Vimeo Logo
Vimeo
4.5
  • Familiar, intuitive interface
  • Supports live streams and video messages
  • 30-day free trial
Best Overall
Visit Vimeo
Vimeo is one of the biggest names in video marketing and content creation, and it's tough to beat its outstanding combination of functionality, ease of use, and overall value. It covers every element of the video marketing process with templates to get you started, built-in video hosting, and comprehensive reporting and analytic tools. You can also use Vimeo to record video messages or configure live streams, and there are several subscription options to fit a variety of use cases. All things considered, it's the best video marketing software available in 2021.

Furthermore, Vimeo offers native integrations with Facebook, Twitter, LinkedIn, Pinterest, YouTube, and more, enabling users to publish videos to those and other platforms from within the Vimeo client. Users can also leverage Vimeo to create subscription services and monetize their content by collecting monthly fees from their own subscribers.

While Vimeo Basic technically comes with free access to Vimeo, it comes with significant limitations including a 30-second limit and Vimeo branding on every video. At $7 per month billed annually, Vimeo Plus comes with 5 GB of weekly uploads for a single user. Pro ($20 per month billed annually) increases that limit to 20 GB per week and adds extra features like an approval process for new content. Premium comes with unlimited live streaming and 7 TB of total storage for $75 per month billed annually, and there are also custom enterprise solutions available for larger organizations.

Pros & Cons

Pros

  • Familiar, intuitive interface
  • Supports live streams and video messages
  • 30-day free trial

Cons

  • Limited customer feedback

What Customers Are Saying

While Vimeo has received a large number of reviews from major publications, there aren't as many online reviews of the service from typical customers. Most of that feedback is still positive, but it's a much smaller sample than we've seen with other providers.

Summary

  • Starting Price
    • Plus: $7/month
    • Pro: $20/month
    • Premium: $75/month
  • Support Types
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    24/7 (Live Rep)
    Chat
  • Video Hosting
    Not provided
  • Lead Capturing/Tracking
    Yes
Ratings
  • User Review Score: 4.5
VideoScribe Logo
VideoScribe
4.4
  • Outstanding user reviews
  • Professional video templates
  • Seven-day free trial
Best User Review Scores
Visit VideoScribe
Customer feedback is the best way to understand how an application works for real users, so it plays a significant role in our software evaluations. While Videoshop had a slightly higher raw average score than VideoScribe, VideoScribe's score comes from more than 100 unique users compared to just 15 for Videoshop. With that in mind, we felt confident naming VideoScribe the video marketing software with the best overall user reviews in 2021.

VideoScribe is primarily designed to help users turn their content ideas into professional-quality videos as quickly as possible. It comes with a deep library of templates for everything from business and marketing to education and seasonal celebrations. Users can also access more than 8,000 custom illustrations to build more engaging content in less time.

Unlike most of the other providers we've looked at, VideoScribe only offers one tier. However, you can access those features through a monthly plan ($39 per month), annual subscription ($168 per year, which works out to $14 per month), or a lifetime license ($995). VideoScribe also offers small discounts for team plans—for example, you'll pay just $150 per user per year for a team of ten, or $140 per user per year for a team of 50. New users can also start with a seven-day free trial.

Pros & Cons

Pros

  • Outstanding user reviews
  • Professional video templates
  • Seven-day free trial

Cons

  • Starts at $39 per month

What Customers Are Saying

As mentioned above, VideoScribe stood out to us due to its particularly strong user reviews over a relatively large sample size. Customers like being able to put together strong promotional content in just a few minutes with the platform's straightforward editing tools and high-quality templates and illustrations.

Summary

VideoScribe Logo
VideoScribe
  • Starting Price
    • $39/month
  • Support Types
    Chat
  • Video Hosting
    Not provided
  • Lead Capturing/Tracking
    Yes
Ratings
  • User Review Score: 4.4
Promo Logo
Promo
4.4
  • Reliable 24/7 support
  • Outstanding user reviews
  • Publish content directly to social media
Best Customer Service
Visit Promo
Most video marketing platforms come with at least some kind of customer service, but Promo goes above and beyond with 24/7 availability. Day or night, you should be able to get in touch with an agent and resolve your problem quickly and smoothly. Promo also has an extremely thorough knowledge base, and their responsive support is backed up by more than 50 unique user reviews. Overall, it's the video marketing software with the best customer service in 2021.

Promo is designed to help marketers create promotional videos in less time without sacrificing the quality or professionalism of their content. Users can leverage unlimited stock assets from Getty Images and iStock and then publish finished videos to Facebook, Instagram, YouTube, LinkedIn, and other popular platforms.

Each of Promo's subscriptions comes with a 50% or more discount when paid annually, so this platform isn't as well-suited to month to month use. The Basic plan runs $25 per month paid annually and includes support for unlimited videos per year, but access to just 36 premium clips per year. At $43 per month paid annually, Standard introduces unlimited premium clips plus custom branding and other advanced features. Finally, Pro costs $155 per month billed annually for reseller rights, white-label sharing, and brand management tools.

Pros & Cons

Pros

  • Reliable 24/7 support
  • Outstanding user reviews
  • Publish content directly to social media

Cons

  • Monthly plans are more than twice the price of annual subscriptions

What Customers Are Saying

Promo has some of the best feedback we've seen from a video marketing provider, but there are only about 50 total reviews. Like Biteable, Promo is popular due to its ease of use for people who don't have as much experience with video production.

Summary

  • Starting Price
    • Starter: $6/month
    • Business: $15/month
    • Agency: $50/month
  • Support Types
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    24/7 (Live Rep)
  • Video Hosting
    Not provided
  • Lead Capturing/Tracking
    Yes
Ratings
  • User Review Score: 4.4
Loom Logo
Loom
4.5
  • Robust free tier
  • Helpful collaboration tools
  • 14-day free trial
Best Free Option
Visit Loom
While some video marketing providers offer demos or trials, most don't go as far as giving users free access. The few services that do come with free options generally put branded watermarks on all content, making them difficult to use for companies and other organizations. Loom's free tier obviously comes with some limitations, but it's the most robust option we've seen from any video marketing software in 2021.

While Loom is useful for digital marketing, it's designed more generally to streamline the process of recording and sharing videos from your screen and webcam. It includes some helpful sharing features including engagement analytics and the option to password-protect specific videos. Team members can also leave feedback directly on shared videos to facilitate collaboration and help you complete projects more quickly.

The free Loom tier supports up to 25 videos per user of up to five minutes each, and you can connect up to 50 users. At $10 per user per month, Business removes the user, video, and duration limits and introduces extra features like transcription and custom branding. You can start with a 14-day free trial of Business or contact Loom directly for information about Enterprise solutions, which come with single sign-on, Salesforce integration, and other advanced tools.

Pros & Cons

Pros

  • Robust free tier
  • Helpful collaboration tools
  • 14-day free trial

Cons

  • No templates

What Customers Are Saying

We found largely positive reviews for Loom, but it's worth noting that most users focus on video messaging as opposed to the platform's marketing features. Users who need additional video production editing, and publishing features should look at a more marketing-focused provider like VideoScribe.

Summary

  • Starting Price
    • Business: $8/creator/month
  • Support Types
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    24/7 (Live Rep)
    Chat
  • Video Hosting
    Not provided
  • Lead Capturing/Tracking
    Yes
Ratings
  • User Review Score: 4.5
Biteable Logo
Biteable
4.5
  • Approachable interface
  • Comes with templates, animations, and stock assets
  • Supports custom branding
Easiest to Use
Visit Biteable
One of the key obstacles in video marketing is finding ways to craft professional content without spending hours and hours on video production and editing. Biteable offers an incredible range of pre-set templates, plus built-in animations, stock images, royalty-free music, and video clips to help populate your content. Best of all, these features are neatly organized in a clean, sleek interface that's easy for anyone to pick up and start using. With that in mind, we feel confident in naming Biteable the easiest video marketing software to use in 2021.

While Biteable doesn't date announcements of new features, their blog provides information about a long list of updates. For example, they made the platform more friendly to marketerse by adding real-time analytics for several factors including views, engagement, and even location tracking. However, we weren't able to determine when these updates were published or how actively Biteable is currently supported by the developers.

Like some of the other providers we've looked at, Biteable gives users free access to the platform with a Biteable watermark on all videos. That's not going to cut it for customer-facing content, but it will give you a chance to see how the platform works. From there, subscriptions cost $29 per month ($19 per month paid annually) for Plus or $99 per month ($49 per month paid annually) for Ultimate, which comes with extra features like collaborative editing, access to Shutterstock assets, and more advanced analytics.

Pros & Cons

Pros

  • Approachable interface
  • Comes with templates, animations, and stock assets
  • Supports custom branding

Cons

  • Limited details about integrations

What Customers Are Saying

Biteable doesn't have the largest sample of customer reviews, but the feedback we were able to find is largely positive. The application's ready-made animations are an especially popular feature since they make high-quality animated videos achievable for organizations of all sizes.

Summary

Biteable Logo
Biteable
  • Starting Price
    • Plus: $19/month
    • Ultimate: $49/month
  • Support Types
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    24/7 (Live Rep)
    Chat
  • Video Hosting
    Facebook, Youtube, Vimeo, Dailymotion, Wistia, SproutVideo, Brightcove, Cincopa, Vidyard
  • Lead Capturing/Tracking
    No
Ratings
  • User Review Score: 4.5
Dubb Logo
Dubb
4.8
  • Quickly transcribe and translate videos into text
  • Supports Mac and PC, Chrome extension available
  • Connects directly to iMessage, email, and SMS
Best for Transcription and Translation
Visit Dubb
While video content can be incredibly powerful on its own, you should also consider translating and transcribing your videos into text. This will enable you to connect with users who might be hearing impaired or simply prefer to read your content instead of watching. Dubb's auto-transcription tool makes it easy for creators to add captions to their videos in a variety of languages and download the transcription to be published as text. It's the best video marketing software in 2021 when it comes to transcribing and translating content.

Like VideoScribe, Dubb is designed to help sales leaders create and share video content both internally and externally. You can install the application on Mac or PC, and there's also a Chrome extension that integrates the client directly into your browser. Just select your desired video and audio inputs, adjust settings, and click record to get started. You can even share content through iMessage, email, and SMS.

Dubb has a surprisingly complex pricing system that makes it unnecessarily difficult to get what you need. While Dubb offers free options for three types of users (teachers and educators; internal and support; and sales, marketing, and communications), the latter two are also available through paid subscriptions with unique features for each use case. Furthermore, you can access several add-ons for an extra charge: custom domains ($960 per year), automation ($384 per year), transcription (starts at $0.03 per minute), and email sends (starting at $1.20 per 1,000 emails). Again, you should contact them directly to learn more about which solution is right for you.

Pros & Cons

Pros

  • Quickly transcribe and translate videos into text
  • Supports Mac and PC, Chrome extension available
  • Connects directly to iMessage, email, and SMS

Cons

  • Confusing pricing system

What Customers Are Saying

Dubb's average feedback score of 4.4 shows that customers are generally satisfied with what they offer. Almost every review we saw mentioned how simple Dubb makes it to create and send videos without taking time away from other tasks.

Summary

  • Starting Price
    • Pro: $32/month
    • Pro Plus: 480/month
  • Support Types
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    24/7 (Live Rep)
    Chat
  • Video Hosting
    Not provided
  • Lead Capturing/Tracking
    Yes
Ratings
  • User Review Score: 4.8
Filmora Logo
Filmora
4.4
  • Robust video editing
  • Consistent updates
  • 24/5 support
Best Video Editing Tools
Visit Filmora
Most video marketing software is designed for basic video production, but Filmora is a relatively robust video editor that comes with a more powerful set of editing features than most of the alternatives we've listed. For example, it includes motion tracking, green screen functionality, color matching, audio mixing, keyframing, and a collection of filters, titles, effects, and transitions for more dynamic content. While some competitors might offer a few of those tools, Filmora stands apart from the rest when it comes to video editing.

The Filmora team publishes information about recent updates on the platform's website, and there are usually at least a handful of new releases per year. In 2021, they added cloud file sync, new audio effects, augmented reality stickers, an AI chatbot, and a long list of other features. We expect them to continue offering the same active support over the next few years, if not longer.

You can currently access Filmora through the base Filmora platform or through the more powerful Filmora Pro. Filmora itself is available for $51.99 per year, or $79.99 for a lifetime subscription, which is less than the cost of two years. Some of the platform's more advanced features are limited to the Pro version, which is currently available for $89.99 per year or $149.99 for a lifetime license. For example, you'll need a Pro license to access customizable effects, audio compression, and detailed color correction. While Mac and Windows licenses are sold separately, pricing is comparable for both versions.

Pros & Cons

Pros

  • Robust video editing
  • Consistent updates
  • 24/5 support

Cons

  • Mac and Windows versions sold separately

What Customers Are Saying

Filmora has some of the best reviews we've seen in a video marketing platform, with hundreds of satisfied users on both Windows and Mac. Customers specifically note the application's exceptional ease of use, especially compared to other professional video editors like Adobe Premiere Pro.

Summary

  • Starting Price
    • Monthly plan: $19.99/month
    • Perpetual Plan: $89.99 one time payment
  • Support Types
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
  • Video Hosting
    Facebook, Youtube, Vimeo, Dailymotion, Wistia, SproutVideo, Brightcove, Cincopa, Vidyard
  • Lead Capturing/Tracking
    Yes
Ratings
  • User Review Score: 4.4
Powtoon Logo
Powtoon
4.5
  • Helpful education features
  • Strong user reviews
  • Integrates with other educational tools
Best for Education
Visit Powtoon
E-learning was a relatively niche field even just a few years ago, but the COVID-19 pandemic has made it common for students around the world. While Powtoon is a perfectly functional solution for marketers, we chose it as the best video solution for educational institutions for a number of reasons. Powtoon comes with convenient educational templates for things like teacher introductions, public service announcements, and video assignments. Teachers can also integrate the Powtoon platform with other common tools such as SlideShare, PowerPoint, Wistia, Facebook, Instagram, YouTube, and Google Classroom.

Like Biteable and other applications that focus on simple video creation, Powtoon makes it easy for users to produce sleek videos including whiteboard doodles, screen recordings, custom animations, and more. Its long list of integrations means that teachers and other creators can also publish their content to a variety of channels simultaneously instead of downloading the file and then uploading it to each unique platform.

Powtoon's basic subscriptions are available for $19 (Pro), $59 (Pro+), and $99 (Agency) per month paid annually, although the Pro+ and Agency plans come in at $19 and $29 per month for the first year through an introductory offer. However, educational institutions, enterprises, and other high-volume clients will need to work out a custom subscription based on their use case.

Pros & Cons

Pros

  • Helpful education features
  • Strong user reviews
  • Integrates with other educational tools

Cons

  • Limited user reviews

What Customers Are Saying

Like many of its competitors, Powtoon has received strong user feedback from a relatively small set of reviewers. Based on our research, customers like the Powtoon program because of its flexibility for different types of content including animations, live videos, and screen recordings.

Summary

  • Starting Price
    • Pro: $19/month
    • Pro+: $59/month
    • Agency: $99/month
  • Support Types
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    24/7 (Live Rep)
    Chat
  • Video Hosting
    Not provided
  • Lead Capturing/Tracking
    Yes
Ratings
  • User Review Score: 4.5
Videoshop Logo
Videoshop
4.9
  • Outstanding mobile app for both iOS and Android
  • Excellent user reviews
  • Comes with helpful stock assets
Best Mobile App
Visit Videoshop
While most videos are still produced on computers, mobile devices are becoming a more and more practical option for basic video production. If you're interested in creating promotional videos on a smartphone or tablet, it's tough to find a better option than Videoshop. They offer a mobile app for both iOS and Android, both of which have received exceptional feedback. The iOS app has an average review score of 4.9 across over 300,000 ratings, while the Android counterpart has a slightly lower 4.6 average based on more than 850,000 users. It's the best video marketing software in 2021 for mobile-centered workflows.

Furthermore, Videoshop comes with a deep library of stock assets including stickers, sounds, fonts, songs, and more. Unfortunately, some of this content is limited to iOS devices, which may account for the app's lower review scores on the Google Play Store. Like similar video marketing services, Videoshop also offers native publishing to several social media platforms including YouTube, Tik Tok, Instagram, WhatsApp, and Snapchat.

Videoshop is available for free, but you'll need to pay a one-time fee of $2.99 in order to remove their watermarks from your content. There's also an in-app purchase of $89.99 for lifetime access to “Pro” features, but neither the website nor the app information pages offer much information about the difference between the free and Pro versions.

Pros & Cons

Pros

  • Outstanding mobile app for both iOS and Android
  • Excellent user reviews
  • Comes with helpful stock assets

Cons

  • Some features not available on Android

What Customers Are Saying

As mentioned earlier, both the Videoshop iOS and Android apps have extremely strong reviews from hundreds of thousands of users. While we weren't able to determine the exact differences between free and Pro, most reviewers are happy with the application's free tools.

Summary

Videoshop Logo
Videoshop
  • Starting Price
    • Custom Quote
  • Support Types
    Chat
  • Video Hosting
    Not provided
  • Lead Capturing/Tracking
    Yes
Ratings
  • User Review Score: 4.9
Wistia Logo
Wistia
4.7
  • Powerful digital marketing tools
  • Comprehensive integrations
  • Strong user reviews
Best Marketing Tools
Visit Wistia
Video editing is roughly one-half of a typical video marketing platform, but digital marketing features can be just as important when it comes to turning your content into concrete results. While a number of different platforms offer some marketing capabilities, Wistia stood out to us due to its comprehensive set of tools that will help your videos reach their fullest potential. Subscribers can create and embed a branded video player on their site, generate custom ad and retargeting audiences, and leverage marketing analytics. Overall, it's the best video marketing platform in 2021 when it comes to fully optimizing each campaign.

Furthermore, Wistia integrates with some of the most popular third-party marketing applications such as HubSpot, Pardot, and Marketo. It also comes with connections to other common services including Google Analytics, Campaign Monitor, ActiveCampaign, Trello, Zapier, and Zendesk. These integrations make it simple to implement Wistia within your existing processes, but some of them are limited to the Advanced subscription.

While Wistia offers a free option, this tier comes with their branding on all content along with some other restrictions. The base Pro subscription costs $99 per month and supports custom branding, but users are still limited to just ten free videos or podcast episodes. Finally, Advanced comes with the platform's full set of features with variable pricing based on your needs.

Pros & Cons

Pros

  • Powerful digital marketing tools
  • Comprehensive integrations
  • Strong user reviews

Cons

  • Starts at $99 per month

What Customers Are Saying

Wistia's reviews are among the best we've seen from any video marketing provider. Digital marketers are particularly happy with the ability to integrate the platform with their HubSpot account for lead scoring and nurturing.

Summary

  • Starting Price
    • Pro: $99/month
  • Support Types
    Email/Help Desk
    Knowledge Base
    Phone Support
    Chat
  • Video Hosting
    Not provided
  • Lead Capturing/Tracking
    Yes
Ratings
  • User Review Score: 4.7

How We Chose the Best Video Marketing Software

Consumers see more ads and promotional content than ever before, and finding ways to make your brand stand out from the rest is one of the biggest challenges for digital marketers in 2021. Video is one of the most effective types of media when it comes to creating a strong first impression and getting leads more interested in your content.

Even if you don’t have experience with video production or video editing, you can put together professional content quickly with contemporary video marketing platforms. While every application is different, we prioritized these four criteria to help you find the right software for your next campaign.

Video Production Features

Naturally, video production tools are the main factor to consider when looking for video marketing software. With that being said, it’s important to note that different providers emphasize different aspects of video editing.

VideoScribe, for example, comes with an incredibly helpful toolkit that makes it easy for marketers to turn text content into an engaging video through templates and straightforward editing capabilities. However, it doesn’t match more robust alternatives like Filmora when it comes to comprehensive video production tools like color correction, motion tracking, and green screen functionality.

Marketing Features

Video marketing applications combine the production features of traditional video editors with the marketing tools you would expect from a conventional digital marketing service. The top providers streamline the process of publishing video content to a variety of platforms and managing each new campaign from start to finish.

If your video marketing software offers social media integrations, you’ll be able to push new videos to each of your profiles at the same time. You should also have access to deep analytic tools to help you identify your strengths and weaknesses. Some platforms, such as Vimeo, even enable content creators to monetize their videos through subscriptions and gated content.

Ease of Use

Identifying the perfect application for your needs often comes down to a trade-off between ease of use. A more fully featured video editor like Filmora will give you more fine-grained control over your content, but it may also take you longer to create a finished product.

Ease of use is a key aspect of our evaluation, so we spent some time with each platform’s interface and consulted both customers and professional reviews to see how different users experience the software. Overall, Biteable was our pick as the easiest video marketing platform to use in 2021.

Pricing

Finally, we looked at the price of a subscription or license for each of the applications listed. While some are significantly more expensive than others, we made an effort to find the best overall value at a variety of price points.

Keep in mind that some providers may offer significant discounts in exchange for an annual commitment or even a lifetime license. These options can reduce your cost over time, even if you have to pay more upfront.

We also highlighted software that comes with a free access tier, or at least a free trial. Loom was an easy choice as the video marketing platform with the best free option due to its support for up to 25 videos per user with no Loom watermark or branding.

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