Our Top Picks

Semrush
Semrush
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Phone, email, ticket
  • Integrations

Semrush is one of the most prominent names in online visibility management and content marketing SaaS, ensuring businesses get measurable results from online marketing. Users can conduct content audits of assets and break them down into sets for further improvement. They can also measure the performance of external publications of competitors’ articles as well as track daily keyword rankings, social media engagement, backlink counts, and referral traffic. Whether it's content marketing, distribution, or optimization the client needs, Semrush has tools for each task, and it offers a seven-day free trial to test the software.

Pros & Cons

Pros

  • Campaign tracking
  • Predictive analytics
  • Cost savings with annual billing

Cons

  • No ROI tracking
  • No free demo

Summary

  • Starting Price
    • Pro: $119.95/month
    • Guru: $229.95/month
    • Business: $449.95/month
  • Free Trial/Demo
    7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    phone, email, ticket
  • A/B Testing
    no
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Phone, email, ticket
  • Integrations
Datorama
Datorama
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Live chat, phone
  • Integrations

Datorama is an AI-powered technology that facilitates the connection and unification of all your marketing data in one place. With user-friendly KPIs and data visualization layers, it allows marketers to create and share impactful dashboards across multiple teams while also ensuring the UI is easy to understand and manipulate. The platform comes with pre-built apps installed, which lets organizations tackle major marketing channels and challenges swiftly. Datorama offers solutions for every marketer, from SMEs to enterprise-level companies.

Pros & Cons

Pros

  • Channel attribution
  • Campaign tracking
  • ROI tracking

Cons

  • Most expensive option on this list
  • No free trial
  • No A/B testing

Summary

Datorama
Datorama
  • Starting Price
    • Starter: $3,000/month/annually
    • Growth: $10,000/month/annually
    • Plus: Contact Pricing
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    live chat, phone
  • A/B Testing
    no
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Live chat, phone
  • Integrations
Hubspot Marketing Hub
Hubspot Marketing Hub
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: Phone, email, live chat
  • Integrations

HubSpot offers extensive marketing features for every size and type of business. Founded in 2006, the company is a prominent name in software development for inbound marketing, sales, and customer service. Users can track the complete customer life cycle for both anonymous visitors and loyal customers. Data is broken down by the contact or company-level properties in your database or CRM, helping uncover key trends over a period of time. With this all-in-one inbound marketing software, entire teams are able to easily track, convert, and partition data and optimize search engines, landing page, emails, and much more.

Pros & Cons

Pros

  • ROI tracking
  • Campaign tracking
  • Predictive analytics

Cons

  • Large price gap between Professional and Enterprise plans
  • No ticket support
  • No free demo

Summary

Hubspot Marketing Hub
Hubspot Marketing Hub
  • Starting Price
    • Starter: $50/month
    • Proffesional: $890/month
    • Enterprise: $3,200/month
  • Free Trial/Demo
    Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    phone, email, live chat
  • A/B Testing
    yes
Features
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: Phone, email, live chat
  • Integrations
Smartlook
Smartlook
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: Live chat, email
  • Integrations

With Smartlook’s digital marketing analysis tools, SMEs can analyze user behavior in ways never possible before. Smartlook registers user behavior on websites and mobile apps, helping marketing teams research useful information even in thousands of recordings in no time. With more than 250,000 happy users across the world, Smartlook is easy to install on websites, simple to set up on mobile, and GDPR compliant. Marketing experts can filter out data based on the specific screen visited, which city it was accessed from, and over 30 different filters that help quickly find records. They can also share replay links with timestamps, as well as add notes to them.  

Pros & Cons

Pros

  • Least expensive option on the list
  • ROI tracking
  • Free demo of paid plans

Cons

  • Separate pricing for mobile & web
  • No campaign tracking
  • No predictive analytics

Summary

Smartlook
Smartlook
  • Starting Price
    • Free Version Available
    • Starter: $31/month
    • Power: $79/month
    • Native mobile app
    • Free Version Available
    • Starter: $52/month
    • Power: $108/month
  • Free Trial/Demo
    Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    live chat, email
  • A/B Testing
    no
Features
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: Live chat, email
  • Integrations
Tapclicks
Tapclicks
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Ticket
  • Integrations

TapClicks is a unified platform that captures, analyzes, and visualizes user data from a bird’s-eye perspective, meaning marketing teams can adapt TapClicks' dashboards and reporting tools with a holistic view of the entire marketing operation. All its marketing solutions are data-driven and designed to work in unison. This includes TapAnalytics, TapReports, TapOrders, TapWorkflow, Competitive Intelligence analysis, and Raven, an all-in-one organic and search marketing platform. Public integrations are also simplified with TapClicks, be it on Adobe, AdRoll, or Amazon Sellers. 

Pros & Cons

Pros

  • ROI tracking
  • Channel attribution
  • Campaign tracking

Cons

  • Limited support options
  • No predictive analytics
  • No A/B testing

Summary

Tapclicks
Tapclicks
  • Starting Price
    • $499/month
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    ticket
  • A/B Testing
    no
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Ticket
  • Integrations

How We Chose the Best Marketing Analytics Software

With many marketing analytics software products available on the market, it can be difficult to choose the right one for your business. To make your decision easier, we compiled a list of the best software using a rigorous selection process. The essential criteria we considered included marketing analytics features, integration capabilities, and the ability to generate reports based on collected data. 

Marketing Analytics Features

Companies use marketing analytics software to gain a deeper understanding of their respective markets. To do so effectively, software should offer features such as real-time analytics and insights, brand measurement, annual media planning, personal-level data, ROI tracking, A/B testing, and more.

Integrations

The ideal marketing analytics software should have built-in integrations for social media platforms, email marketing apps, and CRM platforms and work in tandem with other marketing analytics tools so you can easily export data and incorporate it into your marketing strategy.

Reports

Detailed reports help businesses measure and improve the performance of their marketing campaigns, so we’ve selected software solutions that allow users to create reports of the data that's collected.