Our Top Picks

SEMRush has over 40 tools to improve your organization's digital marketing efforts. Its rank tracking tools track your competitors' domains and help you fix cannibalization issues that may bring down your rank. Its volatility sensor keeps you alerted about algorithm changes, while rank research gives you an international look at your organic visibility.

SEMRush has a free trial, and paid plans start at $119.95 per month. Business intelligence add-ons, such as Traffic Analysis, are an additional $200 per month.

Pros & Cons

Pros

  • Wide range of tools to use
  • In-depth competitor keyword discovery
  • Extensive knowledge base to use

Cons

  • Trial is only 7 days
  • Add-ons are pricey

What Customers Are Saying

Users are impressed with how SEMRush simplifies finding competitor data. It's insightful and easy to navigate, but its granularity is what users are looking for in an SEO tool. It's good at rank monitoring and has a dedicated tool for auditing, which helps users stay on top of how their site is affected by any changes they make.

Summary

  • Starting Price
    • Pro: $119.95/month
    • Guru: $229.95/month
    • Business: $449.95/month
  • Free Trial/Demo
    Free Demo and 7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
AccuRanker Logo
AccuRanker
AccuRanker aims to provide insightful data to companies. Users can refresh their keyword rankings whenever they like, providing timely on-demand data. With SERP history, you can understand which features will build your organic traffic and take action. You can also create reports based on segmented and filtered data so you can see and share insights.

AccuRanker integrates with several applications, including Google’s suite of products, and has REST API. It offers a free SERP Checker tool, but for users with more robust needs, paid plans start at $109 per month after a 14-day free trial.

Pros & Cons

Pros

  • On-demand keyword updates
  • Access to historic data
  • Integrates with common applications

Cons

  • Higher price

What Customers Are Saying

Users like the metric AccuRanker provides, which gives them clarity. Reporting is good and can provide immediate feedback on what works and what doesn't. Once it's set up, customers report that it's great at providing accurate rankings and any other KPIs needed.

Summary

AccuRanker Logo
AccuRanker
  • Starting Price
    • Monthly Billing: $109/month
    • Yearly Billing: $99/month
  • Free Trial/Demo
    Free Demo and 14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Advanced Web Ranking Logo
Advanced Web Ranking
Advanced Web Ranking is a SERP tracker that provides on-demand site rankings and custom SEO reporting. It can track local and mobile rankings in addition to providing fresh data from over 3,000 search engines, allowing companies to gain insights into their specific niches. Segmented reports provide valuable information to you and your clients, and with pre-built connections to Google Data Studio and other reporting tools, it’s easy to share findings.

AWR offers a 30-day free trial, and premium monthly plans start at $49.

Pros & Cons

Pros

  • Data from over 4,000 search engines
  • Segmented reporting
  • Local and mobile tracking

Cons

  • Can be tough to navigate
  • Not built for smaller businesses

What Customers Are Saying

Many customers have used Advanced Web Ranking for years because it's an economical way to track a long list of keywords. They like the flexibility it provides when exporting raw data. Many find updating and removing keywords in AWR is easy, and it can help them answer important questions.

Summary

Advanced Web Ranking Logo
Advanced Web Ranking
  • Starting Price
    • Starter: $49/month
    • Pro: $99/month
    • Agency: $199/month
    • Enterprise: $499/month
  • Free Trial/Demo
    30-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    No
  • Link Management
Ahrefs is a powerful all-in-one suite of SEO tools. With Site Explorer, companies can do competitive organic and paid traffic research on their competition, including backlink profiles. Keyword Explorer provides top-ranking research ideas from over 170 countries, while Rank Tracker shows you where your traffic is coming from and how it’s helping you rank for specific segmented groups.

Ahrefs has free and paid API functions and subscriptions available. Paid plans start at $99 per month.

Pros & Cons

Pros

  • Impressive backlink database updated every 15 minutes
  • Powerful web crawler
  • Full competitor backlink breakdown

Cons

  • Keyword difficulty hit-or-miss

What Customers Are Saying

The list of features Ahrefs offers makes it an all-in-one solution for many customers. It's precise, especially when it comes to competitor research, which helps users see their keywords and offers suggestions. Between the keyword explorer and the user-friendly dashboard, customers consider Ahrefs their go-to SEO tool.

Summary

  • Starting Price
    • Lite: $99/month
    • Standard: $179/month
    • Advanced: $399/month
    • Agency: $999/month
  • Free Trial/Demo
    Free Demo and 7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
AuthorityLabs Logo
AuthorityLabs
With AuthorityLabs by Traject, companies just add the data they want to track daily. Local SEO tracking goes down to zip code level, while mobile tracking helps you pinpoint device information. Its unique Now Provided reports show you the keywords most SERP tools display as "Not provided." You can integrate AuthorityLab with Google's Suite of products, including Ads.

There's a 14-day free trial available, and premium plans start at $49 per month.

Pros & Cons

Pros

  • Goes down to zip code level
  • Mobile tracking
  • Now Provided reports display "not provided" keywords

Cons

  • API access only available with Enterprise plan
  • Plus plan only allows 250 keywords

What Customers Are Saying

Some users think of AuthorityLabs as a robust virtual assistant because it provides so much keyword research. Others think it has a strong technical back end that makes it more accurate than other tools, providing them with everything they could need. AuthorityLabs has a reputation among customers for being reliable tracking software with a great dashboard.

Summary

AuthorityLabs Logo
AuthorityLabs
  • Starting Price
    • Plus: $49/month
    • Pro: $99/month
    • Pro Plus: $225/month
    • Enterprise: $450/month
  • Free Trial/Demo
    Free Demo and 14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    24/7 (Live Rep)
    Business Hours
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Long Tail Pro Rank Tracker Logo
Long Tail Pro Rank Tracker
With Long Tail Pro Rank Tracker, you just need to enter your seed keyword to get a list of high-converting traffic. You can measure keyword competitiveness and even spy on your competition to see what they're ranking for as well. Long Tail Pro uses metrics such as Trust Flow to help you understand your ranking potential.

There's a seven-day free trial, and monthly pricing starts at $37.

Pros & Cons

Pros

  • Easy to use without technical skills
  • Provides bulk keyword suggestions
  • Trust Flow for understanding ranking potential

Cons

  • Trial is only 7 days
  • Manual keyword list allowed is low

What Customers Are Saying

Users like the efficient UI that makes it useful even if you have only a few seed keywords. With such a large database, it's easy to do the research necessary to help businesses rank well for long-tail keywords. Long Tail Pro cuts down many users' research time and helps them get a lot done in minutes instead of hours.

Summary

Long Tail Pro Rank Tracker Logo
Long Tail Pro Rank Tracker
  • Starting Price
    • Annual Agency: $98/month
    • Annual Pro: $45/month
    • Annual Starter: $25/month
  • Free Trial/Demo
    7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Mangools Logo
Mangools
Mangools allows businesses to understand more about their organic traffic potential with the help of its proprietary performance index feature. With tools like KWFinder and SERPWatcher, admins can get rankings daily, and local SERP data goes down to the DMA region for mobile and desktop. Interactive reports let clients and teams collaborate, and there are event-based alerts to keep you updated on key ranking changes.

Mangools' pricing starts at $49 per month.

Pros & Cons

Pros

  • Goes down to the DMA region for mobile and desktop
  • Proprietary performance index feature

Cons

  • Its tools don't integrate, which makes it seem disjointed

What Customers Are Saying

Users comment that Mangools returns great results that rival some of the more popular tools on the market. Anyone can use and understand it, even if they have little knowledge of SEO. The fact that it's easy to navigate impresses a lot of customers because they can start using it more quickly. For many, Mangools is not only accurate but has all of the features they need.

Summary

Mangools Logo
Mangools
  • Starting Price
    • Mangools Basic: $49/month
    • Mangools Premium: $69/month
    • Mangools Agency: $129/month
  • Free Trial/Demo
    10-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Morningscore Logo
Morningscore
Morningscore is an all-in-one SEO solution to help you bring in more targeted traffic. You can get information on your top-ranking domain and keyword and how they stack up against your competition. With the keyword research tool, you can find opportunities for local, desktop, and mobile search. Morningscore also helps you keep a close eye on your backlinks, which are important to your SEO plan.

There's a 14-day free trial offered, and paid plans start at $5.55 per month.

Pros & Cons

Pros

  • Gamified goal and task action
  • Backlink tracking for owner site and competitor
  • Organic and PPC visit tracking

Cons

  • No 24/7 Live support
  • No social media metrics

What Customers Are Saying

A tool that assigns actionable goals is one of the reasons Morningscore is a hit with many customers. The gamification combined with the creative UI makes monitoring SEO more fun and helps users to stay on top of their goals and tasks. Many agree that Morningscore is a solid and reliable tool, especially when it comes to backlinking and competitor analysis.

Summary

Morningscore Logo
Morningscore
  • Starting Price
    • Plans for everyone:
    • Dashboard access: $6/month
    • Growth Suite: $65/month
    • Professional Suite: $125/month
    • Master Suite: $267/month
    • Agency Suite: $685/month
  • Free Trial/Demo
    Free Demo and 14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Moz Pro provides businesses with a comprehensive view of local and national desktop and mobile keywords. MozBar alerts managers about rank fluctuations and gives them a better understanding of competitor landscapes. Organizations can see what it takes to win the featured snippet position because Moz's all-in-one solution provides in-depth keyword and SERP analysis with over 90% accuracy.

Moz offers a 30-day free trial, and paid plans start at $99 per month.

Pros & Cons

Pros

  • Comprehensive view of local and national desktop and mobile keywords
  • Featured snippet goal analysis
  • SERP and keyword analysis over 90%

Cons

  • Not that intuitive
  • Dashboard visualization isn't as digestible

What Customers Are Saying

The website crawler is one of the most popular features among Moz customers, along with the keyword research tool. It's really good at picking up on issues that sites need to fix and address, which helps them get their SEO up to standard. Many users, especially small businesses, are impressed with how extensive Moz is, reducing the need to switch between different programs.

Summary

  • Starting Price
    • Standard: $99/month or $79/month billed annually
    • Medium: $149/month or $119/month billed annually
    • Large: $249/month or $199/month billed annually
    • Premium: $599/month or $479/month billed annually
  • Free Trial/Demo
    30-day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Nightwatch Logo
Nightwatch
Nightwatch offers detailed local and global rank tracking. Users can segment data to get a deeper understanding of how their SEO is performing. With SERP placements, businesses can expand their visibility and view aggregated data from all sources in one centralized location.

Nightwatch lets SEOs monitor backlink status and diversity. Pricing starts at $19 per month after a seven-day free trial.

Pros & Cons

Pros

  • Easy to run tests because it uses JavaScript
  • Detailed global and local rank tracking
  • Monitors backlink diversity

Cons

  • GUI is not that intuitive
  • Trial is only 7 days

What Customers Are Saying

Nightwatch has turned out to be a great testing tool for many users. Not only is it affordable, but the level of insights and features it provides also saves site owners a lot of time. Rankings, trends, and competitor insights are just a few of the features small business owners appreciate, and when it comes to customer support, users like Nightwatch's quick response.

Summary

Nightwatch Logo
Nightwatch
  • Starting Price
    • Starter: $24/month billed annually
    • Optimize: $59/month billed annually
    • Agency: $221/month billed annually
  • Free Trial/Demo
    7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Pro Rank Tracker Logo
Pro Rank Tracker
ProRankTracker provides up-to-date International tracking on popular engines. Its proprietary algorithm provides daily and on-demand updates, and because it's web-based, clients can view it from anywhere.

PRT is multilingual and has a tool that shows full SERP competition up to the top 100 results. API access is available for integration with your own system. After the free trial, paid monthly plans start at $25.

Pros & Cons

Pros

  • International rank tracking in any language
  • Local and mobile tracking of GMB listing and organic results
  • Free account tracks 20 terms a month

Cons

  • No backlink monitoring
  • Doesn't integrate with Google Analytics

What Customers Are Saying

Users like ProRankTracker's ability to show them how they're doing when it comes to SERP and SEO. Individuals find it easy to use because the UX/UI is great at helping them understand the layout for the most part. Customers are also raving about the reports they can create and how much time it's saved them overall.

Summary

Pro Rank Tracker Logo
Pro Rank Tracker
  • Starting Price
    • Basic: $25/month
    • Starter: $49/month
    • Standard: $89/month
    • Business: $180/month
  • Free Trial/Demo
    Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Rank Ranger Logo
RankRanger
Rank Ranger is a comprehensive software solution that helps you evaluate your keyword and domain performance locally, nationally, and internationally. Businesses can get insight on the wins and opportunities available to make sure their listings get that Featured Snippets spot and stay above the fold. Rank Ranger analysis lets you compare present and historical data to find viable content gaps to capitalize on.

Rank Ranger also features a fully customizable white label marketing dashboard that can incorporate data from almost any source. Pricing starts at $79 per month after a 14-day free trial.

Pros & Cons

Pros

  • Local,, national, and international tracking of domain and keywords
  • Featured snippets opportunity insights
  • Compare present and historical data

Cons

  • Interface can be challenging to navigate
  • Considered expensive

What Customers Are Saying

The detailed reports are what really get customers excited about Rank Ranger. Not only are they simple, but the information they provide can get things up and running quickly. They also like the competitor analysis and how they move relative to each other, which provides opportunity insight for Rank Ranger users.

Summary

Rank Ranger Logo
RankRanger
  • Starting Price
    • Lite: $79/month
    • Standard: $149/month
    • Pro: Custom Quote
    • Premium: Custom Quote
  • Free Trial/Demo
    14-Day Free Trial and Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Raven lets you personalize SERPs and track ranking on multiple search engines. It furnishes data from trusted sources, such as Moz and Majestic, to provide competitor intelligence and Link Authority information to verify if your marketing campaigns are successful.

Raven also has Link Spy to help you find quality backlinks for your site, which can further improve your rank. After a seven-day free trial, plans start at $49 per month.

Pros & Cons

Pros

  • Link Spy for finding quality backlinks
  • Link Authority for monitoring marketing campaigns
  • Advanced international local rank tracking

Cons

  • Number of features can be overwhelming
  • Reporting can be cumbersome

What Customers Are Saying

Raven's integrations with Google and Facebook advertising apps have made a lot of customers appreciate the tools. Its dashboard helps users get a quick overview of their marketing efforts and metrics with the level of detail that's great for insights. Raven works with Google Analytics, which makes it a comprehensive time-saving asset.

Summary

  • Starting Price
    • Small Biz: $39/month
    • Start: $79/month
    • Grow: $139/month
    • Thrive: $249/month
    • Lead: $399/month
  • Free Trial/Demo
    7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
SE Ranking Logo
SE Ranking
SE Ranking is an all-in-one SEO solution. With the keyword groups, you have a better chance of achieving higher-quality scores in your PPC campaigns. The On-page Check and website audit tune up your site for better ranking, while the Backlink Checker helps you analyze and optimize your link building strategy.

SE Ranking has an easy-to-comprehend drag-and-drop report builder to save time. APIs and scripts let the experts extract the data the way they want it. Pricing starts at $31 per month after a 14-day free trial.

Pros & Cons

Pros

  • Helps with PPC campaign scores
  • Drag-and-drop report builder
  • Backlink checker

Cons

  • White labeling is only available starting at Pro level
  • Bit of a learning curve

What Customers Are Saying

Beginners to seasoned users all agree that SE Ranking is intuitive and easy to navigate. It's got drag-and-drop features that make it easy to get their analytics and audits done. SE Ranking is an all-in-one solution that doesn't drown its customers in distractions because it's all about meeting customer needs.

Summary

SE Ranking Logo
SE Ranking
  • Starting Price
    • Optimum: $31/month
    • Plus: $71/month
    • Enterprise: $151/month
  • Free Trial/Demo
    Free Demo and 14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
SEO Power Suite Logo
SEO Power suite
SEO PowerSuite is a complete toolkit for doing everything from rank tracking to reports. It uses 17 keyword research methods to find profitable terms and monitors organic and universal rankings across over 300 search engines. The software detects broken links and other technical SEO problems and provides guidance on how to fix them.

SEO PowerSuite connects with Google Ads and Analytics. It has a free edition, and paid licensing starts at $299 per year.

Pros & Cons

Pros

  • Functional free version
  • Extensive reports
  • Track unlimited keywords from multiple locations

Cons

  • Platform isn't integrated
  • Learning curve

What Customers Are Saying

When it comes to usefulness, even the free version of SEO PowerSuite is impressive to many users. In addition to the software being easy to use, users appreciate that the team is consistently adding new tools and features to the site. Tracking unlimited keywords is something that makes it economical and attractive.

Summary

SEO Power Suite Logo
SEO Power suite
  • Starting Price
    • Professional: $299/year
    • Enterprise: $699/year
  • Free Trial/Demo
    7-Day Free Trial
  • Deployment
    Web-Based, SaaS
  • Support Options
    Business Hours
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
SERP Woo Logo
SERP Woo
SERPWoo is all about creating tools that achieve digital marketing goals. On-page SEO analysis by Zora finds HTML gaps between your pages and those at the top of the results pages and offers suggestions for improvement.

The tool also monitors the internet for mentions of your brand so you can be part of the conversation. SERPWoo's Report Builder provides insightful visualization of what's going on with your SEO. If you need access to additional data or tools, there's a third-party API.

Prices start at $49.95 per month.

Pros & Cons

Pros

  • Zora SEO analysis
  • Report Builder insights
  • All plans have API access

Cons

  • Free account allows only 3 keywords
  • Bronze plan doesn't allow mobile tracking

What Customers Are Saying

Users find SerpWoo's ability to target all the way down to the zip code useful in the local SEO strategies. They can take a look at how their SERP rankings are doing daily and are able to manage their reputation easily and secure their brand.

Summary

SERP Woo Logo
SERP Woo
  • Starting Price
    • Bronze: $49.95
    • Silver: $99.95
    • Gold: $199.95
    • Platinum: $299.95
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Serpfox is a tracking tool and a powerful search engine crawler. It's one of the oldest rank trackers around, so it offers more mature, accurate results which you can retrieve quickly. It has an interactive interface and quality reports that are flexible and easy to format.

Serpfox offers a free account with unlimited reports for 10 keywords. Paid plans start at $10 per month.

Pros & Cons

Pros

  • Free plan has unlimited reports
  • Mature, powerful crawler
  • Flexible, customizable reports

Cons

  • No backlink monitoring
  • No competitor analysis

What Customers Are Saying

As one of the oldest rank trackers in the industry, Serpfox gains many users because of its accuracy. Users like their ability to customize and rebrand the reports, which you can easily schedule.

Summary

  • Starting Price
    • Starter 100: $10/month
    • Starter 300: $25/month
    • Starter 500: $35/month
  • Free Trial/Demo
    15-day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
  • Competitor Analysis
    No
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
Serpstat Logo
Serpstat
Serpstat is a complete SEO solution for growth hacking. Businesses can research regional or global data as well as keep an eye on industry leaders in their niche. The software features tools to help brands improve on-page audits, detailed backlink analysis, and a simple dashboard for insightful visualizations.

Serpstat has over 30 marketing tools, including APIs for accessing viable data sources. Paid plans start at $69 a month.

Pros & Cons

Pros

  • Over 20 marketing tools
  • Simple dashboard for visualizations
  • API access across all plans

Cons

  • Can feel overwhelming
  • Initial learning curve

What Customers Are Saying

With over 30 tools to choose from, Serpstat pleases customers with its competitor analysis and rank tracker tool by far. They like being able to see which keywords top sites are using to rank, in addition to getting ideas to improve their backlinks. Users find different tools they love to use to stay on top of their SEO.

Summary

Serpstat Logo
Serpstat
  • Starting Price
    • Lite: $69/month
    • Standard: $149/month
    • Advanced: $299/month
    • Business: $499/month
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management
SpySERP gives site owners a glimpse into page performance. Users can conduct live competitor research and analysis, including taking a look at keywords and trends for potential opportunities. Admins can group and organize results as a way to improve their content and advertising strategies for increased conversions. SpySERP provides full analytics and reporting on trends and visibility.

With its open API, it's simple to share data securely. There's a seven-day free trial available, and paid plans start at $13.80 per month.

Pros & Cons

Pros

  • Trend analysis
  • Open API
  • Grouping and organizing results

Cons

  • Trial only 7 days
  • Not as user-friendly at first

What Customers Are Saying

What makes SpySERP impressive to users is that they can easily import their keywords and the convenient email notifications they can get about rankings. Overall, the reports can have the kinds of detail companies are looking for at a reasonable price.

Summary

  • Starting Price
    • Pro 20k: $11.04/month
    • Enterprise: Custom Quote
  • Free Trial/Demo
    7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    No
  • Link Management
Ubersuggest Logo
UberSuggest
Ubersuggest provides competitor marketing insight. Admins can take a look at their competitors' pages and find the organic keywords that help them rank. It provides data on top-ranking content you can write about and lets you view your own backlink data.

After a free trial, pricing starts at $12 per month or $120 for lifetime access.

Pros & Cons

Pros

  • Find organic keywords to help with rank
  • Free version is pretty useful

Cons

  • Backlink monitoring isn't robust enough

What Customers Are Saying

Creating a more simplified process for finding valuable keywords and content ideas is one of the reasons customers like using Ubersuggest. Being able to get organic traffic without spending a lot of money on research is one of the reasons users embrace this simple tool.

Summary

Ubersuggest Logo
UberSuggest
  • Starting Price
    • Individual: $12/month/1-3 websites
    • Business: $20/month/4-7 websites
    • Enterprise: $40/month/8+ websites
  • Free Trial/Demo
    7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Competitor Analysis
    Yes
  • Keyword Rank Tracking
    Yes
  • Keyword Research Tools
    Yes
  • Link Management

How We Chose the Best SERP Tracking Tools

Manually editing long spreadsheets of keywords used to be the norm. Depending on how often you could access the data and the number of clients you had, this could be a tedious task. SERP tracking tools not only let you enter the keywords you need to check but also monitor them regularly. For companies that take their SEO as an investment, the best SERP tracking software tools offer a combination of useful features, integrations, and analytics reporting to help them maintain their rankings.

Features

Keyword rank tracking, link management, and competitor analysis are just a few of the key features we use as criteria for assessing the best SERP tracking tools. It’s important for businesses to have a way of constantly monitoring their rankings so they can get ahead of potential challenges.

Integrations

One of the most important capabilities of SERP trackers is having pre-built connectors to Google Analytics. This is one of the most common monitoring platforms available, but the tool should easily integrate with other monitoring platforms as well. 

Reports

SERP tracking is a customizable mixture of art and science. Detailed reports help users assess their tracking practices and improve outcomes. Some tools may even provide insight into potential opportunities to help you achieve a stronger ROI.