Landing pages are critical for growing your online business. They encourage users to buy, generate leads, or even collect information about your prospects.

For many businesses, however, landing pages are a struggle. Marketing teams either don’t know how to create landing pages or consider themselves too busy to create them.

How Does Unbounce Fit In The Picture?

Unbounce is an all-in-one platform, allowing businesses to create beautiful, functioning landing pages that convert. And the best thing is that you don’t need to hire a developer.

Their drag-and-drop builder makes it super easy to use. They also offer a wide range of landing page support features, including popups and sticky bars.

This review will break down everything you need to know about using Unbounce so you can decide if it is the right fit for your business.

A Little About Unbounce’s Company History

Unbounce is a Canadian software company founded in 2009 by Rick Perreault and five other professionals.

The business idea came from Rick’s own need.

“I literally found myself saying out loud, “All I need is some thing where I can upload some images, add some text, throw in a CTA and I’m done!’ Getting a landing page live without having to wait for someone else shouldn’t be that hard,”

– Rick Perreault in Business Insider

And so, Unbounce was born.

Today, Unbounce has more than 150 staff members, two offices in Vancouver and Berlin, and more than 15,000 customers all over the world. Their biggest clients include:

  • Canon
  • Vodafone
  • LinkedIn
  • Amazon
  • Intuit

Unbounce is a popular choice, but is it a useful tool for your business?

First Impression of Unbounce

At first look, Unbounce looks a bit overwhelming for the uninitiated. There are a lot of features and the learning curve seems like it could be steep.

However, after a quick poke around I see all the features are well labeled and documented.

There are in-depth features which I likely wouldn’t use off the bat, but the platform seems very intuitive to use.

unbounce screenshot
Unbounce’s dashboard – in this instance, a form is being edited.

Pricing Plans for Unbounce

Unbounce offers a three-tiered pricing plan starting at $90 per month if you pay annually. This plan includes 75 landing pages and 8 popups and sticky bars. They exclusively offer a 20% discount through this link.

Unbounce isn’t exactly cheap.

They also offer a 14-day free trial so you can try it out before you commit to an annual plan.

Plan features vary based on which account you choose, of course, but the largest difference is the number of pages you can publish per month.

Pro and Enterprise plans also offer integration with other software services, such as Salesforce and Marketo.

How Does Unbounce Work? (Step-by-Step)

What stands out most about Unbounce is it is incredibly easy to use. If you have used a drag and drop web builder before, you will be able to manage Unbounce.

Here is how it works in 6 simple steps with each step described in further detail below:

  1. Sign up for a free trial and create your landing page
  2. Select your template and start editing it
  3. Customize your chosen template
  4. Add unique elements to your landing page
  5. Save your landing page
  6. Adjust, integrate and publish

1 – Sign Up For a Free Trial and Create Your Landing Page

Sign up for a free trial, then login to Ubounce.

Then, click the green “Create New” button in the upper left-hand corner. By default, this will create a new landing page. (Use “Pick a content type” to choose popups or sticky bars. )

unbounce screenshot
Use the green button to create your page.

2 – Select Your Template and Start Editing It

You have the choice to start with a blank page or a template. We will choose a template for this walkthrough.

Once you have selected your template, click “Start with this template” in the bottom right corner to begin editing your new landing page.

3 – Customize Your Chosen Template

Now, you are in the Unbounce builder. Using the icons in the left-hand corner, you can change the background image, add text, and additional elements.

If you aren’t sure what a specific icon does, hover over it with your cursor and a description will pop-up.

unbounce screenshot
Use these tools to add social media widgets, embed video, add text, and more.

Your next steps include:

  • Edit the background photo
  • Add your own photo (or finalize your choice)
  • Add buttons (important for a strong actionable CTA)
  • Adjust any background colors

4 – Add Unique Elements to Your Landing Page

When you click on an item, the ‘properties’ of the item will show in the right sidebar.

unbounce screenshot
Editing the button can come across as overwhelming but it’s actually simple.

For example, I want to edit the “Book Now” button, so I click on the button and can now:

  • Change the size
  • Amend the color
  • Change the text
  • Add or remove a link

5 – Save Your Unbounce Landing Page

Once you are satisfied with your page, click the blue “Save” button in the top right corner.

Click the page name on the left side of the top Nav bar and change it to suit your preference. Since we are using a template and we didn’t change the name, it is the name of the template, Wayfaring.

6 – Adjust, Integrate and Publish

You will now be taken to a dashboard where you can:

  • Adjust the URL
  • Create A/B test versions
  • Integrate with other programs, including email programs and marketing software

Unbounce offers comprehensive support material online which should help with these processes.

Once you’re done and ready to publish, click the blue “Publish” button in the upper right corner of the dashboard.

unbounce screenshot

Congratulations – your landing page is now live!

Features & Services

What do you get when you choose Unbounce? The specific features depend upon the plan you choose, but the main offering is access to the Unbounce drag-and-drop builder.

Let’s start there.

What Can The Unbounce Landing Page Builder Do?

This builder allows you to easily create a full-fledged landing page without ever touching the code. You can add text, buttons, videos, social widgets, and more.

Each feature you add can be customized in dozens of way, including adjusting the font, size of text, color, and adding links.

You can add metadata, alt descriptions, adjust transparency, and much, much more. It is an incredibly powerful tool that is easy enough for most web-savvy folks to use.

The Full List of Page Builder Features

The specific features you have access to will depend upon the Unbounce plan you choose, however, all plans include:

  1. Minimum of 75 Published Landing Pages Per Month (on the lowest plan)
  2. Minimum of 8 Published Popups and Sticky Bars
    (on the lowest plan)
  3. Access to More than 100 Landing Page Templates
  4. Unlimited Users & Domains
  5. Dynamic Text Replacement (This helps with PPC)
  6. GDPR Compliance
  7. SSL Encryption
  8. Stock Photo Library from Unsplash
  9. Mobile Optimized Landing Pages

These can be expected as standard from all plans, but there is more.

How Unbounce is Getting Ahead? 

Unbounce recently launched the conversion intelligent platform, an AI-powered solution allowing you to effortlessly create high-converting marketing campaigns. The Unbounce Conversion Intelligence™ Platform lets you quickly optimize campaigns that get

more of your visitors to take action. This smart innovation is equipped with three key features that guarantee success for your business:

  • The Smart Builder serves as Design Assistant that curates the perfect page and section components based on your industry, audience, and campaign goals. It uses dynamic layouts to convert your visitors and create new variants in a snap. 

  • The Smart Copy is a “one-stop-shop” for all of your content creation—with over 45 templates to choose from. You simply highlight the copy on any page or platform and the Smart Copy Google Chrome Extension jumps in to help you write, rewrite, or expand this copy. It creates AI-generated content in six different languages (English, Spanish, Portuguese, Dutch, German, and French) expanding your customer’s reach. 

  • The Smart Traffic dynamically tracks conversion patterns, which means it detects changes in visitor behaviors right away. Smart Traffic Reporting provides a peek into high-performing (and low-performing) variants and traffic segments.

Other Universal Functionalities (All Plans)

Along with usable features, the Unbounce platform was built with flexibility and coalescence in mind. Here is a list of further utilities:

Platform Integration

All plans allow you to integrate with:

Unbounce Integrations
Unbounce offers a total of 106 integrations.

Further integrations include email tools including MailChimp, Constant Contact, Active Campaign, Campaign Monitor, and AWeber.

Stats & Reports

You also have access to a wide range of reports and stats about how your landing page is performing, including:

  • Traffic
  • Generated Leads
  • Conversions
  • Views

Currently, you cannot download the reports, only view them. However, if you are an agency looking to provide the tool for clients, you can add them as a “view only” user so they can view stats themselves.

A/B Testing Abilities

All plans give you the ability to A/B test landing pages and sticky bars so you can do more of what works. The A/B test center tracks visitors, views, conversions, and conversion rates.

Speed Boost

All pages automatically include Google’s Page Speed best practices to ensure your pages load fast.

Google Single Sign-On

Allows users to sign into Unbounce easily using an email address assigned to your business.


The Unbounce system does well to keep all data secure using:

  • Automatic SSL encryption
  • Session timeouts

We will cover the full package of security features further down the review.

Premium Features

The features above are offered on all plans. However, Premium and Enterprise plans offer a few additional features.

Premium Features

Most of these are overkill for smaller businesses but are worth keeping in mind as you scale.

  • Additional published landing pages; up to 150 for Premium and 375+ for Enterprise accounts.
  • Additionally published popups and sticky bars, up to 16 for Premium and 40+ for Enterprise accounts.
  • Client sub-accounts, so you can easily manage multiple clients.
  • AMP landing pages for lightning fast landing pages using Google’s AMP framework. (Currently in open beta)
  • Additional integrations with Marketo and Salesforce.
  • Ability to schedule pop-ups
  • Schedule sticky bar launches
  • Advanced targeting for pop-ups and sticky bars.
  • Page redirects

What Else Do Enterprise Customers Get?

On the back of hundreds of dollars per month, enterprise customers get exclusive access to:

  • Two-factor authentication
  • Customer success manager
  • Dedicated launch specialist
  • Page migration services
  • A ticket to Unbounce’s annual CTAConf (Call to Action Conference).

Platform Security

Data security is a huge deal for online businesses, and it is nice to see a company take it seriously.

Unbounce Security

Unbounce has a solid set of protective attributes in place to keep you and your visitor’s data secure. Enterprise customers have access to additional features, which are noted in the list below.

  • SSL Encryption: All Unbounce pages display the lock icon in the URL bar and use HTTPS to keep data secure.
  • GDPR Compliance: All pages are designed to be GDPR compliant.
  • IP Filters: Filter out IP addresses you know so you can view your pages without messing up your tracking. Also helps keep conversion data clean and accurate.
  • 2 Factor Authentication: Requires a trusted device in addition to a single password. For Enterprise customers only.
  • Audit Logs & Automatic Backups: Again, only for Enterprise customers.

Client Support and Resources

Unbounce has a ton of self-help resources in its Help Center. Documentation is split by topic, including Getting Started, Integrations, Community, and Ecourses.

The search function doesn’t work particularly well. I was able to find answers to my questions, but they were often buried in the search results.

Some Questions Were Difficult To Find An Answer To

For example, when I searched “how to add a facebook button,” the answer was not easy to locate. But at least it was there!

unbounce screenshot
You may need to stay sharp to find solutions to your queries.

In addition to the Help Center, Unbounce also offers live support by:

  • Email
  • Live Chat
  • Phone

Support is offered Monday through Friday during “business hours,” but there is no indication if that is Pacific time, Central European Time (for their Berlin office), or both.

Unbounce’s Live Chat Support In Action

I tested the live chat support. After typing my question, I was told where in the queue I was, which I appreciated.

unbounce screenshot
Live screenshot of Unbounce’s Live Chat Feature

I moved through the queue quickly – it took about six minutes to get a live person through chat on a Monday at 2 pm in the afternoon. The support person pulled up my account and was able to answer my question in about two minutes.

And, for what that is worth, you can buy a la carte 5 packs of Sticky Bars and popups.


Pros and Cons of Unbounce

Now that you’ve seen the entire picture, let’s talk about where Unbounce stands out and where they fall short.


  1. Extremely easy to build totally customized landing pages
  2. Easy to use templates, if you prefer
  3. Plenty of documentation in the Help Center
  4. A focus on security
  5. Plenty of ways to test what works on your landing pages


  1. May be cost prohibitive for smaller business owners, the lowest plan is nearly $1000 a year
  2. Number of options may overwhelm less tech-savvy users
  3. Support is limited to business hours

Alternative Landing Page Builders

Not sure if Unbounce is right for you? Here are some solid alternatives (the below pricing is shown with the cheapest annual plans in mind):



Instapage is slightly more expensive (starts at $99 a month on their yearly plan) but offers more than Unbounce’s base plan.

Instapages Alternative to Unbounce

Get access to more analytics, 200+ templates, 40 integrations, and more. If Unbounce’s Essential plan wasn’t quite enough, but the Premium is too expensive, this is a solid choice.


LeadPages is a much more budget-friendly option, starting at just $25 a month for unlimited lead pages, popups, and alert bars.

Leadpages as an Unbounce Alternative

It also offers 40+ integrations, A/B testing, and 200+ templates. The builder is slightly less robust and support is by email only. Still, it is a competent and budget-friendly option.

Site123 Landing Pages

With Site123 you can create a professional landing page up in under a minute. With 70+ integrations and a price tag of $10.08/month, this is a good choice for the bargain-conscious. 

Site123 has a helpful “tour” which walks you through how your site editor works. 

site123 landing pages
The Site123 dashboard is intuitive and easy to use.

WordPress Users

If you use WordPress, you might also consider Beaver Builder or Elementor.

Frequently Asked Questions

Got more questions about Unbounce? Here are the most-asked questions about Unbounce’s landing page builder.

Can you add countdown timers to your landing pages? Yes! This is a newish feature to Unbounce. You can now add a sense of urgency to your landing pages by telling users when the deal will expire.

Can I add on extra landing pages, sticky bars, or popups to my current plan or do I have to upgrade? Yes, according to support you can add sticky bars and popups a la carte. It is not clear if you can add more landing pages.

Does Unbounce offer a free trial? Yes, they offer a free 14-day trial so you can test out all the features before you buy.


Overall, Unbounce is an easy to use tool for small business owners who want to increase conversions online.

It is also worth noting this is a full-featured tool that will adapt and grow with your business, not a stop-gap measure to just get you by.

You can build a totally customized landing page from scratch in less than an hour, circumventing the need to work with a developer. Or, you can use an Unbounce template and be up in running in just a few minutes.