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High-converting landing pages that do not require heavy coding or designing are a norm today. In addition to being easy to use, landing page builders must continuously innovate and update themselves to stay on top of their game. The best ones have robust features and are data-driven. See our picks for the leading landing page builders that can deliver conversions for your business.
Best Landing Page Builders: Our Shortlist
We chose Unbounce as the best landing page builder for its AI-assisted landing page creation tools, professionally made templates, intuitive design tool, popup builder, and stick bar designer.
Digital.com dives deep into every topic it covers to offer trusted and reliable recommendations for the best business tools. See how we review landing page builders.
Tips From an Expert
Look for strong templates, dynamic text, and responsiveness.
“If you’re looking to convert prospects into leads or leads into sales, investing in a landing page builder is imperative. The best ones offer conversion-driven templates, dynamic text replacement, and fully responsive pages. These features take the guesswork out of your marketing efforts and make it fast and easy to create landing pages.”
The Top Landing Page Builders of 2023
#1 Top Pick for 2023
Unbounce specializes in AI-powered, conversion-focused, and dynamic landing pages that let you present audience members with targeted offers based on custom triggers.
$65 per month
– 125+ templates
– Drag-and-drop editor
– 900+ integrations
– A/B testing
Reasons to choose Unbounce
- AI-powered tools
- Conversion-focused features
- Impressive list of integrations
- Classic drag-and-drop editor
- Dynamic capabilities
- Built-in A/B testing
- 35% discount for Digital readers
Reasons to avoid
- No analytics
- No mobile app
- Unreliable support
Unbounce is a dynamic Software as a service (SaaS)-based landing page builder and the first of its kind. It started in 2009 and has made a name for itself as one of the most conversion-oriented landing page builders in the market. This feature-rich platform has an over 120,000-strong client base and utilizes AI to optimize its performance.
A power-packed landing page builder like no other, Unbounce utilizes AI to create landing pages tailored to your campaign requirements. It leverages the power of data to generate landing page templates you can easily enhance using its drag-and-drop or Smart Builder editor. Combined with a fluid UI/UX, Unbounce lets you quickly and easily launch your landing page.
I found the SaaS platform moderately intuitive — I got my page up and running in hours. Given that I’d never used the platform before, I was impressed by its simplicity.
But what stood out to me the most was the robust conversion features. You can duplicate existing landing pages to create their AMP version. This ensures your landing pages will perform well on all devices.
In addition, you can supplement it with pop-ups and sticky bars. Both immediately catch your web visitor’s attention and prompt them to take action. Juxtaposed with its excellent DTR feature, Unbounce ticks all the right boxes for landing pages that turn leads into customers.
You can A/B test your landing pages, pop-ups, and sticky bars to enhance their performance. The only glitch is that you need to integrate Google Analytics to be able to measure the performance.
- Who is Unbounce best for?
Because it is so focused on conversion, Unbounce is an excellent choice for creating Search Engine Marketing (SEM)-driven landing pages. Midsize businesses with a decent digital marketing budget can benefit significantly from it.
- Recent updates to Unbounce
Unbounce has recently added a host of new applications and software to its library, including Stripe and Unsplash. It continues to expand its set of features and integrations with the goal of providing holistic service to its clientele.
- Unbounce pricing
You can choose from three pricing plans ranging from $99 to $240 per month. Pricing is based on the number of visitors and conversions you receive, so you’ll pay more as you grow.
While the prices are steep, you can unlock 20% off the first three months of a month-to-month plan OR 35% off an entire year by using our links to sign up for a free trial.
What Customers Are Saying About UnbounceAs the oldest landing page builder in the market, Unbounce has a devoted customer base that swears by its mobile-friendly templates, excellent features, fast turnaround time, and ease of use. However, many users report the platform’s customer support is inconsistent with the replies. The steep pricing plans are another concern for most users.
- Top-notch built-in A/B testing
- Expert launch specialists if you need help
- Built-in real-time analytics
$37 per month
– 220+ templates
– 5,000+ integrations
– Real-time analytics
– A/B testing
Reasons to choose Leadpages
- No code landing page builder
- Optimized for SEO
- Excellent tech support
- Pop-ups and alert bars
- Built-in analytics & A/B testing
Reasons to avoid
- Sluggish editor
- Mediocre UX
Leadpages is a landing page builder dedicated to turning your website visitors into bankable leads and capturing them effectively. The platform effectively creates landing pages for digital products like books, courses, and webinars and offers high-level marketing automation at an affordable price point.
Fast and easy with a guaranteed uptime of 99.9%, Leadpages is an efficient landing page builder for beginners. The code-free page builder, with its plethora of industry-specific, ready-to-use themes, makes it easy to get your page up and running in an hour. You can also use the same drag-and-drop editor to create pop-ups and alert bars.
Its built-in A/B testing tools are aptly supported by a clutter-free analytics dashboard that always reflects real-time data. I love the one-click integrations that allow for further output optimization. You will also have a dedicated expert to review, amend, and guide you through the process.
All these factors, combined with a hands-on team of support executives, fast page loading time, and 99.9% uptime, make Leadpages an excellent place to sell services. Although some of its features, like its scope for customization, are limiting, this focused approach, in my opinion, makes it an excellent tool for building short-term landing pages.
- Who is Leadpages best for?
Small businesses that sell services, event and webinar organizers, bloggers, and agencies can benefit from Leadpages’ dynamic optimization features.
- Recent updates to Leadpages
Leadpages is constantly upgrading itself to make life easy for its clients. Its consolidated Image Manager with a centralized dashboard and mobile-optimized section templates for pre-existing websites are proof. The Lead Library, which helps you sort, assess, and access all your leads under one roof, is another cool feature that Leadpages has added to its portfolio.
- Leadpages pricing
Leadpages offers three pricing plans that range in price from $37 to $74 per month. While it’s cheaper than it’s competitors, it doesn’t have as many advanced features. It also doesn’t limit conversions or traffic, though, so it’s excellent if you don’t want to pay more as your campaigns get more successful.
There’s a free 14-day trial to see if it’s right for you before spending a penny.
What Customers Are Saying About LeadpagesWhether old or new, clients are all praises for Leadpages’ exceptional support team. In addition, the coding-free drag-and-drop editor is a hit among customers with zero to limited knowledge of building landing pages or even those new to the game. But the limited scope for customization, lack of enterprise options, and uneven pricing plans are some of the drawbacks of the platform.
- Comment mode for easy collaboration
- Supports user tagging & reusable blocks
- Great for teams working together
$199 per month
– 200+ templates
– 120+ integrations
– Analytics integrations
– A/B testing
Reasons to choose Instapage
- Fluid drag-and-drop editor
- Excellent collaboration tools
- Fast and easy to use
- Beneficial integrations
Reasons to avoid
- No built-in integrations
- Lack of A/B testing in basic plan
- Expensive in comparison
Agile and adaptive, Instapage is a landing page builder that delivers equally well on usability, functionality, and versatility. It is dedicated to helping marketing teams and mid to large-sized agencies streamline the process of creating landing pages. To that end, Instapage is fast, smooth, and packed with conversion features that allow for efficiency gains.
Instapage boasts an impressive set of features, including a highly versatile drag-and-drop builder unlike that offered by any other provider on this list. But it’s the Collaboration Solution that gives it a definitive edge. Using this feature, various stakeholders can communicate with each other on modifications/changes to the landing page.
It’s as simple as starting a comment thread on a Google doc. You can even tag the person to whom you have addressed the comment. Using the Hotspots feature of the Collaboration Solution, you can hide sensitive information from third-party stakeholders.
In short, it lets you collaborate as much and as freely as you want to without compromising privacy. And the best part is it makes your job faster and easier too.
- Who is Instapage best for?
Mid to large-scale agencies or companies with diverse marketing teams can benefit from Instapage. It has everything from a centralized dashboard to “Insta blocks” that let you duplicate sections of existing landing pages and seamless collaboration tools. There’s ample scope and support for scaling your landing pages to keep up with the changing needs of your business.
- Recent updates to Instapage
Instapage regularly adds new integrations — including those with Marketo, Zapier, HubSpot, and Adobe Typekit — and makes product modifications too. The platform is regularly updated with the latest in tech to ensure you have all the optimization tools you possibly could need.
- Instapage pricing
Instapage has two pricing plans. The cheapest plan is $299 per month, or $199 with a yearly subscription. The second plan is customized based on your needs. Despite the high price tag, I feel Instapage is worth the price. Even the most affordable plan offers a full suite of features with integrations and analytics. Plus, there’s a 14-day free trial to try before you buy.
What Customers Are Saying About InstapageInstapage users laud the builder’s ability to build fast yet highly-efficient landing pages. The company’s prompt customer query resolution and excellent integrations are quite a hit among customers. Overall, the positive reviews about Instapages have been consistent.
- Dynamic, personalized content
- Incredibly easy A/B testing
- Performance auto detection
– 20 free templates
– WYSIWYG editor
– Basic analytics
– A/B testing
Reasons to choose HubSpot
- Free pre-designed templates
- Dynamic content
- Basic analytics
- Effortless split testing
- Full CRM & inbound marketing suite
Reasons to avoid
- Steep pricing
- Extensive learning curve
- Many templates aren’t free
- Not a standalone landing page builder
A name to reckon with, HubSpot’s landing page builder provides a comprehensive marketing solution that packs quite a punch. With its CRM and Salesforce integrations, you get a holistic landing page builder for short-term and evergreen content. It’s versatile, dependable, and one of the best.
HubSpot ticks all the right boxes when it comes to its landing page builder. It has everything from an intuitive editor to diverse mobile-optimized templates.
But what I like the most is the landing page builder’s capability to show dynamic content to your website visitors. Your landing page will customize the content based on a specific visitor’s location, the customer lifecycle stage, and the device they’re using.
This level of personalization can help you amplify conversions. You can do this irrespective of the size of your business, although you will have to pay extra for it.
You also optimize every section of your landing page, including the backend, for outstanding performance. There is also an option to unpublish landing pages that are no longer useful. When integrated with HubSpot’s top-of-the-line CRM solutions, you have an aggregated platform that’s performance-driven and backed by real-time data.
If I am being nitpicky, I dislike the HubSpot branding in the free version of all the published landing pages. But you can easily resolve this by upgrading to a Starter CRM Suite.
- Who is HubSpot best for?
Thanks to its well-rounded solutions and robust features, HubSpot can be used by a wide range of users from solopreneurs to big e-commerce businesses. But the free solution does not have all the cool features. You will also need a sound understanding of HubSpot to be able to deploy the dynamic content feature as well.
- Recent updates to HubSpot
HubSpot is continuously innovating its portfolio and implementing disruptive technologies to futureproof its solution. Its most recent effort makes it possible to copy HubL sections on pages to use as blocks on other HubSpot pages — a shortcut, so developers don’t have to build out similar sections one by one.
- HubSpot pricing
The best part of HubSpot’s landing page builder is that it’s free to create simple but high-performing landing pages. For aggregated solutions, pricing plans start at $45 per month.
What Customers Are Saying About HubSpotClients who use HubSpot’s Marketing Hub solutions love the technical prowess of this feature-rich free landing page builder. However, a few users new to digital marketing solutions reported finding its advanced features baffling.
- Design-driven templates
- Basic sharing and collaboration features
- UI is clean and aesthetically pleasing
– 10 free templates
– Limited integrations
Reasons to choose Adobe
- Visually appealing templates
- Can be used on any device
- Intuitive and easy
Reasons to avoid
- No A/B testing or analytics
- Limited customization scope
Unlike some of the others on this list, Adobe Express is not a dedicated landing page builder. It offers you Adobe’s set of unique tools and stellar templates to create standalone web pages. Many of these pages can be customized as individual landing pages that capture and convert leads.
This design-forward landing page builder is a part of Adobe Express’s suite of functionalities and is incredibly easy to use. If you have ever used any of Adobe’s other products, the UI/UX will feel extremely familiar. When designing my landing page on Adobe Express, I felt like I was using a photo editor.
You don’t have too many templates or customizations to play around with. But Adobe Express is so easy to grasp and use that it’s great if you may be overwhelmed with too many choices. Anybody can make visually stunning landing pages on it.
Plus, you also get 2GB of free storage with it. Even though that’s not much, it’s not bad for a free tool.
- Who is Adobe Express best for?
This web page designing tool from Adobe is ideal for beginners with little to no technical knowledge who want to create simple, short-term landing pages.
- Recent updates to Adobe Express
Adobe Express doesn’t appear to have any recent upgrades.
- Adobe Express pricing
It’s free to use. However, if you want to brand your landing page, you will pay $9.99 per month or $99.99 annually. Luckily though, Adobe does offer a free trial even for its paid features.
What Customers Are Saying About Adobe ExpressUsers love how fast, easy, and effortless it is to create standalone web pages using Adobe Express. It is fuss-free and requires no coding knowledge. But Adobe Express lacks crucial features, like A/B testing capabilities and optimization tools. If you seek hardcore marketing automation, you may not find the tool useful. Some people even complain that the free themes are not great to work with and are very limiting.
Compare Landing Page Builders
What You Need to Know
What is the difference between a website and a landing page?
A landing page is designed with one specific goal in mind: to convert visitors; whereas a website usually has multiple purposes. Instead of generally sharing information or promoting the business, a landing page showcases a single offer or marketing campaign.
Do I need a landing page if I have a website?
If you have a website, you should also have a homepage that acts as the storefront for your business. You need a landing page (or landing pages), on the other hand, if you’re trying to accomplish a more focused goal, especially if you’re running advertisements.
What do landing pages accomplish that a company website does not?
A landing page provides the owner with the ability to customize a visitor’s experience. On this kind of page, the owner can display a specific promotion or discount and attract different customers through targeted market segments. A website often has a general design to appeal to a larger number of users.
What is the advantage of a landing page?
Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item. It has limited navigation, and the simplicity keeps a visitor focused on the goal rather than being distracted by multiple links taking them away from the page.
What are some common landing page mistakes?
Some common mistakes to avoid on landing pages include:
- Multiple calls to action
- Poorly written copy
- Bad typography
- Low-quality images or no images at all
- A lengthy lead capture form
- Cluttered or complex page layout.
- Slow page loading speed
- Not optimized for mobile devices
How We Review Landing Page Builders
My testing of any landing page platform involves firsthand research and using the services to understand realities better. I signed up for personal accounts on all five landing page builders and conducted a nuanced analysis of each dashboard. Navigating through the five types of editors and their feature sets and optimizations gave me an in-depth understanding of what works and what does not.
Every landing page builder must have multi-device optimized professional-looking templates, built-in A/B testing, app integrations, the scope for customization, and analytical tools for performance evaluation.
I tested the top five contenders based on these critical parameters:
- Professional templates: templates that are clean, crisp, and professional-looking; easily customizable through coding modifications; hassle-free to populate, preferably with a drag-and-drop editor; affordable; and have a stellar call-to-action (CTA) options.
- Easy-to-use editor: a drag and drop or WYSIWYG editor is essential for non-coders
- Multi-device optimization and preview mode: your landing page must be optimized for web, app, and mobile viewing.
- A/B testing capabilities: included preferably in all plans
- Integrations: any landing page builder must offer ample scope for third-party app integrations so you can further cultivate leads using lead nurturing software.
- Features to maximize conversions: every landing page builder must offer some additional features that can help you trigger conversions.
- Analytics tools: auditing the performance of your landing page is essential to understanding if your digital marketing efforts have yielded the desired results.
- Customer support: whether it’s a full-fledged website builder or a dedicated landing page builder, every service provider needs to have stellar customer care.
Learn more about our review methodology.