Act-On is an all-in-one software platform that helps companies collect and analyze in-depth customer information. It provides businesses with the tools to build optimized landing pages and maximize lead conversions. They can segment contacts by behaviors and automate many manual processes. Analytics and reporting track campaigns and leverage those results to make critical decisions. There are both CRM and Zapier integrations available. Paid plans start at $900 per month

Summary

  • Starting Price
    • Professional: $900/month
    • Enterprise: $2000/month
  • Free Trial
    No Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Adapt is a B2B prospecting tool that gives you access to more than 100 million contacts for building your list. Lead Builder uses 20+ filters to narrow down targeted accounts fast. Its Chrome extension helps you to prospect and build your list on LinkedIn. Adapt integrates with popular applications, such as Hubspot, Microsoft Dynamics, Outreach, Salesgear, Zoho, Pipedrive, Marketo, and Salesforce.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial
    Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Akero is an AI-integrated self-service advertising and planning tool developed for student marketers. Combining cutting-edge technology with human expertise, the software scans billions of data points simultaneously, cross-referencing advertising objectives against thousands of similar campaigns, before generating bespoke media plans that offer a guaranteed minimum amount of clicks or impressions.

Akero already supports over 300 global colleges and universities, helping them reach, engage and enrol more students by focusing on the unique challenges faced in student recruitment – with technology solutions built from 10 years’ expertise in reaching, attracting, nurturing and converting millions of students.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial
    No Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Avochato Logo
Avochato
Avochato is a text messaging platform that helps teams have real conversations with their customers. Its widget enables a smooth transition to text, increasing engagement. Tagging makes customer segmentation easier, and automated responses to commonly asked questions free up time for more pressing tasks. Avochato integrates with popular workflows like Slack and Microsoft Teams. There's a free trial, and paid plans start at $92 per user per month.

Summary

Avochato Logo
Avochato
  • Starting Price
    • Core: $27/month/user
    • Standard: $40/month/user
    • Pro: $57/month/user
  • Free Trial
    Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
CAKE is a performance-based solution that helps marketers better measure their digital campaigns. Its marketing attribution software measures results across channels to clarify the customer journey and develop more effective cross-channel strategies. Its affiliate marketing module lets you leverage custom targeting parameters to ensure proper revenue tallies and payouts. Smart insights provide customizable alerts and desired data granularity as you view performance across all channels in the dashboard. As a GDPR and data privacy compliance solution, CAKE integrates seamlessly with popular solutions and platforms, including Authorize.Net and Facebook.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial
    No Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Demandbase Logo
Demandbase
Demandbase is an account-based marketing solution for B2B that helps businesses connect data in one centralized location. Users can find market targets with the help of AI and orchestrate personalized interactions across multiple channels. With more insight into marketing and sales activity, teams can close more opportunities and take advantage of other’s insights. Demandbase integrates with G-Suite products and Power BI.

Summary

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Demandbase
  • Starting Price
    • Custom Quote
  • Free Trial
    No Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Phone
    Email
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Digital Agent Logo
Digital Agent
Digital Agent by Veriday is a marketing software tool for regulated industry professionals. Advisors and markers can create and distribute their personalized content to improve engagement and lead generation. It provides optimized websites that can help advisors drive local business. Compliance processes are streamlined for improved productivity and faster approvals. The Digital Agent platform provides analytics that enables smarter marketing decisions.

Summary

Digital Agent Logo
Digital Agent
  • Starting Price
    • Custom Quote
  • Free Trial
    No Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
With Drip, e-commerce stores use scalable customer acquisition and retention tools to build their brand. Tagging and labeling provide intuitive ways to segment your customer messaging, letting you reach out to customers at any time during the buyer's journey for more impact. The ability to optimize and personalize your message to suit the channel guarantees higher engagement and conversions. Drip works with popular e-commerce store platforms like Shopify, or you can configure your own custom store. There's a 14-day free trial, and plans start at $29 per month.

Summary

  • Starting Price
    • $19/month/500 contacts
  • Free Trial
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
EZ Texting Logo
EZ Texting
EZ Texting is a text messaging marketing solution that's designed to drive growth and strengthen customer relations. You can send mobile coupons and other promotional offers as well as special alerts. By combining SMS email and traditional advertising, you build a multichannel marketing campaign that converts email subscribers to text. With marketing attribution, you can see which messages hit the mark and which ones didn't. EZ Texting expands its efficiency through integrations with other tools, such as Constant Contact and Zapier. Pricing starts at $24 per month.

Summary

EZ Texting Logo
EZ Texting
  • Starting Price
    • Value: $24/month
    • Essentials: $36/month
    • Premium: $61/month
    • Custom: $374/month
  • Free Trial
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Demo
    No Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Groove is an all-in-one marketing software solution for increasing productivity and engagement. Users can collaborate with teams and prioritize and assign tasks for more streamlined workflows. You can automatically sync emails and calendars in addition to keeping track of the communication logs of leads and contacts. Multichannel campaign automation includes A/B testing for fine-tuning marketing copy. With detailed analytics, you'll know if your KPIs are performing and where you need to improve. Groove connects with over 4,000 apps.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial
    No Free Trial
  • Deployment
    Installed - Mac
    Installed - Windows
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
HubSpot marketing software provides a single platform for multichannel marketing and automation. Users can create search-engine-optimized content and track ad responses to better understand spend. This platform lets you host and manage video files for easier embedding. Live chat lets you convert visitors in real-time, and bots help you qualify visitors. HubSpot has a free plan that includes live chat. Paid plans start at $50 per month.

Summary

  • Starting Price
    • Starter: $50/month/1,000 marketing contacts
    • Professional: $890/month/2,000 marketing contacts
    • Enterprise: $3,200/month/10,000 marketing contacts
  • Free Trial
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
iPost is an email platform for service and retail industry organizations, such as franchises and restaurants. It's responsive and uses real-time data to build and target audiences. Delivery can be configured for different channels, and with its drag-and-drop features, it's easy to tailor and automate event triggers. The code-free design tool makes it easy to personalize content. iPost's intuitive reporting spots trend opportunities and tracks conversions for insightful reporting The software integrates with key applications such as Tableau.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial
    No Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Formerly known as Infusionsoft, Keap is an integrated marketing platform that aims to help businesses grow. Easy automation uses templates to streamline repetitive processes, such as capturing new leads and assigning tasks. Marketers can customize complex email sequences with time triggers, and you can move leads through the pipeline more quickly. Tracking and analyzing traffic and data events, such as form completions and sales, brings valuable marketing insights. Keap has a 14-day trial. Paid plans start at $40 per month.

Summary

  • Starting Price
    • Keap Grow: $56/month
    • Keap Pro: $105/month
    • Infusionsoft: $140/month
  • Free Trial
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Leadfox is a marketing automation software provider that helps businesses initiate full automation quickly. Create customized sales funnels for a wide variety of conditions, and automate all outbound communications, such as follow-up messages and thank you emails. Real-time result tracking makes analyzing and optimizing campaign performance faster. You have numerous templates to use to create your landing pages, and Leadfox is compatible with many tools, including Magento and Zoho. After a 14-day free trial, paid plans start at $59.95 per month.

Summary

  • Starting Price
    • Fennec: $59.95/month/500 contacts
    • Arctic: $119.95/month/5,000 contacts
    • Red: $239.95/month/20,000 contacts
    • Velox: Custom Quote
  • Free Trial
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Mailchimp Logo
MailChimp
Mailchimp is a comprehensive email marketing platform that enables multichannel engagement. Managing audiences with its marketing CRM helps you get to know your audience. You can also target messages based on specific behavior, such as app activity. Creative Assistant leverages AI to create on-brand designs, and real-time help for improving subject lines leads to better open rates. Conditional logic and branching personalize the customer's journey. Mailchimp reports help you track campaign performance, and surveys help you gather customer feedback that informs your next move. Mailchimp is free for up to 2,000 contacts. Paid plans start at $9 per month.

Summary

Mailchimp Logo
MailChimp
  • Starting Price
    • Free Version Available
    • Essentials: $9.99/month
    • Standard: $14.99/month
    • Premium: $299/month
  • Free Trial
    No Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Marketo harnesses the power of AI to improve audience segmentation. With content personalization, you can create the best content based on the desired experience and coordinate management across human and digital channels. This tool scores customer engagement to better nurture relationships and prioritize leads as a way of growing the pipeline. It integrates with Zapier as well as over 550 other tools with the help of Marketo Engaged.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial
    No Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Maropost Logo
Maropost
Maropost is a platform for cross-channel marketing. Build and automate complex customer journeys with trigger emails. You can send personalized messages at the best send times for optimal results, and Acquisition Builder turns visitors into new contacts with drag-and-drop forms, surveys, and lightboxes. With Maropost, marketers can easily segment and schedule SMS messages to drive engagement with customers while they're on the go. It connects with many tools, including Ultracart and Magento.

Summary

Maropost Logo
Maropost
  • Starting Price
    • Custom Quote
  • Free Trial
    No Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Net-Results Logo
Net-­Results
Net-Results helps businesses generate new leads with the help of data-driven campaigns. With the drag-and-drop email builder, it's easy to build drip campaigns that will nurture leads. An easy-to-use landing page and form builder provides customized emails that you can A/B test for better conversion. UTM tags make lead attribution easier, and the analytics and reporting dashboards provide key insights into how to improve performance quickly. Net-Results easily integrates with numerous software tools, and an API is available. Paid plans start at $960 per month.

Summary

Net-Results Logo
Net-­Results
  • Starting Price
    • Growth: Starting at $800/month/2,500 contacts
    • Team: Starting at $2,150/month/25,000 contacts
    • Enterprise: Starting at $4,000/month/150,000 contacts
  • Free Trial
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Sailthru Logo
Sailthru
Sailthru enables customized experiences across multiple channels. It uses AI and machine learning to manage marketing across all channels. A drag-and-drop codeless interface makes it easy to create branded, dynamic emails. Audience Builder is all about creating complex multi-nested segmentation so you can better orchestrate and track customer experiences. Gather data and drill down in your analysis to derive useful insights. Sailthru has flexible APIs and out-of-the-box Integrations with several tools, including Twilio and WordPress.

Summary

Sailthru Logo
Sailthru
  • Starting Price
    • Custom Quote
  • Free Trial
    Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Demo
    Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes
Textedly Logo
Textedly
Textedly is a text marketing tool that lets organizations and businesses send bulk messages in minutes. Marketers can easily schedule their texts, and with two-way SMS, subscribers can have a one-on-one chat with the brand. Links are automatically shrunk for neatness, and the text message collects names and email addresses for your email list. Textedly integrates with common applications such as Mailchimp and Slack. After a free 14-day trial, prices start at $24 a month.

Summary

Textedly Logo
Textedly
  • Starting Price
    • Free Version Available
    • Premium: $350/month
    • Silver: $210/month
    • Business: $140/month
    • Elite: $70/month
    • Enterprise: $50/month
    • Plus: $39/month
    • Bronze: $24/month
  • Free Trial
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Demo
    No Free Demo
  • 3rd Party Integrations
    Yes
  • Analytics/Reporting
    Yes

How We Chose the Best Marketing Software

As digital marketing becomes more sophisticated, it's incumbent on marketing software tools to rise to the challenge. Whether it's about gathering leads or providing a content marketing framework, the tools offer comprehensive solutions to marketing business owners. We compiled our list of the best marketing software tools based on the training, integration, and reporting options they had available.

Training

In an effort to help users get the most out of the software, the solution providers may have free or paid training options with or without certification. This could include a knowledge base, webinars, or even live, in-person training events.

Integrations

There are numerous platforms that can and need to work together with these tools. Many already have pre-built connectors for some of the most popular applications. They also have options for connecting a company's proprietary CRM.

Reports

Running marketing campaigns requires measurement. We chose tools that help users gather and analyze results, providing optimization options. With the ability to improve campaigns and results, the best marketing software pays for itself over time.