Our Top Picks

24-7 Press Release Logo
24-7 Press Release
24-7 Press Release operates primarily as public relations software to build, monitor, and distribute press releases. Its partnership with PR Newswire ensures your press release will reach thousands of media outlets, including the Associated Press, Yahoo Finance, and MSNBC.

24-7 Press Release generates publicity for your business by automatically sending news to journalists, bloggers, and consumers. It’s cloud-based and user-friendly, with streamlined social media sharing and reports to maximize outreach.

Pros & Cons

Pros

  • User-friendly and intuitive interface
  • Pricing tier selections
  • Viewable performance metrics

Cons

  • Limited industry options and distribution areas
  • Lacks clippings, campaign, communication, and contact management capabilities

What Customers Are Saying

Customers note 24-7 Press Release's data detail, instant reporting, and affordable pricing tiers, which make the software an effective option for increasing SEO and building brand awareness. Industry professionals also appreciate the ability to target specific industries. However, some feel the company could add more industry selections to improve the product's versatility.

Summary

24-7 Press Release Logo
24-7 Press Release
  • Starting Price
    • Mass Media Visibility: $389/release
    • Integrated Media PRO: $139/release
    • PR Network PLUS: $89/release
    • Visibility Boost: $49/release
    • Simple Post: $19/release
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
  • Campaign Management
    No
  • Contact Management
    No
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
Agility PR Solutions Logo
Agility PR Solutions
Agility PR Solutions is intelligent public relations software offering press monitoring, contact management, campaign management, and advanced reporting capabilities. Its Media Monitoring Tool helps businesses monitor topics across online, print, broadcast, and social media. An advanced search feature provides artificial intelligence (AI)-powered image search and suggestions for phrases and keywords to generate quick results. Its flat-fee newswire service provides unlimited words, links, and images. It also offers an advanced media database, contact management features, and 24/7 live rep support.

Pros & Cons

Pros

  • Offers article author database
  • Social monitoring tool allows access to global database

Cons

  • Lacks digital asset and direct mail management features
  • Inconsistent customer care and tech support

What Customers Are Saying

Customers report that Agility PR Solutions offers relevant contacts through its extensive database. While some note the cost of the software can be prohibitive for a small agency, others find its time-saving attributes, such as targeted press releases and recipient action monitoring, translate into an excellent ROI.

Summary

Agility PR Solutions Logo
Agility PR Solutions
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
Babbler is a comprehensive public relations software designed to build connections between media influencers and companies. With Babbler, companies can discover and target the most relevant journalists, organize them into circles, and customize PR content for each circle of media contacts.

Babbler’s intuitive interface streamlines press release building, and its integration with Agility PR Solutions provides a broad outreach with a database of over 1 million reporters worldwide. Babbler includes live notifications, advanced reporting, press monitoring, campaign management, a press release builder, and 24/7 live support.

Pros & Cons

Pros

  • Article author database
  • Excellent customer service
  • Offers campaign and communication management

Cons

  • Not supported on mobile devices
  • Limited training options

What Customers Are Saying

Babbler's ability to utilize different angles, such as "share with" to target different media communities, is a favorite feature of the software's clients. They note that the program provides an effective alternative to email communication. PR professionals say they can also instantly share content, messages, and news through the app's opt-in network.

Summary

  • Starting Price
    • Starter: $299/month
    • Pro: $479/month
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
BuzzStream Logo
BuzzStream
BuzzStream end-to-end outreach platform functions as a powerful public relations software with a built-in CRM and advanced reporting tools. BuzzStream provides advanced contact and campaign management tools. This software helps businesses improve their link-building results by automatically generating metrics and contact information for prospects. Businesses can send emails as well as track all conversation activity and history directly from the BuzzStream CRM platform.

Pros & Cons

Pros

  • More affordable than competitors
  • Effective lead organization
  • User-friendly tools
  • Not supported on iOS or Android devices

Cons

  • Limited social media discovery
  • Limited template customizations
  • Limited training options

What Customers Are Saying

The most appreciated feature of BuzzStream is its organizational toolbox. Customers appreciate the customizable email templates' ability to automatically save scheduled follow-ups in sequential order as well as the software's link-building capabilities, which save time. However, some users note that the app's social media discovery is only available for Twitter.

Summary

BuzzStream Logo
BuzzStream
  • Starting Price
    • Starter: $24/month/user
    • Group(3 users): $99/month, $33/additional user
    • Professional(6 users): $299/month, $50/additional user
    • Custom(15+ users): Starting at $999/month
  • Free Trial/Demo
    Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    No
  • Press Release Builder
    No
Cision is a comprehensive public relations software providing media monitoring, relationship management, audience targeting, and advanced analytics and reports. In addition to a press release builder, flexible contact lists, and brand mention tracking, Cision provides a database of 1.4 million media influencers and over 1 billion social influencers for improved media outreach. Its reports and analytics module includes an interactive dashboard with predefined widgets, digital reach and social amplification features, real-time alerts, and customizable and interactive reports. Cision also includes online support, Slack integrations, and a fully customizable representational state transfer application programming interface (REST API).

Pros & Cons

Pros

  • Extensive training options
  • Provides desktop and mobile deployment options
  • Accurate outlet and contact information
  • Provides up-to-date article author database

Cons

  • More expensive than competitors
  • Media list creation limitations
  • Limited influencer locator tools

What Customers Are Saying

PR pros offer positive comments regarding Cision's strengths in the social media marketing arena. They appreciate the software's ability to choose a specific influencer and category through its accurate contact database. However, some users report that navigating the database can be challenging because the app doesn't provide a reliable automated search option.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
CoverageBook Logo
CoverageBook
CoverageBook is designed for both in-house and agency PR teams for businesses of all sizes. This public relations software offers highly customizable reports and automated metrics to help PR businesses spend more time on designing campaigns. It includes an intuitive activity dashboard, built-in templates for media coverage reports, link building, and advanced search result filters refined by clients, time periods, trends, and more. CoverageBook also offers online customer support, campaign management, and multichannel marketing.

Pros & Cons

Pros

  • Excellent customer support
  • Campaign and clippings management
  • Documents shared via PDF or live link

Cons

  • Limited training options
  • Outdated data capture
  • Lacks access to print publication circulation figures

What Customers Are Saying

Customers find CoverageBook's straightforward interface one of its most valued features. They also note that its reports look professional and utilize relevant stats. However, some users have experienced screen grab and clipping errors, leading to outdated information. The company's customer service team is described as responsive, knowledgeable, and professional.

Summary

CoverageBook Logo
CoverageBook
  • Starting Price
    • Gold: $499/month
    • Silver: $199/month
    • Bronze: $99/month
  • Free Trial/Demo
    30-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    No
  • Press Monitoring
    No
  • Press Release Builder
    No
Covered-Press Logo
CoveredPress
CoveredPress public relations software excels in its powerful media monitoring, as well as its reports and analytics tools. It provides real-time media alerts, backlink monitoring, press snippets/previews, and customizable keyword tracking. Its social media listening tool gives PR agencies the ability to monitor social media mentions, analyze social post performance, and add social media posts to reports, all from a single social status dashboard.

CoveredPress is one of the few PR software solutions to offer a detailed analytics dashboard with data-backed advertising value equivalency (AVE) metrics.

Pros & Cons

Pros

  • Free trial and varied pricing tiers
  • User-friendly software
  • Generates professional reports

Cons

  • No direct mail management
  • Limited training options

What Customers Are Saying

Customers appreciate the app's free trial version and varied pricing tiers, which meet the needs of boutique to large PR firms. They say the software's automatic data tracking and reporting provides accurate information pertaining to impressions, domain authority, and readership. Users have noted, however, that the platform's media hit pickups in the monitoring portals are inconsistent. 

Summary

Covered-Press Logo
CoveredPress
  • Starting Price
    • Solo: $195/month
    • Agency: $395/month
    • Agency Plus: $995/month
  • Free Trial/Demo
    14-DAy Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
  • Campaign Management
    Yes
  • Contact Management
    No
  • Press Monitoring
    Yes
  • Press Release Builder
    No
Critical Mention Logo
Critical Mention
Critical Mention is an all-in-one media suite for all your PR needs. It includes customizable reports, robust media monitoring, one-click report sharing to stakeholders, analytics, and 24/7 live rep support. This software’s vast media contact database includes millions of connections to media influencers and the ability to filter by location, topic, job title, and more. Its real-time tracking and analytics features instant alerts, customizable templates, and metrics filtered by voice, sentiment, and publicity.

Pros & Cons

Pros

  • Intuitive dashboard with influencer tracking
  • Accurate analytics charts
  • Metrics allow client posting of media values and impressions

Cons

  • Requires manual cross-referencing for published stories
  • Watermarked TV clips require permission to share

What Customers Are Saying

Customers state that one of Critical Mention's biggest benefits is the search function that provides them with the latest news in a specified field. However, some comment that it randomly misses published stories, requiring them to manually cross-reference. Overall, users report the user-friendly platform is accurate and efficient.

Summary

Critical Mention Logo
Critical Mention
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    No
Hootsuite Insights Logo
Hootsuite Insights
Hootsuite Insights is a comprehensive public relations software specializing in social listening and brand sentiment tracking to help PR agencies improve their strategies. It offers instant analysis of real-time customer conversations happening online as well as brand sentiment alerts and notifications. A powerful search tool provides the ability to filter by date, demographic, and geography. Additionally, users can save relevant keywords and Boolean strings. Hootsuite Insights offers a single dashboard for managing all PR operations.

Pros & Cons

Pros

  • Conversion tracking and keyword filtering
  • Social media management
  • Offers a free plan
  • Intuitive content management features

Cons

  • Limited platform posting options
  • Challenging user interface
  • Layout feature lacks organization

What Customers Are Saying

PR pros say Hootsuite Insights' ability to track social media conversations and postings helps them stay informed about the most current events while managing other aspects of their businesses. The ability to schedule multiple posts is another time-saving advantage noted by users of the platform.

Summary

Hootsuite Insights Logo
Hootsuite Insights
  • Starting Price
    • Professional: $19/month
    • Team: $99/month
    • Business: $599/month
    • Enterprise: Custom Pricing
  • Free Trial/Demo
    30-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    No
Isentia offers Intelligent media monitoring covering multiple channels, including news, social media, TV, radio, print, and more. Its real-time alerts and analytics, media tracking, and advanced insights help public relations businesses understand buyer behavior, track trends, and observe competitor shifts.

The Isentia Connect tool provides an extensive media database, including over 50,000 contacts who can be segmented by topic, media type, industry, and keywords. It also provides powerful reports, 24/7 live support, a press release builder, and press monitoring.

Pros & Cons

Pros

  • 24/7 live rep support
  • Keyword filtering
  • Multichannel monitoring

Cons

  • Doesn't offer post scheduling or automated publishing
  • No free trial or free version
  • Lacks conversion tracking capabilities

What Customers Are Saying

While users say Isentia falls short in its ability to automatically schedule and post social media content, it does receive high marks from PR pros for its ability to monitor multiple channels, such as print, social media, and radio. Customers say Its keyword filtering capabilities provide accurate tracking of current events. Another noted strength of the platform is its 24/7 customer support.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
Meltwater Logo
Meltwater
Meltwater is a highly flexible and customizable public relations software offering media monitoring and outreach, social publishing and engagement, social influencer management, report building, and interactive analytics. This software has the ability to monitor multiple channels, including over 300,000 news sources around the globe, 15 social networks, and 25,000 podcasts. Its robust media database offers advanced keyword search and social listening along with several other features. Meltwater analytics includes topic and conversation trend analysis, competitive monitoring and benchmarking, customized user lists for audience type, and more.

Pros & Cons

Pros

  • Supports desktop, iOS and Android mobile deployment
  • Intuitive dashboard with social media monitoring
  • Knowledgeable and helpful customer support

Cons

  • More expensive than competitors
  • Limited reporting customizations

What Customers Are Saying

Meltwater's customers find the platform's ability to manage and chronologically organize social media posts one of its biggest assets. They also provide positive comments about the software's intuitive interface. However, some note that the app falls short with its report customizations, such as gathering industry-specific news and data.

Summary

Meltwater Logo
Meltwater
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    24/7 (Live Rep)
    Business Hours
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
Muck Rack Logo
Muck Rack
Muck Rack is a relationship-building platform for public relations teams. Its advanced search engine excels at helping you target and pitch to relevant journalists, podcasters, freelancers, and other media influencers. Its media database stands out for its broad set of robust filters, giving PR businesses the ability to refine searches by location, topic, monthly visits, and more. Automated features make it easy to build and share media lists.

Muck Rack also includes online customer support, media alerts, and report building with PDF or Excel export capabilities.

Pros & Cons

Pros

  • Streamlined journalist locator feature
  • Tailored industry-specific media pitches
  • User-friendly software
  • Provides auto update capabilities

Cons

  • Unsupported digital asset management
  • Limited information exporting capabilities
  • Lacks communication management options
  • No press release builder provided

What Customers Are Saying

PR pros note that one of Muck Rack's strengths is its article author database. However, some users find that, while the platform is successful at finding journalists and articles in larger metro areas, its search capabilities are limited or even nonexistent in niche or small markets. They say the platform focuses on relationship building with added features such as journalist bios.

Summary

Muck Rack Logo
Muck Rack
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    No
Newswire Logo
Newswire
Newswire comes with a robust database of over 1.8 million media contacts, powerful filtering options, and the ability to build targeted media lists. The Newswire press release distribution module offers extended reach and improved search ranking so you can capture more traffic. It includes specialized target distribution for state, national, financial, and international media. A unique Media Room feature allows you to showcase your company news and stories via a secure content management system (CMS). Newswire analytics includes performance data, PDF reporting, email opens and clicks, social media engagement tracking, and a Google Analytics integration.

Pros & Cons

Pros

  • Auto updates
  • Press monitoring and clippings management
  • User-friendly dashboard navigation

Cons

  • Limited communication management
  • No direct mail management

What Customers Are Saying

While many customers find Newsire's intuitive dashboard allows them to target specific audiences and monitor recipients' actions, they also remark that the platform's linking capabilities are limited. The consensus is that the dashboard is very intuitive, allowing image, video, and text hyperlink additions, and the company's customer support team is knowledgeable and responsive.

Summary

Newswire Logo
Newswire
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    None
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
NinjaOutreach Logo
NinjaOutreach
NinjaOutreach is a comprehensive public relations software tailored to influencer and social marketing campaigns. It offers powerful campaign management tools for marketing and outreach, as well as email and marketing APIs, a built-in CRM, and a media database with millions of influencers.

NinjaOutreach provides detailed Instagram, Twitter, and YouTube search engines with advanced search filtering by @username, keywords, engagement rate, followers, and more.

This software also includes link building, business lead generation, email tracking, a Chrome extension, and other features.

Pros & Cons

Pros

  • Robust outreach and influencer prospecting capabilities
  • Industry-specific, current article grabbing and clipping
  • Extensive email recipient target list

Cons

  • Limited template customizations
  • Limited customer support
  • Limited social media monitoring

What Customers Are Saying

Most positive customer comments focus on NinjaOutreach's campaign management capabilities. They say the program provides targeted article location and clipping features and effectively manages influencer outreach campaigns. Many users, however, report frustration with the platform's lack of campaign analytics and content management, as well as its unresponsive customer support team.

Summary

NinjaOutreach Logo
NinjaOutreach
  • Starting Price
    • Flex: $299/month
    • Pro: $499/month
  • Free Trial/Demo
    7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    No
  • Press Release Builder
    No
Outbrain Logo
Outbrain
Outbrain is a native advertising platform suitable for public relations management. This software examines behavioral data to help you capture your audience’s attention. It includes a press release builder, real-time and customizable reports, press monitoring, and campaign management. Outbrain’s powerful technology feed is customizable and personalized to help connect PR businesses with the most recognized media outlets. Audience engagement is encouraged through a Smartfeed host to editorial, video, and sponsored content.

Pros & Cons

Pros

  • Intuitive dashboard with real-time updates and reporting
  • Specific geographic and audience tracking capabilities
  • Extensive training and support options

Cons

  • Limited editing capabilities
  • Limited interest targeting optimization
  • Lacks the ads preview visual

What Customers Are Saying

Overall, customers find the Outbrain dashboard intuitive, and they appreciate its real-time reporting capabilities. However, many users note that the platform's algorithm inaccurately identifies and measures the effectiveness of ad campaigns, leading to uneven budget disbursement. Users appreciate the company's responsive customer support team.

Summary

Outbrain Logo
Outbrain
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    No
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
PressPage Logo
PressPage
PressPage is a scalable public relations software offering powerful tools for managing your online newsrooms, media database, and more. This software includes a customizable interactive newsroom with drag-and-drop functionality for creating and publishing content.

PressPage’s media database includes over 860,000 media contacts and influencers. It also features a robust contact management system, centralized email and social media distribution, online customer support, and an analytics dashboard offering key insights into newsroom performance, stories, and emails.

Pros & Cons

Pros

  • Straightforward user interface
  • Extensive article author database
  • Campaign, communication, and contact management

Cons

  • Limited image syncing capabilities
  • Limited data reporting features
  • Not supported on iOS or android devices

What Customers Are Saying

The general consensus among customers is that PressPage's dashboard is intuitive and provides real-time reporting, as well as metrics that are easily understood by the non-tech-savvy population. That said, some users would like to see more in-depth data reporting, such as CSS. Customers also report that the app doesn't integrate well with existing software.

Summary

PressPage Logo
PressPage
  • Starting Price
    • Annually
    • Professional: $399/month
    • Premium: $799/month
    • Enerprise: Custom Pricing
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
Prezly public relations software provides a built-in CRM with mailbox integration, team notes, contact pitching, automated contact enrichment, flags and alerts, and more. Its Campaign tool allows you to publish stories and embed galleries and live streams, as well as schedule and send unlimited email campaigns. Its powerful campaign management features include live tracking and built-in reporting. With Prezly, you can log and store coverage and automatically link each news piece to an author, outlet, and press release. The software provides 24/7 live rep customer support.

Pros & Cons

Pros

  • Less expensive than competitors
  • Clippings and campaign management
  • Extensive customer support communication options

Cons

  • No article author database
  • Doesn't offer iOS or Android deployment
  • Lacks communication management options

What Customers Are Saying

Customers appreciate Prezly's ability to manage a diverse group of PR contacts across multiple lists, tagging them by media type. They'd like to see better tracking capabilities, however, when it comes to identifying who's opened pitches or clicked through to client websites. Other noted features include the ability to add photo or video imagery to stories.

Summary

  • Starting Price
    • Starter: $50/year
    • Core: $90/year
    • Premium: $140/year
    • Enterprise: Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
PRgloo is an all-in-one media public relations software featuring a press release builder, press monitoring, powerful analytics, and more. Its Content Hub allows you to schedule, publish, and easily distribute content to a newsroom, to a social media channel, or directly to journalists. It also includes activity linking, a media database, a customizable newsroom design, and reporting tools for managing inquiries and requests. Its unique PR Planner feature gives you the ability to create activity grids, press releases, engagements, and industry events in a single easy-to-export calendar.

Pros & Cons

Pros

  • Auto-update capabilities
  • Includes direct mail management
  • Excellent contact and press release management

Cons

  • More expensive than competitors
  • Lacks multilingual capabilities

What Customers Are Saying

PRgloo's team offers thorough training, according to customers, as well as responsive customer support. They say some of the platform's robust features include the ability to manage the news hub and track conversations with journalists. However, some PR pros report that the software lacks the organizational ability to include more detailed journalistic information.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    Yes
  • Press Release Builder
    Yes
Prowly public relationship software gives PR teams access to a database of over 1 million contacts and journalists. Its press release builder is easy to use and highly customizable. The platform's media pitch feature provides smart suggestions for improving engagement as well as embedding options and mobile, responsive design.

Prowly offers a newsroom for collecting and sharing content, 24/7 live customer support, a built-in CRM with conversation history tracking, and actionable insights to help you better understand content and audience engagement.

Pros & Cons

Pros

  • Provides communication management
  • Excellent customer support
  • Strong media database
  • Offers auto update capabilities

Cons

  • Lacks press monitoring and clippings management features
  • Limited email capabilities
  • Not supported on iOS or Android devices

What Customers Are Saying

Customers appreciate Prowly's media distribution metrics, including the software's ability to organize and target bloggers, freelancers, and mainstream journalists. While the platform receives high marks for its ability to monitor social media, it reportedly falls short in helping users manage how the different platforms affect their businesses. When questions arise, however, customers are impressed with Prowly's tech support team.

Summary

  • Starting Price
    • Basic: $210/month
    • Pro: $350/month
    • Premium: $644/month
  • Free Trial/Demo
    7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    Yes
  • Press Monitoring
    No
  • Press Release Builder
    Yes
Releasd is a powerful public relations tool for campaign management. It's highly flexible software with drag-and-drop functionality that helps PR teams effortlessly build campaign coverage reports. You can easily copy and paste reports designed in the Releasd platform directly into your work email. Releasd Coverage Impressions automatically calculates campaign coverage metrics. This software provides customer support both online and by phone during business hours.

Pros & Cons

Pros

  • Excellent customer service
  • Customizable dashboard with real-time reporting
  • Creates professional reports with internal navigation for clients

Cons

  • Customizations don't include items contained within widgets
  • Limited copy and paste capabilities

What Customers Are Saying

Individuals appreciate Releasd's intuitive capabilities, which allow users to seamlessly showcase their work by integrating videos, social media feeds, and data. They also report that the platform automatically tracks their clients' data and provides automated metrics highlighting where specific campaigns have been successful and which ones need further improvements.

Summary

  • Starting Price
    • Basic: $249/month
    • Standard: $349/month
    • Advanced: $489/month
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Campaign Management
    Yes
  • Contact Management
    No
  • Press Monitoring
    No
  • Press Release Builder
    No

How We Chose the Best Public Relations Software

We conducted extensive research on the available public relations software solutions and put together this list of the 20 best based on three key criteria: public relations features, customer support, and reporting tools.

Public Relations Features

The best software should provide a variety of features for streamlining public relations processes, including a press release builder, press monitoring, a customer relationship management (CRM) system, and campaign management.

Support

Ideally, public relations software should provide strong customer support. The software options listed here offer various types of support, including by phone during business hours, online, and via 24/7 live rep.

Reports

The best public relations software will allow public relations (PR) teams to generate campaign reports and view detailed analytics on valuable metrics for measuring content and campaign engagement.