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Social media is the top way to build your e-commerce brand. It speaks directly to the minds and beliefs of your consumers in their channels of choice, winning their approval and transforming prospects into brand advocates. Choose a seamless, intuitive, and all-inclusive tool, giving you the most effective means possible to grow and scale.
Best Social Media Management Tools: Shortlist
We chose Hootsuite as the best social media management software for its unlimited posting, multichannel message support, and advanced analytics by channel.
Our Top Picks
Best Overall
Best for Tight Budgets
Best for Video Content
Best for Reporting
Best for Mobile App Management
Best Automations
Best for Small Businesses
Best for Enterprises and Agencies
Best for Social Media Novices
Best for Automated Scheduling
Digital.com dives deep into every topic it covers to offer trusted and reliable recommendations for the best business tools. See how we review social media management tools.
Tips From an Expert
Look beyond automated posting features.
“Rather than just an autoposter, look for an all-in-one tool that will engage, enhance, and transform your strategy as you grow – giving a new meaning to the “social” element of social media.”
The Top Social Media Management Tools of 2023
Best Overall
Features
- Analytics, social listening, brand alerts
- AI-assisted campaign creation tool
- Advanced employee engagement
#1 Top Pick for 2023
Hootsuite is our top-rated social media management software due to its multichannel message support, advanced insights around market trends and your top competitors, and easy-to-use auto poster for your channels of choice.
Starting Price
$99 per month
Free Trial
Yes
Functionality
– Collaboration tools
– Analytics & insights
– Social listening
– Advanced posts
Read More
Hootsuite was launched in 2008, just before most major social media platforms truly took off. More than 15 years on, Hootsuite has iterated and refined its services for the most comprehensive way to manage accounts for your e-commerce business.
Hootsuite has adapted to the dynamic world of social media management since its launch in 2008 and has expanded its scope of services to include vital elements of your strategy – including social listening, advanced analytics, and centralized message management.
I refined my overall experience via the Hootsuite App Directory, a marketplace of over 150 apps. Hootsuite also offers a flexible social Application Programming Interface (API), allowing you to better automate and integrate your system with any internal tools or processes you rely on.
Beyond these features, I feel you’ll also benefit from its other strongest selling points, such as custom advanced reports, Stream views for management at a glance, and its intuitive native planner system with tailored recommendations and tips to boost your results.
Advanced insights are an underrepresented extra benefit you can leverage. They give you new ways to inform and tailor your strategy to cater to the channel’s algorithm.
- Who is Hootsuite best for?
Hootsuite is best for rapidly growing small and midsize e-commerce businesses and established enterprises looking to centralize and streamline their social media management strategy. - Recent upgrades to Hootsuite
Hootsuite is one of the most frequently updated tools on the market, offering near-weekly UX updates and additions your social media team will love. You can keep up with the latest “What’s New” updates.
Recent upgrades include design updates, as you can now use Canva in the Composer tool, allowing you access to thousands of templates in just a few clicks. Also, you can integrate with Grammarly, Vidyard, and more, connecting your most used tools through a single centralized tool. Reels are also available to track with Hootsuite’s analytics and insights library, giving you exclusive data points and a major strategy upgrade as more channels move to video content. - Hootsuite pricing
Hootsuite is pricy, especially for startup e-commerce businesses. Services range from $99 to $739 monthly, with the same base perks of unlimited posts, scheduling, and messaging. However, I believe the best value is in the Team plan, as this allows you to seamlessly delegate, project manage, and assign assets to up to three members.
Reasons to choose Hootsuite
- 150+ integrations
- Message management
- Social API for advanced automations
- Multichannel streaming support
- 24/7 support via social & chat
Reasons to avoid
- Expensive in comparison
- No mass deletion option
Best for Tight Budgets
Features
- Easy-to-use engagement stream
- Extensive integration library
- Native start page creation
Starting Price
Free
Free Trial
Yes
Functionality
– Collaboration tools
– Analytics & insights
– Advanced posts
Read More
Buffer is one of the most robust, free social media management tools available. This makes it a fantastic choice for e-commerce startups or businesses on a budget.
Buffer’s start page creation tool allows you to customize your e-commerce experience on social – for yourself and your team members.
If you’re in a startup phase and want the best social media management tool for your budget, I recommend Buffer. The platform has expanded exponentially since its start in 2010, beginning as a Twitter-specific social tool.
It includes everything you need to build your e-commerce brand presence. This includes analytics and insight reports, advanced auto posting and queues, and links in bio Start Pages to build your brand awareness.
Whether you have two or 10 channels, you and your team can enjoy the draft collaboration tools natively to get the job done. It has also rolled out certain benefits exclusively for e-commerce business owners, such as the Shop Grid functionality. Channel visitors can easily shop your feed and purchase in just a few clicks.
This perk is especially important as you grow and scale since nearly 36% of regular internet users are expected to be social buyers.
- Who is Buffer best for?
Buffer is the best tool for small businesses and startups looking to manage their social media on a budget. I found it’s also a fantastic tool of choice for e-commerce business owners at all levels due to its native Shop Grid functionality and related tools. With the Team plan, you’ll get similar functionality to more expensive tools, with a minimal learning curve. - Recent upgrades to Buffer
Buffer remains committed to creating the most inclusive free tool available, rolling out semi-frequent, bimonthly updates. You can keep track via the Buffer News or API changelog.
Notable releases include auto-publishing support for Instagram Reels, support for Google Business Profile posts, and a TikTok video scheduler for both desktop and mobile experiences. - Buffer pricing
Buffer is incredibly affordable, allowing you to start with a free account or scale directly to Team level functionality at just $10 per month. E-commerce business owners will benefit most from the Team plan, as Agency essentially mirrors that plan’s inclusion. The main difference is that with the Agency plan, you can expand the number of included accounts – and unlock custom access and permissions to organize your team’s roles.
Reasons to choose Buffer
- Easy campaign creation tool
- Add new platforms in one click
- Suite of ecommerce features
Reasons to avoid
- Limited customer support
- Few posting features
- No bulk uploading
The Bottom Line
Buffer is one of the most robust, free social media management tools available. This makes it a fantastic choice for e-commerce startups or businesses on a budget.
Best for Video Content
Features
- AI-assisted predictions
- Advanced workflow + project management
- Multiple dashboards
Starting Price
$10 per month
Free Trial
Yes
Functionality
– Collaboration tools
– Analytics & insights
– Social listening
– Advanced posts
Read More
Zoho Social is relatively new compared to its competitors, entering the social scene in 2015. I believe this only serves as an advantage, allowing the company to adapt to the needs of the modern-day social landscape. The tool offers advanced analytics and a streamlined take on your daily-use dashboards.
Zoho was one of the first e-providers ever, starting in 1996. It launched Zoho Social nearly 20 years later, in 2015, to promote business growth and a more streamlined way to simply master social media management. The company entered right at the “golden age” of social media, as platforms outside of Facebook were beginning to monetize on a significant level.
I noticed the platform is one of the most comprehensive management tools available, working to create and schedule content for less-supported services such as Google My Business, YouTube, Facebook Groups, and TikTok. This is one of the first tools I’ve seen to have such a diverse library of connectivity and management utility since many more mainstream options focus on static channel management over video or e-commerce growth platforms.
In addition to its range of compatibility, Zoho Social’s other most competitive points include its multiple strategic listening columns, seamless app experience for management on the go, and a visually-driven content calendar.
- Who is Zoho Social best for?
Zoho Social is an excellent tool for brands at any stage of development. Its low price point and comprehensive tool suite and platform support impressed me. Both small- and midsize businesses and established e-commerce enterprises will get competitive benefits from the tool, especially if they lean into the social listening tools, integration library, and multichannel scheduler.
The post scheduler is incredibly easy to use, allowing you to select by channel and post accordingly. You can queue it yourself or use the SmartQ slot and let the algorithm select a high-traffic time for your post. - Recent upgrades to Zoho Social
With nearly monthly updates, Zoho Social is one of the most frequently updated social media management tools. Zoho Social offers improvements for user experiences (UX) and the platform. It now offers Instagram Reel report options (tracking engagement, reach, and other key metrics), scheduling, approval, and collaboration support for direct posting of video content to top platforms. These include Instagram Reels, Stories, YouTube Shorts, and TikTok, giving you new and more direct ways to enhance brand recognition and perception. Looking for more on the latest platform updates? There is a detailed record in the “What’s New” section of the Zoho Social site. - Zoho Social pricing
Zoho Social pricing is incredibly affordable, especially compared to other tools in the e-commerce space. Plans start as little as $10, allowing access to nine channel slots, 24/5 email support, and key features, such as the native image editor, ZURL link shortener, and summary comprehensive reports of use.
Reasons to choose Zoho Social
- Affordable in comparison
- Post assist with SmartQ
- Advanced post insights
Reasons to avoid
- Limited customer service
- Compatibility issues with lesser-known channels like Google My Business and YouTube Shorts
The Bottom Line
Zoho Social can create and schedule content for less-supported services such as Google My Business, YouTube, Facebook Groups, and TikTok.
Best for Reporting
Features
- Largest integrations library
- Social listening support
- Advanced workflows
Starting Price
$29 per month
Free Trial
Yes
Functionality
– Collaboration tools
– Analytics & insights
– Social listening
– Advanced posts (basic)
Read More
I found Sendible is a robust social media management tool that focuses on the post and workflow elements of social media marketing. Originally developed for agency use, it then expanded to include additional integrations, a native design editor, and single-click, intensive reporting.
Sendible was designed to be as comprehensive as possible, originally catering its services to agencies and vendors with multiple accounts to manage. But e-commerce business owners can benefit significantly from the tool’s enterprise-friendly structure and advanced functionality.
I’ve found it’s one of the most well-crafted programs to scale with as you grow, rather than graduating its price points steeply like other tools.
Beyond the easy-to-navigate native interface and the low price points, you also receive its other features: in-depth collaboration tools and workflows, user access tiers for larger teams, and enhanced social media reporting – giving you access to over 200 different metric modules for strategic analysis.
- Who is Sendible best for?
Sendible is a fantastic tool for rapidly scaling SMBs and larger e-commerce brands looking for a better way to streamline their social media management tasks. But smaller brands can benefit, too, although they may not get as much from the tools designed for larger teams (i.e., workflow support and user permissions/role additions). - Recent upgrades to Sendible
Sendible releases multiple monthly updates, all of which can be found in its Product Update blog. Recently, Sendible released the ability to directly schedule and optimize the post time of Facebook reels in the native dash and made integrations with tools such as GIPHY and Pexels. You can also reply to Instagram comments directly through the dash, a feature other brands have rolled out – embracing the convenience that centralized management truly provides. - Sendible pricing
Sendible goes the extra mile making its pricing tiers as inclusive as possible. It also offers recommendations for which type of entity might get the most benefit.
The Creator plan (starting from $29 per month) is more than enough for a small business. This allows you to manage up to one brand and the top-tier tools in-app, such as social media monitoring, replies, and advanced reporting. It’s a great choice, especially if you already have a workflow setup in a separate project management tool.
Reasons to choose Sendible
- Easy to use with advanced tools
- Inclusive for the low price
- Keyword, trend, and social listening
Reasons to avoid
- Slow load times
- Delays with customer support
The Bottom Line
The reporting housed in the Sendible native interface is comprehensive, offering channel-specific tracking, custom reports, and seamless management.
Best for Mobile App Management
Features
- Paid promotional tools
- Built-in CRM functionality
- Social listening and location monitoring
Starting Price
$249 per month
Free Trial
Yes
Functionality
– Collaboration tools
– Analytics & insights
– Social listening
– Advanced posts
Read More
Sprout Social launched in 2010 as one of the main industry players to lead the charge to humanize software, social media, and data analytics. It’s one of the most user-friendly and data-backed options in the social media management space. I like that the platform has continued to evolve to meet the needs of modern-day social media managers, staying on top of the trends and demands of social media platforms.
Sprout Social is one of the most inclusive platforms in the social media management space, offering access to some rare tools across the platforms. These include paid promotion support and in-depth monitoring across diverse elements like location and keyword – going beyond the average social listening tool.
With the base plan, e-commerce business owners have everything they need to start successfully in their respective social media channels. You can manage five different social profiles, enjoy advanced post-optimization options, and take advantage of the native social CRM tool system. Social media managers may also enjoy the platform’s other strongest selling points, like advanced monitoring, granular reporting, and paid promotion tools.
The most competitive perk I found was that you can do all of this via your mobile device. I haven’t encountered a platform that offers this diverse range of functionality through an app, and I was pleasantly surprised at how easy it was.
- Who is Sprout Social best for?
Sprout Social is for rapidly scaling SMBs and large-scale enterprises looking to become more strategic and data-driven in their approach to social media. Between the robust reporting capabilities and the granular metric tracking available, it’s an ideal choice. It suits those hoping to revamp or optimize their social media presence for their e-commerce business without breaking the bank on expensive consultations or advanced tracking tools.
The primary reporting area offers 30 pre-built reports – not counting cross-network or custom reporting options in the interface. - Recent upgrades to Sprout Social
Sprout Social releases updates a few times per year, often addressing multiple functionality add-ons and UX enhancements simultaneously. Recent updates included an optimized send time algorithm for TikTok videos, competitor performance reporting, reshare functionality for LinkedIn posts, product tagging for Instagram, and enhanced Salesforce integration. - Sprout Social pricing
I found Sprout Social’s membership plans cost more than its lower-priced competitors. Yet I can confidently say the cost is worth it for brands who want to be more empirical about their social media strategy.
You’ll unlock access to all of the advanced reporting tools in the Standard plan alone (at $249 per month). And you won’t need to move to Professional or Advanced unless you’re looking for over five social profile slots — or tools such as workflows, Twitter trend analysis, and enhanced integration opportunities.
Reasons to choose Sprout Social
- Easy to use
- Well-rounded training tools
- Advanced and detailed reports
- iOS and Android apps
Reasons to avoid
- More expensive
- Optimize send time is only on middle tier or higher
The Bottom Line
Sprout Social offers a diverse range of functionality through its app.
Features
- Comprehensive packages
- Advanced keyword monitoring
- Extensive integrations and automations
Starting Price
$45 per month
Free Trial
Yes
Functionality
– Collaboration tools
– Analytics & insights
– Social listening
– Advanced posts
Read More
HubSpot has been a staple in the e-commerce community for nearly 20 years – offering a comprehensive suite of business management and marketing tools in its sleek, centralized design. Outside of HubSpot Social, you can use the other business tools in the HubSpot management packages, such as Sales Hub, Service Hub, CMS Hub, and Operations Hub.
Managing social media well is all about connection – and that’s exactly where the HubSpot social media tool provides value. The unique centralized framework across each of the HubSpot platforms gives you a “one-stop shop” way to run your e-commerce business while connecting and integrating you directly with your core demographic. The HubSpot Social system relies on automation and innovation to give your customers an entirely seamless experience and protect your team’s time in the process.
I found the engagement support functionality goes above and beyond, connecting you to new features that cover the entire lifecycle of your customer – from the initial engagement to a potential conversion, all tracked via selected keywords and triggers. Customers will experience a completely clean conversion process, and your team will save hours of lost time with simple management workflows and tracking.
Beyond this unique feature, I think you’ll also benefit from the campaign tracking and tagging functionality and its other strongest selling points, such as custom advanced reports, Stream views for management at a glance, and its intuitive native planner system with tailored recommendations and tips to boost your results.
- Who is HubSpot Social best for?
HubSpot is a large-scale software solution; it offers the most benefit to larger e-commerce brands and enterprises. While small businesses can benefit from the comprehensive nature of the tool, the learning curve and expense may be a hefty barrier to overcome. Larger e-commerce brands may be more equipped to handle any additional learning steps and have enough of an infrastructure to justify and offset any extra costs. - Recent upgrades to HubSpot Social
HubSpot Social doesn’t share update developments frequently via the Product Updates | Social Media side of the blog. Yet the tool has remained a top choice for marketers in larger e-commerce brands due to its diverse range of inclusions and advanced connection tools, offsetting the inconvenience of slow update flow. - HubSpot Social pricin
HubSpot’s pricing is notably complicated, offering different bundle types – and then bundles of those. If you’re looking to focus solely on marketing and already have a CRM and operations system you can build automations to, then the Marketing Hub is where I recommend you start for the most value. You can explore the suite of tools for just $45 per month, and decide if you want to use HubSpot for your centralized hub from that point.
While a centralized framework is a more competitive management option, it’s equally important to evaluate and test the tool to determine if it’s feasible long-term.
Reasons to choose HubSpot
- Form and landing page creator
- Also includes email automation and chat
- Tons of integrations
- Multichannel stream support
- Excellent support
Reasons to avoid
- Update rollouts are slow
- High cost
The Bottom Line
The HubSpot Social system relies on automation and innovation to give your customers an entirely seamless experience and protect your team’s time.
Best for Small Businesses
Features
- Robust and generous free plan
- Recommended post times, repurposing
- Instagram Stories, YouTube Shorts, & Reels
Starting Price
Free
Free Trial
Yes
Functionality
– Collaboration tools
– Analytics & insights
– Advanced posts
Read More
I found Publer is an ideal tool for smaller e-commerce brands and businesses on a budget. The inexpensive plans offer one of the most competitive auto posting packages available, covering every vital platform you need to grow your business: such as TikTok, Google My Business, WordPress, and many more.
Publer hit the scene in 2015, offering a creative new (and low-cost) approach to social media management. The tool is built around efficiency, workflows, and seamless integration to give you the best possible UX for your cost. I found it offers the most comprehensive inclusions of free social media management tools and is a great choice for businesses on a budget.
I like that the platform offers the unique benefit of a custom paid plan option, allowing you to pay and choose only what you use. You can estimate your monthly costs via the site’s price calculator tool, and walk away with a plan truly built for you.
The Pro plan allows unlimited scheduling, drafts, workspaces, and history – letting you look back and see your account growth over three separate social accounts. With Publer, you can also take advantage of other strategic features, such as unlimited really simple syndication (RSS) feeds, in-depth analytics, and robust media libraries with integrations to Canva and VistaCreate.
The perk of RSS feeds in-platform shouldn’t be ignored. It’s somewhat rare and offers a range of benefits – such as enhanced brainstorming for pillar topic ideas, content tracking, podcast support, and viewing by a larger group of potential prospects.
- Who is Publer best for?
Publer is ideal for brands on a budget looking for more ways to save. It’s an excellent choice for startup e-commerce businesses and smaller ones just beginning to grow their social media presence. Whether you’re a seasoned pro or a social media novice, the tool is easy enough to navigate and load, helping you double productivity as you advance your reach. - Recent upgrades to Publer
Publer tracks all of its recent changes in the Product Update blog – which is updated approximately monthly with new, user-friendly add-ons and enhancements. Recent updates include the ability to schedule Facebook reels, workspace functionality and UX improvements, Instagram story schedule assistance, and the Publer mobile app, which is currently available for Beta testing. - Publer pricing
Publer works to keep its pricing scheme as simple as possible. With membership options starting from (always) free to $28 per month, I feel it’s the tool of choice if you’re looking to save big on your social media management software.
The Free plan is enough to easily grow and scale your e-commerce brand, especially if you have support for social listening and workflow/approval management in place. If you’re seeking more advanced tools, though (such as the evergreen content repurposing and advanced reports), I recommend the Business plan.
Reasons to choose Publer
- Very affordable
- Supports less common platforms
- Reporting features in all plans
- Native photo editor
Reasons to avoid
- Video upload limits (1 GB)
- Lackluster reporting
The Bottom Line
The inexpensive plans offer one of the most competitive auto posting packages available, covering every vital platform you need to grow your business.
Best for Enterprises and Agencies
Features
- Bulk scheduler and advanced posting
- Clutter-free workflow experience
- Native in-depth reporting
Starting Price
$25.50 per month
Free Trial
Yes
Functionality
– Collaboration tools
– Analytics & insights
– Social listening
– Advanced posts
Read More
SocialPilot was designed with size and scale, quickly establishing itself as a top tool for large-scale enterprises. With unique features such as white-labeled team experiences, I think it’s the tool of choice if you’re managing a bigger social media team for your e-commerce business and need extra help.
SocialPilot offers the utility of advanced and comprehensive agency tools with the agility of a simple social media poster platform. I believe e-commerce business owners can benefit exceptionally from the user-friendly structure and inclusions, with the ability to run an agency-level experience from their own internal marketing department.
Some of SocialPilot’s strongest selling points include its unlimited integration capabilities with top tools in the space (i.e. Zapier and related libraries, Canva, and Dropbox), as well as content curation and discovery tools.
Also, the extensive library of platforms supported shouldn’t be overlooked. While many platforms in the space are getting to be more exclusive, few support schedule functionality to Google My Business, TikTok, Tumblr, or YouTube as SocialPilot does.
- Who is SocialPilot best for?
Brands at any stage can benefit from SocialPilot, due to its accessible price point and comprehensive suite of social management tools. But larger brands will get the most total benefit from the tool, especially its workflow features, engagement assistance measures, and concierge setup options in the Studio and Agency plans. - Recent upgrades to SocialPilot
SocialPilot rolls out updates at least once per month, documenting every change in its Product Update section of the blog. Improvements to the Social Inbox, Facebook Reel auto publishing support, and the addition of the SocialPilot “Comments” feature were designed to streamline the internal review process and keep your team as productive as possible. - SocialPilot pricing
SocialPilot has feature-rich plans starting at just $25.50 per month. I think the price is worth it and allows you to start and scale appropriately if you’re a startup brand or are new to the social media space.
If you have a third-party project management tool in place already, you can get the most utility from the Pro plan as an e-commerce business owner. You’ll have all the key features to successfully launch and manage.
Reasons to choose SocialPilot
- Featuure rich plans
- Well-integrated composer
- Easy content creation
- Advanced reporting
- Smart predictive tools
Reasons to avoid
- Faulty integrations
- Inconsistent customer support
The Bottom Line
SocialPilot was designed with size and scale, quickly establishing itself as a top tool for large-scale enterprises.
Best for Social Media Novices
Features
- Affordable pricing for everyone
- Helpful and informative onboarding
- Sponsored and promotional post support
Starting Price
$26 per month
Free Trial
Yes
Functionality
– Collaboration tools
– Analytics & insights
– Advanced posts
Read More
Loomly’s core design concept was to be as easy as possible, featuring sleek and minimalistic user interface built around collaboration and automation. I found it has grown and scaled quickly since its launch in 2016, amassing a core user base of over 18,000 e-commerce brands and agencies.
One of the newer platforms on this list, Loomly has a distinct advantage of modernity and simplicity. It’s obviously gotten firsthand accounts of these core elements of need for its platform, as you get a completely comprehensive and tailored experience for your e-commerce social media management needs.
Outside of these benefits, you also get robust chat and email support features, helping you stay on track and efficiently as you grow your social media presence. The brand also offers extensive integrations, trend inspiration tools to keep your content ideas rich, and centralized asset management via its intuitive Library feature – reducing your need to rely on spreadsheets or a fractional approach.
- Who is Loomly best for?
Loomly is an excellent choice for SMBs wanting to scale their organizational approach to social media management in a strategic, centralized way. The comprehensive nature of the platform and thorough native tutorials and support offer assistance to both seasoned and new social media managers alike. This helps you to build, refine, and execute your social media strategy for your e-commerce brand. - Recent upgrades to Loomly
Loomly rolls out semi-frequent updates to its native inclusions, all of which you can see in greater detail via the Loomly Blog. Recently, the platform expanded to include handy features such as the Facebook and Instagram Story reminder tool (which is ahead of the curve, as neither API currently supports that natively), and direct publishing for Instagram carousel posts. Several platforms haven’t picked up on this need yet, making Loomly all the more competitive if you’re looking to explore and use the different post types that either platform offers. - Loomly pricing
Loomly offers low-cost plans with extensive onboarding assistance. I think this makes it an excellent tool for smaller or startup e-commerce businesses. The Base membership begins at just $26 per month and includes support for up to 10 social accounts.
If you’re looking for additional perks outside of the standard package (such as advanced analytics, export tools, and integration libraries), I recommend either the Standard or Advanced plan.
Reasons to choose Loomly
- Extensive per-post analytics
- Streamlined onboarding
- Comprehensive tutorials
- Prediction and trend tools
Reasons to avoid
- Limited integrations
- Authentication issues
The Bottom Line
Loomly’s core design concept was to be as easy as possible, featuring sleek and minimalistic user interface built around collaboration and automation.
Best for Automated Scheduling
Features
- Powerful automated scheduling tools
- AI-powered library of evergreen updates
- Weekly automation timeslots
Starting Price
$24.91 per month
Free Trial
Yes
Functionality
– Collaboration tools
– Analytics & insights
– Advanced posts
Read More
MeetEdgar was designed with innovation in mind. The platform is built around automation and integration concepts to run your social media in the most optimized way possible.
MeetEdgar is in a class of its own when it comes to social media management. It’s exciting that, in addition to the normal capabilities of an auto-poster tool, the service offers unique benefits fueled by AI support and automation to give you a better overall UX. I’ve covered exactly what these are below.
Beyond its inexpensive price plans and simple user interface, you receive additional benefits. These include MeetEdgar’s evergreen refresh tool for content repurposing and management, A/B split test assistance to help dial in your post strategy, and intuitive libraries to assist you in dripping your content more strategically.
- Who is MeetEdgar best for?
MeetEdgar is an ideal social media management tool for solopreneurs and small e-commerce brands needing the foundation to succeed in the social media space. It’s robust enough to support a small, rapidly scaling brand, and offers new opportunities to grow and streamline via native additions, strategic testing and reporting, and native resource automation to help solidify your posting strategy. - Recent upgrades to MeetEdgar
I didn’t find many recent updates on the MeetEdgar platform, which could be due to its recent acquisition by SureSwift Capital, a company that excels in managing and creating high-powered SaaS applications. - MeetEdgar pricing
Starting at $24.91 monthly, MeetEdgar is another one of the most affordably priced social media management tools on the market. It is definitely worth the investment, offering many of the advanced features and functionality you would expect from a tool like Hootsuite.
Reasons to choose MeetEdgar
- Built-in AI tools and suggestions
- Split testing & repurposing features
- Easy composer tool
- Historical data to track progress
Reasons to avoid
- No social listening tools
- Less comprehensive reporting
The Bottom Line
The platform is built around automation and integration concepts to run your social media in the most optimized way possible.
Compare Social Media Management Tools
Social Media Platform
Best Features
Starting Price
Best Overall
- Analytics, social listening, brand alerts
- AI-assisted campaign creation tool
- Advanced employee engagement
$99 per month
Best for Tight Budgets
- Easy-to-use engagement stream
- Extensive integration library
- Native start page creation
Free
Best for Video Content
- AI-assisted predictions
- Advanced workflow + project management
- Multiple dashboards
$10 per month
Best for Reporting
- Largest integrations library
- Social listening support
- Advanced workflows
$29 per month
Best for Mobile App Management
- Paid promotional tools
- Built-in CRM functionality
- Social listening and location monitoring
$249 per month
Best Automations
- Comprehensive packages
- Advanced keyword monitoring
- Extensive integrations and automations
$45 per month
Best for Small Businesses
- Robust and generous free plan
- Recommended post times, repurposing
- Instagram Stories, YouTube Shorts, & Reels
Free
Best for Enterprise and Agencies
- Bulk scheduler and advanced posting
- Clutter-free workflow experience
- Native in-depth reporting
$25.50 per month
Best for Social Media Novices
- Affordable pricing for everyone
- Helpful and informative onboarding
- Sponsored and promotional post support
$26 per month
Best for Automated Scheduling
- Powerful automated scheduling tools
- AI-powered library of evergreen updates
- Weekly automation timeslots
$24.91 per month
What You Need to Know
What is the purpose of social media management tools?
Social media management software allows users to post content in advance to various social media accounts from a single user interface. Additional features such as analytics tools, brand awareness campaign tools, and communication tools are also available depending on the software company and plan.
Why should I buy social media management software?
If you run a business, a social media management tool can help you streamline your social media presence by posting to multiple accounts, boosting your online profile, and scheduling out posts. Using the tool may help increase brand awareness and provide a broader reach to potential customers. Using a social media management tool can save a business time and money.
What are the advantages of using social media management software?
Some benefits of using social media management software are:
- consistent messaging across platforms
- mobile-first social networks
- less technically challenging
- relatively low to no cost
- gain market and audience insights
- great for brand awareness
- compliments SEO efforts
- multimedia content formats
What are the disadvantages of using social media software?
Drawbacks of using social media software include:
- difficulty measuring ROI
- slow to see results
- constant algorithm changes
- high competition
- allows unsatisfied customers a platform
- exposure to bad actors or trolls
Do I need a social media manager?
Managing social media is time consuming, especially when your brand uses multiple channels. You need a social media manager to engage with your customers and followers. It is not enough for your company to have a social media account and post content. You need social media experts who can engage with people interested in your products or services and respond to any questions or reviews promptly. Managers will also keep apprised of social media trends and analyze your analytics data.
How We Review Social Media Management Tools
The testing process to determine what each social media management tool can truly deliver is dense – as it should be. I tested each social media management tool by signing up and purchasing a plan to check out what each provider offers new users. Also, I checked the price point against the overall utility and benefit I got from each test account.
I rated the best social media management software based on:
- Collaboration options and delegation plans
- Analytics, insights, and reporting
- Social listening support
- Advanced auto posting and organizational support
- And overall tool cost
Your social media management tool is your connection to your customer base – so it’s critical to pick a choice that’s comprehensive, inclusive, and affordable, giving you the benefits of relevancy and sustainability to your marketing plan.
Learn more about our review methodology.