- Customizable templates
- Drag-and-drop editor
- A/B Testing
Unbounce is a landing page builder that focuses on its core competency: build landing pages that convert visitors into customers. It also offers pop-ups and sticky bars to utilize on any page of a website to help increase customer engagement with innovative calls-to-action. Unbounce features a leading drag-and-drop page builder with over 100 templates. There are also some cutting-edge features like Unbounce Conversion Intelligence and Smart Traffic. These two AI-powered features allow for better conversion rates and more tailored customer engagement. There’s also a WordPress plug-in that allows instant publishing to WordPress sites without CNAME or DNS changes. Unbounce comes with a 14-day trial.
Pros & Cons
Pros
- Power AI features for better conversions
- Instantly publish to WordPress via plugin
Cons
- Launch plan is a bit barebones for the price
- Most useful features only start at the Optimize plan tier
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Customizable templates
- Drag-and-drop editor
- A/B Testing
- Form builder
- Drag-and-drop editor
- A/B testing
Leadpages is an online website and landing page builder that caters to the DIY user as well as corporate and enterprise users. It prides itself on the ability to quickly and easily create websites from scratch. The most basic plan allows for the creation of unlimited landing pages, pop-ups and alert bars, with the ability to integrate them anywhere. Additionally, Leadpages includes free hosting for websites and a free custom domain name when purchasing an annual plan. For integrations, the company has over 40 native integrations on its platform, including Google Analytics, AWeber and Timetrade. Additionally, it offers a lot of well-designed templates for both websites and landing pages. Leadpages seems to cater to offline businesses and first-time users especially, with the learning curve seemingly low and the overall site and design quality seemingly high.
Pros & Cons
Pros
- Lowest package offers unlimited landing pages
- Offers full websites
Cons
- No unlimited A/B testing on lowest plan
- Email support only when selecting lowest plan
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Form builder
- Drag-and-drop editor
- A/B testing
- Customizable templates
- Drag-and-drop editor
- A/B testing
Instapage touts itself as “The World’s Most Advanced Landing Page Platform,” offering six different products in one software, including a drag-and-drop landing page builder, a 1:1 ad-to-page personalization module and the ability to perform multiple types of experimentation such as A/B testing. While packed with features, the company states that its true advantage is not just its feature set but how seamlessly the features work with one another. Instapage also has a unique feature called ADMAP that allows the visualization and connection of all of a user’s ad campaigns. For integrations, Instapage boasts the ability to connect to over 120 tools, including Shopify, Mailchimp and Salesforce. It also boasts that its landing pages load “instantly” by utilizing Google’s AMP architecture as well as its own proprietary Thor Render Engine technology. Instapage’s pricing starts at $199 per month and offers custom pricing with even more features for enterprise-level customers.
Pros & Cons
Pros
- Truly powerful features, many of which can only be found with Instapages
- One-size-fits-most pricing, while not the least expensive, offers substantial value
- Over 33,000,000 images available for use
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Customizable templates
- Drag-and-drop editor
- A/B testing
- Integrations
- Responsive design
- Form builder
HubSpot is a marketing, sales and service company that focuses on generating and managing inbound sales traffic with powerful software tools. HubSpot touts itself as an all-in-one solution with the ability to manage customers with its built-in CRM, create websites and landing pages with its drag-and-drop CMS, implement email marketing and provide customer retargeting. Aside from the plethora of software tools HubSpot provides, it also maintains a robust certification system that allows users to receive certifications in many different areas, including inbound sales. These certificates allow the potential for career elevation since HubSpot is one of the most popular marketing software systems in the world.
Compared to other software suites, HubSpot is potentially more expensive due to the probability of needing to upgrade. For example, with the base Starter package, you can create landing pages but cannot A/B test them like with the Professional package. Upgrading to gain A/B testing increases the price per month to an eye-watering $890.
Pros & Cons
Pros
- All-in-one approach to sales and marketing
- If budgets permit, HubSpot could potentially be the only marketing software ever needed in most cases
Cons
- $50-per-month plan lacks many features that competitors offer
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Integrations
- Responsive design
- Form builder
- Integrations
- Drag-and-drop editor
- Form builder
GetResponse is a landing page builder that also bundles in webinars, automation tools, e-commerce tools such as pixel tracking and countdown timers and email marketing. With GetResponse, the one-stop shop approach is clearly evident. Users of the software will notice how seamless these core functionalities work with each other. GetResponse has designed its software to allow the creation of a landing page and tie in the most commonly needed features all on one platform.
The Basic plan comes in at $15 a month but limits email lists to 1,000 recipients and only one active sales funnel. However, users can create unlimited landing pages, unlimited automation templates and unlimited lead funnels.
GetResponse also offers integrations with third-party software such as WordPress, Zapier, PayPal, Shopify and Zendesk. Additionally, its suite of automation templates allows users to create robust marketing campaigns to increase the conversion rates of inbound traffic.
Pros & Cons
Pros
- Lowest package offers unlimited landing pages
- Could be great for users needing basic "squeeze" style landing pages
Cons
- No webinar support on the lowest plan
- Only one sales funnel on the lowest plan
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Integrations
- Drag-and-drop editor
- Form builder
- SEO management
- Responsive design
- Drag-and-drop builder
Sendinblue is an all-in-one marketing SaaS that attempts to cover any marketing need, from landing pages and CRM to email and chat. It offers a free account that allows users to send up to 300 emails per month at no charge. Its base paid tier starts at $25 per month but does not include a landing page builder. To build landing pages with Sendinblue, users will have to upgrade to the Premium plan at $65 per month for five landing pages, with additional pages costing extra. Still, the sheer amount of features this software offers make it an appealing option, since it has almost any function a marketer could desire already on the platform, even if it is behind a higher-tier plan.
Pros & Cons
Pros
- All-in-one marketing platform may have everything a marketer could need
- Could be great for users who don't want multiple subscriptions
Cons
- Cannot build landing pages on free or Lite plans
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- SEO management
- Responsive design
- Drag-and-drop builder
- SEO management
- Drag-and-drop editor
- A/B testing
Pardot is a powerful B2B software by Salesforce, one of the world’s leading CRM software makers. It offers a landing page builder, but the true power of Pardot comes from the fact that it’s built on top of Salesforce. Its lowest base plan starts at $1250 per user per month and you’ve got software that seems pretty focused on the corporate and enterprise-level customer. With that being out of the way, Pardot offers some very powerful features like landing page building and form building that can automatically track and manage customer leads right into the built-in CRM software. It also offers the ability to manage organic search traffic, paid search traffic and traffic from social media advertising campaigns. There’s also a fully integrated email marketing campaign designer.
Pros & Cons
Pros
- All-in-one marketing and lead generation software
- Built on Salesforce platform
Cons
- More expensive
- not really catered to small businesses
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- SEO management
- Drag-and-drop editor
- A/B testing
- Customizable template
- Drag-and-drop editor
- A/B testing
Marketo is a marketing and customer engagement platform created by Adobe. Driven by the power of AI, marketing and automation can be catered exactly to each and every customer with its omnichannel management capabilities. At $895 per month it seems to be aimed at enterprise businesses more than the small businesses and solo entrepreneurs who are the typical customers of more affordable landing page building solutions. However, Marketo has a lot of power for companies that can truly utilize it, including dull-scale funnel visualizations and integration in Adobe’s other suites of software.
Pros & Cons
Pros
- Full-scale marketing and customer engagement and management
- Powerful visualization tools for sales funnels
Cons
- At $895 per month
- this is most likely not a solution for small businesses and solo entrepreneurs
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Customizable template
- Drag-and-drop editor
- A/B testing
- Customizable templates
- Responsive design
- Form builder
Invole.me is a landing page builder that specializes in a more interactive approach to landing pages. Its design templates feature beautiful, well-crafted designs that have inviting animations to engage audiences and help maintain on-page sessions. Integrations seem plentiful with featured integrations like ConvertKit, Mailchimp and Pipedrive natively included. We also like the way involve.me lists its capabilities on its website. While it has a “Features” page, we love that it’s included a “Use Case” page. For example, if you hover above “Products,” it shows them by “Use Case” and by “Content Type.” Focusing on the “Use Case” section, things like “Get Recurring Payment” illustrates how a user can launch a subscription product business in one day and shows a great example of how easy it is to build such a landing system. The “Create Sales Funnels” section shows how the platform makes quick work of building, designing and deploying complex sales funnels.
Pros & Cons
Pros
- Reasonable prices and a "free forever" basic account
- Robust feature set for delivering interactive content on landing pages
Cons
- Form builder for quizzes is limited in scope
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Customizable templates
- Responsive design
- Form builder
- Customizable templates
- Form builder
- A/B testing
Tars is a company that is taking a different approach to standard, static landing pages. Specializing in chatbots, a Tars landing page incorporates a more conversational approach to grabbing that customer’s contact information or the closing of a sale. Tars claims that companies and businesses can improve PPC conversion rates by 50%-200%. The company also provides specialized templates for insurance, mortgage, real estate, legal, education and health care industries. With a track record from companies such as DHL, Honda and American Express, the ability to scale up from a small project into a massive campaign should be no problem for the software. The starting plan of $99 per month has some structural contingencies tied to it. To get the $99-per-month plan, customers must be a new customer to Tars, not have more than 10 employees and have no more than $500,000 in funding.
Pros & Cons
Pros
- Unique "conversational" approach to landing pages
- Rated the #1 company in the chatbot category
Cons
- $99-per-month plan has contingencies not everyone will qualify for
- The next plan is available for $499 per month
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
No
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Customizable templates
- Form builder
- A/B testing
- Integrations
- Drag-and-drop editor
- Responsive design
Lander is a landing page builder that offers many of the core functionalities of other, more expensive landing page builders at an affordable price. One of the most interesting things about Lander is that it features Dynamic Text Replacement or DTR. DTR works by dynamically replacing keywords on your page to match what the user has typed in, increasing the PPC ad’s keyword relevancy but also offering an incredibly personalized experience. The company also offers another unique feature with its ability to integrate landing pages directly with Facebook Fan Pages. The power of intertwining a high-converting landing page with the Facebook Fan Pages is a game-changing feature. Lander also features robust A/B testing, a drag-and-drop page builder, more than 100 free landing page design templates and integrations with the most popular apps like VerticalResponse, Aweber and Hoverowl. It also offers a free account.
Pros & Cons
Pros
- Facebook Fan Page integration
- Dynamic Text Replacement allows for the possibility of higher conversions
Cons
- Free trial length is unspecified
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Integrations
- Drag-and-drop editor
- Responsive design
- Customizable templates
- Drag-and-drop editor
- Responsive design
Themify is a WordPress theme developer specializing in many feature-rich and robust template designs. In our research, we chose to focus on its templates specifically designed for landing pages. These WordPress templates combined the power and flexibility of WordPress with the focus and specialty of building landing pages. Pricing for a single theme is $59, the Master Club, which includes many WordPress plug-ins, is $89 and a Lifetime Club is $249. The Lifetime Club allows access to all the themes Themify offers in addition to guaranteed updates for life. The Landing theme itself comes with a free drag-and-drop builder, allowing users to create beautiful and dynamic landing pages without a single line of code.
Pros & Cons
Pros
- One of the most affordable landing page solutions on the market
- Allows for designing of maps, countdown timers and more for landing pages
- A one-time purchase can be used on unlimited sites
Cons
- Available only for WordPress
Summary
-
Starting Price
- Single Themes: $59
- Master Club: $89
- Lifetime Club: $249
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
No
Features
- Customizable templates
- Drag-and-drop editor
- Responsive design
- Customizable template
- Drag-and-drop editor
- A/B testing
Landingi is a landing page builder that features robust integration compatibility with many popular third-party applications. It features a WordPress landing page builder, allowing users to keep their existing WordPress sites and create beautiful landing pages with that platform. On the integration side, Landingi offers many integrations, including Zapier, Salesforce and Intercom. However, we would like to note that in order to integrate with Zapier, Webhook or any CRM or sales software, users will have to upgrade to one of the higher-priced packages.
Pros & Cons
Pros
- Unlimited landing pages and unlimited conversions on the lowest plan
- Email, chat and phone customer support on all plan tiers
Cons
- Unlimited landing pages may not be useful with only one domain on the lowest plan
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Customizable template
- Drag-and-drop editor
- A/B testing
- Customizable template
- Drag-and-drop editor
- A/B testing
Ucraft is a website, landing page, online store and logo maker that allows for rapid creation at an affordable cost. The platform offers more than 80 templates, over 100 saved blocks and more than 1 million royalty-free icons to use for site development. Ucraft hosts its site on Google Cloud to guarantee fast speeds and search engine compatibility. Ucraft provides free Custom Domain when an annual subscription is purchased. Some plans even have the ability to sell on Amazon and eBay. For integrations, Ucraft is compatible with a growing number of third-party platforms like Disqus, Google Analytics and Facebook Messenger.
Pros & Cons
Pros
- Free domain name with all paid tiers
- Website, blogging, landing pages, and e-commerce capabilities.
Cons
- Doesn’t offer as many integrations as other competitors
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- Customizable template
- Drag-and-drop editor
- A/B testing
- SEO management
- Drag-and-drop editor
- A/B Testing
Wishpond is an all-inclusive marketing platform that includes the ability to build landing pages, run email marketing campaigns, handle search engine and social media ads and more. Touting big-name clients like Walmart, CBS and ESPN, Wishpond has product solutions that can cater to start-ups and enterprise customers alike. One of its notable features is the ability to run sweepstakes and contests via social media to engage customers and drive sales. Wishpond’s landing page builder, Canvas, is highly regarded in its own right due to the sheer simplicity and flexibility it offers users when creating dynamic and high-converting landing pages. It features much-needed features like A/B testing and the ability to publish your page anywhere online, including Facebook. Pricing for Wishpond starts at $69 per month.
Pros & Cons
Pros
- Full marketing platform with many features
- The Canvas landing page builder is rated as one of the best on the market
Cons
- Pricing isn’t listed online
Summary
-
Starting Price
-
Customizable Templates
Yes
-
Drag and Drop Editor
Yes
-
A/B Testing
Yes
-
Integrations
Yes
Features
- SEO management
- Drag-and-drop editor
- A/B Testing
