Setting up and running a website important for any business. Whether you want to use your website to generate online sales, produce leads, provide information to your customers, or any number of other things, you need to make sure that it’s functioning properly.

It isn’t enough to set your site up and assume that it runs smoothly going forward. Monitoring your website’s status helps ensure you know if it has any problems, allowing you to address them immediately.

Read on to learn more about:

  • Why is monitoring a website important?
  • What do you need to monitor on your website?
  • How do you monitor your website?
  • What are the best website monitoring tools?
man using laptop
Source: GoDaddy

How Do You Monitor Your Website?

There are many different things that you can do to monitor the status of your website. The simplest is taking a few seconds to visit the page occasionally throughout the day. This simple task not only lets you see if there’s a problem but also gives you a good baseline for how your site performs.

Checking your site manually will not give you the real-time monitoring you need, so you cannot track trends over time. Despite that, it’s still a good practice to look at your site whenever you can so you have a good feel for how it should be running.

Beyond that, there are quite a few things you can do to take a more comprehensive approach to monitor the status of your site.

Quick Tips for Monitoring Your Website

Fortunately, there are several tools and other strategies that you can follow to help you monitor your website better. The following tips and tricks allow you to ensure you are watching your site at all times and that you are alerted to any problems:

  • Harness the tools from your web hosting company: Most web hosting companies have several different types of monitoring and logging tools included with your hosting package. This is especially true if you’re using a virtual private server (VPS) or dedicated server since they generally come with quite a few extra features.
  • Set up simple ping tests: There are dozens of free ping tools that run a simple up/down test on your site throughout the day to ensure everything is up and running. More advanced options can also let you know about response times to tell if your site is loading slowly.
  • Ensure to monitor multiple pages: When setting up any type of monitoring, you want to make sure that it’s for numerous different pages on your site. Just because your homepage is working fine doesn’t mean the entire site is.
  • Collect data to track trends: Any data that you get from the various tools should be collected to track trends that may help you improve your site’s uptime and overall performance.
  • Choose the right third-party tools: There’s no shortage of tools that offer monitoring services for websites. Some of them are free, and others have a cost. Finding the best website monitoring services for your site helps you get all the information you need.

What Is the Best Website Monitoring Tool

There are many website monitoring tools that you can consider. It can be tempting to sign up for many free ones, but this can cause more harm than good. If you have multiple monitoring services constantly accessing your site, it may burn through your bandwidth allotment or be mistaken for a distributed denial of service (DDoS) attack.

Look for reputable monitoring services, such as Host-Tracker, UptimeRobot, Pingdom, etc. They can provide excellent external monitoring at a very affordable price. When combined with the monitoring tools provided by your hosting company, you have a clear picture of how your site is running at all times.

internet connection illustration
Source: Acronis

 

Why Do You Need to Monitor Your Website?

If you’re using the best website hosting services for your type of site, you can be confident that you’re getting a good service. Most top hosting providers even offer a 99.9% (or more) uptime guarantee, which is quite impressive.

While there is no doubt that good hosting companies do their best to maximize uptime, nobody will care about your site more than you.

When your website is down or having problems, it’s cannot be accessed and can damage your business’s reputation. Making an effort to monitor your website’s status helps to minimize downtime and ensure your site is always an asset to the organization.

If you can take some simple steps to improve your site’s uptime and overall performance, and it helps generate sales and keep your reputation strong, it’s worth the effort.

What Needs To Be Monitored?

When creating a strategy to monitor the status of your website, you want to make sure you’re keeping an eye on a variety of factors. Setting up active monitoring of the following things helps to ensure your site is up and ready to help visitors at all times:

  • Uptime: Your site’s uptime is the most important thing to keep an eye on. If your site’s down to the point that visitors get an error, you want to know about it as soon as possible so that you can take immediate action.
  • Response time: Having a site that takes more than a second or two to load gives visitors a poor experience. Monitoring your site’s response time can help you ensure that every page is always loading quickly.
  • Data backup status: While this doesn’t have any immediate impact on user experience, monitoring your backups helps ensure that you can recover quickly if your site ever has a problem.
internet cycle illustration
Source: HostPapa

There are other things that you want to be aware of as well.

For example, you want to keep an eye on how much traffic your site is getting to know if your SEO and other marketing efforts are effective. Those, however, require a very different approach. You can read more about website traffic analysis for your website on our 22 Website Analytics Tools to Help You Grow Sales.

What To Do Next

Monitoring your website’s status is essential for ensuring that you’re getting all the benefits possible from your pages.

If you haven’t already, you should create a comprehensive website monitoring strategy that lets you know how your site is working. Keep in mind that one company’s best options may differ from those for another.

Consider what your visitors use your site for, how critical it is to your business and your budget for monitoring tools. Once you have that information, you can decide how to best monitor your site.

Whether you run a company exclusively online or you just have a small business page with a little traffic to help generate leads, you should always actively monitor your website to ensure it’s running the way it should be.

Visit our What Is Web Hosting page for more information about web hosting and how it works for your business.