Our Top Picks

Acrylic WiFi Logo
Acrylic WiFi
Acrylic WiFi heatmaps offer site surveys, Wi-Fi planning, and coverage assessments to give users detailed information on visitor behavior. Users can greatly enhance the range of their Wi-Fi networks with up to 14 different heatmaps for on-the-go mobility. Additionally, the company’s heatmaps possess RSSI signals and RSN/noise features you can use on all your active communication devices and access points for maximum precision.

The software also allows users to export generated maps for use with other programs, and it supports KML and KMZ files for Google Maps or Google Earth.

Summary

Acrylic WiFi Logo
Acrylic WiFi
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo and 15-Day Free Trial
  • Deployment
    Installed - Windows
  • Support Options
    Online
  • Dashboard
    Yes
  • Dynamic Maps
    No
  • Embeddable Maps
    No
  • Reports
    No
Clicktale Logo
Contentsquare
Contentsquare's heatmaps support zone-based site surveys. Users can use this software to assess the specific behaviors and interactions customers opt into for each component on a website. Users can view the metrics of their site's performance live via Contentsquare’s web-based plug-in.

Moreover, analyzing data is a breeze with Contentsquare’s reporting tools. View campaign performance to gain comprehensive insights into your users’ on-page habits, all from one easily accessible dashboard.

Summary

Clicktale Logo
Contentsquare
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based
  • Support Options
    Email
  • Dashboard
    Yes
  • Dynamic Maps
    No
  • Embeddable Maps
    No
  • Reports
    Yes
Crazy Egg Logo
Crazy Egg
Crazy Egg provides users with a brief overview of the type of content that gains the most attention from site visitors. Features include being able to track the number of clicks on different parts of a website as well as each set of actions a user takes from landing on a page until their exit.

These features help users figure out key details that might be affecting website performance. The information gathered from the software allows users to improve their click-through rates and resolve any potential issues that might hinder their success. One drawback of this software system is that it doesn't provide in-depth details about user behavior.

Summary

Crazy Egg Logo
Crazy Egg
  • Starting Price
    • BASIC: $24/month
    • STANDARD: $49/month
    • PLUS: $99/month
    • PRO: $249/month
    • CUSTOM: Custom Quote
  • Free Trial/Demo
    30-Day Free Trial
  • Deployment
    Web-Based
  • Support Options
    Email, Phone
  • Dashboard
    Yes
  • Dynamic Maps
    Yes
  • Embeddable Maps
    No
  • Reports
    Yes
ESpatial Logo
eSpatial
eSpatial allows users to create a regional or hotspot heatmap on the fly. Its regional heatmap allows users to gain insight into the details of user behavior from many different locations to determine the geographic location of site visitors.

Additionally, eSpatial’s hotspot heatmap assesses different locations by degree. Users who wish to evaluate user population by location will find its built-in features especially handy. These options include color shading for an easy overview of population numbers in each region.

Summary

ESpatial Logo
eSpatial
  • Starting Price
    • Pro: $1,295/year
    • Team: $2,995/year
    • Team Plus: $7,995/year
    • Enterprise: Custom Quote
  • Free Trial/Demo
    Free Demo and 7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    Business Hours
    Online
  • Dashboard
    No
  • Dynamic Maps
    No
  • Embeddable Maps
    Yes
  • Reports
    Yes
Freshmarketer Logo
Freshmarketer
Freshmarketer offers detailed information regarding visitor clicks and site visits. The software provides basic insights into click behavior that can be accessed through a variety of overlays. Information is summed up through custom graphs that provide users with a big picture of what’s going on and allow them to make decisions with speed and accuracy. Freshmarketer can also be installed through its Chrome extension or as a third-party application.

Summary

Freshmarketer Logo
Freshmarketer
  • Starting Price
    • Growth: $29/month/user
    • Pro: $69/month/user
    • Enterprise: $125/month/user
  • Free Trial/Demo
    Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Dashboard
    Yes
  • Dynamic Maps
    Yes
  • Embeddable Maps
    No
  • Reports
    Yes
FullStory Logo
FullStory
If you need a heat mapping tool that will detect and resolve your website’s problems on the spot, try Full Story. This heatmap software helps you assess the rate of customer frustration based on specific behavioral patterns from a website or app. Users can determine the issues visitors may be facing while their browsing is in progress, and they can graph these results in real-time to review at a future date.

Summary

FullStory Logo
FullStory
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based, iPhone / iPad, Android
  • Support Options
    Email, Phone
  • Dashboard
    No
  • Dynamic Maps
    Yes
  • Embeddable Maps
    No
  • Reports
    Yes
Hotjar allows you to visualize your customers’ browsing behaviors. You can find out when they click on your site and the parts they visit. Hotjar also shows you how far your users browse, so you can tell what your customers look for on your site and the points that may frustrate them. Additionally, this software lets you see how frequently customers download or share your content.

Summary

  • Starting Price
    • Personal
    • BASIC: Free
    • PLUS: $39/month
    • Business
    • 20,000 pageviews / day(500/day) - 800,000 pageviews / day(15,000/day): $99/month - $989/month
    • 2,000,000+ pageviews / day: Custom Quote
    • Agency: Custom Quote
  • Free Trial/Demo
    30-Day Free Trial
  • Deployment
    Web-Based
  • Support Options
    Email
  • Dashboard
    Yes
  • Dynamic Maps
    Yes
  • Embeddable Maps
    No
  • Reports
    Yes
Inspectlet Logo
Inspectlet
Inspectlet allows users to keep an eye on customer movements in real-time. The software’s ability to record and replay a visitor’s browsing process gives users a completely different perspective into their customers' minds.

Additional functions include a filter that can track down customers visiting specific parts of a website. This lets users discover the exact number of people who encountered a certain component and analyze that traffic data according to their needs.

Summary

Inspectlet Logo
Inspectlet
  • Starting Price
    • Free plan available
    • Micro: $39/month
    • Startup: $79/month
    • Growth: $149/month
    • Accelerate: $299/month
    • Enterprise: $499/month
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based
  • Support Options
    Email, Live Support
  • Dashboard
    Yes
  • Dynamic Maps
    No
  • Embeddable Maps
    No
  • Reports
    Yes
Lucky Orange Logo
Lucky Orange
Lucky Orange’s dynamic heatmaps provide an interactive look at the inner workings of a visitor’s actions. Users can watch their visitors in real-time as they open menus, click on pop-ups, navigate through forms, and more.

Additionally, the software provides in-depth information on metrics through various segmentation options. Information can be filtered based on rankings, clicks, date ranges, browser types, and devices to provide detailed insight on visitors.

Summary

Lucky Orange Logo
Lucky Orange
  • Starting Price
    • Starter: $10/month
    • Small Business: $20/month
    • Medium: $50/month
    • Large: $100/month
    • Enterprise: Custom Quote
  • Free Trial/Demo
    7-Day Free Trial
  • Deployment
    Web-Based
  • Support Options
    Email, Phone
  • Dashboard
    No
  • Dynamic Maps
    Yes
  • Embeddable Maps
    No
  • Reports
    Yes
Matomo Analytics Logo
Matomo Analytics
Matomo Analytics focuses ondata ownership and privacy protection while positioning itself as an alternative to Google Analytics. With fully customizable features, personal data tracking, data import functions, and a team of experts on standby, Matomo has earned the trust of over 1 million websites across 190 countries. The software is open source and easy to use, which makes it a reliable system that can track user behavior with 100% accuracy.

Summary

Matomo Analytics Logo
Matomo Analytics
  • Starting Price
    • Free Version Available
    • Cloud: 29€
  • Free Trial/Demo
    Free Demo and 21-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
  • Dashboard
    No
  • Dynamic Maps
    No
  • Embeddable Maps
    No
  • Reports
    Yes
MicroStrategy Enterprise Analytics Logo
MicroStrategy Enterprise Analytics
MicroStrategy Enterprise Analytics has a clear focus on tracking the behavioral traits of visitors in the business industry. Its features cover a wide variety of sectors, including finance, federal government institutions, and healthcare.

The software utilizes artificial intelligence to help users monitor website analytics and performance. Its website has a number of helpful tutorials and guides to aid even the most technologically-challenged individuals with any problems they may have. With a number of partnerships with reputable institutions as well as the ability to integrate with third-party apps, this software system is one of the frontrunners in business intelligence.

Summary

MicroStrategy Enterprise Analytics Logo
MicroStrategy Enterprise Analytics
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo and 30-Day Free Trial
  • Deployment
    Installed - Mac
    Installed - Windows
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Dashboard
    Yes
  • Dynamic Maps
    No
  • Embeddable Maps
    No
  • Reports
    Yes
Mouseflow Logo
Mouseflow
When it comes to website creation, Mouseflow understands how to make visitors happy. The company’s heatmap software helps users maximize customer satisfaction by understanding a visitor’s journey from their point of view.

Mouseflow’s analysis features allow users to spot trends related to visitors' actions and behaviors and helps them translate that data into actionable steps that can improve their processes. The software offers a multitude of features to achieve this through conversion funnels, session replays, form analytics, and feedback campaigns.

Summary

Mouseflow Logo
Mouseflow
  • Starting Price
    • Free plan available
    • STARTER: $29/month
    • GROWTH: $99/month
    • BUSINESS: $199/month
    • PRO: $399/month
    • ENTERPRISE: Custom Quote
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based
  • Support Options
    Email, Phone, Live Support
  • Dashboard
    Yes
  • Dynamic Maps
    Yes
  • Embeddable Maps
    Yes
  • Reports
    Yes
NotifyVisitors Logo
NotifyVisitors
NotifyVisitors allows users to track every click and mouse movement by their website's visitor — and more. Through its sophisticated heatmap systems, the software shows users which web pages visitors view the most, generates mouse hover reports, and tracks form behavior related to drop-offs and submissions, as well as the amount of time visitors spend interacting with individual components. Additionally, the system is easy to set up, can be integrated alongside other apps, and is flexible enough to accommodate multiple channels related to customer engagement.

Summary

NotifyVisitors Logo
NotifyVisitors
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo and 15-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Dashboard
    Yes
  • Dynamic Maps
    Yes
  • Embeddable Maps
    No
  • Reports
    Yes
Plerdy gives you the chance to boost your conversion rates by revealing problems your website may have. With the user behavior analytics this software provides, you can detect site issues by assessing how far users go while browsing.

Additional features include measuring the effectiveness of pop-ups, analyzing the call-to-action click-through rate, and singling out individual website elements to provide information on how to improve their performance.

Summary

  • Starting Price
    • Free plan available
    • Econom: $129/month
    • Business: $699/month
    • Premium: $149/month
    • Enterprise: Custom Quote
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based
  • Support Options
    Email, Phone
  • Dashboard
    Yes
  • Dynamic Maps
    Yes
  • Embeddable Maps
    No
  • Reports
    Yes
Quantum Metric Logo
Quantum Metric
Quantum Metric provides deep insights into consumer patterns and behavioral details. The software generates reach maps as well as interactive heatmaps to help users visualize a complete end-to-end experience. As such, Quantum Metric ensures all elements can be accessed with minimal frustration, which maximizes conversions and customer satisfaction.

Summary

Quantum Metric Logo
Quantum Metric
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Dashboard
    Yes
  • Dynamic Maps
    Yes
  • Embeddable Maps
    Yes
  • Reports
    Yes
Reactflow Logo
Reactflow
If you’re concerned about your website’s performance and unsure why problems are arising, Reactflow is for you. The software records visitor movements and unveils conversion blockers to provide users with seamless insights into what’s holding them back.

With the ability to work out of the box on almost any third-party platform, Reactflow is built for start-ups that want to get set up quickly. Additionally, the company takes its security seriously, with AE256-CBC cryptographic transmissions ensuring the highest level of protection when it comes to data security.

Summary

Reactflow Logo
Reactflow
  • Starting Price
    • Individual
    • Free Version Available
    • Pro: $19 .99/month
    • Business: Price starts at $19.99/month/500 pageviews/day
    • Agent: 15% off your clients Pro or Business plan
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
  • Dashboard
    Yes
  • Dynamic Maps
    Yes
  • Embeddable Maps
    No
  • Reports
    Yes
Smartlook Logo
Smartlook
Smartlook's heatmaps give you insight into your customers’ movements, clicks, and scrolls. Users can utilize its features to monitor click frequency, mouse movement, and scrolling behavior. The software is compatible with Google Maps, and data can easily be transferred between the two apps. Additionally, its ability to segment web pages allows users to easily spot the most problematic areas and fix them, whether they’re prevalent on desktop, mobile, or tablet devices.

Summary

Smartlook Logo
Smartlook
  • Starting Price
    • Free: $0/month
    • Starter: $39/month
    • Power: $99/month
  • Free Trial/Demo
    10-Day Free Trial
  • Deployment
    Web-Based, iPhone / iPad, Android
  • Support Options
    Email, Phone
  • Dashboard
    Yes
  • Dynamic Maps
    No
  • Embeddable Maps
    No
  • Reports
    Yes
Tamboo takes digital tracking to the next level. With this software, users can record a customer's movements down to the smallest detail and replay the recording at their own convenience. Through its intelligent analytical systems, Tamboo analyzes a visitor’s browsing behavior and compiles a report that highlights key findings and leads to better website performance and decisions. The software helps users get into the heads of their customers and create an optimal browsing experience.

Summary

  • Starting Price
    • $49/month
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Dashboard
    No
  • Dynamic Maps
    Yes
  • Embeddable Maps
    Yes
  • Reports
    Yes
VWO’s heatmap gives users the tools to monitor and track user behavior. Features include click tracking, evaluating the effectiveness behind calls to action, form analytics, and simulated visitor experiments. The software also supports on-page surveys that uncover customer hesitation the moment it happens and ask meaningful questions through conditional branching logic. Additional functions of VWO include a color-coding feature to assess user engagement levels in real-time.

Summary

  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo and 30-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)Online
  • Dashboard
    Yes
  • Dynamic Maps
    Yes
  • Embeddable Maps
    No
  • Reports
    Yes
Zoho PageSense Logo
Zoho PageSense
This heatmap software gives you insight into your website’s hotspots. Zoho Page Sense provides users with analytics that highlight the most active and most ignored elements of a website. Furthermore, the software includes a scroll map to help users see just how far down a page visitors scroll, where they decide to stop, and why. You can also use the software’s attention map to find out which parts of your site your users spend the most time on to provide insight into the psychology behind a visitor’s actions.

Summary

Zoho PageSense Logo
Zoho PageSense
  • Starting Price
    • STANDARD: $29/month
    • PROFESSIONAL: $129/month
    • ENTERPRISE: $699/month
  • Free Trial/Demo
    30-Day Free Trial
  • Deployment
    Web-Based
  • Support Options
    Email, Phone
  • Dashboard
    Yes
  • Dynamic Maps
    Yes
  • Embeddable Maps
    No
  • Reports
    Yes

How We Chose the Best Heatmap Software

The biggest advantage of utilizing heatmap software is the ability to track visitor behavior on various platforms. This type of information allows you to gain insight into consumers' habits and their interests, which lets you tailor your offerings to gain their attention. With so many options on the market today that tout varying services and features, making a decision can be overwhelming.

We evaluated the options available to you based on three items that are essential to any heatmap software system: features, integrations, and reports.

Features 

We recommend heatmap software equipped with dynamic and embeddable maps. Dynamic maps allow users to track visitor behavior in real-time on a scope that's larger than static maps. These maps can be used on sites with dynamic URLs, such as the checkout cart, profile, orders, account settings, and more. Additionally, embeddable maps can be implanted on the site for easier tracking of customer traffic.

Integrations

The best heatmap software should come with pre-built integration options. Having the ability to connect with third-party apps is essential to create a system that suits your needs. Without this feature, users have to go through the time-consuming hassle of installing and debugging programs just to get one simple tool online.

Reports

We recommend software that provides detailed activity reports on the platform. These reports should contain actionable information that assesses and improves the use of the heatmap software. Additionally, these reports should be easy to retrieve and have customization options for factors such as date and time.