How We Chose the Best Marketing Dashboard Solutions
Many companies provide marketing dashboard solutions. They all claim to offer the perfect combination of features your marketing business or department needs to thrive. Here, we evaluate these companies based on their dashboard features, integrations, and reports.
Marketing Dashboard Features
An effective marketing dashboard solution should provide all the features your business needs to have a clear picture of its performance in the market. These features include web analytics, social media analytics, campaign tracking, and availability across various platforms (such as web, PC, and mobile).
Marketing dashboard solutions that feature data integration enable you to gather data from different sources and combine it in a way that unearths valuable insights. Integration streamlines collaboration and enhances the value your business delivers to customers. By automating data sharing, integration eliminates risks associated with mistakes made when sharing or inputting data manually.
Marketing reports enable you to optimize your marketing strategies. Effective marketing dashboard solutions measure your results and generate reports. We give preference to software that tracks key metrics periodically to ensure your business invests time and energy in the right marketing campaigns. Furthermore, these reports should be automated and easy to share.