There’s no one size fits all digital marketing tool. They all focus on making marketing easier for your business, but in many different ways. It’s important that you find a tool that is designed for the specific marketing channels and tactics that you use.
The summaries below will help you quickly identify tools that have the features that will benefit your small business, startup, or nonprofit.
HubSpot is a set of essential software tools that help businesses grow through inbound marketing. It can help your small business get organized, capture qualified leads, identify which prospects are likely to buy, and increase sales.
Hootsuite is a complete social media management tools. You can connect accounts from all the major social media platforms. Features include scheduling posts, content curation, analytics, and team management.
Sendible was designed for agencies needing to manage multiple clients as a team from one dashboard. It lets you schedule posts, monitor results, and generate professional looking reports.
Social Oomph is primarily designed to schedule posts on Twitter. However, it can also be used to schedule posts on other networks like Facebook, Pinterest, and LinkedIn.
SocialPilot is an all-in-one social media management tool on a budget. It’s built for social media marketers and agencies to manage their accounts. You can work as a team to schedule posts in bulk, curate content, and analyze the results.
Sprout Social is best known for its visual user interface. It’s easy to see engagement or tracking results at a glance through charts and tables. You can schedule posts and reply to them from within the tool.
Unbounce is a user-friendly landing page builder, allowing you to create high-conversion landing pages without a single line of code. The platform offers a drag-and-drop builder with ready-to-go templates. It recently launched the conversion intelligent platform, an AI-powered solution for effortlessly creating your highest-converting marketing campaigns. The Unbounce Conversion Intelligence™ Platform lets you quickly optimize campaigns that get more of your visitors to take action.
MarketerHire bridges the gap between qualified freelancers offering digital services and the marketing needs of their clients. They use a rigorous freelancer screening process ensures to look for proven experts with passion and drive. Accordingly, hundreds of marketers apply to MarketerHire each month and only 5% is accepted.
They review each marketer’s professional experience, client feedback, and work samples to assess their level of expertise and knowledge of best practices. The final layer of screening is a video interview that assesses communication skills, critical thinking, and professionalism.
If all of these criteria are met, the freelancer joins the MarketerHire community who assigns test projects as a final step in the application process. Test projects provide real-world scenarios for candidates to demonstrate their competence, thoroughness, professionalism, and integrity over what is typically 1-3 weeks.
To ensure accountability, MarketerHires are expected to maintain a perfect track record while working with clients. They check in with clients every 2 weeks to ensure the quality service they provide – this can guarantee successful marketing campaigns for the growth of your business.
