BigCommerce Logo
BigCommerce
  • Deployment: Mac, Windows, web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Built-in SEO marketing tools

BigCommerce is a comprehensive ecommerce website builder that aims to help businesses get more traffic and better conversions through simplified management. Marketing features, such as built-in SEO and syncing products with Google Shopping, provide stores with a necessary traffic boost, while abandoned cart recovery and product filtering improve on-site search effectiveness. Tracking inventory between channels and intuitive drag-and-drop page building mean better store management. BigCommerce has a native customer groups feature that helps store owners create a more personalized shopping experience. The App Store provides software extensions, such as accounting and analytics.

Pros & Cons

Customers enjoy BigCommerce's built-in templates, WYSIWYG page builder, and excellent API documentation, as well as its omni-channel, multi-storefront, and international commerce features. Many note this website design software is very comprehensive and appreciate that it doesn't require paying for extra add-ons.

Pros

  • 24/7 support
  • Intuitive interface
  • POS integrations for all plans

Cons

  • Standard plan doesn’t include customer grouping

What Customers Are Saying

    Summary

    • Starting Price
      • Standard: $29.95/month
      • Plus: $79.95/month
      • Pro: $299.95/month
      • Enterprise: Custom quote
      • Processing fee (debit and credit cards): Starts at 2.9% + $0.30/transaction
    • Free Trial/Demo
      15-Day Free Trial
      Free Demo
    • Deployment
      Installed - Mac
      Installed - Windows
      Web-Based, Cloud, SaaS
      iPhone / iPad
      Android
    • Support Options
      24/7 (Live Rep)
      Business Hours
      Online
    • Inventory Management
      Yes
    Features
    • Deployment: Mac, Windows, web-based, cloud, SaaS, iPhone/iPad, Android
    • Customer service: 24/7 (live rep), phone during business hours, online
    • Built-in SEO marketing tools
    Shopify Logo
    Shopify
    • Deployment: Web-based, cloud, SaaS, iPhone/iPad
    • Customer service: 24/7 (live rep), phone during business hours, online
    • Built-in CRM and CMS

    Shopify is a popular ecommerce website builder that helps businesses of all sizes sell online and accept credit card orders. Users can upload product information and set inventory-level criteria and description details. The order tracker helps owners organize and manage their inventory. They can even create smart collections for expanded selling options. With built-in CMS and CRM, businesses can take advantage of content marketing tools in addition to holding customer details, tracking fulfillment status, and managing customer accounts. Stores integrate with over 100 payment gateways and can run and export key reports on products, referrals, and other metrics.

    Pros & Cons

    Shopify is popular with customers for its ease of use, 24/7 live customer service, and built-in shipment API. Many customers say that while the subscription cost of Shopify may seem reasonable, templates are very expensive and you often have to pay additional costs for add-ons.

    Pros

    • 24/7 reporting available
    • Unlimited products at all levels

    Cons

    • Very few store themes to work with
    • Professional reports available from Shopify plan and up

    What Customers Are Saying

      Summary

      • Starting Price
        • Basic Shopify: $29/month
        • Shopify: $79/month
        • Advanced Shopify: $299/month
      • Free Trial/Demo
        14-Day Free Trial
      • Deployment
        Web-Based, Cloud, SaaS
        iPhone / iPad
      • Support Options
        24/7 (Live Rep)
        Business Hours
        Online
      • Inventory Management
        Yes
      Features
      • Deployment: Web-based, cloud, SaaS, iPhone/iPad
      • Customer service: 24/7 (live rep), phone during business hours, online
      • Built-in CRM and CMS
      Squarespace Logo
      Squarespace
      • Deployment: Web-based, cloud, SaaS
      • Customer service: 24/7 (live rep), phone during business hours, online
      • Accepts in-person payments

      With a mission aimed at helping creativity succeed, Squarespace provides a platform for businesses to grow. Its templates are easily customizable and provide rich displays for an improved shopping experience. Showing related products encourages visitor shopping, and limited availability labels create a sense of urgency that can improve sales. Businesses can conduct in-person payments with Square hardware and still keep customer data in sync. Squarespace has built-in connections with popular commerce applications as well as third-party extensions from ShipBob, TaxJar, and other platforms.

      Pros & Cons

      Customers believe Squarespace's Google Analytics integration, multi-domain hosting, and broad variety of well-designed templates make it stand out from competitors. They also appreciate the software for its ease of use, video tutorials, and drag-and-drop functionality.

      Pros

      • Cross-selling and upselling opportunities
      • Sync customer data online or off-line
      • Specialized integrations

      Cons

      • Domain checkout only on the Commerce plans

      What Customers Are Saying

        Summary

        • Starting Price
          • Personal: $12/month
          • Business: $18/month
          • Commerce: $26/month
          • ADVANCED Commerce: $40/month
        • Free Trial/Demo
          14-Day Free Trial
        • Deployment
          Web-Based, Cloud, SaaS
        • Support Options
          24/7 (Live Rep)
          Business Hours
          Online
        • Inventory Management
          Yes
        Features
        • Deployment: Web-based, cloud, SaaS
        • Customer service: 24/7 (live rep), phone during business hours, online
        • Accepts in-person payments
        Godaddy Logo
        Godaddy
        • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
        • Customer service: 24/7 (live rep), phone during business hours, online
        • Omni-channel selling options

        GoDaddy has over 100 mobile-friendly templates that sellers can choose from, and businesses can easily sell on marketplaces, such as Amazon and Etsy, without the help of plug-ins or integrations. All sales and inventory changes sync into the back end, so there’s less confusion and no overselling. You can add customer reviews and banners to highlight products and entice buyers, and stores can be quickly edited on the go. Products on Square POS can be easily imported. GoDaddy does have a free plan that provides limited access to features for just one site.

        Pros & Cons

        GoDaddy is popular with customers due to its user-friendly interface, built-in templates, reasonable prices, multiple language options, and frequent discount coupons and offers. Customers note that you need to pay for a specific e-commerce plan to list products, and built-in templates can be limited in terms of design options.

        Pros

        • Easily sell on other marketplaces
        • Inventory synchronization across all channels
        • Edit site on mobile

        Cons

        • Listing products only available on ecommerce plan
        • Plans require an annual commitment

        What Customers Are Saying

          Summary

          • Starting Price
            • Basic: $9.99/month
            • Standard (For new businesses): $14.99/month
            • Premium (For growing businesses): $19.99/month
            • Ecommerce (For selling online): $24.99/month
          • Free Trial/Demo
            30-Day Free Trial
          • Deployment
            Web-Based, Cloud, SaaS
            iPhone / iPad
            Android
          • Support Options
            24/7 (Live Rep)
            Business Hours
            Online
          • Inventory Management
            Yes
          Features
          • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
          • Customer service: 24/7 (live rep), phone during business hours, online
          • Omni-channel selling options
          Zyro Logo
          Zyro
          • Deployment: Web-based, cloud, SaaS
          • Customer service: 24/7 (live rep)
          • AI tools like site heatmap and slogan generators

          Zyro is an all-in-one ecommerce website builder that equips users to sell on their sites, social media, and Amazon. With its built-in Facebook and Google marketing tools, businesses can export products to associated marketplaces. Its drag-and-drop editor makes it easy to design and edit layout without needing to learn code. AI tools help businesses import content from legacy sites as well as generate slogans to help brands stand out. It even has a website heatmap to understand and improve the user experience for better sales conversions. Businesses can synchronize and manage inventory, and with cloud hosting, downtime is minimized. Zyro has a comprehensive dashboard that helps business owners monitor their sales and business on desktop or mobile, and because it's PCI DSS compliant, merchant and consumer data is encrypted and secure.

          Pros & Cons

          Zyro is well-liked for its minimal and simple interface, smooth navigation, customization features, and high-quality 24/7 customer service support team. Some customers wish Zyro offered more templates but love its ease of use and competitive price points.

          Pros

          • Drag-and-drop interface
          • Cloud hosting
          • Inventory management and synchronization

          Cons

          • No free trial provided

          What Customers Are Saying

            Summary

            • Starting Price
              • ECOMMERCE: Before: $22.99/month Now: $8.99/month
              • BASIC: Before: $12.99/month Now: $1.99/month
              • UNLEASHED: Before: $13.99 Now: $2.99/month
              • ECOMMERCE +: Before: $29.99 Now: $13.99/month
            • Free Trial/Demo
              30 days money-back guarantee
            • Deployment
              Web-Based, Cloud, SaaS
            • Support Options
              24/7 technical support, Email, phone, and live chat
            • Inventory Management
              Yes
            Features
            • Deployment: Web-based, cloud, SaaS
            • Customer service: 24/7 (live rep)
            • AI tools like site heatmap and slogan generators
            Shift4shop Icon (1)
            Shift4Shop
            • Deployment: Web-based, cloud, SaaS
            • Customer service: 24/7 (live rep), phone during business hours, online
            • Core Template Engine framework

            Shift4Shop is a simple ecommerce website builder that utilizes the Core Template Engine framework for a fast, optimized site.

            Its Core Theme Editor ensures customizations are right on brand and users have access to the code for more advanced changes. Stores have unlimited products and categories and the ability to add extra pages. Hosting is included, and with built-in search engine optimization (SEO), stores have a better chance of having their pages and products rank on search engines. The administrator dashboard provides insight into what’s going on with your site, and the abandoned cart recovery feature helps store owners nudge customers into returning to their site and finishing the sale.

            With Shift4Shop, sellers can accept Bitcoin in addition to other popular payments, and the software connects with quite a few third-party types, such as CRM and accounting applications.

            Pros & Cons

            Pros

            • Built-in QuickBooks connector
            • Two-factor authentication (2FA) for more secure user log-ins
            • Gift wrapping module

            Cons

            • Start-up subscribers can’t handle returns and exchanges
            • CRM is available starting with the Basic plan

            What Customers Are Saying

              Summary

              • Starting Price
                • $0 when using their payment processing
              • Free Trial/Demo
                Free Trial
                Free Demo
              • Deployment
                Web-Based, Cloud, SaaS
              • Support Options
                24/7 (Live Rep)
                Business Hours
                Online
              • Inventory Management
                Yes
              Features
              • Deployment: Web-based, cloud, SaaS
              • Customer service: 24/7 (live rep), phone during business hours, online
              • Core Template Engine framework
              Square-Online Logo
              Square Online
              • Deployment: Web-based, cloud, SaaS
              • Customer service: Online
              • POS system integration

              Square is an ecommerce website builder that tailors its selling tools for service-based brick-and-mortar business types, including retail stores and restaurants. Businesses can automatically import POS data into their online store and can even sell on social media platforms, including Instagram and Facebook. Professional custom layouts that require no coding keep branding consistent and strong online. Users can keep an eye on metrics and run reports in the online dashboard. Square integrates with POS systems and industry-specific apps that facilitate product deliveries as well as employee management.

              Pros & Cons

              Most Square Online customers praise the software for its user-friendly and intuitive interface, third-party integrations, competitive rates, and helpful customer support. Customers also appreciate that Square Online provides a record of transactions based on daily sales.

              Pros

              • Free version
              • Transparent pricing
              • Industry-specific app integrations

              Cons

              • Required hardware is an extra cost

              What Customers Are Saying

                Summary

                • Starting Price
                  • Free version: $0/month
                  • Professional: $12/month (Billed annually) 2.9% + $0.30/transaction
                  • Performance: 26/month (Billed annually) 2.9% + $0.30/transaction
                  • Premium: $72/month (Billed annually) 2.9% + $0.30/transaction
                • Free Trial/Demo
                  Free Version
                • Deployment
                  Web-Based, Cloud, SaaS
                • Support Options
                  Online
                • Inventory Management
                  Yes
                Features
                • Deployment: Web-based, cloud, SaaS
                • Customer service: Online
                • POS system integration
                Weebly Logo
                Weebly
                • Deployment: Mac, Windows, web-based, cloud, SaaS, iPhone/iPad, Android
                • Customer service: Phone during business hours, online
                • Filtered product search

                Weebly ecommerce website builder is a comprehensive platform that provides a fully integrated shopping cart that’s automatically set up. Whether the store has a few or hundreds of items, businesses can track their inventory and use that information to create time-sensitive sales promotions. Users can create gated pages, and filtered product search lets customers view products by desired attributes. Users can choose any theme from numerous templates and even get control of CSS/HTML for full customization. Weebly offers free ecommerce hosting, and all stores are optimized for a better mobile experience. The App Center has many built-in connectors to popular tools, such as social media sites and ad promotion solutions.

                Pros & Cons

                Beyond enjoying Weebly for its easy setup, some customers cite unique features like private page access for customers and transaction tracking. While many customers appreciate Weebly's SEO optimization tools, some say they've had a difficult time understanding how to implement them.

                Pros

                • Free hosting
                • Password-protected pages
                • Free plan

                Cons

                • Only annual plans available
                • Weebly Ads not removed until Pro plan

                What Customers Are Saying

                  Summary

                  • Starting Price
                    • Free Basic use: $0/month
                    • Personal (Connect to a custom domain): $6/month (billed annually)
                    • Professional: $12/month (billed annually)
                    • Performance: $26/month (billed annually)
                  • Free Trial/Demo
                    Free Version
                    30-Day Money Back Guarantee
                  • Deployment
                    Installed - Mac
                    Installed - Windows
                    Web-Based, Cloud, SaaS
                    iPhone / iPad
                    Android
                  • Support Options
                    Business Hours
                    Online
                  • Inventory Management
                    Yes
                  Features
                  • Deployment: Mac, Windows, web-based, cloud, SaaS, iPhone/iPad, Android
                  • Customer service: Phone during business hours, online
                  • Filtered product search
                  Wix Logo
                  Wix
                  • Deployment: Web-based, cloud, SaaS
                  • Customer service: Phone during business hours, online
                  • Support multiple sales channels

                  The Wix eCommerce store platform has more than 500 professional templates for businesses to customize. It supports multiple sales channels from a single dashboard and connects with Unsplash to provide access to over a million royalty-free images. With end-to-end encryption and over 40 payment options, shopping is secure, and the built-in members' area helps businesses create loyal customers. Product pages are search engine optimized for better ranking, and you can automate different processes, including customer reminders. Businesses can import and export data and products whether they're drop-shipping or fulfilling their own inventory. With store analytics, businesses can make more informed decisions based on key metric performance.

                  Pros & Cons

                  SEO integration, drag-and-drop functionality, a fast learning curve, and responsive customer service are popular features among Wix customers. Compared to competitors, some customers note Wix has fewer third-party integrations but more customization options.

                  Pros

                  • Multiple payment options
                  • Access to extensive high-resolution images
                  • Encrypted transactions

                  Cons

                  • Returns management not available
                  • No CRM

                  What Customers Are Saying

                    Summary

                    • Starting Price
                      • Enterprise: Custom Pricing
                      • Business VIP: $49/month
                      • Business Unlimited: $27/month
                      • Business Basic: $23/month
                    • Free Trial/Demo
                      14-Day Free Trial
                      Free Demo
                    • Deployment
                      Web-Based, Cloud, SaaS
                    • Support Options
                      Business Hours
                      Online
                    • Inventory Management
                      Yes
                    Features
                    • Deployment: Web-based, cloud, SaaS
                    • Customer service: Phone during business hours, online
                    • Support multiple sales channels
                    Wordpress
                    WordPress.com
                    • Deployment: Mac, Windows, web-based, cloud, SaaS, iPhone/iPad, Android
                    • Customer service: Expert support 24/7 (live rep), online
                    • Integrates with other software
                    WordPress.com is well known for site creation, and e-commerce websites are no different. You can choose from a predesigned professional template and add your own touch to create a site that’s as unique as your special day. WordPress integrates with other software, including a cash app that lets you take monetary gifts. You can also insert photos, add checklists, include maps, and provide contact information for RSVPs. The site has thousands of add-ons, such as a calendar to create a timeline of the event or a countdown to help you keep track of how many days you have before the big day.

                    A basic WordPress site is free, which is ideal for those planning smaller events or who want to keep things simple. For a premium site with a custom domain, you can expect to pay at least $4 a month when billed yearly. A demo is available so you can see how the site works before you commit to a monthly payment.

                    Pros & Cons

                    What makes Wordpress.com stand out according to one of its clients is, “WordPress has a great open source community that will help troubleshoot any issues you may encounter. The platform is a good alternative for those looking to create their blog, online store, or portfolio. There are an endless amount of themes and plugins, many free, that can be customized to achieve a specific look and feel for your project. Developers can access many themes' code repositories to make changes.”

                    Pros

                    • App available for mobile devices

                    Cons

                    • Support only available online during business hours

                    What Customers Are Saying

                      Summary

                      • Starting Price
                        • Free: Best for Getting Started $0
                        • Personal Best: $4 per month, billed yearly
                        • Premium Best: $8 per month, billed yearly
                        • Business Best: $25 per month, billed yearly
                        • eCommerce Best: $45 per month, billed yearly
                      • Free Trial/Demo
                        Free Trial
                      • Deployment
                        Installed - Mac
                        Installed - Windows
                        Web-Based, Cloud, SaaS
                        iPhone / iPad
                        Android
                      • Support Options
                        24/7 (Live Rep)
                        Online
                      • Inventory Management
                        Yes
                      Features
                      • Deployment: Mac, Windows, web-based, cloud, SaaS, iPhone/iPad, Android
                      • Customer service: Expert support 24/7 (live rep), online
                      • Integrates with other software

                      How We Chose the Best Ecommerce Website Builders

                      As lockdowns shut down cities and industries, brick-and-mortar stores that managed to survive have pivoted toward ecommerce. In fact, by June 2020, ecommerce sales had already jumped by $6 billion from January 2020. ecommerce adoption is increasing, especially as internet access becomes more widely available, and this means businesses will be looking for online store solutions that will help them put their best foot forward. With that in mind, we chose the best ecommerce website builders based on three criteria: features, integrations, and reporting capabilities.

                      Ecommerce Features

                      To run a successful online business, website builders need to have productive features, such as the ability to monitor and manage inventory and orders. These are critical for businesses that sell physical items and need to be able to properly synchronize fulfillment across multiple platforms. Along with those features, the solution also needs to be able to handle returns as they relate to inventory count and order reconciliation.

                      Integrations

                      Ideally, the best ecommerce website builders offer pre-built connectors to complementary software, such as prominent accounting and tax applications, in addition to common payment solutions. They should also have the ability to create custom integrations to streamline data sharing.

                      Reports

                      Detailed reports help business owners understand the health of their stores. They should provide a level of granularity that helps them not only see what can be improved but understand the kind of opportunities they have before them.

                      What Is Ecommerce Website Builder Software?

                      Ecommerce website builder software is a simplified and streamlined way of creating an online store for businesses of any size and type. This means product pages, shopping carts, payment methods, and all the other moving parts in the process are set up from one centralized location as quickly as possible. While coding can be used to customize certain features, many software solutions opt for a low- or no-code solution.

                      Must-Have Features of Ecommerce Website Builder Software

                      Anyone who wants to build an online store wants to do it as quickly and painlessly as possible. There are a lot of ecommerce site builders available, but at the heart of many of them are these must-have features:

                      Must-Have Feature Why It Matters
                      Easy-to-use interfacePutting everything together needs to be easy and intuitive because not everyone has access to dedicated IT staff or developers. Users need to be able to point and click and drag and drop.
                      IntegrationsWorking between two data sources can be frustrating. Being able to integrate complementary tools to the store’s back end creates a seamless, centralized database.
                      Great templatesOne of the ways businesses can stand out in customers’ minds is with great templates. While these require HTML and CSS, business owners don’t have to know how to code in these languages; they just have to choose from many templates the builder offers.
                      Secure payment systemWith increasing concerns about customer data vulnerability, online businesses need to reassure customers that their data is secure. The best ecommerce builders offer customers multiple paths to pay securely.
                      Reasonable pricingEveryone understands that businesses require investment. What many don’t want is to have undisclosed fees piling on every month. Reasonably priced solutions understand that they need to provide a comprehensive, transparent subscription plan that fits most budgets.

                      The Cost of Ecommerce Website Builder Software

                      Almost all software tools have a flat, tiered subscription model that’s independent of the number of licenses or users. However, these prices don’t necessarily include hosting or other extensions, so customers need to be mindful of those supplemental charges. Most subscriptions are prepaid and offer a month-to-month option along with quarterly or annual payment options at an attractive discount. Free plans are usually limited and some may require payment processing fees, so watch out for those.

                      Basic price ranges: 

                      • Lowest-priced: $0-$15/month
                      • Mid-range: $20-$30/month
                      • Highest-priced: $70+/month

                      What to Consider When Choosing Ecommerce Website Builder Software

                      To better assess which ecommerce building software solution is right for your business, there are a few considerations:

                      • Cost: Understanding your site’s platform options and associated fees is part of understanding your budget. While it may be cost-efficient to go with the less expensive solution, sacrificing necessary features for the sake of price will cost more in the long run.
                      • SEO: SEO is very much alive, and all businesses need the ability to have all the factors in place to be found. This includes being able to have a company blog as well as facilitating customer reviews.
                      • Available support: Server crashes can happen anytime, and those events can negatively impact the customer’s ability to access your site. Having customer service available to handle those kinds of emergencies whenever they occur means fewer sales lost.
                      • Security: Security compliance means guaranteeing customer data is safe throughout the buying process. Having this feature prominently displayed on your site makes them more likely to open their wallets for your product or service.
                      • Scalability: As you grow, you want a platform that will grow with you. This means using a provider with the ability to handle additional storage or bandwidth as your business takes off.

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