Our Top Picks

Bit.do Logo
bit.do
4.6
  • Unlimited bit.do URLs at no charge
  • Automatically avoids ambiguous characters
  • Easy to use
Best for Readable Links
Visit bit.do
When reviewing the bit.do platform, what stood out to us was its unique configuration for the text of each URL. If you create a random link, bit.do will automatically avoid potentially ambiguous characters such as “0” and “O” to make the URL as clear as possible for your users. Of course, you’ll also have the option to customize the short link to fit your needs. With a uniquely user-friendly link generator, bit.do is the best option for readable random links in 2021.

Bit.do also comes with many of the usual analytic features including tracking for referrer sites and pages, and time and location. You can also view other helpful stats like the total number of distinct referrers and when your link received the most overall traffic. However, bit.do doesn’t quite match competitors like ClickMeter when it comes to reporting and analytics.

Users can shorten an unlimited number of links with bit.do for free, but you’ll have to pay to create URLs on custom domains. The Basic tier costs $85 per month and includes custom domains plus bulk link creation, password protection, more robust analytics, and a handful of other extra features. It’s limited to 30,000 monthly clicks, while Enterprise provides as many as 200,000 clicks plus a dedicated account manager for $250 per month.

Pros & Cons

Pros

  • Unlimited bit.do URLs at no charge
  • Automatically avoids ambiguous characters
  • Easy to use

Cons

  • Limited analytic tools

What Customers Are Saying

Unfortunately, we weren’t able to find any professional or verified customer reviews for the bit.do URL shortener. That’s a particularly glaring issue considering that it’s one of the few services that doesn’t mention any trials or refund policies on its website.

Summary

  • Starting Price
    • Basic: $85/month
    • Pro: $250/month
  • Free Trial/Demo
    Free Trial/Demo
  • Support
    Email/Help Desk
    FAQs/Forum
    Phone Support
  • Campaign Monitoring
    No
Ratings
  • User Review Score 4.6
Bitly Logo
Bitly
4.8
  • Stellar list of clients
  • New bulk shortening tool
  • Strong user reviews
Best Reputation
Visit Bitly
Whether you’re looking for a URL shortener or any other digital service, you want to find a provider you can trust. We chose Bitly as the URL shortener with the best overall reputation in 2021 due to outstanding user reviews as well as its relationships with some of the largest organizations on Earth. Bitly is already trusted by enterprises like ESPN, Disney, Amazon, BuzzFeed, and The New York Times, so you can count on it to deliver for your own organization.

Bitly announced several new features in a February 2021 update, making the platform even more robust and flexible. First, it introduced a bulk link shortening tool that enables users to shorten numerous links at once by importing a comma-separated values (CSV) file. It also released a WordPress plugin that automatically produces branded short links every time you add a post or page to your site. These and other new features make Bitly easy to implement for almost any use case.

The free Bitly tier is a decent option for individuals and smaller organizations, with support for up to 1,000 links per month. Basic costs $35 per month and comes with branded links, email support, bulk shortening, and 1,500 monthly links. For $300 per month, Premium adds analytics, campaigns, 3,000 monthly links, and other advanced features. New users should start with the free plan to test out the platform before deciding whether to upgrade to a paid subscription.

Pros & Cons

Pros

  • Stellar list of clients
  • New bulk shortening tool
  • Strong user reviews

Cons

  • Free plan limited to 1,000 monthly links

What Customers Are Saying

Bitly has some of the best user reviews of any of the URL shorteners on this list, with most customers being highly satisfied with the service. Users also appreciate being able to produce bit.ly links, which are more recognizable to the average reader than some of the other domains we’ve covered.

Summary

  • Starting Price
    • Basic: $29/month
    • Premium: $199/month
  • Free Trial/Demo
    Free Trial
  • Support
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    Chat
  • Campaign Monitoring
    Yes
Ratings
  • User Review Score 4.8
ClickMeter Logo
ClickMeter
3.3
  • 30-day money-back guarantee
  • Integrates with Shopify and other popular platforms
  • Powerful targeting tools
Best for Shopify Vendors
Visit ClickMeter
If you’re looking for a URL shortener for Shopify campaigns, ClickMeter’s built-in Shopify conversion tracking feature makes it a great choice. With ClickMeter, it’s easy to tell which sources of traffic are responsible for your sales and adjust your approach to digital marketing based on real-time data. The platform also integrates with more than 400 different affiliate networks, adding even more ecommerce utility.

Furthermore, ClickMeter comes with a deep range of targeting tools that enable marketers to segment visitors based on country, language, device, and more. It supports password protection, link cloaking, countdowns, click limits, and even automatic redirects for users who repeatedly access your link from the same IP address. Of course, you can also access comprehensive reporting and export your analytics to Excel to stay on top of the latest results.

While there’s no free plan for ClickMeter, you can try the platform for one month before committing by taking advantage of the platform’s 30-day money-back guarantee. From there, subscriptions start at $29 per month for the Medium tier, which includes up to 2,500 tracking links and 25,000 clicks per month. The Large ($99 per month) and X-Large ($349 per month) plans increase those limits and add other features such as custom branding and fraud protection.

Pros & Cons

Pros

  • 30-day money-back guarantee
  • Integrates with Shopify and other popular platforms
  • Powerful targeting tools

Cons

  • No free option

What Customers Are Saying

Unfortunately, ClickMeter hasn’t been able to generate as much customer feedback relative to some of the more well-known services we’ve looked at. The few existing user reviews are mostly positive, highlighting the platform’s ease of use as well as the option to export data into Excel for further analysis.

Summary

ClickMeter Logo
ClickMeter
  • Starting Price
    • Media: $29/month
    • Large: $99/month
    • X-Large: $349/month
  • Free Trial/Demo
    Demo only
  • Support
    Email/Help Desk
    FAQs/Forum
    Phone Support
  • Campaign Monitoring
    No
Ratings
  • User Review Score 3.3
Hootsuite Logo
Hootsuite
4.3
  • Powerful social media features
  • Regularly receives new features and tweaks
  • Generous 30-day free trial
Best Social Media Integrations
Visit Hootsuite
Sharing links on social media is one of the most common use cases for URL shorteners in 2021. Hootsuite’s link shortener is part of the larger Hootsuite platform, which comes with a wide range of powerful features for social media marketers. With a Hootsuite subscription, users can easily schedule future posts, respond to messages on various social media channels, analyze their results, and more. Of course, you can shorten links as needed quickly to make them easier to share on social media. Given its strong range of social media features, Hootsuite is the best link shortener for social-focused organizations in 2021.

To help users generate even more interest on social media, Hootsuite introduced post timing recommendations in a new update in September 2021. Hootsuite will automatically evaluate your post history to identify the times when you’re most likely to connect with your audience. It has also added other features and cosmetic tweaks such as dark mode, post filtering by language, and a new app for TikTok.

Hootsuite offers a lot more than just URL shortening, so it’s no surprise that its subscriptions are substantially more expensive than plans from most of the other providers on this list. After a 30-day free trial, it starts at $49 per month for the Professional tier and runs up to $599 per month for Business. There are also custom enterprise solutions available for larger organizations.

Pros & Cons

Pros

  • Powerful social media features
  • Regularly receives new features and tweaks
  • Generous 30-day free trial

Cons

  • Much more expensive than most basic URL shorteners

What Customers Are Saying

As a much broader platform than most of the alternatives on this list, Hootsuite mainly receives feedback for its social media marketing tools rather than its URL shortener. Meanwhile, users who mention the link shortening feature don’t seem to have any significant complaints.

Summary

Hootsuite Logo
Hootsuite
  • Starting Price
    • Pro: $19/month
    • Team: $99/month
    • Business: $599/month
  • Free Trial/Demo
    Free Trial/Demo
  • Support
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    24/7 (Live Rep)
    Chat
  • Campaign Monitoring
    Yes
Ratings
  • User Review Score 4.3
Is.gd Logo
is.gd
4.5
  • Couldn’t be any easier to use
  • Create custom URLs and track link stats
  • Totally free
Easiest to Use
Visit is.gd
If you’re looking for a quick way to shorten a URL, it doesn’t get much easier than is.gd. While other URL shorteners offer much more robust sets of features, is.gd is unmatched when it comes to speed and simplicity. All you have to do is navigate to the is.gd website and enter the URL you want to shorten — there’s nothing more to it. With such an approachable design, is.gd was the clear choice as the easiest URL shortener to use in 2021.

However, that isn’t to say that is.gd is lacking when it comes to features. Users can access a few optional settings such as using all lowercase letters. They can also type in their preferred link ending instead of using a random one from is.gd. Finally, there’s a checkbox that allows users to track stats like visits by day, hour, country, or even browser type.

Unlike some of the other URL shorteners we looked at, is.gd doesn’t have any paid subscriptions or add-ons available. It’s free to use, and there’s also an application programming interface (API) available for developers to integrate the service with other applications. Of course, you’ll also miss out on some of the marketing tools and extra features that come with most robust platforms.

Pros & Cons

Pros

  • Couldn’t be any easier to use
  • Create custom URLs and track link stats
  • Totally free

Cons

  • Relatively limited features

What Customers Are Saying

As a relatively simple and niche service, it isn’t particularly surprising that is.gd doesn’t have as many user reviews as more established platforms like Hootsuite and TinyURL. We recommend checking out the website yourself if you’re interested in shortening URLs with is.gd — you’ll be able to shorten your first link in less than 10 seconds.

Summary

  • Starting Price
    • Free
  • Free Trial/Demo
    Free
  • Support
    Email/Help Desk
    FAQs/Forum
    Phone Support
  • Campaign Monitoring
    No
Ratings
  • User Review Score 4.5
Rebrandly Logo
Rebrandly
4.6
  • Segment traffic based on location, language, and more
  • Dedicated onboarding and support
  • User and group management
Best for Enterprise Link Management
Visit Rebrandly
While Hootsuite is unmatched when it comes to social media marketing, Rebrandly is the best URL shortener in 2021 when it comes to link management for enterprises and other large organizations. Subscribers can shorten links with multiple domains, manage team members, and even route traffic to different URLs depending on segmentation criteria like location, language, and device type. It also offers onboarding and support services from a dedicated account manager.

Rebrandly recently introduced a Windows client that allows users to rebrand existing URLs from within any other application on its device. There are also Rebrandly apps available for Mac, iOS, and Android as well as browser extensions for Firefox and Chrome. Another 2021 update added a new tool for bulk link importing that supports up to 400,000 links in a single batch.

Free Rebrandly users can track as many as 5,000 clicks per month and create a total of 500 branded links across five domains. Paid plans start at $29 per month for Starter, which supports 25,000 tracked clicks and 5,000 links on the same number of domains. The more robust Pro plan comes in at $69 per month, and Rebrandly also provides team plans as well as custom enterprise solutions for larger teams.

Pros & Cons

Pros

  • Segment traffic based on location, language, and more
  • Dedicated onboarding and support
  • User and group management

Cons

  • Limited social media tools

What Customers Are Saying

Rebrandly has received exceptionally strong reviews from existing customers who are happy with its simplicity along with its flexibility through the API. They also like having the option to create and manage links from their phone using the mobile apps on iOS and Android.

Summary

Rebrandly Logo
Rebrandly
  • Starting Price
    • Starter: $29 /month
    • Pro: $69 /month
    • Premium: $499 /month
  • Free Trial/Demo
    Free Trial
  • Support
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    Chat
  • Campaign Monitoring
    Yes
Ratings
  • User Review Score 4.6
Short.io Logo
Short.io
4.2
  • Top-tier customer service
  • Regularly updated
  • Integrates with Slack, Zapier, Google Analytics, and other applications
Best Customer Service
Visit Short.io
When you’re paying for a digital service, you want to know that the developer cares about your experience. Short.io has extremely positive feedback across multiple platforms, and CEO Andrii Kostenko has responded directly to several user reviews after addressing the issue they mentioned. Subscribers can also reach out to the Short.io team from 3 a.m. until 7 p.m. Eastern time through either email or live chat.

Short.io has been updated 20 different times in 2021 alone, with new tools including improved geolocation, an iOS app, a Telegram bot, and bulk downloading for quick response (QR) codes. It comes with one of the most robust team management systems we’ve seen in a URL shortener, including support for single sign-on and user permissions like admin and read-only. There’s also a built-in link retargeting tool that makes it easy to stay engaged with leads who click on their links.

Free Short.io users can create up to 1,000 branded links across five custom domains and track as many as 50,000 clicks. You can pay $20 per month to increase those limits and add in helpful features including password protection, country targeting, and link expiration by time or number of clicks. The Team ($50 per month) and Enterprise ($150 per month) plans come with more domains and clicks plus a few extra tools like city/region targeting and links that redirect to mobile apps.

Pros & Cons

Pros

  • Top-tier customer service
  • Regularly updated
  • Integrates with Slack, Zapier, Google Analytics, and other applications

Cons

  • Limited marketing features

What Customers Are Saying

Short.io doesn’t have as large of an audience as some of the other platforms we’ve covered, but its applications have received close to 50 reviews across multiple platforms. While a few users mentioned bugs, the developer has responded to many of those issues and the rest of the feedback is overwhelmingly positive.

Summary

Short.io Logo
Short.io
  • Starting Price
    • Personal: $20/month
    • Team: $50/month
    • Enterprise: $150/month
  • Free Trial/Demo
    Free Trial/Demo
  • Support
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    Chat
  • Campaign Monitoring
    No
Ratings
  • User Review Score 4.2
T2M Logo
T2M
4.9
  • 30-day money-back guarantee
  • Dedicated hosting arrangements through AWS
  • GDPR compliance
Best Dedicated Hosting
Visit T2M
Individuals and smaller businesses may be satisfied with a basic solution like is.gd, but the T2M URL shortener goes farther with dedicated instances that are perfect for larger organizations. Its fully isolated Amazon web Hosting (AWS) hosting arrangements with a 99.9% uptime service-level agreement are the perfect option if you need a solution that you can trust to support a high volume of traffic. Users can also take advantage of other enterprise-friendly features such as teammate management and single sign-on.

T2M comes with most of the features that you would expect from a premium URL shortener including multiple branded domains, printable QR codes, CSV importing and exporting, campaign management, and detailed analytics. It’s also worth mentioning that the platform is fully compliant with the General Data Protection Regulation (GDPR) privacy regulation covering European Union (EU) residents.

Like ClickMeter, T2M offers a 30-day money-back guarantee with all subscriptions. The Basic option is available for a one-time fee of just $5, and it comes with 1,000 monthly short URLs, 5,000 clicks, and some basic features. More robust plans run from $9.99 to $89.99 per month, and there are also custom enterprise solutions (plus the aforementioned dedicated hosting) for high-volume organizations. Add-ons like single sign-on (SSO), white labeling, and user seats are available for an extra charge.

Pros & Cons

Pros

  • 30-day money-back guarantee
  • Dedicated hosting arrangements through AWS
  • GDPR compliance

Cons

  • No free option

What Customers Are Saying

Even though T2M doesn’t have as much of an audience as some of its competitors, it still has a strong reputation in online reviews. Several users had good things to say about the T2M dashboard which offers comprehensive link management tools in a clear, centralized interface.

Summary

  • Starting Price
    • Basic: $5/month
    • Standard: $9.99/month
    • Pro: $29.99/month
    • Premium: $89.99/month
  • Free Trial/Demo
    Demo only
  • Support
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    Chat
  • Campaign Monitoring
    Yes
Ratings
  • User Review Score 4.9
TinyURL Logo
TinyURL
4.5
  • Flexible pricing
  • Basic link shortening available for free
  • Robust analytics
Most Flexible Pricing
Visit TinyURL
One of the problems with link shorteners like Hootsuite is that you can only use them by paying for a larger service. Meanwhile, more limited services like is.gd may not meet the needs of some businesses and organizations. TinyURL offers an intuitive pricing system that allows subscribers to pay for exactly what they need. Rather than paying for a set subscription, you’ll simply buy a certain number of links each month. With TinyURL, you’ll have access to competitive prices with the most flexible plans we’ve seen from any of the top URL shorteners in 2021.

While TinyURL doesn’t provide the same collection of social media features that are available with Hootsuite, it comes with more than enough for basic link shortening and marketing analytics. Users can create custom links to match their brand and view a variety of data points including location, timing, devices, and source.

TinyURL pricing depends on your link volume. For example, you can get up to 500 active links for $9.99 per month billed annually or 5,000 for $29 per month billed annually. Free users can shorten an unlimited number of links, but they miss out on some helpful features such as custom domains and more advanced analytics tools. Bulk links are also available from $99 per month billed annually for a total of 100,000 API requests.

Pros & Cons

Pros

  • Flexible pricing
  • Basic link shortening available for free
  • Robust analytics

Cons

  • Limited marketing tools

What Customers Are Saying

TinyURL is extremely popular due to its ease of use and suite of analytic features. Customers also appreciate the ability to create custom URLs rather than generating links with a random string of characters.

Summary

  • Starting Price
    • Pro: $9.99 /month
    • Bulk 100k: $99.00 /month
  • Free Trial/Demo
    Free Trial
  • Support
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    Chat
  • Campaign Monitoring
    Yes
Ratings
  • User Review Score 4.5
YOURLS Logo
YOURLS
4.7
  • Totally free
  • Long list of helpful plugins
  • Open-source software
Most Customizable
Visit YOURLS
URL shorteners vary widely in terms of the features they offer, and YOURLS — your own URL shortener — accounts for that by providing a high degree of customizability. It can be a little complicated compared to more straightforward platforms like is.gd, but it also comes with a more robust set of tools. YOURLS users have created a total of 187 different plugins covering everything from 404 notices and bulk link importing to anonymous logging and email notifications. Whatever you need from your URL shortener, you can find it in the list of YOURLS plugins.

It’s also worth noting that YOURLS is one of very few free and open-source URL shorteners in 2021. However, it doesn’t sacrifice many of the URL shortening features that come with premium alternatives — you can still analyze traffic data and access a variety of additional tools through the optional plugins. As such, you won’t get the social media, digital marketing, or organizational management tools that are available with more robust platforms.

As an open-source application, YOURLS is completely free to use. While you’re free to support the developers through their GitHub profiles, you don’t need to spend any money to access the platform.

Pros & Cons

Pros

  • Totally free
  • Long list of helpful plugins
  • Open-source software

Cons

  • Limited digital marketing features

What Customers Are Saying

YOURLS isn’t as well-known as services like Hootsuite and Bitly, but customers have provided positive feedback regarding the platform’s flexibility. Meanwhile, they also note that it can be more confusing to set up for users who don’t have as much technical experience.

Summary

  • Starting Price
    • Free
  • Free Trial/Demo
    Free
  • Support
    Phone Support
  • Campaign Monitoring
    No
Ratings
  • User Review Score 4.7

How We Chose the Best URL Shorteners

If you’re sharing a URL on YouTube, social media, or even a physical billboard, you want the text to be as short as possible. Links with long strings of characters are significantly harder to remember, and they can also be cumbersome to display in certain settings.

While all URL shorteners perform the same basic function, that doesn’t mean they’re equivalent. There are crucial differences to be aware of as you look for a URL shortener that makes sense for you. These are the features we focused on when evaluating each of the providers listed.

Pricing

When there are so many services out there, there’s no reason to overpay for something that you could get cheaper from another company. However, you shouldn’t necessarily go with a more affordable option that doesn’t come with all the features you need.

To give options for everyone, we identified the top URL shorteners at a variety of price points and tried to compare the overall value. We’ve also noted free trials and refund policies that will allow you to test out a premium service for free without committing to spending any money.

Ease of Use

Some URL shorteners are mostly targeted at individual internet users, while others are built for enterprises and other large organizations. is.gd, for example, makes URL shortening as easy as visiting their website and entering the URL you want to use. There are a handful of other options available, but it’s intended to be easy for the average person to start using in just a few seconds.

In contrast, more powerful platforms like Rebrandly might not be as easy to pick up, but they may end up being much more effective for larger teams. However, ease of use means something different, depending on the use case in question.

Marketing Tools

Most URL shorteners are crafted for organizations, and many of the services we’ve covered offer digital marketing features to supplement the basic link shortening function. These could include things like social media integrations as well as organization and team management tools.

Sending links to a larger audience can get complicated quickly, especially when you’re monitoring a variety of metrics and constantly trying to improve performance. Digital marketing tools make it easier to manage these campaigns and achieve the results you’re seeking.