If you’re a small business owner, you likely have a website up and running and, if you don’t, you should. For most businesses, this means buying a domain name and hosting, then publishing the site and that’s about it.
If this sounds like your situation, you may want to learn about some of the different ways that you can use your web hosting service to benefit your business. In this article, learn about:
- How can your business use web hosting beyond just hosting a website?
- What types of web hosting services should you consider?
- What do you do next if you want to harness your web hosting more fully?
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Ways Your Business Benefits From Web Hosting
- You can run a reseller hosting business
- You can use the hosting server as cloud storage
- You can run a gamer server hosting business
- You can build satellite pages to boost your SEO
- You’re able to run private cloud-hosted apps
As you may expect from the name, a web hosting account is most commonly used to host a website. This means it houses all of the files needed for the site and serves them up to people who want to visit your page.
What may surprise you, however, is that there are many other things that you can do with this type of hosting service. In many ways, a web hosting account operates just like a cloud infrastructure service, which gives you a variety of great opportunities.
Read through some of the most important ways that your business can benefit from your existing web hosting platform or from signing up for a new web hosting service today.
1. You Can Run a Reseller Hosting Business
The vast majority of businesses that run a website only use a fraction of the system resources that they’re paying for. This is because small business sites typically don’t get massive amounts of traffic to their page. If you want to keep your hosting costs at the same general level that they’re now, but create a new revenue stream for your business, you may want to consider reseller hosting services.
Reseller hosting is where you pay for a hosting service and are then able to resell access to that service to other people or businesses. Reseller hosting accounts come with all the tools you need to sell hosting services that are branded as your own. They even include billing software in most cases.
While all businesses should consider adding this type of revenue stream to their portfolio, it’s an ideal fit for any company that offers digital or technology-related services.
For example, if your business does computer repair, software development, website creation, smartphone sales, or anything else, you can add website hosting easily to your list of services and start generating a recurring monthly income right away.
2. You Can Use the Hosting Server as Cloud Storage
Most web hosting accounts come with either a large amount of disk space or even an unlimited amount. If you have a lot of disk space on your hosting account, you can take advantage of it by using it as cloud storage.
You can upload your critical files to your hosting account where they are stored until you need them. You can even make sure that they’re backed up as a part of your website for added protection.
In addition to keeping your files safe, using your hosting in this way also makes it easier to access your files when you need them. Since your hosting account is accessible from the web, you can access these files from anywhere with an internet connection.
3. You Can Run a Game Server Hosting Business
Do you love playing online games? Did you know that you can turn this into a business? Many popular games today allow you to set up a private server that allows players from all around the world to connect to it and play together. You can charge money for access to this server and create an additional income stream for your company.
If you don’t want to put in the effort to market this type of service, you can still create a private gaming server for you and your employees. If your team loves gaming, creating a server like this and granting access to it can be an incredible benefit to working for your business. It can even help to boost morale and serve as a team-building exercise.
4. You Can Build Satellite Pages to Boost Your SEO
Your business website is only going to benefit your company if you can get people to visit it. In most cases, this means trying to get your page to show up in the search engine results pages (SERPs). This is done through a practice known as SEO. One of the most effective SEO strategies is link building, which is simply creating backlinks from one page to your main site.
Since web hosting for basic sites can be purchased so inexpensively, it often makes sense to create satellite pages that focus on very specific things and link back to your main business page.
For example, if you run an auto repair garage in your hometown, you could have your main page set up with all your contact information and the services you provide. Then, create a separate website for each service, such as transmission flush, oil change, and brake jobs, which goes into detail about what those jobs entail. On those pages, link back to your main page or the main contact us page.
When doing this type of thing, however, you want to make sure you’re hosting your main page and your satellite pages with separate hosting providers.
This is because Google and the other search engines give more weight to links from pages that come from other internet protocol (IP) addresses. Since these are simple support pages, you just need to find good yet inexpensive, shared hosting accounts to set them up.
5. You’re Able to Run Private Cloud-hosted Apps
In years past, most applications that ran on a computer had to be fully installed locally on that computer. Today, however, you can set up cloud-based apps and access them from any device with an Internet connection. In many cases, you can install these cloud-based apps onto a web server and simply access them through a web browser.
Just keep in mind, however, that if you put an app on your web hosting and access it through your main URL, anyone who finds that URL has access. With this in mind, consider adding some type of security to the app to keep your systems safe and private. In most cases, a simple login and password requirement will suffice.
Types of Web Hosting to Consider
- Shared hosting
- Cloud hosting
- Virtual private server (VPS) hosting
- Dedicated server hosting
If you want to make the most out of your web hosting account, you need to make sure you have the best hosting possible. This starts with finding a quality hosting company but also includes picking the right type of hosting for your needs. The following are the most popular options out there and when they should be used:
Shared hosting is when multiple different customers of the hosting company share the resources of one server. While the files are all kept separate, the fact that they share system resources means issues on one site may impact the performance of another. This is a great option for entry-level sites that aren’t going to get a huge amount of traffic.
Cloud hosting works in much the same way as shared hosting, but with the customers sharing the resources of multiple servers configured as one. The hosting company can adjust resources on the fly to minimize any performance issues. This is a good step up from shared hosting.
Virtual private server (VPS) hosting
VPS hosting is where a few customers are on one server, but each is assigned exclusive use of a set number of resources. This means issues on one site cannot impact the performance of the others on the same physical server. This type of hosting is great for midrange sites that get a good amount of traffic.
Dedicated Server Hosting
Dedicated servers are just what they sound like. One customer is given exclusive access to an entire server. This is mostly used for larger websites or those that need full control over how the server is configured.
What Should You Do Next?
Now that you know what types of things you can do with your web hosting account, take action. Think about each of the above items and see which ones make sense for your business.
When ready, begin implementing these ideas so that your business can take full advantage of everything they have to offer.