Best of Social Media Management Software of 2023
We explored the best social media management software of 2023. See our top picks and the benefits you can expect from each.
|Social media management software||Best for||Starting price||Best features|
|Best social media management software||Pro plans starting at $49 per month|
|Best social media tool for engagement management||Management plans starting at $0 per month|
|Best social media tool for video content||Standard plans starting at $10 per month|
|Best social media tool for centralized e-commerce support||Creator plans starting at $29 per month|
|Best social media tool for mobile app management||Standard plans starting at $89 per month|
|Best social media management tool for automation and integration||Marketing bundle plans starting at $45 per month|
|Best for social media tool for small businesses||Beginner plans starting at $0 per month|
|Best social media tool for large enterprises and agencies||Professional plans starting at $25 per month|
|Best social media tool for novices||Base plans starting at $26 per month|
|Best social media tool for automated scheduling||Pro plans starting at $24.91 per month|
Social media is the top way to build your e-commerce brand. It speaks directly to the minds and beliefs of your consumers in their channels of choice, winning their approval and transforming prospects into brand advocates. Choose a tool that’s seamless, intuitive, and all-inclusive – giving you the most effective means possible to grow and scale.
Below is a list of our recommended criteria for evaluating the best social media management software for your e-commerce brand.
About Digital.com’s expert reviewer, Christina Levandowski:
I am a copywriter for the Software as a service (SaaS) and digital marketing space, and have worked with hundreds of clients from small businesses to Indeed.com.
With extensive experience working with marketing strategy and social media, I have a business creating assets for clients in the space.
I enjoy being an entrepreneur and have pursued investment opportunities as time permits.
I rated the best social media management software based on collaboration features, analytics and reporting capabilities, social listening and auto posting abilities, and overall cost.
As an e-commerce business owner, you’re spinning a million plates. Ideally, as you grow and scale, social media won’t be one of them. Keep an eye out for social media management software options that allow you to add team accounts, communicate, and collaborate entirely seamlessly.
Analytics, insights, and reporting
To satisfy the needs of the continually-changing algorithm, it’s important to pick a social media management tool with solid analytics and reporting. It’s best if you get some sort of insights or recommendations based on the raw data in-app, further informing your strategy and leaving minimal room for error.
Social listening is an important part of any social media marketing strategy, allowing you to step into the mindset and preferences of your core demographic more intimately. Your tool of choice should streamline this process for you with the support of artificial intelligence (AI) or other machine learning (ML) tools to give you the most strategic data possible over any given segment.
While automatic posting is helpful, that shouldn’t be the only feature of your social media management tool. As your business grows, look at more advanced features, including:
While cost may seem like a common consideration, it’s an important one to make. Social media management can help your business grow quickly and launch you into an entirely new revenue stream with micro influencers, brand events, and more.
While investment in socials is important, the growth process can be extremely expensive – and should be factored into your overall budget for social media management tools. Determining if your tool is a good financial and sustainable fit is key to optimizing this part of your tech stack.