Buildout Logo
Buildout
4.7
  • Positive user reviews
  • Deep set of features
  • Quickly create property websites and listing pages
Best Overall
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Real estate marketing platforms often excel in a small number of specific areas, but it's hard to find a better overall solution than Buildout. Its services cover the entire sales cycle, from proposals and lead generation to project management and information sharing. Subscribers can set up custom branding for use in emails, websites, and other documents, and closing details are used to sort out commissions and payroll automatically. It's the best real estate marketing software in 2022 for agents who want a comprehensive application.

Creating and editing listings is another area where Buildout stands apart from the competition. You can set up dedicated websites quickly for individual properties and configure listing pages to change their status automatically based on the latest activity. This ensures that your public listings will be accurate while helping you spend less time manually updating each page.

Buildout is significantly more expensive than most of the other platforms we've seen, with subscriptions starting at $75 per broker, per month, for the Listings tier. Furthermore, that price doesn't include a "platform license" of $250 per month, which isn't clearly explained on the Buildout site. The Marketing ($150 per broker, per month) and Premium Marketing ($200 per broker, per month) tiers come with additional features and are subject to the same platform license charge.

Pros & Cons

Pros

  • Positive user reviews
  • Deep set of features
  • Quickly create property websites and listing pages

Cons

  • No free trial

What Customers Are Saying

While BombBomb was our top choice with respect to customer reviews, Buildout wasn't far behind with an average score of 4.7 out of 5. Users like being able to upload brochures to Buildout and have the application populate the corresponding online listings automatically.

Summary

Buildout Logo
Buildout
  • Starting Price
    • Listings: $75/broker/month
    • Marketing: $150/broker/month
    • Premium Marketing: $200/broker/month
  • Free Trial/Demo
    Demo only
  • Support Types
    Chat
  • Lead Funnel
    Yes
Ratings
  • User Review Score: 4.7
BombBomb Logo
BombBomb
4.8
  • Unparalleled user reviews
  • 14-day free trial with no credit card required
  • Supports Mac and Windows as well as iOS and Android
Best User Review Score
Visit BombBomb
While our research covers the features and design of each platform, user reviews are an invaluable resource when it comes to the actual experience. With an average rating of 4.8 out of 5 including reviews from more than 1,250 users, BombBomb stands apart from the competition with respect to customer feedback. It was an easy choice as the real estate marketing software with the best user reviews in 2022.

BombBomb is designed to facilitate video creation and sharing for both one-on-one communications as well as promotional content. Managers can access comprehensive yet streamlined analytics to review the performance of each team member's video messages. Mobile apps are available for both iOS and Android, and you can also download BombBomb as an extension for five of the most popular browsers: Chrome, Firefox, Edge, Safari, and Internet Explorer.

After a 14-day free trial with no credit card requirement, BombBomb starts at $29 per month or $25 per month, paid annually, for the Essentials tier, which includes most basic video messaging tools for individual users. At $49 per month or $41.58 per month paid annually, Plus adds in advanced integrations, mass messaging, video templates, team management tools, and other helpful features. There are also custom enterprise solutions available for teams of five or more users.

Pros & Cons

Pros

  • Unparalleled user reviews
  • 14-day free trial with no credit card required
  • Supports Mac and Windows as well as iOS and Android

Cons

  • Mostly limited to video marketing

What Customers Are Saying

As mentioned earlier, BombBomb came to our attention due to its uniformly strong positive reviews. Customers who weren't accustomed to leveraging video messages appreciate BombBomb's ability to facilitate seamless video communication.

Summary

BombBomb Logo
BombBomb
  • Starting Price
    • Essentials: $29/month
    • Pkus: $49/month
  • Free Trial/Demo
    Free Trial
  • Support Types
    Email/Help Desk
    Phone Support
    Chat
  • Lead Funnel
    Yes
Ratings
  • User Review Score: 4.8
Freshsales Logo
Freshsales
4.3
  • Solid free option
  • 24/5 support
  • Powerful sales features
Best Free Option
Visit Freshsales
If you're looking for real estate marketing software, you're probably expecting to pay a subscription or license fee. Freshsales is one of the few providers to offer any kind of free access, and its free tier is surprisingly functional despite coming with some limitations. Free users can still connect with leads through phone, email, and live chat. Furthermore, the free option includes account management, contact lifecycles, and 24/5 support. Overall, Freshsales is the best real estate marketing software in 2022 for users who don't want to spend any money.

Freshsales is owned by Freshworks, which recently went through an initial public offering (IPO) with 28.5 million shares at $36 each. They've also brought in new talent at key leadership positions, including a new chief diversity and inclusion officer (CDIO), chief legal officer (CLO), chief marketing officer (CMO), and three new board members in 2021 alone. Its Q3 financial statements show 46% more revenue than Q3 2020, illustrating its rapid growth that has continued over the past few years.

While you don't need to pay to use Freshsales, the Growth subscription ($18 per user, per month) comes with more advanced tools like product catalogs, artificial intelligence (AI)-powered predictive contact scoring, and a visual sales pipeline. Pro ($47 per user, per month) and Enterprise ($83 per user, per month) introduce extra marketing features as well as audit logs and a dedicated account manager.

Pros & Cons

Pros

  • Solid free option
  • 24/5 support
  • Powerful sales features

Cons

  • Mixed customer reviews

What Customers Are Saying

Freshsales has the largest feedback sample of any software we've reviewed, with tens of thousands of unique reviews. While its average score isn't as high as providers like BombBomb and Buildout, the majority of reviews are still generally positive.

Summary

Freshsales Logo
Freshsales
  • Starting Price
    • Growth: $15/user/month
    • Pro: $39/user/month
    • Enterprise: $69/user/month
  • Free Trial/Demo
    Free Trial and Free Version available
  • Support Types
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    24/7 (Live Rep)
  • Lead Funnel
    Yes
Ratings
  • User Review Score: 4.3
BoomTown Logo
BoomTown
4.7
  • Professional, approachable interface
  • Outstanding customer reviews
  • Streamlines lead generation
Easiest to Use
Visit BoomTown
The real estate sales cycle can be complicated and fast-paced, especially if you're working with a large number of properties. With that in mind, you need a real estate marketing platform that's easy to pick up and start using quickly. BoomTown offers a comprehensive set of features for real estate agents, all within a clean, sleek interface that makes it easy to find what you're looking for. Furthermore, hundreds of real users agree that it helped them streamline their practices. It was a clear choice as the easiest real estate marketing software to use in 2022.

BoomTown's lead generation and qualification tools are designed to streamline the sales funnel and cut down on wasted time. Rather than spending time going back and forth with each new lead, you can rely on BoomTown to send you leads who are already engaged while filtering out leads who aren't as interested.

With BoomTown's custom pricing, you'll pay a variable rate based on the number of agents as well as your total volume. While we weren't able to find any information about a free trial or demo, its team should be able to walk you through the platform's features and answer any questions you might have.

Pros & Cons

Pros

  • Professional, approachable interface
  • Outstanding customer reviews
  • Streamlines lead generation

Cons

  • Limited details on website

What Customers Are Saying

BoomTown has some of the strongest reviews we've seen from a real estate marketing provider. Users report that the application helps them cut down on busywork and spend more time interacting with motivated buyers and sellers.

Summary

BoomTown Logo
BoomTown
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Demo only
  • Support Types
    Email/Help Desk
    Phone Support
    Chat
  • Lead Funnel
    Yes
Ratings
  • User Review Score: 4.7
AppFolio Property Manager Logo
AppFolio Property Manager
4.4
  • 24/7 customer service
  • Strong user reviews
  • Robust property management features
Best Customer Service
Visit AppFolio Property Manager
Real estate is a fast-paced business, and your real estate marketing service should never hold up your agency. AppFolio was an easy selection as the provider with the most helpful customer support in 2022 due to its 24/7 availability on multiple channels. At any time of day, you can contact its team through a support ticket, live chat, or phone call. It also offers a comprehensive knowledge base with answers to common questions, and we found near-unanimous praise for AppFolio's responsiveness from real users.

Unlike most of the other platforms we've evaluated, AppFolio has a greater focus on, well, property management. While it still offers some marketing features, it's more of an all-in-one property management solution with tools like tenant communication, accounting and reporting, maintenance tracking, and staff training. With that in mind, it may not be as well suited to the needs of a typical real estate agency that doesn't oversee properties after they're rented or sold.

AppFolio's product is available through three different subscriptions: residential, community associations, and commercial. Residential Core plans cost just $1.40 per unit, per month, but there's a minimum monthly charge of $280. Similarly, Plus costs $3 per unit, per month, with a monthly minimum of $1,500. Community Association subscriptions run 80 cents per unit, per month, with a $280 minimum, while Commercial plans have the same pricing as Residential plans with a few different features.

Pros & Cons

Pros

  • 24/7 customer service
  • Strong user reviews
  • Robust property management features

Cons

  • Starts at $280 per month

What Customers Are Saying

AppFolio Property Manager has exceptionally positive user feedback, and customers are especially happy with its customer service. The vast majority of reviewers reported receiving prompt, helpful responses from the support team after experiencing an issue with the platform.

Summary

AppFolio Property Manager Logo
AppFolio Property Manager
  • Starting Price
    • Core: $1.40/unit/month
    • Plus: $3/unit/month
  • Free Trial/Demo
    Free Trial
  • Support Types
    Email/Help Desk
    FAQs/Forum
    Knowledge Base
    Phone Support
    Chat
  • Lead Funnel
    Yes
Ratings
  • User Review Score: 4.4
Box Brownie Logo
Box Brownie
3.5
  • Fully optimize images, floor plans, and other content
  • 24-hour turnaround (48 hours for virtual staging)
  • No subscriptions or commitments
Best Listing Optimization
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In real estate, first impressions are often everything. Prospective buyers are much more likely to be interested in a property that has a professional listing with beautiful photos and a clear floor plan. Box Brownie offers a variety of optimization services for real estate listings including image editing, renders, floor plan redraws, and even virtual staging with realistic furniture. Best of all, most of these services are available on a 24-hour turnaround, although virtual staging may take as long as 48 hours. It's the best option in 2022 for real estate agents that need help putting together more engaging listings.

Box Brownie's 17-step image enhancement process includes common edits like white balancing, straightening, contrast adjustment, and flash reflection removal. For an extra $4, they'll even edit a daytime photo to produce a captivating dusk hero shot for your listing. Customers can get in touch with the Box Brownie support team 24/7 through phone, email, or live chat.

There are no ongoing subscriptions or charges with Box Brownie. Instead, you'll pay a standard rate based on the services you need for each project. Floor plan redraws, for example, run from $24 up to $36, while virtual furniture staging is available for a flat fee of $24. You can also contact the company directly to get a quote for a custom project.

Pros & Cons

Pros

  • Fully optimize images, floor plans, and other content
  • 24-hour turnaround (48 hours for virtual staging)
  • No subscriptions or commitments

Cons

  • Limited marketing tools

What Customers Are Saying

Unfortunately, we weren't able to find any verified user reviews of the Box Brownie platform. New users receive three free image enhancements plus one day to dusk edit after creating an account, so we could recommend starting with that trial before paying for any additional services.

Summary

Box Brownie Logo
Box Brownie
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Demo only
  • Support Types
    Email/Help Desk
    Phone Support
    Chat
  • Lead Funnel
    Yes
Ratings
  • User Review Score: 3.5
CityBlast Logo
CityBlast
3.7
  • Create social media and PPC campaigns
  • Annual subscriptions include a free Facebook page with custom branding
Best for Social Media Marketing
Visit CityBlast
Social media has become increasingly important for digital campaigns over the last few years, and it's now one of the top channels when it comes to real estate marketing. CityBlast is designed to help real estate marketers optimize their lead generation practices by connecting to prospective buyers through social media, PPC, and other online campaigns. With support for Facebook, Twitter, LinkedIn, Bing, Google Ads, and other top platforms, it's the best real estate marketing software for social media outreach in 2022.

Along with social media, CityBlast also works on both email and PPC campaigns. Furthermore, subscribers can use CityBlast's SmartLinks to direct leads to their site and send them to a personalized custom lead capture page. With campaigns running on a variety of digital channels, you'll have a diversified lead generation funnel with a consistent stream of new buyers.

CityBlast's services and pricing are tailored to the needs of each client, so you'll need to reach out to them directly for more information about its solution. New users can start with a 7-day free trial to test out the platform before making a final decision. Annual CityBlast members also receive a free Facebook page with custom branding, helping them get in touch with more leads on the most popular social media channel.

Pros & Cons

Pros

  • Create social media and PPC campaigns
  • Annual subscriptions include a free Facebook page with custom branding

Cons

  • Mixed and limited user reviews

What Customers Are Saying

Unfortunately, we weren't able to find many reviews for CityBlast relative to the other providers we've evaluated. We would recommend starting with a free trial to get a feel for its services before you decide to spend any money.

Summary

CityBlast Logo
CityBlast
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Demo only
  • Support Types
    Chat
  • Lead Funnel
    Yes
Ratings
  • User Review Score: 3.7
FlipHTML5 Logo
FlipHTML5
4.3
  • Quickly create brochures, catalogs, and other flipbooks
  • Monetize your content
  • Trial version with FlipHTML5 watermarks
Best for Flipbooks
Visit FlipHTML5
Digital and physical flipbooks are one of the most effective ways to share content, particularly in real estate. FlipHTML5 enables real estate agents to turn their content into a professional flipbook in just a few minutes. Creators can even add comments, signatures, corrections, highlights, and other annotations that'll appear in the reader's flipbook. They can also customize SEO elements like keywords and page titles to improve their search engine results. It's the best real estate marketing solution in 2022 for agents that want an easier way to create flipbooks.

Once you've finished creating a flipbook, you can publish it to Android devices easily, upload it to the FlipHTML5 Cloud, or download it to a DVD or CD. While FlipHTML5 also allows ecommerce vendors to monetize their content with a paywall, this feature may not be as relevant to real estate marketing.

While FlipHTML5 is technically free to use, free users have a FlipHTML5 watermark placed on all content and have to deal with some other restrictions. Premium plans start at $12.50 per month, billed annually for 50 GB of storage and 5 offline books per month. However, unlimited storage and some other key features are limited to the Platinum ($25 per month, billed annually) and Enterprise ($83.50 per month, billed annually) subscriptions.

Pros & Cons

Pros

  • Quickly create brochures, catalogs, and other flipbooks
  • Monetize your content
  • Trial version with FlipHTML5 watermarks

Cons

  • Limited user reviews

What Customers Are Saying

While FlipHTML5 has only received around 50 total reviews, customers seem to be happy with its core set of features. Several reviews noted that FlipHTML5 flipbooks seem more polished and professional compared to basic PDF documents.

Summary

FlipHTML5 Logo
FlipHTML5
  • Starting Price
    • Pro: $12.5/month
    • Platinum: $25/month
    • Enterprise: $83.5/month
  • Free Trial/Demo
    Free Trial and Free Version available
  • Support Types
    24/7 (Live Rep)
  • Lead Funnel
    Yes
Ratings
  • User Review Score: 4.3
Placester Logo
Placester
4.3
  • Integrates with thousands of applications through Zapier
  • Manage and support your agents
  • Highly scalable
Best Integrations
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As a real estate agent, you probably already rely on a variety of applications to help you automate the marketing and sales process. With that in mind, you don't want new real estate marketing software to rock the boat and force you to change your existing practices. Placester is our choice as the real estate marketing platform with the best set of integrations due to its support for more than 4,000 external applications through the Zapier platform. No matter what you're using, you can find a way to connect it to Placester.

Placester also offers thorough tools for organizational management, which will be particularly helpful for managers who are having trouble staying on top of their teams. It's easy to add and view a list of agents, manage contact and payment information, automate onboarding and other tasks, and adjust permissions for each unique user.

Pricing for Placester depends on your needs as well as whether you're in the National Association of REALTORS (NAR). The Starter plan costs $80 per month for real estate agents ($64 per month, billed annually) and covers most basic marketing features, but it doesn't include third-party integrations. At $150 per month, Advanced adds those integrations plus other tools like phone support, role-based access, and a royalty-free media library. The Office Builder ($300 per month) and Concierge Custom ($1,250 per month) introduce even more features for larger agencies.

Pros & Cons

Pros

  • Integrates with thousands of applications through Zapier
  • Manage and support your agents
  • Highly scalable

Cons

  • Starts at $80 per month ($64 per month, billed annually)

What Customers Are Saying

Placester's feedback has been relatively mixed, with a surprisingly high number of zero- and one-star reviews. The two most common criticisms appear to be difficulties with lead generation and trouble contacting the customer service team.

Summary

Placester Logo
Placester
  • Starting Price
    • Starter Plan: $64/month
    • Advanced: $120/month
    • Office Builder: $240/month
  • Free Trial/Demo
    Free Trial
  • Support Types
    FAQs/Forum
    Knowledge Base
  • Lead Funnel
    Yes
Ratings
  • User Review Score: 4.3
Zurple Logo
Zurple
3.9
  • Target leads by cities, ZIP codes, and even subareas
  • Manage leads and monitor engagement
  • Custom solutions
Best Location Searching
Visit Zurple
One challenge for real estate marketers is finding ways to target leads in the right locations without wasting resources on buyers who are in other areas. Zurple makes it easy for agents to target paid traffic to a specific zip code, city, or subarea. The application also saves detailed profiles for each lead including location as well as price range, preferred properties, and other key data points. It's the best real estate marketing software in 2022 for location searching and tracking.

Zurple is designed to cover the entire sales cycle, starting with a custom branded home search site and going all the way through to appointment scheduling. It'll notify you automatically when leads take critical actions like looking at the same property multiple times or saving a property to their favorites list. With Zurple, you should be able to bring more leads into your funnel and convert a higher percentage of those leads into clients.

Every Zurple solution comes with a custom price based on your needs, so we can't offer any information about pricing for your specific use case. As with other custom platforms, Zurple invites interested users to fill out a quick questionnaire and schedule an initial consultation.

Pros & Cons

Pros

  • Target leads by cities, ZIP codes, and even subareas
  • Manage leads and monitor engagement
  • Custom solutions

Cons

  • Mixed user reviews

What Customers Are Saying

Zurple has a relatively middling average review score, and we found many complaints related to its customer service. With that being said, most reviewers were happy with their lead generation results after implementing Zurple.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Demo only
  • Support Types
    Email/Help Desk
    Phone Support
    Chat
  • Lead Funnel
    Yes
Ratings
  • User Review Score: 3.9

How We Chose the Best Real Estate Marketing Software

When you're selling or renting out properties, simply getting your listings in front of the right leads can be an uphill battle. Customers are looking for homes on new platforms every year, making it critical for real estate agents to keep up with the latest trends to avoid losing sales.

Fortunately, real estate marketing software has been developed to help agencies of all sizes get the greatest possible value from their listings. We analyzed the following four features to identify the best platforms for real estate marketing in 2022.

Functionality

Every piece of software on this list offers tools for real estate marketing, but each one has unique pros and cons when it comes to functionality. BombBomb, for example, is primarily focused on video messaging. Meanwhile, Cityblast is built for more traditional outreach techniques like social media posting and PPC campaigns.

Ultimately, the right real estate marketing software for you depends on the features and capabilities you're looking for. Agents who are looking for a comprehensive marketing platform should start with Buildout because of its deep functionality that covers virtually every element of real estate marketing.

Ease of Use

Any extra time you spend setting up your real estate marketing software, connecting it to other applications or troubleshooting technical issues is time taken away from the rest of your workflow. With that in mind, usability should be at the top of mind when looking for a new real estate marketing platform.

Along with the interface itself, we also leveraged customer reviews to get an idea of how real users feel about each platform. BoomTown was our pick as the easiest real estate marketing software to use in 2022 due to its intuitive interface and consistently positive customer reviews.

Customer Service

Just as every provider offers a unique set of features, some are more attentive than others when it comes to customer service. If you run into any issues while using your real estate marketing application, you shouldn't have to wait hours (or days) to hear back from the support team.

To evaluate each provider's customer support, we considered their availability and support offerings, such as phone, email, live chat, or tickets, plus their performance in user reviews. Overall, we found that AppFolio has the most responsive and helpful customer support of any real estate marketing platform in 2022.

Pricing

Finally, you'll need to weigh the functionality of each platform against its pricing to determine its overall value. We've looked at software at several different price points, giving you options for every budget and use case.

Along with the price of a subscription or license, we also considered additional offers like prepayment discounts, free trials, and personalized demos. We chose Freshsales as the best free real estate software in 2022 since its free plan comes with a surprisingly robust set of sales features such as account management and contact lifecycle tracking.

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