Our Top Picks

GoDaddy Logo
GoCentral
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Third-party integrations
Go Central is a website-building platform designed to help beginners build and market their websites. The all-in-one builder integrates SEO, email marketing, mobile-optimized designs, reports, and social media profiles, making it an ideal solution for parties looking to build detailed real estate websites.

The website builder offers design assistance, meaning users only need to input their site details for the builder to create a custom website, which can then be edited further. The solution's simple layouts and detailed guidance make for fast website building.

Go Central’s pricing ranges from $10 to $25 per month, and a demo, as well as a generous 30-day free trial, is available.

Pros & Cons

Pros

  • Integrations
  • Reporting tools

Cons

  • No free version

Summary

GoDaddy Logo
GoCentral
  • Starting Price
    • $10.00/month
    • Billed annually, it is also available at $15/mo, $20/mo and $25/mo.
  • Free Trial/Demo
    30-day free trial
    Demo available
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Pre-built Templates
    Yes
Features
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Third-party integrations
Placester Logo
Placester
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Online
  • Reporting tools
This website builder is specifically designed for real estate agents and brokers. It provides a multitude of industry-specific tools to let users create professional websites that integrate email marketing, marketing automation, lead capture and management, analytics, and SEO management.

Users can manage all their online connections from a single platform by automatically routing leads from sites such as Trulia, Zillow, and Realtor.com to their Placester CRM. The tool includes advanced lead capture features designed to generate tailored lead capture forms according to a set of visitor behaviors.

Placester’s pricing depends on whether you’re a member of the National Association of Realtors and the package you choose. The vendor provides a demo and a 30-day free trial.

Pros & Cons

Pros

  • Third-party integrations
  • Pre-built templates
  • Tailored for the real estate industry

Cons

  • Lacks a survey builder feature
  • No live rep support
  • No mobile deployment option

Summary

Placester Logo
Placester
  • Starting Price
    • Starter Plan: Non-NAR $100 Per month billed annually, or $100 billed monthly; NAR MEMBER: $64 Per month billed annually, or $80 billed monthly
    • Advanced Plan: NON-NAR: $190 Per month billed annually, or $190 billed monthly; NAR MEMBER: $120 Per month
  • Free Trial/Demo
    30-day free trial
    Demo available
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Online
  • Pre-built Templates
    Yes
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Online
  • Reporting tools
Squarespace Logo
Squarespace
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), phone during business hours, online
  • SEO management
Squarespace is a modern website builder designed to help creatives in most industries, including real estate, build cool websites no matter their technical abilities. It has an eye-catching design and encompasses loads of features and functionalities. It comes with over 100 templates that fully adapt to mobile devices, making it an ideal tool for website builders seeking to create mobile-optimized sites.

The tool integrates with third-party systems such as PayPal, Mailchimp, G Suite, and Apple Pay, as well as SEO tools and social media. Users looking for a builder with a reliable blogging module may find Squarespace ideal.

The vendor offers a 14-day free trial with a one-time, 7-day trial extension.

Pros & Cons

Pros

  • Reporting capabilities
  • Drag-and-drop editor
  • One-time, 7-day trial extension

Cons

  • No mobile deployment option
  • Lacks a demo
  • No survey builder

Summary

Squarespace Logo
Squarespace
  • Starting Price
    • Personal: $12 per month (Save 25% annually) Paid Annually or Pay Monthly at $16 per month
    • Business: $18 per month (Save 30% annually) Paid Annually or Pay Monthly at $26 per month
  • Free Trial/Demo
    14-day free trial with one-time, 7-day trial extension
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Pre-built Templates
    Yes
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), phone during business hours, online
  • SEO management
Wix Logo
Wix
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Phone during business hours, online
  • Third-party integrations
Wix strives to offer users an affordable, hassle-free way of making professional websites. Its drag-and-drop editor is one of its biggest selling points, and it’s suitable for any type of website, from personal real estate agent sites to brokerage websites.

Users can choose from over 500 industry-specific templates with visually impressive layouts. The templates are optimized for mobile and can be further tuned with the many apps available on the Wix App Market. The builder offers a free plan and includes a host of third-party site widgets and essential blogging and e-commerce features.

Pros & Cons

Pros

  • SEO management
  • Detailed drag-and-drop editor
  • Extensive portfolio of pre-built templates

Cons

  • No live customer support
  • No mobile deployment option

Summary

  • Starting Price
    • VIP (First Priority Support): US$24.50/month
    • Unlimited (Entrepreneurs & Freelancers): US$12.50/month
    • Combo (For Personal Use): US$8.50/month
    • Connect Domain (Most Basic): US$4.50/month
  • Free Trial/Demo
    Free plan available
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Pre-built Templates
    Yes
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Phone during business hours, online
  • Third-party integrations
WordPress Logo
WordPress
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), online
  • Reporting tools
WordPress is the most popular website building tool. It’s relied upon by both novice and professional website developers in various industries, and a free option is available. Real estate agents, brokers, marketers, and developers can leverage the solution to create any kind of website they want, as it’s highly flexible and easy to learn using resources such as YouTube videos.

Users can incorporate a host of third-party tools to achieve the functionalities needed for their website via plug-ins and code snippets. Hundreds of design options are available, and sites can be transferred. The builder also integrates with SEO management, reporting, and social media tools. Another plus for WordPress is that users can leverage the knowledge of a huge community of other users and developers to overcome any challenges.

Pros & Cons

Pros

  • Survey builder
  • Drag-and-drop editor

Cons

  • Lacks mobile deployment option

Summary

WordPress Logo
WordPress
  • Starting Price
    • Free (Best for Getting Started ): $0 for life
    • Personal (Best for Personal Use): $4 per month, billed yearly
    • Premium (Best for Freelancers): $8 per month, billed yearly
    • Business (Best for Small Businesses): $25 per month, billed yearly
  • Free Trial/Demo
    Free plan available
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Online
  • Pre-built Templates
    Yes
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), online
  • Reporting tools

How We Chose the Best Real Estate Website Builders

Real estate website builders are online tools designed to help real estate agents, brokers, and companies quickly and easily create websites. They’re the best alternative to hiring a website designer or learning website-building code.

There are many website builders on the market touting a host of benefits and features, which can make it tough to determine the best option for your business. We’ve compiled a list of the five best solutions for 2021 ideal for the real estate industry, basing our research on factors that matter most to users like you, including the website building features, integrations, and reporting capabilities.

Website Building Features

Ideal real estate website builders should have specialized tools for real estate agents, developers, managers, and marketers to build their websites with ease. We recommend tools that include features such as a drag-and-drop editor, survey builder, pre-built templates, and search engine optimization (SEO) management.

Integrations

The software should also have pre-built integrations for tools often used with real estate website builders, such as contact forms, blogging modules, and email marketing templates.

Reports

Detailed reports help the user measure and improve the performance of their real estate website. We looked for tools with extensive reporting capabilities.