Audiense Logo
Audiense
4.4
  • Powerful segmentation tools
  • Consistently updated
  • Basic free plan
Best for Twitter Segmentation
Visit Audiense
While Audiense offers a helpful Twitter marketing subscription for $49 per month, it stood out to us as a leader in the audience segmentation space. Segmenting social media followers enables marketers to target users more effectively instead of sending the same content to their entire audience. With Audiense, you can combine a variety of relevant filters, including age, language, location, gender, interests, and more. The platform itself can also produce segments automatically that make sense for your brand. Overall, it's the best social media analytics service in 2022 for segmenting Twitter audiences.

Audiense recently released an end-of-year report detailing the key changes that were made to the platform throughout 2021. One key quality-of-life feature was the new ability to clone report definitions and then make adjustments to the original parameters for a new situation. There's also a new tool called "affinity segmentation" that automatically groups Twitter users based on the accounts they follow.

Free Audiense users can leverage basic analytics and generate a limited range of reports. At $49 per month ($39 per month, billed annually), the Twitter Marketing tier removes most of those restrictions and gives subscribers more tools for engaging with Twitter audiences. However, you'll need to spend $1,499 per month ($696 per month, billed annually) to get unlimited segmentation and reporting features with the Audience Insights plan.

Pros & Cons

Pros

  • Powerful segmentation tools
  • Consistently updated
  • Basic free plan

Cons

  • Limited to Twitter

What Customers Are Saying

Audiense has mostly strong reviews from an audience of over 100 users. While the vast majority of the feedback we saw was positive, some users understandably feel that Audiense has somewhat limited utility due to its lack of support for social media channels other than Twitter.

Summary

Audiense Logo
Audiense
  • Starting Price
    • $49/month: Twitter Marketing
    • $1,499/month: Audience Insights
  • Free Trial/Demo
    Free plan available
  • Customer Support
    Email/Help Desk, FAQs/Forum, Knowledge Base
  • Best for
    Twitter
Ratings
  • User Review Score 4.4
Brand24 Logo
Brand24
4.8
  • Exceptional user reviews
  • 14-day free trial with no credit card required
  • Reliable customer service
Best User Review Score
Visit Brand24
As with any business software, user reviews play a key role in our evaluations of social media analytics tools. While we make a point to look for applications that have received excellent customer feedback, Brand24 still stood out from the rest of the providers on our list due to its incredibly high average review score of 4.8. Furthermore, that average was derived from a sample of more than 400 reviewers, giving us a high degree of confidence in the platform's performance. Brand24 was an easy choice as the social media analytics tool in 2022 with the best user reviews.

The application's social media monitoring features stood out to us when comparing Brand24 to other leading analytics platforms. Users can easily pull up social media posts that mention their brand or that could affect their public image. That makes it easy to connect with customers who are having both positive and negative experiences, showing followers that you're deeply invested in your audience's experience.

After a 14-day free trial, you'll have the option to stick with Brand24 for as little as $59 per month. That price covers the Plus plan, which includes three keywords, 2,000 monthly mentions, and support for a single user. At $119 per month, Premium comes with seven keywords, 5,000 monthly mentions, unlimited users, and extra features including live customer service. Similarly, Business ($179 per month) and Max ($299 per month) come with higher limits and advanced tools like PDF reports and a dedicated Brand24 consultant.

Pros & Cons

Pros

  • Exceptional user reviews
  • 14-day free trial with no credit card required
  • Reliable customer service

Cons

  • Starts at $59 per month

What Customers Are Saying

Brand24 stood out to us due to its uniquely strong performance in user reviews. We found particularly high marks for the platform's usability as well as its responsive customer service, which is available through email, phone, and live chat.

Summary

  • Starting Price
    • $30/month: Plus
    • $60/month: Premium
    • $90/month: Business
    • $150/month: Max
  • Free Trial/Demo
    14-Day Free Trial
  • Customer Support
    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
  • Best for
    Facebook, Instagram, Twitter
Ratings
  • User Review Score 4.8
Brandwatch Logo
Brandwatch
4.4
  • View past and current social media posts
  • Supports many social media channels including Tumblr and Reddit
  • Reliable customer service
Honorable Mention
Visit Brandwatch
Brandwatch sells itself as a "digital consumer intelligence platform," and it's heavily focused on social media listening. Users can quickly pull up all social posts that relate to their brand or particular topics of interest, then segment that activity in a way that makes sense for their unique target audience. It also comes with more than one trillion social media conversations going back to 2010, including connections to platforms like Tumblr and Reddit as well as more conventional marketing channels, such as Facebook and Twitter.

In June 2021, Brandwatch was acquired by a public relations and marketing company called Cision. While it still appears to offer Brandwatch as a standalone service, Brandwatch tools have also been integrated into the Cision Communications Cloud as well as the Falcon.io social media marketing platform. Unfortunately, the Brandwatch website doesn't offer much information about their roadmap, so the long-term relationship between Brandwatch and Cision is still somewhat unclear.

If you want to learn more about Brandwatch, you can schedule a consultation with their team by filling out a questionnaire with basic data points like your name, contact information, and the type of company you work for. During the consultation, it'll be able to answer any lingering questions you might have and give you an idea of how much it'll charge for your subscription. While we can't tell you how their prices compare to the alternatives, some reviewers noted that Brandwatch has an unusual pricing system in which clients are charged based on the number of social media mentions they receive.

Pros & Cons

Pros

  • View past and current social media posts
  • Supports many social media channels including Tumblr and Reddit
  • Reliable customer service

Cons

  • May be less approachable than other applications

What Customers Are Saying

Customers seem to be generally happy with Brandwatch, but comments were more positive when they focused on the platform's automation tools and customer support offerings. Meanwhile, there was more negative feedback with respect to ease of use.

Summary

Brandwatch Logo
Brandwatch
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Customer Support
    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
  • Best for
    Twitter, Facebook, Instagram, and Reddit
Ratings
  • User Review Score 4.4
Buffer Logo
Buffer
4.4
  • Flexible, scalable pricing
  • Free option with up to three channels
  • Popular iPhone app with 4.7 average rating
Best Scalability
Visit Buffer
If you're working on building a brand, it's impossible to predict what your social media marketing needs might be in the future. Buffer makes it easy to add channels through a simple pricing system: $6 per social channel, per month, or $5 per social channel, per month, when paid annually. You can also add extra features if needed through the Team Pack add-on. Those considerations made Buffer an easy choice as the most scalable option in 2022 for growing businesses.

Along with its flexible pricing, Buffer also stands out from most other providers due to its exceptional performance on iOS. While the Buffer Android app has a mediocre review average of just 4.2 out of 5, the iOS version has an outstanding 4.7 average over roughly 27,000 ratings. Those users appear to be very happy with its capabilities and design, making Buffer a good choice for marketers who often work on an iPhone or iPad.

Buffer charges users $6 per channel, per month, or $5 per channel, per month, paid annually. However, there's also a free option with limited features and support for up to three social channels. While the paid plan only allows a single user, you can get unlimited users plus reporting and a draft/approval workflow through the Team Pack, which is priced based on your specific use case.

Pros & Cons

Pros

  • Flexible, scalable pricing
  • Free option with up to three channels
  • Popular iPhone app with 4.7 average rating

Cons

  • Average rating of 4.2 on Android

What Customers Are Saying

Buffer is slightly below top competitors with an average review score of 4.4. At the same time, its iOS app has a significantly higher average of 4.7, which comes from a much larger sample.

Summary

  • Starting Price
    • Free plan available
    • $6/month: Essentials
  • Free Trial/Demo
    14-Day Free Trial
  • Customer Support
    Email/Help Desk, FAQs/Forum, Chat
  • Best for
    Instagram, Facebook, Twitter, LinkedIn, Pinterest
Ratings
  • User Review Score 4.4
BuzzSumo Logo
BuzzSumo
4.5
  • Limited free plan
  • Excellent user reviews
  • Support influencer marketing
Best Free Option
Visit BuzzSumo
While some social media analytics platforms offer a demo or free trial, it's unusual to find a provider that gives users ongoing access to its services at no charge. Unsurprisingly, BuzzSumo's free tier comes with some significant limitations, but free users can still make 10 monthly searches, create a single content project, and access up to 1,000 data results going back a full year. You'll need to spend money to unlock more robust features, but BuzzSumo is the best choice in 2022 for users who aren't looking to spend any money.

BuzzSumo's influencer marketing features are a great resource for clients that want to find new influencers to promote their brands. After pulling up an influencer, you can view a variety of key details quickly, such as their location, their favorite topics, the size of their audience, and the domains they link to most often. Alternatively, you can select a topic, view the most popular content on that subject, and then see the influencers that have been responsible for making it visible.

If the free option doesn't offer enough to match your needs, you can upgrade to a paid BuzzSumo plan starting at $99 per month for the Pro plan ($79 per month, paid annually). That tier comes with unlimited data history for up to one year plus five users, 50 monthly exports, and unlimited monthly searches. Subsequent tiers are available for $179 per month ($139 per month, paid annually) or $299 per month ($239 per month, paid annually), and new users can start with a 30-day free trial of any of those plans.

Pros & Cons

Pros

  • Limited free plan
  • Excellent user reviews
  • Support influencer marketing

Cons

  • Paid plans start at $99 per month ($79 per month, paid annually)

What Customers Are Saying

BuzzSumo's average review score of 4.5 out of 5 is a good sign that customers are happy with its functionality. Reviewers focused on the application's clear setup process and reliable ease of use which helped streamline their workflows.

Summary

BuzzSumo Logo
BuzzSumo
  • Starting Price
    • Free plan available
    • $99/month: Pro
    • $179/month: Plus
    • $299/month: Large
  • Free Trial/Demo
    30-Day Free Trial
  • Customer Support
    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
  • Best for
    Facebook, Reddit, Pinterest, Twitter. Instagram, YouTube
Ratings
  • User Review Score 4.5
CoSchedule Logo
CoSchedule
4.5
  • 14-day free trial
  • Good customer feedback
  • Optimize copy with the Headline Studio
Best Overall
Visit CoSchedule
Social media strategies vary widely from one brand to another. Every business has a unique scale, audience, and brand image, making it impossible to recommend a single social media analytics platform for each individual use case. However, CoSchedule is our recommendation as the best overall option in 2022 due to its strong user reviews, intuitive design, relatively affordable pricing, and flexibility to meet the needs of different clients. It's a great place to start your search for a new social media analytics provider.

On top of basic social media analytics, CoSchedule also gives users access to a wider range of social media marketing tools. The Headline Studio is a particularly unique feature, making it easy for marketers to tweak their headlines to generate more audience engagement. Headlines are often what determine whether a user continues to read your content, so improving your copy is one of the best ways to optimize your campaigns.

The CoSchedule marketing calendar is available on its own for $39 per user, per month, or $29 per user, per month, when billed annually. However, you'll need to work out a custom subscription with its sales team if you want more than the calendar itself. Marketing suite plans come with a wide range of additional features including advanced integrations, team performance reporting, multichannel campaigns, single sign-on, and user access management. There's also a 14-day free trial of the marketing calendar for users who want to test it out before committing to a plan.

Pros & Cons

Pros

  • 14-day free trial
  • Good customer feedback
  • Optimize copy with the Headline Studio

Cons

  • No 24/7 support

What Customers Are Saying

While CoSchedule's user reviews weren't quite as impressive as what we saw from Brand24, we still found that CoSchedule customers are satisfied with what the platform offers. Subscribers like being able to schedule posts in advance and manage their social media campaigns more efficiently.

Summary

CoSchedule Logo
CoSchedule
  • Starting Price
    • $29/user/month: Marketing Calendar
    • Custom Quote: Marketing Suite
  • Free Trial/Demo
    14-Day Free Trial
  • Customer Support
    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
  • Best for
    Facebook, Twitter, LinkedIn, Instagram, Pinterest
Ratings
  • User Review Score 4.5
Cyfe Logo
Cyfe
4.5
  • Clear, intuitive interface
  • Strong average review score
  • 14-day free trial
Easiest to Use
Visit Cyfe
Managing your social media campaigns can be extremely complicated. Simplifying those processes is one of the most important functions of a reliable social media analytics platform. While all providers are focused on giving users a streamlined experience, we found that Cyfe stands apart from the competition when it comes to ease of use. Subscribers can quickly view all KPIs in a sleek, centralized interface. Furthermore, reviewers agree that the application is a cinch to set up and start using, and it also offers a deep library of integrations with third-party software. We had no trouble naming Cyfe the easiest social media analytics tool to use in 2022.

Cyfe offers a white label solution that enables agency or enterprise users to help their clients with separate environments for each client. The Cyfe dashboard can also be translated into a total of 15 different languages, including French, Italian, German, and Korean. While the application comes with built-in support for a variety of data sources, subscribers can also leverage custom data widgets to pull data from sources that aren't natively supported.

Similar to other providers we've looked at, Cyfe gives new users a chance to test out the platform with a 14-day free trial. After that, you'll have the choice of four subscription tiers: Starter ($19 per month, two dashboards, one user), Standard ($29 per month, five dashboards, two users), Pro ($49 per month, 10 dashboards, five users), and Premier ($89 per month, unlimited users, and 20 dashboards, with extra dashboards available for $4 each per month). There are no differences between these plans when it comes to features — the only change is how many dashboards and users your account can support.

Pros & Cons

Pros

  • Clear, intuitive interface
  • Strong average review score
  • 14-day free trial

Cons

  • No 24/7 support

What Customers Are Saying

Cyfe has an average feedback score of 4.5 out of 5 based on a sample of roughly 200 unique reviewers. The theme we noticed when reading through customer reviews was that they found the application uniquely easy to set up and understand compared to other social media analytics systems.

Summary

  • Starting Price
    • $19/month: Starter
    • $29/month: Standard
    • $49/month: Pro
    • $89/month: Premier
  • Free Trial/Demo
    14-Day Free Trial
  • Customer Support
    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
  • Best for
    Facebook, Twitter, LinkedIn, Instagram, Pinterest
Ratings
  • User Review Score 4.5
Hootsuite Logo
Hootsuite
4.3
  • Oversee every element of social campaigns
  • Available 24/7 support
  • Manage incoming social media messages
Best All-in-One Solution
Visit Hootsuite
Analytics are important on their own, but you may also be interested in a variety of other social media marketing tools. Hootsuite is more of a comprehensive solution, with several additional features including scheduled posts, engagement with incoming messages, competitor and market research, and paid ad campaigns across many different social media channels. While Hootsuite may offer more than some users are seeking, it's the best all-in-one social media marketing solution we've seen in 2022.

The Hootsuite messaging service is an especially helpful feature for brands that want to stay more connected to their audiences. Regardless of where a user reaches out to you, their messages appear in a unified interface, enabling you to respond to every message without working through separate social media channels. Subscribers with customer service staff can even assign each incoming message to a particular team member.

Hootsuite currently offers three different subscription tiers: Professional ($49 per month), Team ($129 per month), and Business ($599 per month). Professional accounts are limited to a single user, 10 social accounts, and some other basic features. If you upgrade to the Team plan, you'll gain access to 20 social accounts, support for up to three users, and additional tools like team assignments and user access permissions. The Business tier comes with 24/7 support, extended integrations, and higher limits. Unsurprisingly, users that need more than Business can reach out to Hootsuite to discuss a custom Enterprise plan.

Pros & Cons

Pros

  • Oversee every element of social campaigns
  • Available 24/7 support
  • Manage incoming social media messages

Cons

  • Mediocre customer reviews

What Customers Are Saying

Hootsuite has received more mixed feedback than some of the other applications we've covered, with a mediocre average score of just 4.3 out of 5. Much of that criticism centers on its customer service as users don't feel that the support team was as helpful or responsive as they would expect from a social media marketing provider.

Summary

Hootsuite Logo
Hootsuite
  • Starting Price
    • $19/month: Professional
    • $99/month: Team
    • $599/month: Business
    • Custom Quote: Enterprise
  • Free Trial/Demo
    30-Day Free Trial
  • Customer Support
    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), Chat
  • Best for
    Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest
Ratings
  • User Review Score 4.3
HubSpot Logo
HubSpot
4.5
  • Reliable 24/7 support
  • Strong customer reviews
  • Receives consistent updates
Best Customer Service
Visit HubSpot
Your social media followers might be most active during the day, but social media marketing is a never-ending job. You're probably looking for an analytics provider who's ready to help you resolve any unexpected issues and get back to work. HubSpot made our list of top platforms due to its 24/7 customer service, which is backed up by strong user reviews. Furthermore, support is available through email, phone, and live chat, giving subscribers plenty of options when it comes to getting in touch with the HubSpot team. Those factors made it our selection as the social media analytics provider with the best customer service in 2022.

Unlike most of the other social media analytics platforms we've seen, HubSpot offers detailed information about each update on their changelog page. Its team usually puts out several new releases each month, ensuring that the application is continually cleared of bugs and improved with extra features. However, social media analytics is just one part of the larger HubSpot service, so only a small portion of the updates include changes to social media marketing.

HubSpot pricing is a little complicated, especially considering that each aspect of the service — marketing, sales, customer service, content management service (CMS), and operations — is sold separately as well as through the CRM suite bundle or the "create your own" bundle. Furthermore, pricing for the same subscription can change depending on the number of contacts on your list. While the Starter subscription costs just $45 per month, paid annually, for a client with 1,000 contacts, social media features are limited to the Professional tier and above, which starts at $800 per month, paid annually, for up to 2,000 contacts.

Pros & Cons

Pros

  • Reliable 24/7 support
  • Strong customer reviews
  • Receives consistent updates

Cons

  • Complex pricing system

What Customers Are Saying

HubSpot's average review score of 4.5 out of 5 is lower than what we saw from Brand24, but it's still in line with other top competitors. Even though we found extremely high marks for customer service, we also noticed some complaints surrounding the platform's ease of use, particularly the complexity of the initial setup process.

Summary

  • Starting Price
    • Starts at $50/month: Starter
    • Starts at $890/month: Professional
    • Starts at $3,200/month: Enterprise
  • Free Trial/Demo
    Free Demo
  • Customer Support
    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), Chat
  • Best for
    Facebook, Instagram, LinkedIn
Ratings
  • User Review Score 4.5
Iconosquare Logo
Iconosquare
4.4
  • Leverage TikTok analytics
  • Some free services available
  • 14-day free trial
Best for TikTok
Visit Iconosquare
TikTok is now one of the leading social media channels in the United States and elsewhere, yet marketers aren't leveraging it as aggressively as they leverage more conventional platforms like Facebook, Twitter, and Instagram. While Iconosquare doesn't provide full support for TikTok marketing, it's one of the only providers that offers any kind of features for that specific platform. With its TikTok analytics suite, users can view key data points, such as likes, comments, shares, and engagement rate. It's the best social media analytics platform in 2022 for users that need help getting more out of their TikTok campaigns.

You'll have to pay to access social media analytics, but Iconosquare also offers a limited range of free tools. For example, you can take advantage of Instagram and Facebook audits as well as a random comment picker for contests and giveaways. Even if you don't end up getting a paid Iconosquare plan, you can keep the provider in mind when you need to leverage one of their free services.

Social media marketing subscriptions start at $59 per month ($49 per month, billed annually) for the Pro tier, which comes with three profiles, two team members, and a limited set of marketing features. At $99 per month ($79 per month, billed annually), the Advanced tier adds support for unlimited team members, up to five social profiles. Like other providers, Iconosquare also offers custom enterprise solutions.

Pros & Cons

Pros

  • Leverage TikTok analytics
  • Some free services available
  • 14-day free trial

Cons

  • Mediocre user review score

What Customers Are Saying

Iconosquare's average review score of 4.4 isn't quite as high as we've seen from top alternatives, but it's also not significantly lower. However, the mobile app appears to be much less popular, with an average of just 3.1 on iOS and 3.5 on Android.

Summary

Iconosquare Logo
Iconosquare
  • Starting Price
    • $59/month: Pro
    • $99/month: Advanced
    • Custom Quote: Enterprise
  • Free Trial/Demo
    14-Day Free Trial
  • Customer Support
    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
  • Best for
    Facebook, Twitter, LinkedIn, Instagram
Ratings
  • User Review Score 4.4

How We Chose the Best Social Media Analytics Tools

Social media platforms like Facebook, Instagram, and Twitter are some of the most powerful marketing channels in 2022, but they're also among the most competitive. Without a clear strategy, combined with thorough reporting and analytics, you'll have trouble keeping up with leading brands in your niche.

Fortunately, the growth of social media marketing has also led to an explosion in social media marketing software. These services give marketers access to powerful tools to optimize campaigns and analyze past results. While every social media analytics service offers a unique mix of features, we focused on these four key factors to bring you the top 10 providers available in 2022.

Functionality

As with any other business software, the first thing we consider when looking at a social media analytics tool is simply what it's capable of. The applications on this list vary widely in terms of both breadth and depth, and it's critical to find something that offers the features you need to succeed.

Hootsuite was our selection as the best all-in-one social media marketing platform we've covered, but other applications may be an even better fit depending on your needs and budget. Of course, you'll also have to weigh the price of each service against its functionality when coming to a final decision.

Ease of Use

Streamlining your social media campaigns is one of the main reasons to invest in social media analytics software. You don't want to waste your money on an application that adds unnecessary complications to your workflow.

On top of visual design, we also looked at the integrations each provider offers with third-party software. Connecting your social media service to the other applications you use makes it easier to implement the new software within your existing practices. Furthermore, we looked through user reviews carefully to get an idea of how real customers feel about each provider.

Customer Service

If everything goes well with your social media analytics provider, you may never need to use their customer service at all. Unfortunately, it's impossible to predict when you might run into a technical issue or other unexpected problem.

Naturally, customer service is another critical element of our software evaluations. First, we look at their frequently asked questions (FAQs) or knowledge base plus support channels, such as phone, email, and live chat. From there, we also read through user reviews to learn more about typical customer service experiences.

Pricing

Ultimately, you pay for social media analytics because you think that investment will pay off on your bottom line. Spending more money for a more robust platform may be a good idea in some cases, but it's still important to consider an application's pricing when trying to find the right option for your needs.

To offer options for all readers, we made sure to cover providers at many different price points. BuzzSumo was our choice as the best free application in 2022 due to its decent support for social media campaigns at no charge. At the other end of the spectrum, HubSpot starts at $800 per month, paid annually, for social media marketing, but it comes with a much deeper set of features.

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