How We Chose the Best Market Research Software
Market research software allows businesses to better understand their customer base and learn whether their marketing efforts are successful. When selecting software for this list, we looked at three key criteria: the types of market research included, the relevant features, and whether detailed reports can be generated to help users measure and quantify marketing campaign performance.
Types of Market Research
We looked for market research software that offers various types of research capabilities so users can get the data they need. These include surveys, interviews, focus groups, and most importantly, face-to-face and phone-based market research.
Market Research Features
Robust features make it easier for users to collect key market research data, so we recommend choosing software that offers data, compensation, and panel management tools, as well as other features.
Detailed reports are important to facilitate satisfying stakeholders, improving profitability, and correcting errors. Every software on this list provides clients with reports to better gauge the performance of market research campaigns.