How We Chose the Best Video Conferencing Software

Video conferencing software is a technology tool that enables communication from any location, so long as participants have access to a device with audio and video capabilities, and an Internet connection. Now more than ever, there are a variety of options to choose from when selecting video conferencing software. Different companies have different needs, which will ultimately determine which video conferencing software works best for them. In order to provide our list of recommendations for the best video conferencing software, we looked for platforms that offer a few essential functions and capabilities.

Meeting Functionality

For video conferencing software to be truly useful, it should offer functionality that makes users feel as much like they are in a room together as possible. This means that we prioritized video conferencing software that is capable of all of basic meeting functions, including the ability to schedule meetings and send invites, run presentations, and share files among participants. We also looked at the video and audio technologies platforms use, to ensure clients can easily hear and see each other, with limited difficulties or glitches.

Collaboration Tools

We also included in our criteria that platforms offer a broad array of essential collaboration tools, including screen and file-sharing, real-time chat capabilities, and editing functions like whiteboards.

Mobile Access or Apps

Most small businesses operate on a number of devices, or have meeting participants that may be conferencing in from locations where they only have access to a smartphone or tablet. Therefore, we looked for video conferencing software that offers mobile-optimized apps, and works well with different operating systems and browsers.

The Best Video Conferencing Software Companies of 2021

Best Video Conferencing Badge

The 15 Best Video Conferencing Software of 2021

CompanyPriceFree Trial/DemoMore
BlueJeans MeetingsBlueJeans Standard: $9.99/host/month
BlueJeans Pro: $13.99/host/month
7-dayVisit Blue Jeans Meetings
Cisco Webex MeetingsBasic: Free
Starter: $13.50/host/month
Plus: $17.95/host/month
30-dayVisit Cisco Webex Meetings
ClickMeetingLive: $25/month
Automated: $40/month
30-dayVisit ClickMeeting
FreeConferenceFree: $0
Starter: $9.99/month
Plus: $24.99/moth
Pro: $34.99/month
No; free plan availableVisit FreeConference
GlobalMeet CollaborationBasic: Free
Standard: $12/user/month
Premium: $24/user/month
14-dayVisit GlobalMeet Collaboration
GoToMeetingProfessional: $12.00/organizer/month
Business: $16.00/organizer/month
14-dayVisit GoTo Meeting
Intermedia AnyMeetingUnite: $28.99/user/month
Unite Pro: $38.99/user/month
30-dayVisit Intermedia AnyMeeting
JitsiFreeNo; free plan availableVisit Jitsi
Join.MeLite: $10/month
Pro: $20/month
Business: $30/month
14-dayVisit Join.Me
LifesizeFree: $0 (6 months)
Standard: $12.50/host/month (1 host)
Plus: $14.95/host/month (15 hosts)
14-dayVisit Lifesize
RingCentral MeetingsEssentials: $19.99/user/month
Standard: $24.99/user/month
Premium: $34.99/user/month
Ultimate: $49.99/user/month
15-dayVisit RingCentral Meetings
TeamViewerBusiness License: $49/month (Single User)
Premium License: $99/month (Multi User)
Corporate License:: $199/month (Teams)
15-dayVisit TeamViewer
UberConferenceFree: $0
Business: $15/user/month
No; free plan availableVisit UberConference
Zoho Meeting100 participants: $8/host/month14-dayVisit Zoho Meeting
ZoomBasic: Free
Pro: $14.99/host/month
Business: $19.99/host/month
Enterprise: $19.99/month/host
No; free plan availableVisit Zoom

BlueJeans Meetings

BlueJeans Meetings, Verizon’s video conferencing solution, prides itself on outstanding audio quality, thanks to its innovative Dolby Voice technology. This feature optimizes sound quality by minimizing background noise, and maintaining consistent volume, regardless of how loudly or softly people are talking.

There are three plans available, including Standard, Pro, and Enterprise versions. All three plans offer unlimited meeting durations, compatibility with all major operating systems and browsers, integrations with Outlook and Google Calendar, and mobile apps. Security features include randomized meeting IDs and passwords, participant removal, meeting lock, and 256-bit AES encryption.

Upgrading from the Standard to the Pro plan lets users host meetings for up to 75 participants, and offers up to 25 hours of meeting recording. There are also additional integrations for Slack, Microsoft Teams, Gong, Zoho, Canvas, and CirQLive. The Enterprise plan includes all Pro features, while increasing the number of meeting participants to 100.

PriceFree Trial/DemoFeatures
BlueJeans Standard: $9.99/host/month
BlueJeans Pro:
7-day>Dolby Voice technology
>Mobile optimization
>Whiteboard and breakout session
>More features at Blue Jeans Meetings

Pros & Cons of BlueJeans Meetings Video Conferencing Software
For customers who want the best audio quality, BlueJeans Meetings offers industry-leading Dolby Voice audio technology. Although there is no free plan, BlueJeans’ Standard package offers most essential features for a low price. One potential drawback is that BlueJeans doesn’t offer a plan to accommodate more than 100 meeting participants.

>Feature-rich starter plan
>Innovative audio technology
>Limited recording functions
>Maximum of 100 participants
>No free plan

What Customers Are Saying
Many teams have found Blue Jeans Meetings to be an ideal video conferencing solution for users of all skill levels. “The Meetings platform is extremely easy to use and provides all the benefits of the other major video conferencing platforms,” writes one user.

Cisco WebEx Meetings

As one of the world’s leading IT, networking, and cybersecurity solutions companies, Cisco has been facilitating business communications for decades. WebEx Meetings, their video conferencing software, strives to make virtual meetings as seamless as possible.

WebEx Meetings offers a variety of plans to meet the needs of all customers. Users can try WebEx Meetings for free, with a limited plan. There are also Starter, Plus, Business, and Enterprise plans that come with an array of collaborative, administrative, and security features. Regardless of the subscription users choose, they will get unlimited meetings, usage reports, HD video, multiple viewing options, and meeting recordings.

WebEx Meetings is a web-based platform, so there are no downloads or plug-ins needed. The software is also compatible with computers, iOS and Android devices, and wearable devices. There is voice command integration that works with Google Assistant and Siri.

PriceFree Trial/DemoFeatures
Basic: Free
Starter: $13.50/host/month
Plus: $17.95/host/month
30-day>Recording transcripts
>Voice-command integration
>Web-based app
>More features Cisco Webex Meetings

Pros & Cons of Cisco WebEx Meetings
Although WebEx’s free Personal plan has limitations, it may work well for customers with basic needs. WebEx Meetings also has unique mobile technology integrations, like Siri and Google Assistant. Customers who need the Business plan should keep in mind that it requires a minimum of five licenses per month.

>Free plan
>Unique mobile features
>Calendar integrations only available with paid plans
>Minimum 5 licenses for Business plan

What Customers Are Saying
Among Cisco WebEx Meetings’ fans include customers who call the software, “the best video meeting solution I ever tested,” and “the best tool we could choose for our meetings, interviews and collaborative groups.” Users praise WebEx for its voice quality, stable connection, and easy-to-use interface.


ClickMeeting Logo

ClickMeeting is a versatile and flexible video conferencing software solution that lets users host both meetings and webinars. No installation is required because it is a browser-based solution with an Android and iOS app also available.

There is a free plan available that users can try for 30 days to get a sense of the platform’s technology and capabilities. Customers who want a paid subscription can choose between ClickMeeting’s Live, Automated, and Enterprise plans. These packages can be scaled up to accommodate up to 1,000 participants in webinars and online meetings mode where up to 25 participants can see, hear, and talk to each other in one virtual conference room.

All plans allow users to host an unlimited number of meetings and webinars. Other standard features include recording capabilities and storage, 1 to 2 GB of file storage, interactive collaboration tools like screen sharing, whiteboards, polls and surveys, Q&A mode, and private chats, and integrations with Google, Slack, Dropbox, and more.

Promoting and streaming meetings and webinars is easy with ClickMeeting, which gives users the ability to create custom branding and event landing pages, embed events on websites, and stream events on Facebook and YouTube. The rooms have a menu in seven languages: English, Spanish, French, German, Russian, Portuguese, and Polish.

PriceFree Trial/DemoFeatures
Live: $25/month
Automated: $40/month
30-day>Multiple integrations available
>Customizable branding and event landing pages
>Private chats
>More features at ClickMeeting

Pros & Cons of ClickMeeting Video Conferencing Software

Giving customers 30 days to try ClickMeeting is a decent perk, although it may not make up for the fact that there is no free plan. ClickMeeting is also a solid solution for customers who need webinar functionality in addition to meeting capabilities with a user-friendly interface. Data security is important, the platform follows strict GDPR rules. Although ClickMeeting integrates with many different apps, it does not integrate with Microsoft.

>30-day free trial
>Webinar capabilities
>No Microsoft integration
>No free plan

What Customers Are Saying
According to customers, ClickMeeting has enough versatility and functionality to meet most small business needs. “This all-in-one tool is perfect,” writes one user. “You can easily share your desktop, invite people, create webinars and meetings, interact on the same document, and share presentations.”


FreeConference Logo

FreeConference by Iotum offers both free and paid video conferencing software plans designed to meet the needs of a range of customers.

For social users who want to use the software to keep in touch with friends and family around the globe, FreeConferences free tool may be sufficient. This package focuses more heavily on audio conference call capabilities, but does accommodate video conferencing, and offers tools like screen and document sharing, mobile and desktop apps, and an online whiteboard.

Business customers may find that FreeConference’s paid Starter or Pro plans might be more suited to their needs. These plans allow for more meeting participants, audio and video recording, enhanced security, and access to toll-free and international dial-in numbers.

Paid customers also receive a pre-set amount of monthly premium minutes, but should keep in mind that there are overage charges if they exceed their monthly limit.

PriceFree Trial/DemoFeatures
Free: $0
Starter: $9.99/month
Plus: $24.99/moth
Pro: $34.99/month
No; free plan available>Desktop and mobile apps
>Screen and document sharing
>Online whiteboard
>More features at FreeConference

Pros & Cons of FreeConference Video Conferencing Software
For a free video conferencing tool, FreeConference has a lot to offer customers, including many essential features that other companies only include in paid plans. One element that FreeConference currently lacks is the functionality to integrate with common apps like Google Suite, Slack, Microsoft, and more.

>Feature-rich free plan
>100 audio participants on all plans
>No integration features
>Streaming only available on Pro plan

What Customers Are Saying
FreeConference customers call it “a seamless online communication tool.” Adds one customer, “I really love that with the click of a link I am immediately taken into a conference call. The fact that this software is all in the cloud makes things so much faster.”

GlobalMeet Collaboration


GlobalMeet gives users instant access to high-quality HD audio and video via cloud-based technology.

There are four plans available from GlobalMeet, including a Basic free plan that allows unlimited meetings for up to 125 participants. All plans integrate with G-Suite and Microsoft Outlook Calendar. Users can also join video conference calls from anywhere with mobile apps for iOS and Android phones.

GlobalMeet’s paid Standard and Premium plans give users access to advanced collaboration features, including whiteboarding, file presentation and storage, and remote desktop control. Paid subscribers also get access to more robust customer service, including 24/7 phone, email, and live chat support. For businesses that need more functionality, GlobalMeet offers a customizable Enterprise package.

Users can make their GlobalMeet software even more powerful with add-ons like GlobalMeet Collaboration Video Room Connector, which integrates with video conferencing systems like Cisco, Polycom and more, and GlobalMeet Collaboration for Microsoft Teams.

PriceFree Trial/DemoFeatures
Basic: Free
Standard: $12/user/month
Premium: $24/user/month
14-days>HD video and audio
>Mobile apps
>Cloud recording
>More features at GlobalMeet Collaboration

Pros & Cons of GlobalMeet Collaboration
One of the advantages of GlobalMeet is their robust free plan that includes unlimited meetings for up to 125 participants. Although there are some elements that are only included with paid plans, like whiteboards and personalized meeting rooms, it may be a viable solution for companies that need a low-cost video conferencing option.

>Free plan available
>Unlimited meetings
>Up to 125 participants
>No private chat
>No automatic transcription

What Customers Are Saying
GlobalMeet has built a strong reputation among customers based on its simplicity and functionality. “It’s a great option for presentations and collaborating with others remotely,” says one customer. “The interface is user-friendly and there are many options to join a meeting.”



For small business owners looking for an affordable yet functional video conferencing software solution, GoToMeeting is a platform worth considering. This solution promises HD-quality video, robust security features, and easy cloud-based access.

Their Professional and Business plans offer many of the essential features that businesses need, including the option to host 150-250 participants per meeting. Users can host an unlimited number of meetings, with no restrictions on meeting duration. GoToMeeting is optimized for use on mobile devices, and even lets Apple users join or start meetings using Siri voice commands.

Workflow integration features include plugins for Slack, Salesforce, Office 365, and Google Calendar. Customers can also feel confident in security features like SSL and AES-256 bit encryption and risk-based authentication.

GoToMeeting also offers an Enterprise package, which allows customers to bundle multiple communication tools, like phones, webinars, and room solutions.

PriceFree Trial/DemoFeatures
Professional: $12.00/organizer/month
14-day>HD video
>Multiple plug-ins available
>App for Android and Apple
>More features at GoTo Meeting

Pros & Cons of Citrix GoToMeeting Video Conferencing Software
Some critical collaboration tools are only available with GoToMeeting’s Business or Enterprise plans, which might be a barrier. Also, the ability to host webinars is only available as an add-on. However, GoToMeeting does stand out for having few restrictions on meeting duration, and the number of meetings users can host.

>Account management features
>Few meeting restrictions
>Limited collaboration tools on Professional plan
>Webinar capabilities cost extra

What Customers Are Saying
Small business owners have found GoToMeeting to be an effective communications tool. GoToMeeting is an effective platform for most business needs,” writes one customer. “It contains a range of important features to remain competitive in the conference arena, and offers both on-demand and scheduled meeting capabilities.”

Intermedia AnyMeeting


For users who are interested in trying Intermedia’s AnyMeeting video conferencing software, now is the time to do it. Through 2021, Intermedia is offering all three of AnyMeeting plans — Starter, Lite, and Pro — to customers free of charge.

As a platform, AnyMeeting aims to be reliable, stress-free, and easy-to-use. It is available as a download for desktop and mobile devices. AnyMeeting users can host unlimited meetings, schedule recurring meetings, and use collaborative tools like screen sharing, screen annotation, and in-meeting chats. Upgrading from the Starter or Lite plan to the Pro plan will give users access to additional tools, like unlimited storage for meeting recording, real-time note-taking, and custom branding.

AnyMeeting uses VoIP/PSTN audio technology, and HD video to ensure consistent, high-quality sound and video. While the technical support for the Starter plan is limited, Lite and Pro plans come with 24/7/365 J.D. Power-Certified Support.

PriceFree Trial/DemoFeatures
Unite: $28.99/user/month
Unite Pro:
30-day>Schedule meetings
>In-meeting chats
>Screen annotation
>More features at Intermedia AnyMeeting

Pros & Cons of Intermedia AnyMeeting Video Conferencing Software
Currently, the biggest pro of using AnyMeeting video conferencing software is that its developer is offering free subscriptions to all plans through 2021. This is particularly beneficial to customers who want to take advantage of the Pro plan’s more robust features.

>Plans available for free until 2021
>Integrates with multiple applications
>Limited HD video conferencing capabilities
>Key features only available on Pro plan

What Customers Are Saying
As a basic video conferencing software solution, AnyMeeting ranks high among customers. AnyMeeting is one of the best ‘free’ webinar systems on the market,” writes one customer. “Webinars are easy to set up. Overall, it does a great job at serving its purpose.”


Jitsi Logo

For customers who are looking for a more DIY approach to video conferencing, there’s Jitsi. This community-based, open-source video conferencing software solution is free to download and use, and is compatible with all major operating systems.

Tech-savvy users will appreciate the ability to modify and customize the platform to their specific needs. It also works as an out-of-the-box solution for customers who simply want to download the software and get started.

Jitsi’s low price point doesn’t mean that the software skimps on features or security. The interface allows users to share their screen and show presentations, collaborate and edit documents with the Etherpad editor, and send messages to meeting participants with an integrated chat feature. There are also fun, customizable features like the ability to create your own URLs for meetings.

All meetings and in-meeting conversations are protected with automatic encryption, and other advanced security settings.

PriceFree Trial/DemoFeatures
FreeFree demo>Open-source software
>Etherpad editor
>HD audio
>More features at Jitsi

Pros & Cons of Jitsi Video Conferencing Software
Jitsi’s key selling points are that it is free to download and use, and it is highly customizable, thanks to the fact that it is an open-source software. There is no account needed, so customers can use Jitsi easily and anonymously. Some of Jitsi’s limitations include a lack of mobile apps and recording functionality.

>No account needed
>No mobile apps
>No recording capabilities

What Customers Are Saying
Fans of Jitsi love this video conferencing software for being a powerful and intuitive platform. “The experience with Jitsi is overall fantastic,” writes one customer. “The audio and video quality is awesome!” Another user calls the platform, “Intuitive, easy-to-use, and reliable.”


JoinMe Logo

For businesses who rely heavily on branding, including in a virtual environment, Join.Me offers a number of opportunities for customization.

Join.Me offers three different plans — Lite, Pro, and Business — all of which allow users to create unique custom URLs and backgrounds for their meetings, so companies can always be sure their branding is front-and-center.

Another unique Join.Me feature is the way it visualizes video conferences. Rather than the standard grid view, participants on Join.Me appear in bubbles, creating a fun way to connect. There is also an option for users to participate via audio conferencing only, using local conference numbers in the U.S. and more than 50 countries, or toll-free numbers. Join.Me’s software is compatible with a variety of devices, including computers, smartphones, and tablets. Users can also track participants’ performance with attendance and chat reports.

PriceFree Trial/DemoFeatures
Lite: $10/month
Pro: $20/month
Business: $30/month
14-day>Branded URL and meeting backgrounds
>Unique video visualization
>Compatible with all devices
>More features at Join.Me

Pros & Cons of Join.Me Video Conferencing Software
Join.Me has a higher price point than some of the other video conferencing software solutions on our list, but it does offer a lot of unique features. These include integrations with Salesforce, as well as Google and Outlook calendars, and 1 TB of cloud storage for saving recorded meetings.

>1 TB of cloud storage
>Salesforce integration
>Toll-free calls
>High price point

What Customers Are Saying
Join.Me users like that the video conferencing software is easy to use. “I love how reliable it is, and that I can have a consistent screen share URL that can be reused again and again,” says one user. “It makes it easy for clients to quickly hop into a call.”


Lifesize Logo

Lifesize is a nimble video conferencing software solution that is ideal for users who need to participate in last-minute or on-the-go calls. There are no downloads, apps, or accounts needed to join meetings (although there are apps available). Hosts can start meetings with the click of a button from a computer or phone, and invite participants via text and email.

Users can subscribe to Lifesize free for six months, and get access to unlimited meetings with durations of up to 24 hours. After that, users must upgrade to the company’s Standard or Plus plans, which give customers the ability to include more participants on their calls, utilize one-on-one and group chat features, create personal meeting IDs, and integrate with other platforms like Slack and Microsoft Teams.

There is also an Enterprise option, that comes with several premium features, such as event live-streaming for up to 1000 participants, and unlimited meeting recording.

PriceFree Trial/DemoFeatures
Free: $0 (6 months)
Standard: $12.50/host/month (1 host)
Plus: $14.95/host/month (15 hosts)
14-day>Private and group chat
>Livestream event capabilities
>Unrestricted meetings and meeting durations
>More features at Lifesize

Pros & Cons of Lifesize Video Conferencing Software
For users who want the highest video resolution possible, Lifesize is worth considering. Their Pro and Enterprise plans offer 4K video resolution. The software also integrates with a host of common productivity tools. However, there are some basic features that are only available with the Plus and Enterprise plans, including unlimited meeting recordings and audio conferencing.

>4K, high-res video
>Multiple integrations
>Limited recording capabilities
>Limited audio conferencing capabilities

What Customers Are Saying
Lifesize customers appreciate how the platform facilitates connection from any location. The LifeSize software makes it easy to join existing conferences or even call other users,” writes one user. Another user praises Lifesize as being “easy to use, and easy to set up.”

RingCentral Video


RingCentral offers a full suite of business communications solutions, including phone and messaging services, and video conferencing software, all designed to facilitate both internal and external communications.

There are three RingCentral plans that include video conferencing software – Standard, Premium, and Ultimate (RingCentral’s Essentials plan only includes phone and messaging services). These plans include the functionality to host unlimited meetings for 100-200 participants, integrate the software with popular platforms like Microsoft Office 365, G-Suite, and Slack, and use in-meeting host controls to invite participants, initiate chats, and record meetings.

RingCentral also integrates with CRMS like ZenDesk and Salesforce. Beyond video capabilities, RingCentral offers multiple audio capabilities, including business phone and toll-free numbers, and HD audio quality. Users can take advantage of a webinar add-on, which will allow them to broadcast content to up to 10,000 audience members with customized registration, Q&As, polls, and more.

PriceFree Trial/DemoFeatures
Essentials: $19.99/user/month
Standard: $24.99/user/month
Premium: $34.99/user/month
Ultimate: $49.99/user/month
15-day>Desktop and mobile device accessible
>24-hour meeting duration
>Multiple integrations available
>More features at RingCentral Meetings

Pros & Cons of RingCentral Video Video Conferencing Software
RingCentral offers users a lot of functionality, including unlimited Internet fax capabilities, real-time analytics and multiple integration capabilities with CRM programs. However, these features come at a price, as RingCentral is one of the more expensive recommendations on our list, especially considering that licenses must be purchased for each individual user.

>CRM integrations
>24/7 customer support
>Unlimited Internet fax
>High price point

What Customers Are Saying
Among users who have tried a variety of different video conferencing softwares, RingCentral stands out. “I’ve used many virtual meeting systems before but this one is by far superior to them all,” says one user. “It’s incredibly easy to use and very intuitive.”


TeamViewer Logo

TeamViewer is all about making it easier for teams to communicate and collaborate, regardless of their location.

The platform has a unique feature called Computers and Contacts that allows users to create contact groups, making it that much easier to initiate video calls among team members. Other collaborative tools include screen sharing, instant messaging, file transferring, and more.

Users can connect to calls using nearly any device, including computers, mobile phones, and tablets. TeamViewer’s video and audio conferencing software use HD-quality voice over IP calling solutions (VOIP) to guarantee that calls are always clear and sharp. They also offer meeting recording capabilities, so even if participants miss the live meeting, they can catch up later.

A slate of security features ensure that meetings conducted via TeamViewer will always remain private and protected. These features include end-to-end encryption, remote device monitoring, and remote data backup.

PriceFree Trial/DemoFeatures
Business License: $49/month (Single User)
Premium License:
$99/month (Multi User)
Corporate License::
$199/month (Teams)
15-day>Built-in encryption
>Record meeting function
>Remote-device monitoring
>More features at TeamViewer

Pros & Cons of TeamViewer Video Conferencing Software
TeamViewer stands out for being an all-in-one collaboration tool that offers multiple communication channels, integrations and add-ons. Depending on your needs, this may be ideal, or it may be excessive, given that TeamViewer licenses start at $49 per month. While there is no free plan available, TeamViewer does let potential customers try the software for 15 days.

>Cross-platform access
>15-day free trial
>No free option
>High price point

What Customers Are Saying
TeamViewer’s users find that this video conferencing software is consistent in quality and service. “In a decade of use, I can say that I have never been disappointed,” writes one user. “Mobile access makes it easy when you’re on travel and need to solve a problem quickly.”


uc logo

UberConference gives users two different options, a basic Free plan, and a more robust Business plan, to meet the needs of individuals and small businesses.

Common features among both plans include HD-quality audio and video, screen sharing and audio recording capabilities, and the ability to make unlimited calls.

With the Free plan, users can host meetings for up to 10 participants for a maximum duration of 45 minutes. while the Business plan gives users the functionality to host longer meetings for up to 100 participants. Business users also get access to advanced features like analytics, custom hold music, a team management portal, voice intelligence to transcribe meetings, and the option to dial out to add participants to a call.

UberConference is accessible via download for Android and iOS devices, or by installing an extension for Google Chrome. At this time, UberConference is not compatible with other browsers.

PriceFree Trial/DemoFeatures
Free: $0
Business: $15/user/month
No; free plan available>Unlimited calls
>HD audio and video
>Analytics and transcripts for business users
>More features at UberConference

Pros & Cons of UberConference Video Conferencing Software
One attractive feature of UberConference is their Free plan, which comes with essential features like screen sharing, call recording, and unlimited meetings. However, a downside is that calls are limited to 45 minutes. Another con is that Chrome is the only browser option for accessing UberConference.

>HD quality for audio and video
>Feature-rich free plan
>Only supported on Chrome
>Meeting duration limited on free plan

What Customers Are Saying
UberConference is a robust video conferencing software that especially works for users on the go. “I travel abroad frequently and the UberConference software allows me to schedule and conduct client meetings and team conference calls,” writes one customer. “It makes it very easy to stay connected across time zones.”

Zoho Meetings


One of ZoHo Meetings’ areas of emphasis is on privacy and security. This platform carefully follows international protocols for encryption and compliance, and offers security features like advanced moderator controls, and the ability to lock meetings.

Their basic meeting package includes a range of essential features, such as the ability to host meetings for up to 100 meeting participants, integrate calendars, set up RSVPs and email reminders to facilitate scheduling, and collaborate via screen-sharing and chat features.

In addition to this basic meeting subscription, ZoHo Meetings also has a separate add-on webinar function. This feature expands the number of participants that users can host, and includes advanced functionality like custom branding, upgraded administrative access, and a Q&A tool.

Users can install ZoHo Meetings as a desktop plug-in, or via a Chrome or Firefox browser extension. This platform is compatible with iOS and Android devices.

PriceFree Trial/DemoFeatures
100 participants: $8/host/month14-day>Recording storage
>Mobile optimization
>Webinar add-ons
>More features at Zoho Meeting

Pros & Cons of Zoho Meetings Video Conferencing Software
While ZoHo Meetings only offers paid plan options, users can try out the product for 14 days to see if it is a good fit. ZoHo Meetings does have one of the lower price points on our list, so it is a good option for those with a limited budget.

>Free trial
>Calendar integration
>Affordable price point
>Extension apps needed to join from browser
>No free plan

What Customers Are Saying
Customers are fans of Zoho Meetings as a tool for collaboration and education. “Zoho Meeting has helped us enormously as an online training company,” says one user. “We host over 3,000 online training webinars yearly, and Zoho Meeting is a robust product that is simple to use.”


Zoom Logo

Within the last decade, Zoom has become a go-to platform for reliable and effective video conferencing.

Zoom offers a Free plan, as well as three tiers of paid plans — Pro, Business, and Enterprise. Standard features among all four plans include the functionality to host unlimited meetings (maximum meeting duration for the Free plan is 40 minutes). There are a number of collaboration tools embedded in Zoom’s platform, including screen sharing, live chats, a “raise hand” feature, breakout rooms, whiteboard, and more. Paid plan users get additional functions, like 24-hour meetings, advanced admin controls, usage reports, and more.

Scheduling meetings is easy thanks to Zoom’s integration with Google, Yahoo, and Outlook calendar apps. There are mobile and desktop apps available, or users can access Zoom via most popular browsers. Zoom also pays close attention to security, protecting meetings with passwords, and SSL encryption and 256-bit AES encryption.

PriceFree Trial/DemoFeatures
Basic: Free
Enterprise: $19.99/month/host
No; free plan available>Recording capabilities
>Mobile optimization
>Unlimited meetings
>More features at Zoom

Pros & Cons of Zoom Video Conferencing Software
Zoom’s free plan is a fairly robust video conferencing solution, with the key drawback that meetings are limited to 40 minutes. Users get a lot of control over their Zoom meetings, like the ability to create a waiting or breakout room, automatically mute participants, and require a meeting password.

>Multiple customization options
>Breakout room feature
>Free plan
>Meeting duration limited on free plan

What Customers Are Saying
Zoom users call the video conferencing software “a clear winner” when it comes to video conferencing solutions. Writes one customer, “It’s ease of use and interactive functions are far beyond what we’ve used in the past and it allows us to successfully connect to our management teams.”

What is Video Conferencing Software?

With video conferencing software, you can gather your team or another audience for a face-to-face meeting, regardless of everyone’s physical location. These platforms enable meeting hosts and participants to interact via the Internet using the camera and microphone on their computer, phone, or other smart device, and are used for everything from company meetings with a small group, to training seminars for thousands of viewers.

Video conferencing software has been around since the late 1990s, but these services grew in popularity after the expansion of broadband Internet technology in the early 2000s. Today there are hundreds of video conferencing software platforms available, designed for both professional and personal use, with users turning to these technologies for business, education, entertainment, socialization and more when in-person gatherings are not possible.

Besides offering high-quality video and audio capabilities, most video conferencing software platforms strive to provide virtual alternatives to in-person collaboration tools. These functions include file-sharing capabilities, presentation modes, live chats to enable group or private discussion, and whiteboard tools for editing documents.

Video conferencing software technology has also evolved in terms of security, with many platforms now including enhancements like user authentication, password requirements, host controls, and more.

Benefits of Video Conferencing Software

Whether video conferencing software is essential to your business depends on its purpose and functionality, but those who choose to use it find it has a number of benefits, including:

  • Ensuring uninterrupted communication: If you and your employees are unable to gather in person, that doesn’t mean communications must be conducted entirely on the phone or via email. A video conferencing software solution means even if you are no longer conducting face-to-face meetings, you can transition to working and convening remotely.
  • Creating a more flexible work environment: Utilizing video conferencing software also means more flexibility in scheduling. Rather than being restricted by location, everyone has the option to work from anywhere that suits their needs. Not being able to make it to the office doesn’t mean rescheduling a meeting, or prevent anyone from attending.
  • Saving time and money: For teams that are spread out, gathering everyone can mean paying for plane rides, hotels, and more, not to mention lost productivity because of travel time. While video conferencing software is an investment, in the long run it can save you business, if you are able to connect with out-of-town employees or clients without anyone paying associated travel costs.

Must-have Features for Video Conferencing Software

Every company has its own needs when it comes to which video conferencing software is best for them. However, here are some essential features you’ll want to have:

  • Collaboration tools: Your video conferencing software should give you tools that make collaboration easier, like the ability to show presentations, share files, and use a whiteboard for real-time editing.
  • Audio and video quality: Poor audio or video quality can be an obstacle to effective communication, so you want to ensure the platform you choose is consistent in quality.
  • Communication tools: Other tools like screen sharing, live chats, Q&As, and polls help facilitate good communication and participation. The option to record meetings is useful for sharing meeting content with those who couldn’t attend.
  • Scheduling capabilities: Look for a software that allows you to schedule meetings, add calendar appointments, and send meeting invites directly through the program, to streamline coordination.
  • Mobility: Video conferencing software is more functional when meeting participants can log on from any type of device, so look for a platform that supports smartphones and tablets.
  • Security: Security features like password-protected meetings, user authentication, and confidential attendee lists protect you and your participants.

The Cost of Video Conferencing Software

Prices for video conferencing software is typically based on the number of account users, and billed on an annual or monthly basis (there are usually discounts for paying annually instead of monthly). Some services may offer free plans, but these usually come with restrictions on the number of meetings you can schedule, how many participants the meeting can have, or the length of time of the meetings.

Depending on the needs of your small business, you may find it worth it to invest in a paid subscription to a video conferencing service. These paid plans usually offer more essential features, as well as the ability to conduct more meetings, for more participants, for greater lengths of time.

The cost of paid video conferencing software usually starts around $10 per month per user for basic plans, and can cost up to around $200 per month per user for more extensive enterprise plans. Look carefully at what plans are offering, to find the one that best meets your needs and budget. Keep in mind that many companies offer scalable plans that allow you to upgrade as your business grows or your needs change.