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Leadpages Landing Page
Source: Leadpages.com

Leadpages is a fully hosted SaaS tool built to help small businesses capture and convert leads into paying customers. This conversion-focused landing page builder is a powerhouse of features. Its website design is optimized to help your prospects take action, its landing page boosts sales conversions, and A/B testing capabilities allow you to improve your performance significantly.

The best part is that Leadpages is built to make your life easy. You do not need coding knowledge to build your online store or landing page. But you can still make your website or landing page look highly professional and improve its performance.

But what I found most impressive is that Leadpages focuses on conversion. It truly adheres to its tagline, “Turn clicks into customers.” Every element of this landing page creator is designed to facilitate lead generation and conversion.

Interested to learn more about Leadpages? This exhaustive Leadpages website builder review should give you all the information.

Leadpages website builder standout features
  • Phone
  • Chat
  • Ticket
  • Resources
  • Help center
Best forSmall businesses that want to generate and convert leads
  • Easy to use drag-and-drop editor
  • Intuitive and professional templates
  • Conversion-oriented features
  • Pre-existing Zapier integration
  • Free custom domain
  • Safe and secure
  • Saves time and effort
  • A/B testing
  • Bad user interface
  • Not extensively customizable
  • Repeated bug issues
  • Expensive compared to other alternatives
  • Not ideal for e-commerce stores with large inventories
Promotion14-day free trial

What Are the Pros and Cons of Leadpages Website Builder?

Leadpages excels at what it sets out to do: help you convert web traffic into prospects and, ultimately, customers. It does have great features to help you with online selling and an excellent support team to clear your queries. But it also has its share of shortcomings.

Pros of Leadpages

  1. Ease of use: Leadpages boasts a drag-and-drop editor that is very easy to use. Using this editor, you do not need any coding or technical expertise to build your landing page. And since you’ll be getting expert advice on how your page will perform before you even take it live, you can make the necessary adjustments.
  2. Helpful support: Getting started with Leadpages is easy because you get the guidance of its tech experts on a one-on-one call. Called “launch specialists,” these experts are of great help, especially to those lacking experience in building websites. The other factor that stood out to me was how fast their query resolution was. In the best-case scenario, you can expect Leadpages to get back to you with a solution within a few hours on the same day. I raised at least five queries and wasn’t disappointed even once.
  3. Responsive themes: Leadpages offers fully mobile responsive templates that you can edit and customize to build your store. I tested my trial website on several devices, including mobile phones, tablets, and laptops — it looked great and performed well on all platforms. You also do not need high-speed internet for a Leadpages website to perform well. Just a stable connection is enough to load the website.
  4. A/B testing: Test your website and sales funnels for performance to understand what works and does not. Leadpages’ built-in A/B testing capabilities are beneficial in streamlining your efforts and finding that sweet spot that will help your business goals.
  5. Zapier integration: Leadpages shares a technical partnership with Zapier, allowing you to integrate more than 5,000 high-value third-party apps easily. You can enable this pre-existing Zapier integration from the landing page builder’s dashboard in just a few steps. I found it an extremely savvy feature that saves time and effort.

Cons of Leadpages

  1. Sluggish drag-and-drop editor: Even though you do not need coding knowledge to build your website, Leadpages’ web editor isn’t the most seamless. It lags a lot, especially if you’re using it to build a design-heavy website. In my opinion, the editor’s response time could definitely use some improvement.
  2. Limited customizations: Leadpages offers code-free customizations. But that does restrict your scope for editing the website and making it appear the way you want. Since the website builder does not differ much from its pre-existing landing page builder, the lack of freedom in customizing your online storefront is disappointing.
  3. Hidden bugs: For the uninitiated, bugs are programming code errors that affect the performance of a website. And the premade website templates that Leadpages offers, especially the free ones, are often full of them. You don’t need me to tell you these bugs can lead to several issues, such as causing your website to suddenly malfunction. I did encounter bug problems with a few templates during the testing phase.
  4. Restrictive features: Leadpages does not offer many useful features in its basic plans, despite its pricing plans not being very budget-friendly. For example, you won’t get access to phone support or A/B testing on its standard plan.

Leadpages may be best for: Small businesses selling curated services to scale their operations.

Leadpages Plans & Pricing
Source: Leadpages.com
Price$49 per month (billed monthly)


$37 per month (billed annually)

$99 per month (billed monthly


$74 per month (billed annually)

Custom pricing
Best forSmall businesses and startupsSmall businesses that need integrated sales and marketing support and have an annual budget allocated for itAgencies with a multi-service portfolio and no budget constraints
Basic features
  • Website builder
  • Landing pages
  • Unlimited traffic and leads
  • Free hosting
  • Mobile responsive themes
  • Lead notifications
  • 40+ standard integrations
Everything in the standard plan, plus:

  • A/B split testing
  • Online sales and payments
Everything in the pro plan, plus:

  • Free domain for a year
  • Advanced integrations with Salesforce, Marketo, and HubSpot
Customer service1-on-1 quick support call


1-on-1 quick support call

Priority support over email, phone, live chat

1-on-1 onboarding call

Priority support over email, phone, live chat

Scalability1 site3 sites1 Master Site + 5 sub accounts with pro features
Sales supportNAOnline sales support

Unlimited A/B split testing

Same as the pro plan
Order managementPhysical fulfillment is required except for one-time delivery of digital products using the Lead Magnet Delivery system.Same as the standard planSame as the standard plan
ReportingBuilt-in analytics dashboard

Google Analytics

Third-party apps

Same as the standard planSame as the pro plan

Alerts bars

Same as the standard planSame as the pro plan
ShippingNAOnline shipping supportOnline shipping support
Point of sale (POS)
  • Via Stripe (Integrated)
  • PayPal (compatible)
  • Gumroad (via Zapier)
Same as the standard planSame as pro plan
Transaction feeNone

*Carrier charges apply (2.9% + $0.30/transaction)

Same as standard planSame as pro plan

While the pro plan is Leadpages’ most popular, the advanced one is for seasoned business owners. It helps garner a solid lineup of leads for your sales pipeline for the long term.

The standard plan is best suited for new businesses and startups.

Site builder

Leadpages Site builder
Source: Leadpages.com

When you log into the dashboard and click on “Sites” from the taskbar, you’ll be redirected to the page for building your website. Leadpages offers an array of pre-built themes for you to choose from. These mobile-responsive themes are categorized based on industry, style, and color.

And the themes look great. They’re crisp and professional. Nobody can tell you’ve used a no-code template for your shop.

Theme settings in Leadpages
Source: Leadpages.com

After that, it was fairly easy to use the drag-and-drop editor that you use to customize the website. The user interface is clean and glitch-free. However, the editor got sluggish sometimes, especially when using older versions of browsers or on a slow internet connection.

But previewing in full-screen mode is an excellent feature of the site builder. Most website builders give you a page view of the preview, leaving a lot to the imagination. Leadpages lets you scrutinize your website design thoroughly.

And you can feed your sales funnel using these ready-made templates whenever you want to, eliminating the need to run to the web developer’s office.

You can get a lead page up and running in roughly an hour. And an entire website in a few hours. That is, only if you stick to the pre-made templates and make no changes. (And in my opinion, you won’t need to make changes. The templates are enough.)

You can also test your site. Watch this video to learn more.

Conversion toolkit

Leadpages’ conversion toolkit comprises two ingenious and useful features:

  • Pop-ups
  • Alert bars

You can use these two and add them to your Leadpages website. Or, you can use them for any pre-existing e-commerce website you have.

Pop up creation in Leadpages
Source: Leadpages.com

If you’ve never made a pop-up before, you don’t have to worry. You’re in safe hands. Leadpages deploys the same drag-and-drop editor that it uses for building websites. You can customize your pop-up to look and feel just how you want and take it live once you’re satisfied.

I consider this a stellar feature. Not only can you redirect your customers to any part of the website, but you can also redirect them to an external link. Imagine the possibilities, especially if you’re someone selling a service online.

Now let’s talk about the alert bars. It works pretty much the same way the pop-up does.

Alert bars in Leadpages
Source: Leadpages.com

You can choose a template, edit, and customize your alert bar to your specifications. And you can publish it on any non-Leadpages website that uses HTML or JavaScript.

The conversion toolkit is versatile and built to enhance your marketing efforts on any website, whether made with Leadpages or another builder.


Leadpages App Integrations
Source: Leadpages.com

Every website needs integrations to function at its best. And Leadpages outdoes even more prominent market players in terms of its integrations.

You’ll get access to 13 native and a collection of Zapier-powered integrations on the platform. The native integrations include ActiveCampaign, Mailchimp, Infusionsoft (now known as Keap), WebinarJam, and others. You can set up any of these integrations with a few clicks.

It doesn’t get easier than this.

And even though Leadpages does not have a whole lot of options, through Zapier, you can access hundreds of third-party integrations to boost the efficiency of your e-store.

And the best part is that you can make a request if you feel something is missing. Leadpages lets you request an app through its Zapier “Zap” functionality. That way, if you think the platform could work better with an extra app, you can ask for it and hope it gets added.

I love the sheer expertise and range of services that Leadpages brings to the fore with its excellent integrations.


Leadpages SEO Settings
Source: Leadpages.com

SEO (search engine optimization) is pretty complicated and can get confusing for new users. However, Leadpages incorporates SEO in a way that makes life easier for its users.

First off, I found it easy to edit the site titles, meta titles, meta descriptions, and image tags on the dashboard. And all landing pages and websites built using Leadpages are mobile responsive, are SSL (Secure Sockets Layer) and HTTP (Hypertext Transfer Protocol) secure, and boast fast loading speeds.

These factors ensure that Leadpages’ SEO performance is always on point. I do feel it could bolster its SEO performance with the introduction of custom URLs, but it’s a safe bet Leadpages will soon add to its SEO capabilities.

And you can always integrate a third-party SEO app via Zapier to streamline your efforts.


Payments are powered by Stripe on all Leadpages websites. So you can accept payments via credit cards from your customers. You can even set up recurring payments if you have customers with subscriptions.

Since Stripe is free, you will only incur charges when you make a sale. While Leadpages does not charge you any additional transaction fee (which is the industry standard), you’ll need to pay 2.9% plus 30 cents per successful transaction to Stripe. Leadpages is also compatible with PayPal and Gumroad (via Zapier).

Just three payment providers may feel stifling. Leadpages needs to up its game in this aspect, and this is where the Zapier integration may come in handy.


Once you publish a page or website, Leadpages automatically tracks its performance. It records views, unique views, conversions, conversion rates, and earnings (only for sellers) for you in real-time.

You can access the analytics data from the dashboard and generate graphs to better understand your website’s performance.

All the data in your dashboard are updated per your timeline. That way, there are no overlaps or miscalculations. I love how concise and dynamic this built-in analytics dashboard is.

And the best part? If you have a dormant page or site and want to revive it, you can delete all old analytical data and start afresh.

Leadpages has undoubtedly invested a lot of effort in giving you the bigger value as far as analytics is concerned.

You can also go for Google Analytics, Facebook Pixels, or any other third-party app for a holistic view of your website’s performance.

Leadpages Analytics Report
Source: Leadpages.com

Unlimited A/B testing is another feature you get access to if you have the pro or the advanced plan. You can launch your test in a few steps, and it’s effortless.

While Leadpages takes every precaution to ensure your data is secure, you also need to exercise caution.

What do I mean?

Well, in case you’re inserting a new HTML code into the backend, ensure it is safe and HTTP encrypted. You will be vulnerable to phishing and malware attacks if it’s not.

Also, be cautious if you decide to tweak the code for customization.

Leadpages Support Page
Source: Leadpages.com

The only reason I scored Leadpages’ tech support a 3.5/5 is the lack of accessibility to different support channels. Otherwise, this lead page generator has one of the very best teams in the industry. I can vouch for the reliability and speediness of the support team’s response.

I wanted to know if Leadpages had upgraded its support. But a chat with my Digital.com peers confirmed it has always been excellent.

Accessibility, however, continues to remain an issue that Leadpages appears to refuse to address.

Here’s how you can connect with the tech support team:

Choosing support topic
Source: Leadpages.com
  • Email: Create a ticket explaining your problem and hit the submit button. The support team will get in touch with you with a solution. However, if you do not follow Pacific time, you will need to adjust your time and date settings. Otherwise, Leadpages will simply not allow you to raise the ticket.
  • Chat: Although chat was extremely responsive for me, the chat support feature is only available for the pro and advanced plan holders. But live chat support is fast and requires no specific user code to initiate.

Apart from that, you can also visit the support page and/or the marketing resources page for more help. I suggest you go through both these pages before getting started, because they cover the basics.

Leadpages also has an active Facebook community that can rescue you if stuck. And it’s always great learning from people who have firsthand experience in using the platform.

Support from FaceBook Community
Source: Leadpages.com

The best part of Leadpages support: You can book a call with one of their in-house experts as soon as you log in. This coaching call will give you all the information you need to use the platform effectively.

Leadpages makes up for the lack of live chat support in its basic plan with this 30-minute call. The only drawback is it’s a one-time opportunity.

New image manager for easily locating uploaded pictures

New image manager
Source: Leadpages.com

Leadpages has introduced an improved image manager that addresses these issues. The image gallery is now hosted entirely on one page, so you can scroll down to find all the images you’ve uploaded since you started using the platform.

You can type names, titles, alt text, or file types in the search box, and the image manager will provide matching results. It’s as easy as searching for something on Google Images. I love this new feature because it does cut down on the search time significantly. However, you need to know the name you’ve saved your image by to get the perfect match.

Mobile-responsive section templates for content

Mobile-responsive section templates for content
Source: Leadpages.com

You can pick from over 100 premade section templates, embed them in your website’s code, and create a new section.

For example, you’ll find pre-made blocks for things like a call-to-action (CTA) section and testimonials. And you can customize these templates before adding them to your existing website/landing page.

This feature is an excellent addition for users who are not tech-savvy or would like to save time on web design. It gets the job done in much less time than you could expect. I simply loved it.

Centralized leadpages dashboard for consolidated control

Centralized leadpages dashboard
Source: Leadpages.com

The dashboard gives you real-time updates about everything you’re doing with your Leadpages account. You can:

  • Track websites, landing pages, lead magnets, and other important launches
  • Find the top 10 most recent leads that your efforts have yielded
  • Get the lowdown on the traffic your website has generated, current conversation rates, and related details that can help you right-size your marketing efforts

To say I like the new dashboard would be an understatement. That’s because it doesn’t just throw numbers and graphs at you. Everything is neatly organized and easy to view. Even those not fond of analytics can easily understand the numbers without feeling overwhelmed.

Leads library for efficient managing of leads

Leads library
Source: Leadpages.com

This centralized dashboard gives you an overview of all your leads. This reduces your dependency on third-party providers for managing them. I found the setup to be fairly intuitive.

If you have a small business focused on lead generation, this dashboard will be extremely handy for you. It’s time, effort, and cost-efficient. It works well, although the dashboard could do with better analytics.

Compare Leadpages Alternatives

Leadpages makes a compelling case for itself in terms of the productivity it offers for conversion-oriented websites. Yet when it comes to e-commerce, some alternatives can suit your purposes much better than Leadpages.

I’ve compared it with some of the most popular and highly used e-commerce platforms so you can understand which ones work the best for you.

E-commerce platformPricingMultichannel SalesAppsBasic plan FeaturesCompare

Overall rating

$37 per month (billed annually)N/A40+
  • Website builder
  • Landing pages
  • Unlimited traffic and leads
  • Free hosting
  • Mobile responsive themes
  • Lead notifications
  • 40+ standard integrations

Overall rating

Read our full
Shopify review.

Choose Shopify if: You want end-to-end support for building, creating, and running your e-commerce storefront. Leadpages simply cannot match up to the services that this SaaS platform provides.

$29 per monthYes7,070
  • Unlimited products
  • 24/7 support (email, chat)
  • Marketing tools
  • Shipping tools
  • 2% transaction fee
Shopify is one of the most used e-commerce service providers and offers an incomparable deck of services.

Overall rating

Read our full BigCommerce review.

Choose BigCommerce if: You have a large inventory of products to sell and want to continue scaling your business.

$29.95 per monthYes1,030
  • Unlimited products
  • 24/7 support (phone, email, chat)
  • Reporting tools
  • Marketing tools
  • 0% transaction fee
Much like Shopify, BigCommerce provides a solution specific to e-commerce.

Overall rating

Read our full Wix review.

Choose Wix if: You want a highly customized e-commerce storefront that looks great and works well.

$27 per monthYes250+
  • Unlimited products
  • Ticket, phone, and social media support
Wix is well-known for its excellent templates and the capability to design stellar websites.

Overall rating

Read our WooCommerce review.

Choose WooCommerce if: You have a WordPress site and want to start selling quickly.

  • Unlimited products
  • Email support or WordPress.org forums for self-help
  • Limited reporting
  • No transaction fees
The biggest advantage of WooCommerce is that it’s a free–to-use plug-in. Leadpages can be expensive for some users.

Frequently Asked Questions About Leadpages

What is Leadpages good for?

As the name suggests, Leadpages is great for generating, collecting, and converting leads. You can use the platform to reach out to prospects for your small business and sell event tickets, services, and products.

Is there a free version of Leadpages?

There is a 14-day free trial that you can sign up for. However, you will still need to add your payment details to be able to start the trial. You can cancel the subscription anytime, but be wary of hidden charges.

Can you build a website with Leadpages?

Thanks to its site builder, you can build stellar websites using Leadpages. Leadpages provides you with an amazing collection of templates and a drag-and-drop editor to get your website up and running super quick.

What does Leadpages integrate with?

Leadpages comes with a Zapier integration that, in turn, lets you integrate 1,000+ apps. This Zapier integration is one of the most useful and effective pre-existing features the SaaS platform offers.

Is Leadpages easy to use?

Given that Leadpages is built with newcomers in mind, it is intuitive and easy to use. The drag-and-drop editor with fully designed templates and even sectionals gives you ample leeway to create a website the way you want, without the hassle of coding.

Is Leadpages good for SEO?

Leadpages boasts a salient set of SEO features that you can utilize to boost your website. You can further enhance your SEO performance with third-party apps that can be easily integrated, thanks to the pre-existing Zapier integration.

How I Rated Leadpages

My rating process for any e-commerce solution involves a thorough understanding of the platform, hours of research, and firsthand usage. To experience how Leadpages worked, I signed up for a trial account and used the platform for hours to test its features, usability, and more.

While I have provided an overview of everything the SaaS platform offers, I thought it fit to focus on the conversion features unique to Leadpages. But I’ve also compared it with leading e-commerce solution providers like Shopify and BigCommerce to understand better how well it stacks up against the competition.

I’ve concluded that if you’re a small business, solopreneur, or marketer, Leadpages is an invincible tool to have in your arsenal. Apart from the ease of use, one-click integrations, and the apps it provides, Leadpages is one of the best in generating qualified leads. There is simply no denying that the platform achieves what it primarily set out to do.

So, if you’re just starting out and looking for customers, Leadpages is an excellent choice.