). You can also drag and slide a page up or down to reorder it in your menu on your website; that’s the navigation part. Choose page settings to add details, including page title and description, which will help with SEO.
I really do find Zyro’s website builder easy to use and flexible, but it isn’t without its faults. For example, as I was changing the style of this site, the options for colors just disappeared. The good news is that simply reloading the browser page (F5) reset the styles. A beginner might panic, though.
A small feature that I absolutely love from Zyro’s site editor is the implementation of Ctrl+Z to undo an action. It saves me so much time to not have to hunt for an undo button by mouse. Another added feature I like is the built-in image library. You can add free photos supplied by Unsplash, or you can upload your own.
Given that Zyro seems to target new business owners, it makes sense that it would dedicate resources to building a logo maker as part of its free branding tools. You have two options: create a logo yourself from scratch or use an AI-powered tool to design your logo.
If you choose to make one yourself, you’ll simply add your brand name and a slogan, and then select a logo to modify. Even if you go this route, Zyro’s logo creation tool seems to use AI to generate your initial logo. You can modify everything on the next screen, from layout and symbol to color and font. Unfortunately, the undo function doesn’t work here, so if you click on a different symbol and want to go back to the original one, you’ll have to find it manually.
Alternatively, if you want Zyro’s AI to do the work entirely for you, choose the AI logo generator option. You’ll start by choosing a logo design you like. At this point, I assumed the AI or machine learning technology was trying to figure out where my preferences lie. Next, I picked a color combo I wanted. It seems Zyro has a bit of work to do because every time I load new colors, many of the resulting options feel so indiscernible that the process quickly becomes a bit maddening. When I saw the result of my AI-built logo, I was a bit disappointed. I expected to have multiple options, but really it was a matter of choosing from pre-built logo designs.
Zyro’s developers seem to understand the importance of having a blog on a website — after all, the brand has one of its own, so a blog tool is part of its site builder. Click on the fourth icon on the left-hand menu to access your blog. I just chose the first one on the list to modify. Click on “Change post title” to find all the settings for the post. Here you can change the title, add a post description, set the blog URL to whatever you want, add an author, and schedule the posts.
Although it isn’t immediately apparent because of its name, the post description should act as the meta description. A meta description is important for SEO purposes — it’s the text that shows up in search engine results pages (SERPs) and helps tell a reader (and search engines) what your post is about.
Optimizing your website or online store for search engines comes down to two things: the tools you use and your knowledge. Zyro includes a lot of what you need in the blog, including the ability to name your post URLs, add a title, and include a meta description. You can also add alternative text to your images, which can help add more SEO to your website.
With Zyro, website SEO has more to do with your site’s title and description, while you need SEO technical skills to optimize your blog content.
You can bank on Zyro’s AI-powered tools to start creating engaging content. It’s worth noting that you can change the language of your site (and your site builder). The website builder allows you to use one of 14 languages. The translation is limited to the menu settings. The page content should be translated manually according to the website’s preferred language before its publication.
Not all website builders include a blog for your site, which severely limits your ability to gain organic traffic through content marketing. Zyro not only gives you a blog but it includes categories so you can organize your posts by category. This helps readers navigate your blog simply, and it makes it easier for search engines to understand what you specialize in, thereby increasing your SEO. All of this leads to higher ranking for your content and your website.
Zyro tries to take a lot of the work out of SEO for you, but I’m not a huge fan of not being able to access and edit my sitemap myself. Still, it updates every time you edit your website, so you’ll get the SEO benefits. You just don’t get to edit the sitemap yourself.
How quickly your website loads is a big part of SEO, too. So, it’s nice to know that Zyro uses Cloudflare, a content delivery network (CDN) that sort of pre-loads images. Site load speed is much faster this way. In my speed test of some known Zyro websites, the average desktop loading speed was 0.74 seconds. Mobile speed tests were a bit slower, which is common, but those averaged 2.6 seconds.
Like many website builders, Zyro doesn’t allow you to modify image names. What you can do is download any images you want, change their names manually, and then re-upload. It’s an extra step, but it ensures you have the names the way you want. Using relevant names for images, plus alt text can make it easier on the reader and search engines.
Zyro offers several artificial intelligence-powered tools to help you with your marketing plans, such as creating content, coming up with a new business name or tagline, or overcoming the dreaded writer’s block with AI-generated blog content.
These AI tools also help you in polishing your brand identities like logos, favicons, and enhancing your images.
I already showed you the logo maker and the AI content creation tool. I tried out all the tools, and the most impressive one, in my opinion, is the background eraser. Upload any image to the AI background image eraser, and you’ll get back one with no background. I used this tool a few times, and while it isn’t perfect, it did a good job of erasing the background of most images. In some cases, white bits of an image that were in the foreground were also erased.
Creating a content plan for your website takes a lot of time, so having AI-generated content could help speed up the process. Zyro means well with its free AI writer, but the results are less than desirable.
You can pick a category and then have the AI automatically write content for your site, but it won’t be specific to your brand — only your topic. So, the only benefit you might get here is accidental keyword targeting. Your other option is the wildcard content creator. Write a couple of sentences in the field and the AI content creator will “write” a couple of paragraphs for you that might work.
Although I’m focusing on Zyro as a website builder, I should point out that it’s also a viable e-commerce solution. You can easily upgrade your Website subscription to a Business plan, which allows you to build an online store. You’ll get to choose from 29 pre-built e-commerce templates to start designing.
More importantly, you’ll be able to start selling digital or physical products from your site. You can list up to 100 products and easily manage them from your Zyro dashboard. After adding a product image, choose what type of product you’re selling, and then you can set your price, sales price, and add a SKU number.
Zyro’s inventory management system makes it easy to track your stock and categorize your items. You can even add variants, so if you offer a t-shirt design in sizes small to extra-large, you can add those. Unfortunately, you can only add one variant per product. So, if you offer the same design in different colors, you’ll have to add the different colors as separate products.
Though Zyro isn’t technically a point-of-sale (POS) system, it does let you set up payment processing so you can accept payments online. You can accept more than 70 different payment methods using some of the biggest gateways, including Authorize.net, Stripe, PayPal, and Opayo. Transaction fees vary from the third-party payment processing companies, and you’ll have to pay 1% to Zyro.
Zyro doesn’t offer proprietary marketing tools, but it does have integrations that can help with marketing. For example, you can connect to social media ads to create campaigns for your brand. On a related note, you can connect your Facebook Messenger to your website so you can offer live chat to customers.
A big part of making sure your prospects don’t leave before purchasing is tracking abandoned carts and then recovering that sale. A recent change from Zyro removes this feature from most users now. The abandoned cart recovery feature is only available to those who purchased an advanced store plan before July 5, 2022. Now Zyro only offers Website and Business plans — neither of which have the feature.
Reporting and Analytics
It’s difficult for me to suggest Zyro based on its reporting because it doesn’t really offer any of its own. You need to connect your website to other apps, such as Google Analytics, Hotjar, and Facebook Pixel for any sort of tracking. Then download your reports through those third-party apps to find out more about your site visitors.
Zyro handles the basics when it comes to security. Your website will be secure with lifetime free SSL certificates, and Zyro is PCI compliant. So, there’s no need to worry about data breaches when accepting payments online. Also, Zyro creates automatic backups of your website any time you publish or update a published website. Beyond those security features, Zyro doesn’t offer anything else to combat or alert you about fraud or data loss.
First, you can only contact Zyro support via live chat if you’re already a customer — you have to be logged into your account to get in touch with anyone. Alternatively, you can fill out a contact form or email the team at [email protected].
The good news is that Zyro updates its help center often. I found many of my questions were answered in its well-written articles. Most of the articles include screenshots and instructions to guide you through how to do anything on Zyro (or answers to why you can’t do something).
Stripe Checkout Button
Not everyone wants or needs a full-blown e-commerce store, but usually, it’s required in order to sell anything online. With Zyro’s recent addition of the Stripe checkout button integration, it’s easier than ever to sell a single product or a subscription without having to manage a full store. You’ll still need to subscribe to Zyro’s e-commerce plan, though.
WhatsApp Social Media Icon
Zyro already offers a Facebook Messenger integration, and now you can add WhatsApp as a live chat option to your website. Facebook recently lost about half a million users, putting its total daily users just below 2 billion. Meanwhile, there are predictions that WhatsApp will have 2.26B users this year.
Embed Code on Sites
One of the biggest selling points for Zyro is its user-friendliness. Despite Zyro offering almost any tool you’d need to build a website, it didn’t (until recently) offer the ability to embed code on your website. Now you can drag and drop a code element onto your page, write your code, and voila — you have a fully customizable website. This is big news for web devs who may have felt their hands were tied using Zyro.
Compare Zyro Alternatives
Zyro is an easy-to-use website builder, which is why I suggest it to new users. However, you may want more polished pre-built templates, like from Squarespace, or a more established brand in website building like GoDaddy. We tested each of the website builders below and spent hours researching their features and reputation to determine which one may be best for you.
Compare Zyro to some of the top website builders that the team here at Digital.com suggests:
|Website Builder||Pricing||Pre-Built Templates||Security||Basic Plan Features||Compare|
/month to $14.99
Read our full GoDaddy review.
/month to $29.99
|100||GoDaddy is a well-known domain registrar and web host that offers an AI-assisted website builder.|
Consider GoDaddy for: A more complete package for marketing and site creation even on the basic plan.
(4.5)Read our full Squarespace review.
/month to $49
|110||Squarespace allows you to switch your template any time and you won’t lose content; plus, it’s far more customizable.|
Consider Squarespace for: Some of the best designs and more customization.
(4.5)Read our Weebly review.
|Free to $26|
|50+||Weebly is one of the few website builders to offer a completely free plan — even for e-commerce.|
Consider Weebly if: You want one of the cheapest website builders that’s super easy to use.
(4.0)Read our full Wix review.
/month to $45
|800+||Wix has one of the largest libraries of pre-built templates.|
Consider Wix if: You want a basic website at a low cost with lots of template choices.
Frequently Asked Questions About Zyro
What Is the Difference Between Zyro Website Builder and WordPress?
What Type of Websites Can You Create with Zyro?
Which Currencies and Countries Does Zyro Support?
Which Companies Use Zyro for their Website?
Who owns Zyro?
How I Rated Zyro
At Digital.com, it’s important to us to provide a well-researched and unbiased review of each product or service. We spend hours studying the features and offerings of various companies to give you the most comprehensive answer to “is this best for me?”
I started by familiarizing myself with what Zyro offers, and then I dove into testing the website builder. After spending hours with the site builder, tools, and features Zyro offers, I came up with an initial rating. Then I compared it to the industry standards and the site builders that top our lists. Our rank of Zyro came down to pricing, plan options, extra tools, added costs, security, third-party apps, features, and support, giving more weight to some factors.
Obviously, pricing is one of the biggest factors for small businesses, so we weighed that heavily. We didn’t go easy on security or features, though. After all, if you’re building an online store, it’s vital to have an abandoned cart recovery feature.
Zyro scores well in some areas — especially in security — and not so hot in others, given its recent changes to plans. Overall, it’s an affordable option with easy-to-use features, so it’s a good choice for anyone new to website building. As it improves its features, it would be worth reviewing again to see if it rises in the ranks.