How We Chose the Best Telemarketing Software
In the 21st century, telemarketing has become a key element of business for many organizations and having a vibrant, engaged and focused call center is important. It’s also important to know why you want a call center and how you plan to use it before selecting the correct software. We based recommendations on the criteria below.
Whether you want to use a preview dialer, a predictive dialer, or a power/progressive dialer for your call center, you'll want to review the different telemarketing features available with each product. We recommend software that offers features such as call routing, call logging, and call recording.
When an employee has immediate access to a customer record, they won't need to go hunting for the record and the customer won't have to wait. A built-in customer relationship management (CRM) solution also saves the user from the cost and inconvenience of using a separate CRM solution.
Knowing if calls are being answered by a person or an answering machine, as well as knowing the number of dropped calls, is an important factor in using telemarketing software successfully. Detailed reports help the user assess and improve their telemarketing practices.