The Best Ecommerce Website Builders of 2023

BigCommerce is a comprehensive ecommerce website builder that aims to help businesses get more traffic and better conversions through simplified management. Marketing features, such as built-in SEO and syncing products with Google Shopping, provide stores with a necessary traffic boost, while abandoned cart recovery and product filtering improve on-site search effectiveness. Tracking inventory between channels and intuitive drag-and-drop page building mean better store management. BigCommerce has a native customer groups feature that helps store owners create a more personalized shopping experience. The App Store provides software extensions, such as accounting and analytics.

Shopify is a popular ecommerce website builder that helps businesses of all sizes sell online and accept credit card orders. Users can upload product information and set inventory-level criteria and description details. The order tracker helps owners organize and manage their inventory. They can even create smart collections for expanded selling options. With built-in CMS and CRM, businesses can take advantage of content marketing tools in addition to holding customer details, tracking fulfillment status, and managing customer accounts. Stores integrate with over 100 payment gateways and can run and export key reports on products, referrals, and other metrics.

The Wix eCommerce store platform has more than 500 professional templates for businesses to customize. It supports multiple sales channels from a single dashboard and connects with Unsplash to provide access to over a million royalty-free images. With end-to-end encryption and over 40 payment options, shopping is secure, and the built-in members' area helps businesses create loyal customers. Product pages are search engine optimized for better ranking, and you can automate different processes, including customer reminders. Businesses can import and export data and products whether they're drop-shipping or fulfilling their own inventory. With store analytics, businesses can make more informed decisions based on key metric performance.

With a mission aimed at helping creativity succeed, Squarespace provides a platform for businesses to grow. Its templates are easily customizable and provide rich displays for an improved shopping experience. Showing related products encourages visitor shopping, and limited availability labels create a sense of urgency that can improve sales. Businesses can conduct in-person payments with Square hardware and still keep customer data in sync. Squarespace has built-in connections with popular commerce applications as well as third-party extensions from ShipBob, TaxJar, and other platforms.

GoDaddy has over 100 mobile-friendly templates that sellers can choose from, and businesses can easily sell on marketplaces, such as Amazon and Etsy, without the help of plug-ins or integrations. All sales and inventory changes sync into the back end, so there’s less confusion and no overselling. You can add customer reviews and banners to highlight products and entice buyers, and stores can be quickly edited on the go. Products on Square POS can be easily imported. GoDaddy does have a free plan that provides limited access to features for just one site.

Zyro is an all-in-one ecommerce website builder that equips users to sell on their sites, social media, and Amazon. With its built-in Facebook and Google marketing tools, businesses can export products to associated marketplaces. Its drag-and-drop editor makes it easy to design and edit layout without needing to learn code. AI tools help businesses import content from legacy sites as well as generate slogans to help brands stand out. It even has a website heatmap to understand and improve the user experience for better sales conversions. Businesses can synchronize and manage inventory, and with cloud hosting, downtime is minimized. Zyro has a comprehensive dashboard that helps business owners monitor their sales and business on desktop or mobile, and because it's PCI DSS compliant, merchant and consumer data is encrypted and secure.

Shift4Shop is a simple ecommerce website builder that utilizes the Core Template Engine framework for a fast, optimized site.

Its Core Theme Editor ensures customizations are right on brand and users have access to the code for more advanced changes. Stores have unlimited products and categories and the ability to add extra pages. Hosting is included, and with built-in search engine optimization (SEO), stores have a better chance of having their pages and products rank on search engines. The administrator dashboard provides insight into what’s going on with your site, and the abandoned cart recovery feature helps store owners nudge customers into returning to their site and finishing the sale.

With Shift4Shop, sellers can accept Bitcoin in addition to other popular payments, and the software connects with quite a few third-party types, such as CRM and accounting applications.

Square is an ecommerce website builder that tailors its selling tools for service-based brick-and-mortar business types, including retail stores and restaurants. Businesses can automatically import POS data into their online store and can even sell on social media platforms, including Instagram and Facebook. Professional custom layouts that require no coding keep branding consistent and strong online. Users can keep an eye on metrics and run reports in the online dashboard. Square integrates with POS systems and industry-specific apps that facilitate product deliveries as well as employee management.

Weebly ecommerce website builder is a comprehensive platform that provides a fully integrated shopping cart that’s automatically set up. Whether the store has a few or hundreds of items, businesses can track their inventory and use that information to create time-sensitive sales promotions. Users can create gated pages, and filtered product search lets customers view products by desired attributes. Users can choose any theme from numerous templates and even get control of CSS/HTML for full customization. Weebly offers free ecommerce hosting, and all stores are optimized for a better mobile experience. The App Center has many built-in connectors to popular tools, such as social media sites and ad promotion solutions.