Our Top Picks

SEMrushNewLogo
Semrush
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • Online support is available during business hours
Semrush is a web-based SEO software solution. It’s perhaps one of the biggest names in the SEO software industry. This software includes many features and capabilities. Users can improve their on-page SEO, do extensive keyword research, improve their link building efforts, keep track of their keyword rankings over time, optimize their content, and analyze their competitors. Semrush integrates well with WordPress, Trello, Google Analytics, Google Ads and others. While this software charges a higher subscription fee than some other brands, it’s reputation and feature-packed offerings can make it well worth the cost for many users. Some of the features include:
  • Find the right keywords for marketing campaigns
  • Look at competitors’ marketing strategies, from keywords they are targeting to headlines used in ad copy
  • Do a thorough technical SEO audit to see what improvements are possible
  • Monitor website backlinks to improve strategy
  • Do topic research to get content ideas
  • Get recommendations on how to create SEO-friendly content
  • Keep an eye on keyword rankings daily over time
  • Check on-page SEO rankings
  • Order user-friendly reports from different tools with an ability to brand and white-label your reports

Pros & Cons

There are many things to like about Semrush. It has an extensive amount of features and is an excellent all-in-one solution for users who want to improve their SEO. It also has a user-friendly design and includes some great competitive analysis tools. It can take some time to learn how to use all of this software’s features, and some users find this tool too data-heavy.

Pros

  • It has an extensive amount of features and is a good all-in-one online visibility management platform
  • Has a user-friendly design
  • Includes great competitive analysis tools

Cons

  • It can be too data-heavy for some
  • It can take time to learn how to use all of the tools

What Customers Are Saying

Customers like the variety of tools included in this SEMRush. One reviewer pointed to the rank tracking, saying, “It makes your task to check ranks very easy. You can set up the keywords along with their ranking locations and devices.”

Summary

  • Starting Price
    • Pro: 119.95/month
    • Guru:229.95/month
    • Business: 449.95/month
    • Custom Solutions: Contact for quote
  • Free trial/Demo
    offers a free trial
  • Competition Analysis
    yes
  • Deployment
    Web-Based, Cloud, SaaS
  • Integrations
    Wordpress, Trello, Majestic, Google Analytics, Google Ads
Features
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • Online support is available during business hours
Ahrefs
Ahrefs
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • Online support is available during business hours
Ahrefs is an all-in-one SEO tool that can help users improve their rankings and web traffic. This software is web-based and has many capabilities. A variety of monthly membership plans are available from $99 to $999 per month, and there are discounts for annual billing. Online support is available during business hours.

Here’s a look at all of the tools available with Ahrefs:
  • Site Explorer: Allows users to look at the search results and the traffic profile of any website
  • Site Audit: Allows users to analyze a website’s on-site performance
  • Keywords Explorer:Allows users to generate keywords, analyze keywords and calculate their traffic potential
  • Content Explorer:Allows users to find content and analyze top-performing content in their industry
  • Rank Tracker: Allows users to monitor rankings and compare them over time

Pros & Cons

There are a lot of things to like about Ahrefs. This is a feature-packed SEO solution with many great tools. It’s easy to research competitors. Ahrefs also integrates well with other apps. It’s important to know that no free trial is offered and the monthly subscription can also be quite pricey for larger teams.

Pros

  • Offers many tools, including keyword research and keyword tracking tools
  • Integrates well with many other tools
  • Makes it simple to do competitor research

Cons

  • No free trial is offered
  • The cost can be expensive for bigger teams

What Customers Are Saying

Customers appreciate that this all-in-one SEO management tool lets them handle many of their needs. One customer says, “The keyword research part of Ahref’s is super cool, especially the fact that we can see country-wise keyword volumes. But more importantly I love that I can do backlink research so easily and check what the competition is doing.”

Summary

  • Starting Price
    • $99.00/month/user
  • Free trial/Demo
    does not offer a free trial
  • Competition Analysis
    yes
  • Deployment
    Web-Based, Cloud, SaaS
  • Integrations
    SEMrush, WooRank, Moz, SpyFu, Authoritas
Features
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • Online support is available during business hours
Conductor-Searchlight
Conductor Searchlight
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • 24-hour weekday support is available
Conductor Searchlight is another powerful SEO software option. It’s a platform with a mix of SEO marketing and content marketing tools so that users can improve their SEO results by making necessary changes. This software has custom reporting capabilities and detailed competitor data is available. Subscribers find that the design is user-friendly. All subscription costs are priced on a custom basis, depending on each individual or company’s needs. A free trial is available so that the platform’s features can be tested. Here are some notable features of Conductor Searchlight:

Integrates well with Samsung, Black&Decker, SAP, Visa and Classpass
Allows users to track their competition
Includes an on-page editor to make content and optimization changes quickly
Offers a Conductor Customer Voice mobile app to use while on the go
Supports both paid search and organic search SEO
Includes both keyword research and keyword tracking tools
Users can easily track SEO results over time

Pros & Cons

There are a lot of things to like about this software. It’s user-friendly and has a lot of great tools built into it. For users who want to generate reports and track data, the reporting capabilities are excellent. One negative is subscription pricing is custom, and companies must reach out to get a quote based on their needs.

Pros

  • There are a variety of tools included in this software
  • It has excellent reporting capabilities

Cons

  • Pricing is custom and companies must reach out to discuss their specific needs and goals to get a pricing quote

What Customers Are Saying

Customers love the keyword research and keyword ranking tools and praise the customer service. One reviewer notes, “The product is fantastic, but I would say in my opinion what puts Conductor above the rest is how much they care about the success of the client after you purchase the product.”

Summary

Conductor-Searchlight
Conductor Searchlight
  • Starting Price
    • $99 a year for up to 100 supported WordPress websites.
  • Free trial/Demo
    offers a free trial
  • Competition Analysis
    yes
  • Deployment
    Web-Based, Cloud, SaaS
  • Integrations
    Samsung, Black&Decker, SAP, Visa, Classpass
Features
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • 24-hour weekday support is available
Google-Search-Console
Google Search Console
  • Web-based cloud system compatible with SaaS and Android
  • Includes keyword tracking tools
  • Offers an online support center with documentation and answers to FAQ
Google Search Console is an entirely free service developed by Google. It’s a search-engine based SEO tool that anyone can access. This tool makes it easier for website owners to monitor their search presence and better decide how to improve their SEO strategy. Since it’s a free tool, it’s worthwhile for website owners to check it out and play around. Here are some of the best features of Google Search Console:

Detailed keyword analysis of a website’s ranking keywords
See the number of impressions for specific search queries
See which search queries are resulting in clicks
Receive alerts related to website and search issues and get recommendations for suggested improvements
Find ways to improve the mobile-friendliness of a website
Submit new web pages to be crawled and indexed by Google and submit requests for the re-indexing of updated pages
See what websites link back to yours
Submit sitemaps directly to Google

Pros & Cons

There are many pros to using Google Search Console. The first is that it costs no money to use, making it accessible to anyone. It’s also a relatively user-friendly tool, and it has a variety of features included. While this tool is excellent, it’s not quite as advanced as some paid SEO tools that are available.

Pros

  • It’s completely free to use
  • It’s a feature-packed tool
  • It’s user-friendly

Cons

  • It’s not as advanced as some paid SEO tools

What Customers Are Saying

Users appreciate that this tool is available at no cost, unlike many other SEO tools out there. One customer says, “I love that you can see exactly where your website stands in Google listings based on the keyword provided. This allows you to build up backlinks and view how your website competes against others for competitive keywords.”

Summary

Google-Search-Console
Google Search Console
  • Starting Price
    • Not Provided
  • Free trial/Demo
    does not offer a free trial
  • Competition Analysis
    no
  • Deployment
    Web-Based, Cloud, SaaS
    Android
  • Integrations
    Google Ads, AdMob, Play Store, Google Marketing Platform, BigQuery
Features
  • Web-based cloud system compatible with SaaS and Android
  • Includes keyword tracking tools
  • Offers an online support center with documentation and answers to FAQ
KWFinder
KWFinder by Mangools
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • Online support is available
KWFinder by Mangools is a great keyword research tool that can help companies improve their SEO results. This tool makes it easier for brands to find more keywords to potentially rank for, and it also has tools that allow users to see what their competitors rank for so that SEO strategy adjustments can be made. The price for this tool is very competitive, and a free trial is available. Since keywords are a big part of SEO, this is an excellent tool even for brands just beginning their SEO strategy. By using KWFinder, the following can be done:

Find long-tail keywords
Find the keywords that competitors are ranking for
Organize keywords by list
Import a bulk list of keywords
Find local keywords
Check search volume and other essential keyword metrics
Keep an eye on rank with the included tracking tools
Avoid unprofitable keywords

Pros & Cons

KWFinder by Mangools is a solid keyword tool. It’s affordable and has an easy to use interface. It is important to know that KWFinder isn’t an all-in-one SEO solution like some of its competitors. Instead, it’s solely focused around keyword tools.

Pros

  • It’s an affordable tool
  • It has an easy-to-use interface

Cons

  • It focuses on keyword research tools and doesn’t have as many additional features as other SEO software options

What Customers Are Saying

Customers like the affordability of this tool especially when compared to other software options. One reviewer says, “I have a small website with a very niche market and have tried many SEO tools. KWFinder finder has been by far the easiest for me to use.”

Summary

KWFinder
KWFinder by Mangools
  • Starting Price
    • Basic $49 per month & $29.90 Annual
    • Premium $69 per month & $39.90 Annual
    • Agency $129 per month & $79.90 Annual
  • Free trial/Demo
    10 days Free Trial
  • Competition Analysis
    yes
  • Deployment
    SaaS
  • Integrations
    Not Provided
Features
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • Online support is available
Link-Research-Tools
Link Research Tools
  • Web-based cloud system compatible with SaaS
  • Includes a variety of link research tools
  • Support is available during business hours
Link Research Tools is another SEO software option to consider. This is a tool that primarily focuses on links. It can help companies figure out which links are hurting their website and SEO and which link opportunities might be the best to add to their link building strategy. This tool also includes powerful reporting tools so that brands can take a look at essential data and make necessary strategy changes to improve their SEO. Here are some of the top features of Link Research Tools:

Keyword research tools
Link management tools
Competitor analysis tools
Offers browser extensions
Tools that help improve the speed of link crawling
Real-time backlink alerting
Bulk URL analyzer tool
Integrates well with Google Analytics, SEMrush, Intercom, ActiveCampaign and Adobe Spark

Pros & Cons

Link Research Tools includes many great features. Most of their tools are link-based to help companies improve their link building strategy. This tool also offers real-time backlink monitoring and has some great competitor analysis tools. The price for Link Research Tools can be high, and there is no free trial available.

Pros

  • Includes many tools to help companies improve their link building strategy
  • Offers real-time backlink monitoring
  • Includes competitor analysis tools

Cons

  • There is no free trial available
  • It can be pricey for smaller teams

What Customers Are Saying

Customers like the variety of tools that are offered. One happy customer left the following review: “We have used Link Research tools now for a couple of years and find it to be one of, if not the best tools for research and prospecting new links for our clients’ projects. Not only that but it also allows us to fully analyze links to understand which ones will have the most beneficial impact for our clients’ link building activities.”

Summary

Link-Research-Tools
Link Research Tools
  • Starting Price
    • $199.00/month
  • Free trial/Demo
    does not offer a free trial.
  • Competition Analysis
    no
  • Deployment
    Web-Based, Cloud, SaaS
  • Integrations
    Not Provided
Features
  • Web-based cloud system compatible with SaaS
  • Includes a variety of link research tools
  • Support is available during business hours
Moz
Moz Pro
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • Online support is available
Moz Pro is a big name in the SEO software world. It’s a well-known tool with a lot of capabilities. Keyword research and keyword tracking tools are available, as well as competitor research and page view tracking tools. The software has a user-friendly layout. The standard subscription cost for Moz Pro is $99 per month, but packages with more features and capabilities are available priced at up to $599 per month. A free trial is available. This tool integrates well with HubSpot Marketing Hub, SEMrush, Bizible, WooRank and Ahrefs. Here are some of the best features of Moz Pro:

Discover new keywords and prioritize the right keywords with the included keyword research tool
Find website and SEO errors and get suggestions on how to fix them
Track keyword rankings over time to make more informed SEO strategy decisions
Improve your link building strategy and avoid making poor link choices with the included link research tool
Gain valuable insight into your competitors
Create custom reports from gathered campaign data

Pros & Cons

There are many good things about Moz Pro. The software has a user-friendly layout, and it includes many tools. The company also offers helpful support and plenty of training materials. With that said, it can take time to learn how to use all of the platform’s features. The subscription cost can be high for larger teams or for companies that need additional SEO capabilities.

Pros

  • The layout and design is user-friendly
  • It’s a great all-in-one SEO software solution with many capabilities
  • Excellent support and training

Cons

  • It can take time to learn how to use certain features
  • It can get pricey for larger teams

What Customers Are Saying

Customers like that they can avoid paying for additional software subscriptions because this is a nice all-in-one SEO tool. One reviewer notes, “When you use Moz Pro you get all the tools you require for Search Engine Optimisation under one roof so you can coordinate and track your SEO campaign effectively. You can check your DA as you begin and then track if the changes in your SEO are making an impact in the search engine results page ranking.”

Summary

  • Starting Price
    • $99.00/month
  • Free trial/Demo
    offers a free trial
  • Competition Analysis
    yes
  • Deployment
    Web-Based, Cloud, SaaS
  • Integrations
    HubSpot Marketing Hub, SEMrush, Bizible, WooRank, Ahrefs
Features
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • Online support is available
Netpeak
Netpeak Spider
  • Can be installed on Windows computers
  • Includes content management and link management tools
  • Online support is available during business hours
Netpeak Spider is a good SEO software option for companies and individuals who want to improve their content and links. This program makes it easier to detect errors and fix them. It also has competitor analysis tools. This is an immensely powerful tool for brands that have a lot of old web content that needs to be SEO optimized or improved. Netpeak Spider integrates well with SimilarWeb, Google PageSpeed Insights, Google Mobile-Friendly Test, Google Safe Browsing and LinkPad. Here are some of the top capabilities that are offered with Netpeak Spider:

Do a thorough on-page SEO audit
Find and fix linking issues and errors
Improve internal linking strategy
View website data by segment
Analyze competitors’ SEO strategy
Set up crawl rules to automatically alert about issues that need to be fixed
Check page load times generated from Google Page Speed Insights

Pros & Cons

The pricing for this tool is very affordable, especially for those who commit to annual billing. The software also has a user-friendly layout. Another thing to like about Netpeak Spider is that it integrates nicely with Google tools. Unfortunately, this software doesn’t work with Mac computers at this time.

Pros

  • It’s very affordable
  • It’s a user-friendly tool
  • Integrates well with Google tools

Cons

  • Not currently available for Mac
  • It may take time to learn how to use all of the features

What Customers Are Saying

Customers appreciate that this is an affordable software option. One client also noted that, “The tool works fast, prepares handy reports, and the tech support team is… always glad to help.”

Summary

Netpeak
Netpeak Spider
  • Starting Price
    • $15.20/month/user
  • Free trial/Demo
    offers a free trial
  • Competition Analysis
    yes
  • Deployment
    Installed - Windows
  • Integrations
    SimilarWeb, Google PageSpeed Insights, Google Mobile-Friendly Test, Google Safe Browsing, LinkPad
Features
  • Can be installed on Windows computers
  • Includes content management and link management tools
  • Online support is available during business hours
Searchmetrics
Searchmetrics Suite
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • 24/7 live support is available and a support knowledge base is also available
Searchmetrics Suite is another web-based SEO software option to consider. This tool is feature-packed and is priced well. Users can easily improve their search engine optimization, web content and website performance with this software. Searchmetrics Suite integrates well with Adobe, AT Internet, IBM, IntelliAd and Webtrends. Here are some of the best features of this software:

Included SEO crawler can spot errors and help users fix these problems to improve their SEO
Users can set up custom crawls to monitor website regularly
Included Research Cloud tool makes it easier to spot gaps in an online search strategy
Find relevant topics to guide content strategy
See what keywords your competitors are ranking for and what content is giving them the best success
Easily prioritize website updates with detailed recommendations
Tools can be used to improve both organic SEO and paid search
Use linking tools to improve backlink strategy and fix broken links

Pros & Cons

This SEO software has some excellent features. The reporting tools show a lot of helpful data and include visual graphs. This tool also supports both paid and organic search. Searchmetrics Suite doesn’t have the most user-friendly interface, and it can take time to find tools and learn how to use all of the included features.

Pros

  • Support is very accessible
  • Has excellent reporting features, including visual graphs to show data
  • Supports paid search and organic search

Cons

  • It can take time to find and learn how to use certain features of the software
  • Doesn’t have the most user-friendly interface

What Customers Are Saying

Customers love the included content editor, which makes it easier to improve the content they create. One client notes, “My favorite aspect of search metrics is the visibility graph. The main feature I like is the ability to see when Google algorithm updates have been made in the past. It’s a great visual cue when trying to determine the cause of a traffic or SEO visibility drop and allows you to have much better insight into why a drop may have occurred.”

Summary

Searchmetrics
Searchmetrics Suite
  • Starting Price
    • $69 per month
  • Free trial/Demo
    offers a free demo
  • Competition Analysis
    yes
  • Deployment
    Web-Based, Cloud, SaaS
  • Integrations
    Adobe, AT Internet, IBM, IntelliAd, Webtrends
Features
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • 24/7 live support is available and a support knowledge base is also available
SEO-Panel
SEO Panel
  • Web-based cloud system compatible with SaaS, can be installed on Windows and Mac computers
  • Includes keyword research and keyword tracking tools
  • 24/7 live support is available
SEO Panel is another SEO software. It can be accessed via the cloud or users can install the software on their Mac or Windows computers. Unlike many of the other tools mentioned in this write up, SEO Panel is open-source software that is free to use. It includes some great features to help users improve their SEO rankings. Here are some of the best capabilities of this powerful free tool:

Check keyword ranking position for targeted keywords
Automatically submit websites to directories
Check social media details
Get valuable insight from the SEO audit tool
Check Google and Alex rankings
Get insight into page load speeds
Check Moz page rank, domain authority and page authority
Easily import keyword lists
Check backlinks

Pros & Cons

The nice thing about SEO Panel is it’s 100% free to use, making it an excellent tool for anyone who wants to improve their SEO. It’s also an easy-to-use software option. This software also offers many features that are comparable to those provided by paid SEO software brands. Some users may find that there are some limitations to these tools.

Pros

  • It’s 100% free to use
  • It’s easy to use
  • Offers features that are comparable to paid SEO software brands

Cons

  • Some users may find it has some limitations

What Customers Are Saying

Customers appreciate that they don’t have to pay to use SEO Panel. They also like the number of features that are included in this free tool. One customer says, “I like this product because it is really full of trunks and essential plug-ins for SEO.”

Summary

SEO-Panel
SEO Panel
  • Starting Price
    • Not provided
  • Free trial/Demo
    offers a free trial
  • Competition Analysis
    yes
  • Deployment
    Installed - Mac
    Installed - Windows
    Web-Based, Cloud, SaaS
  • Integrations
    Not Provided
Features
  • Web-based cloud system compatible with SaaS, can be installed on Windows and Mac computers
  • Includes keyword research and keyword tracking tools
  • 24/7 live support is available
SEOptimer
SEOptimer
  • Web-based solution with a Chrome, Firefox and Opera Extensions
  • Includes keyword research and keyword tracking tools
  • Live chat support is available
SEOptimer is a web-based SEO software solution. The company’s tools can also be accessed via extension, and there are extensions available for Chrome, Firefox and Opera. There are many features built into this tool, including keyword research and tracking tools, SEO audit tools and SEO reporting tools. SEO agencies will appreciate that the reporting tools include white label reporting capabilities. This tool integrates well with SE Ranking, Semrush, Ubersuggest, Ahrefs and Google Search Console. SEOptimer is quite affordable, starting at only $19 per month. They also offer a 14-day free trial for individuals who want to test out its features. Here’s what can be done with this software:

Easily crawl web pages to find errors and see results in real-time
See which pages can be improved to raise rankings
Run comprehensive SEO audits to see suggested improvements that can be made
Generate white-label SEO audit reports for clients
See keyword rankings in real-time
Generate keyword ideas
Track keyword rankings over time

Pros & Cons

SEOptimer is a feature-packed tool with a great price tag. It has powerful auditing tools, making it easier for users to figure out what changes need to be made to improve rankings and overall SEO. This tool also includes white-label reporting capabilities. This software is missing some features that other more expensive options offer. It could also use additional social media insights within the audit tools.

Pros

  • It’s not expensive
  • Includes powerful audit tools
  • White label reports are available for agencies and SEO teams

Cons

  • Could use more social media insights
  • Not as many features as other more expensive tools

What Customers Are Saying

Customers appreciate the white label reporting capabilities that make it easy to create agency-branded reports for their clients. They also appreciate the price point, which makes this a more affordable tool compared to competitors. One reviewer notes, “We use SEOptimer to help us perform SEO audits for potential clients. It is a quick snapshot of a website’s SEO, usability, performance, security, and social media presence.”

Summary

SEOptimer
SEOptimer
  • Starting Price
    • DIY SEO $19 per month
    • White Label $29 per month
    • White Label and Embedding $59 per month
  • Free trial/Demo
    14 day Free Trial on all plans
  • Competition Analysis
    no
  • Deployment
    Not Provided
  • Integrations
    SE Ranking, Semrush, Ubersuggest, Ahrefs, Google Search Console
Features
  • Web-based solution with a Chrome, Firefox and Opera Extensions
  • Includes keyword research and keyword tracking tools
  • Live chat support is available
Sitechecker
SItechecker.pro
  • Web-based cloud system compatible with SaaS
  • Includes keyword tracking tools
  • Online support is available during business hours
Sitechecker is an easy-to-use platform to track and improve search visibility. It is a toolkit for website owners, marketing agencies owners, SEO specialists, marketers, and product managers. Their SEO service includes features such as:

  • Site Audit detects the issues that slow down your SEO growth and gives specific tips on how to fix them.

  • Site Monitoring collects a history of important SEO changes on the website and sends you email alerts when something critical happens.

  • Rank Tracker tracks your website rankings every day and helps to research how SERP changes for any keyword that is valuable for you.

  • Backlink Tracker monitors backlinks and shows which one has lost or became

  • Chrome Extension for On-Page SEO helps to do audit the page in the browser
The minimal subscription cost for Sitechecker is $29 per month, but plans with more features and capabilities are available, priced at up to $99 per month. A free trial is available.

Pros & Cons

Pros

  • Keyword tracking tools
  • Chrome extension is available

Cons

  • No possibility of parsing keywords

What Customers Are Saying

Sitecheker.pro’s content analysis has been helping their clients to improve the structure of their website and for better SEO marks. One of them mentioned, “We have used the free plan of Sitechecker to increase our search performance. With the tool, we found multiple errors and warnings that after solving resulted in a boost of our website performance. “

Summary

Sitechecker
SItechecker.pro
  • Starting Price
    • $29.00/month/user
  • Free trial/Demo
    free_trial_demo
  • Competition Analysis
    yes
  • Deployment
    Web-Based, Cloud, SaaS
  • Integrations
    Google Search Console, Google Analytics
Features
  • Web-based cloud system compatible with SaaS
  • Includes keyword tracking tools
  • Online support is available during business hours
Siteguru
Siteguru
  • Web-based cloud system compatible with SaaS
  • Includes link management and content management tools
  • Online support is available
Siteguru is another good SEO software option. It can be used to help subscribers find website issues, optimize website structure, monitor websites for changes and create detailed reports. Siteguru works by crawling your website to find errors or recommend changes that can be made to improve SEO results and increase visibility. Siteguru is affordably priced, has different packages available and offers a free trial. Here are some notable features:

Includes content management tools, like the ability to spot duplicate content
Website monitoring alerts users when something changes or when an error is found
Generate detailed SEO reports to show what changes need to be made
Includes link management tools to analyze internal and external links
Integrates well with Google Analytics, SEMrush, Intercom, ActiveCampaign and Adobe Spark
White-label reporting is available in higher-priced plans

Pros & Cons

Siteguru has some nice capabilities. This software is affordably priced, and it’s simple to use. It also provides very detailed suggestions so that users can implement changes and improve their SEO. Siteguru lacks some features that its competitors offer, like rank tracking and keyword tracking tools.

Pros

  • It’s affordably priced
  • It’s easy to use
  • Provides detailed SEO suggestions

Cons

  • Lacking keyword research and ranking tools that any other competitors offer

What Customers Are Saying

Customers appreciate Siteguru’s ability to point out site errors, with one noting, “It allows me to pinpoint issues within my site, such as loading problems.” They also like the affordable subscription costs and give its support team high marks for being helpful, friendly and responsive.

Summary

Siteguru
Siteguru
  • Starting Price
    • $19.00/month
  • Free trial/Demo
    offers a free trial
  • Competition Analysis
    yes
  • Deployment
    Web-Based, Cloud, SaaS
  • Integrations
    Google Analytics, SEMrush, Intercom, ActiveCampaign, Adobe Spark
Features
  • Web-based cloud system compatible with SaaS
  • Includes link management and content management tools
  • Online support is available
SpyFu
SpyFu
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • Online support is available during business hours
SpyFu is a top-rated SEO software and is one of the most well-known brands. With a nice variety of tools, it’s a good digital marketing solution for brands that want to improve their SEO. Individuals can do extensive keyword research, track their keyword rankings, learn valuable information about their competitors and improve their linking strategy by using this software. For paid search advertisers, SpyFu also offers tools to help improve PPC strategy. This software also integrates well with Optmyzr, SEMrush, adCore, Opteo and Ahrefs. Here are some top features of SpyFu:

Competitor analysis tools to find what keywords and content your competitors rank for
Find potential backlink opportunities to improve your linking strategy
Kombat keyword tool helps users find effective keywords
View past ranking history
Offers ongoing site monitoring
Estimate cost of PPC keywords
View competitors PPC ad history
Utilize Adwords templates to create Google ads more easily

Pros & Cons

SpyFu’s tools can be used for both paid and organic search. They’re also more affordable compared to other SEO software options. Another benefit of using this tool is the ability to analyze competitors in many ways. It’s important to note that there is no free trial available, and it can take some time to learn how to use all the features.

Pros

  • Offers tools for both paid and organic search
  • It’s more affordable than some of its well-known competitors
  • There are many ways to analyze competitors

Cons

  • There is no free trial available
  • It may take time for beginners to learn how to use the different tools

What Customers Are Saying

Customers like that they can use SpyFu to gain valuable insight into their competitors. They also give Spyfu high marks for their helpful customer support team. One customer says, “I have been using SpyFu for more than 3 years now and am very much happy to continue using it. It is the best tool for PPC clients. I love its reports, especially competitor analysis reports. I would recommend SpyFu to my peers.”

Summary

  • Starting Price
    • $39.00/month/user
  • Free trial/Demo
    does not offer a free trial
  • Competition Analysis
    yes
  • Deployment
    Web-Based, Cloud, SaaS
  • Integrations
    Optmyzr, SEMrush , adCore, Opteo, Ahrefs
Features
  • Web-based cloud system compatible with SaaS
  • Includes keyword research and keyword tracking tools
  • Online support is available during business hours
Ubersuggest
Ubersuggest
  • Web-based solution with an included Chrome extension
  • Includes keyword research and keyword tracking tools
  • Support is available in many ways, including video courses, worksheets and templates, email support and bi-weekly coaching calls
Ubersugest is another SEO tool. This web-based software includes a wide range of tools to help users improve their SEO. This includes backlink tools, keyword research and keyword ranking tools and website audit tools. The nice thing about Ubersuggest is the brand offers competitively priced monthly subscription options and lifetime access subscriptions. Ubersuggest integrates well with DashClicks, OpenMoves, SmartSites, WebFX and Screaming Frog Services. Here are some top features of this tool:

Use the backlink tools to find good backlink opportunities
See how your competitors are ranking and what keywords they’re ranking for
Find out what content is ranking in your niche
Get new keyword ideas to improve your content and SEO strategy
Track your own rankings overtime
Create detailed website audit reports that show what changes are necessary to improve search rankings
Find out what copy and keywords changes have more success with the A/B testing calculator

Pros & Cons

There is a lot to like about Ubersuggest. It has a user-friendly design. It also offers affordable pricing and even offers lifetime access — a rarity for SEO software brands. It also is a feature-packed tool, especially for the price. With that being said, each subscription and package has its limitations. Larger teams may need to pay more for a plan with more capabilities.

Pros

  • User-friendly layout and design
  • Prices are affordable and lifetime access is available instead of having to continue to pay year after year
  • Has a nice variety of included features

Cons

  • There are limits to each price point, so bigger teams will need to pay more

What Customers Are Saying

Customers appreciate the variety of features that are included in this tool. One reviewer notes, “FINALLY — a tool that shows an approximate value for search volume without having to burn a hole in your pocket every month.” Customers also give Ubersuggest good marks for its support material offerings and excellent customer service.

Summary

Ubersuggest
Ubersuggest
  • Starting Price
    • Not Provided
  • Free trial/Demo
    Not Provided
  • Competition Analysis
    no
  • Deployment
    Not Provided
  • Integrations
    DashClicks, OpenMoves, SmartSites, WebFX,Screaming Frog Services
Features
  • Web-based solution with an included Chrome extension
  • Includes keyword research and keyword tracking tools
  • Support is available in many ways, including video courses, worksheets and templates, email support and bi-weekly coaching calls
Yoast
Yoast
  • Available as a WordPress plugin
  • Includes keyword research and keyword tracking tools
  • 24/7 Online support is available to Premium subscribers
Yoast is yet another option to consider when looking at SEO software options. With Yoast, there are a variety of tools that make it easier to improve keyword optimization when writing web content so that your content is optimized and you’re prioritizing the right keywords. It also includes a built-in readability tool to make sure that your content is easy to read. Yoast also includes a variety of linking tools to help improve linking within your site. This plugin integrates well with WordPress, WooCommerce, Magento, Drupal and BuddyBoss. Here are some of the top features of Yoast:

Keep track of keyword usage and keyword optimization while writing
Internal linking suggestions to improve internal linking strategy
Easily market links as no-follow or do-follow
Alerts to help avoid outdated content
Get powerful insights for the content that you created
Easily redirect old and broken links
Preview your webpages in Google
Preview your page in social media

Pros & Cons

Many benefits come with using Yoast. It has a user-friendly, simple design. It integrates easily with WordPress. Yoast offers more than just SEO and keyword suggestions. It also has tools built-in to help users improve their writing. No free trial is available, and the free WordPress plugin has many limitations, making it necessary for most users to invest in the premium subscription.

Pros

  • The design is simple, making the tool easy-to-use
  • Integrates well with WordPress
  • Includes tools that help users improve their writing, while also improving SEO

Cons

  • No true free trial is offered
  • The free wordpress plugin has very limited capabilities, making it necessary to purchase the premium version

What Customers Are Saying

Customers like that Yoast breaks down technical terms and data into more digestible, easy-to-understand explanations. One reviewer says, “The feature that makes Yoast Plugins more attractive is its SEO analysis, as it gives you a report of what it is doing well, and what it is not doing, so that your website is visible to search engines.”

Summary

  • Starting Price
    • Yoast SEO Premium for $89 excluding VAT per year
    • or €89/£89 per year depending where you are in the world.
  • Free trial/Demo
    does not offer a free trial
  • Competition Analysis
    yes
  • Deployment
    Not Provided
  • Integrations
    WordPress, WooCommerce, Magento, Drupal, BuddyBoss
Features
  • Available as a WordPress plugin
  • Includes keyword research and keyword tracking tools
  • 24/7 Online support is available to Premium subscribers

How We Chose the Best SEO Software

For individuals and brands who want to improve their organic search rankings, search engine optimization (SEO) software can help. But with so many SEO software providers on the market, it can get confusing trying to compare all of their features and capabilities. To help you find the best fit for your business, we evaluated over 80 SEO software providers and narrowed the list based on the three most important factors — their search ranking features, integrations, and reporting capabilities.

Search Ranking Features

We considered the most important search ranking features when looking at software options. Chief among them are excellent keyword research and keyword tracking tools. But the best SEO software should also have other features, like competitor analysis tools, to help you outpace your competition.

Integrations

When choosing an SEO software, it’s important to make sure that it integrates well with other software that’s integral for your workflow. We chose software that integrates well with the tools you’ve already purchased.

Reporting

We chose SEO software with detailed reporting tools that make it easier for users to analyze their data and make the necessary changes that will improve their search rankings.

What Is SEO Software?

SEO Software helps individuals and businesses plan and execute their organic search strategy, so that they can improve their website’s organic search rankings.

Most SEO software options include powerful keyword research tools, backlink tools, rank tracking tools, and reporting tools. SEO software can also be used to take a look at competitors within an industry niche to see where they excel with their SEO strategy.

Benefits of SEO Software

There are many benefits to using SEO software. Here are some of the top benefits of SEO software:

  • Automated reporting. The best SEO software helps you automate reporting by pulling data points for you. SEO software should also allow you to set up custom reports that gather the KPIs you need to report up the ladder.
  • Better search rankings. By using your SEO software’s keyword research tools and analyzing the data pulled into your custom reports, you can build an SEO strategy that involves some combination of website improvements, quality backlinks, and a social media campaign. By helping to inform your SEO strategy, SEO software should help you climb the rankings in the SERPs.
  • Higher-quality traffic. With a highly dialed in SEO strategy, your business can better target the right leads, making for higher-quality organic search traffic.

Must-Have Features of SEO Software

Not all SEO software has the same features and capabilities. The most common SEO software features include:

  • Keyword research tools. SEO software should make it easy to discover the most relevant keywords for your business. In addition to surfacing keyword suggestions, your SEO software should offer monthly average search volume and related questions.
  • Good reporting features. It should be simple for you to generate custom reports for your overall SEO strategy as well as comparison charts and a ranking status for each keyword you’re targeting.
  • Competitor analysis tools. It should be possible to take a look at the competitors in your industry to see where they stand with their keyword rankings, backlinks, and overall organic traffic.
  • Link management tools. SEO software should also include link management tools to help users fix broken links, find linking errors, and improve their backlink strategy.
  • Website monitoring tools. SEO software should also include website monitoring tools to alert users when new errors or issues are found.

The Cost of SEO Software

The cost of SEO software varies greatly based on the features and capabilities that are included and the size of the business that is subscribing to the tool. Users can expect to pay at least $30 per month for a monthly subscription, though a monthly rate of $50 to $60 is more common.

For larger teams, SEO software can cost a few hundred dollars per month. Very few SEO software options offer lifetime access membership, but some do. This can be a nice way to save on the cost of this software expense and cut down on subscription fees. Many SEO software companies offer rate discounts for annual billing. Finally, some free SEO software tools exist, but they may have too many limitations to make them worth your while.