Our Top Picks

10Web Logo
10Web
4.5
  • Incredible customer service
  • Consistent updates
  • 14-day free trial
Best Customer Service
Visit 10Web
Google Analytics is incredibly complicated, so it’s nice to have access to experienced professionals who can help you get the most out of the platform. 10Web consistently stood out from other plug-ins in our research due to its uniquely responsive customer service. It offers 24/7/365 support through email and Facebook as well as alternative support through live chat, Messenger, and email tickets. Overall, 10Web is the best Google Analytics plug-in for WordPress users who are looking for top-tier customer service.

Additionally, 10Web offers more than 90 Google PageSpeed and reliable hosting through the Google Cloud. This is also another plug-in that gets lots of attention from the developer. At the end of August 2021, they launched a new data center in Sydney, Australia along with white label WordPress services and a widget for various forms.

If you’re interested in trying out 10Web, you can get started with a 14-day free trial before committing to a paid subscription. From there, plans are available for $14, $35, or $85 per month, and custom solutions are also available for large-scale users. The basic tier comes with restrictions like one site, 25,000 monthly visitors, and 10 GB of storage. Subsequent tiers raise this limit while introducing additional features like VIP support and white label services.

Pros & Cons

Pros

  • Incredible customer service
  • Consistent updates
  • 14-day free trial

Cons

  • No ongoing free option

What Customers Are Saying

10Web users appreciate the plug-in’s customer support as well as its robust modules for things like forms, share buttons, and countdowns. Most subscribers report receiving responses from customer service within a few minutes.

Summary

  • Starting Price
    • Basic: $85
    • Business: $100
    • Advanced: $150
  • Free Trial/Demo
    None
  • Support Options
    Online, Priority Support
  • Custom Dashboard
    Yes
Ratings
  • User Review Score: 4.5
Analytify Logo
Analytify
4.7
  • Outstanding user interface
  • Basic free option
  • Consistent updates
Best User Interface
Visit Analytify
If you’re relatively new to the world of Google Analytics, you might have trouble interpreting the data the platform offers and using it to generate actionable insights for your site. Analytify is all about making analytics more digestible to users who might struggle with a platform that’s tailored to experts. The simple user interface goes a long way toward streamlining Google Analytics, and it easily offers the best user experience of any of the plug-ins we looked at.

Analytify came out with version 4.0 on March 12, 2021. 4.0 introduced a new pricing scheme as well as a long list of features, including a forms tracking dashboard, robust search terms reporting, and tracking for Google AMP pages. Since that release, there have been four minor releases — coming in April, June, July, and August — that added compatibility updates, some small features, and a few bug fixes.

If you’re on a tight budget or just want to see what the platform offers, you can get started with the free tier of Analytify. However, free users face significant restrictions like no customer support, no e-commerce tracking, and no shortcodes. Paid plans are available for $99, $199, and $499 per year, with introductory offers discounting those prices by 40 to 50% for the first year.

Pros & Cons

Pros

  • Outstanding user interface
  • Basic free option
  • Consistent updates

Cons

  • Missing some integrations available with MonsterInsights

What Customers Are Saying

Unfortunately, Analytify hasn’t received the same volume of user reviews as some of the other plug-ins on this list. Fortunately, you can take advantage of the platform’s 14-day money-back guarantee to ensure that it offers everything you need for your site.

Summary

Analytify Logo
Analytify
  • Starting Price
    • Personal
    • Analytify Pro: $39
    • WooCommerce Addon: $49
    • EDD Addon: $39
    • Campaigns Addon: $19
    • Email Notifications Addon: $29
    • Small Business
    • Analytify Pro: $69
    • WooCommerce Addon: $99
    • EDD Addon: $69
    • Contact for more pricing options
  • Free Trial/Demo
    Free Version Available
  • Support Options
    Online, Priority Support
  • Custom Dashboard
    Yes
Ratings
  • User Review Score: 4.7
Beehive Logo
Beehive
4.7
  • Excellent digital marketing tools
  • Available bundled with other WPMU DEV tools
  • Available seven-day free trial
Best for Digital Marketing
Visit Beehive
Google Analytics can be helpful for content creators who want to increase their visibility, but it’s also a powerful tool for e-commerce vendors and digital marketers. The Beehive Analytics Dashboard combines Google Analytics features with a deep collection of SEO and digital marketing functions that can help take your site to the next level. With available site crawling, SEO checkups, pop-ups, social sharing, and more, Beehive is the best Google Analytics plug-in for digital marketing in 2021.

Unfortunately, we weren’t able to find any recent changes made to the Beehive platform — of course, it’s hard to say whether that means there aren’t updates at all or they simply aren’t shared on the plug-in’s site. Instead, the Beehive team offers a roadmap that gives insights into future updates. The upcoming Beehive 3.4 update is expected to introduce support for Facebook Pixel as well as WooCommerce analytics, but it doesn’t have a release date or even an expected window.

You can get Beehive Pro on its own or through a subscription to WPMU DEV, which also makes a variety of other plug-ins like Shipper and Defender. Beehive Pro starts at $60 per year as a standalone subscription while WPMU DEV plans are available from $190 per year. That subscription comes with all WPMU DEV plug-ins plus CDN access, 24/7 support, and other helpful features.

Pros & Cons

Pros

  • Excellent digital marketing tools
  • Available bundled with other WPMU DEV tools
  • Available seven-day free trial

Cons

  • No evidence of recent updates

What Customers Are Saying

While we weren’t able to find any reviews for the Beehive Pro plug-in in particular, WPMU DEV has received strong customer feedback for its broader range of services. Its 24/7 support is especially popular, but it’s currently only available with WPMU DEV subscriptions and not standalone purchases of Beehive Pro.

Summary

  • Starting Price
    • Beehive Pro Only: $6/month
    • SEO & Marketing Pack: $6/month
    • WPMU DEV Membership: $19/month
  • Free Trial/Demo
    7-Day Free Trial
  • Support Options
    Online, Priority Support
  • Custom Dashboard
    Yes
Ratings
  • User Review Score: 4.7
GA Pro Logo
GA Pro
3.5
  • Receives consistent updates
  • Cheap lifetime access ($15 for one site)
  • Supports custom tracking
Best for Custom Tracking
Visit GA Pro
GA Pro is a Google Analytics platform from Plugin Planet, the team behind other WordPress plug-ins like Banhammer, BBQ Firewall, and Blackhole for protection from bots. It comes with a robust set of custom tracking functionalities, including the ability to add custom code to any post, page, or group of pages. That being said, the plug-in doesn’t require any coding skills, so you can stick to more basic features if you’d prefer. With deep custom tracking tools and other advanced options, GA Pro is the best Google Analytics plug-in in 2021 for WordPress site owners who want to leverage the full potential of custom tracking.

GA Pro 2.1 was released on July 25, 2021, to add compatibility with WordPress 5.8 as well as extra custom code options. With a public history of consistent updates dating back to the initial release in February 2019, you can trust the Plug-in Pro team to continue adding features while keeping the plug-in compatible with the newest versions of WordPress and Google Analytics.

The free version of GA Pro is missing certain tools like visitor opt-outs, custom code, group-based tracking segmentation, and priority support. You can upgrade to the paid version for $15 (one site), $30 (three sites), $60 (ten sites), or $120 (unlimited sites). While the GA Pro terms and conditions state that refunds may be considered in some circumstances, you shouldn’t count on getting your money back after making a purchase.

Pros & Cons

Pros

  • Receives consistent updates
  • Cheap lifetime access ($15 for one site)
  • Supports custom tracking

Cons

  • No free trial or money-back guarantee

What Customers Are Saying

One key downside to GA Pro and other Plug-in Planet tools is that the company hasn’t been evaluated by reviewers or even former customers. This is a particularly glaring issue given that they don’t offer any refunds or trials of their paid products.

Summary

  • Starting Price
    • Personal: $15
    • Business: $30
    • Advanced: $60
    • Developer: $120
  • Free Trial/Demo
    Free Version Available
  • Support Options
    Online Support
  • Custom Dashboard
    No
Ratings
  • User Review Score: 3.5
Google Analytics Counter Tracker Logo
Google Analytics Counter Tracker
4.0
  • Free to use
  • Easy setup
  • Pro option available
Best for Simple Tracking
Visit Google Analytics Counter Tracker
The Google Analytics Counter Tracker is a straightforward way to connect Google Analytics to your WordPress site. After a quick setup process, the plug-in will track a wide range of data points automatically, including sessions, page views, unique users, session duration, bounce rate, and more. It can also extract user data points like locations, browsers, operating systems, and screen resolutions. While Google Analytics Counter Tracker is missing some of the advanced features that come with other plug-ins, it’s a great option for users who just want simple tracking capabilities on WordPress.

Unfortunately, this plug-in doesn’t receive the same ongoing support that we saw from other popular plug-ins. While it received a long list of updates from its release in November 2015 until the release of 3.5.7 near the end of 2017, there hasn’t been a new version of the Google Analytics Counter Tracker since then.

The plug-in’s download page claims that users can upgrade to a Pro version of Google Analytics Counter Tracker for extra features like a counter widget, analytics widget, and a customizable analytics counter. However, there’s no pricing listed for the premium option.

Pros & Cons

Pros

  • Free to use
  • Easy setup
  • Pro option available

Cons

  • No updates since 2017

What Customers Are Saying

Google Analytics Counter Tracker has nearly unanimous positive reviews, and many of the buyers also like the extra features that come with the Pro tier. We found especially strong praise for the plug-in’s ease of use and simple tracking capabilities.

Summary

Google Analytics Counter Tracker Logo
Google Analytics Counter Tracker
  • Starting Price
    • Free
  • Free Trial/Demo
    Free
  • Support Options
    Documentation
  • Custom Dashboard
    Yes
Ratings
  • User Review Score: 4.0
Google Site Kit Logo
Google Site Kit
4.1
  • Official Google plug-in for WordPress
  • Totally free to use
  • Manage several Google services at once
Easiest to Integrate
Visit Google Site Kit
If you’re looking for a way to connect Google Analytics to your WordPress site, the official Google plug-in for WordPress would be a good place to start. The Google Site Kit is designed to help site owners leverage the benefits of Google Analytics within the WordPress interface. You can oversee everything from SEO and PageSpeed Insights to Google AdSense and marketing analytics from within a unified dashboard. While some plug-ins offer certain advantages over the Google Site Kit, it’s still the easiest overall option for most WordPress creators.

The Site Kit was officially released on Halloween 2019 as a free way for WordPress builders to connect with Google. However, Google has only released a total of four updates since that initial release, mostly focusing on minor issues. With that in mind, it’s clear that the Site Kit doesn’t receive as much attention from the developers as some of the other plug-ins we’ve covered below.

One key advantage of Google’s Site Kit is that WordPress owners can download and install it on their sites for free. There are no add-ons, license fees, or monthly subscription options — anyone can use the same set of features at no charge. Of course, the downside of the Site Kit’s free availability is that it’s missing some of the advanced tools available with other Google Analytics plug-ins for WordPress.

Pros & Cons

Pros

  • Official Google plug-in for WordPress
  • Totally free to use
  • Manage several Google services at once

Cons

  • More limited than some alternatives

What Customers Are Saying

The main benefit for most Site Kit users is simply how easy it is to connect the Site Kit to any WordPress site. Whether you’re brand-new to Google Analytics or you’re an experienced digital marketer, you’ll be able to get your WordPress site connected to Google in a few minutes.

Summary

Google Site Kit Logo
Google Site Kit
  • Starting Price
    • Free
  • Free Trial/Demo
    Free
  • Support Options
    Online Support
  • Custom Dashboard
    Yes
Ratings
  • User Review Score: 4.1
Jetpack Logo
Jetpack
3.9
  • Receives regular updates
  • Security and performance features
  • Real-time backups and quick restores
Best for Security and Performance
Visit Jetpack
Jetpack is a more powerful alternative to the two plug-ins above. It offers robust Google Analytics tools as well as more general features for WordPress sites like real-time backups, comment and form spam protection, and automated malware scanning. Jetpack may also help you improve your site’s performance through speed enhancements and built-in access to its content delivery network. As a great all-in-one tool, it’s the best Google Analytics plug-in for security and performance.

The Jetpack team put out version 10 on August 3, 2021, as part of a commemoration of the plug-in’s 10th anniversary. However, this was more of a bug-fixing update than anything substantive — the main 2021 addition was a brand-new mobile app, which was released for both iOS and Android devices on June 21, 2021.

Subscriptions come with an introductory offer of 40% off the first month or over 50% off the first year. After that, plans start at $9.95 per month for the Backup Daily tier, which is missing Google Analytics integration. That capability comes with the Security Daily ($24.95 per month) and Complete ($99.95) tiers, which also add tools like unlimited video hosting, real-time scans and backups, and scheduled social media posts.

Pros & Cons

Pros

  • Receives regular updates
  • Security and performance features
  • Real-time backups and quick restores

Cons

  • No free Google Analytics integration

What Customers Are Saying

While you’ll have to pay for Jetpack’s integration with Google Analytics, its comprehensive set of features is extremely popular among WordPress creators. Instead of downloading a separate plug-in for each different function, you can use Jetpack to optimize and manage your site within a single application.

Summary

  • Starting Price
    • Complete: $99.95/month
    • Security Daily: $24.95/month
    • Backup Daily: $9.95/month
  • Free Trial/Demo
    Free
  • Support Options
    Online Support
  • Custom Dashboard
    Yes
Ratings
  • User Review Score: 3.9
Matomo Logo
Matomo
4.5
  • Self-hosting option
  • Offers extra features that aren’t available with Google Analytics alone
  • Receives regular updates
Best for On-premises Deployments
Visit Matomo
Most Google Analytics plug-ins for WordPress work through the cloud, but Matomo offers a powerful on-premises option. This gives you full control over the application’s hosting and configuration, which can be particularly helpful for organizations that work with sensitive data. Furthermore, Matomo’s on-premises deployment is entirely free to use. All things considered, it’s the best option for on-premises Google Analytics on WordPress sites.

While you might be tempted to stick with the official plug-ins, Matomo offers several advantages over the basic Google Analytics platform. Along with self-hosting, Matomo also provides video and audio analytics, support for Bing and Yahoo searches, and server log analytics. Furthermore, it added a wide range of features in the transition to Matomo 4, which was released at the end of 2020. New Matomo 4 tools include app-specific application programming interface (API) tokens, compliance with relevant privacy regulations, and a new Page Performance feature to identify weaknesses in your site’s responsiveness and loading times.

Matomo is free for on-premises users regardless of your traffic volume. Cloud pricing depends on your monthly traffic — for example, it costs just $29 per month for sites with less than 50,000 monthly visitors, but a full $269 per month for sites with between 600,000 and 1 million.

Pros & Cons

Pros

  • Self-hosting option
  • Offers extra features that aren’t available with Google Analytics alone
  • Receives regular updates

Cons

  • Substantially more expensive than free and budget alternatives

What Customers Are Saying

Matomo users appreciate the extra control and features that the platform offers over basic Google Analytics plug-ins. While self-hosting might sound intimidating, most reviewers noted that they were able to get Matomo up and running quickly on their own servers.

Summary

  • Starting Price
    • On-Premise: €0/monthly
    • Cloud: €29/monthly
  • Free Trial/Demo
    21-Day Free Trial
  • Support Options
    Online Support
  • Custom Dashboard
    Yes
Ratings
  • User Review Score: 4.5
MonsterInsights Logo
MonsterInsights
4.6
  • Integrates with some of the most common services and WordPress plug-ins
  • Strong customer reviews
  • Regular bug fixes and updates
Best Integrations
Visit MonsterInsights
MonsterInsights is a full-service WordPress plug-in that’s designed to provide everything you need to grow your site and business. While it comes with a familiar Google Analytics dashboard, it also offers extra features like WooCommerce analytics, form conversion tracking, and event tracking. We named MonsterInsights the Google Analytics plug-in with the best integrations due to its connections with popular plug-ins and applications like Yoast, MemberPress, WPForms, and WooCommerce. Existing customers are satisfied with the flexibility of these integrations and how easy it makes it to start using MonsterInsights.

The MonsterInsights team has been adding consistent updates to the platform since its initial release in 2016. However, most recent releases have covered simple tweaks and bug fixes rather than introducing any new features or tools. For example, the 7.18.0 release on July 15, 2021 came with five minor changes like performance optimizations and changes to default image sizes.

Subscriptions to MonsterInsights start at $199 per year, although that drops to $99.50 for the first year with the introductory offer of 50% off (available for all tiers). Subsequent plans are available for $399 and $799 per year and come with extra sites plus advanced analytics and reporting, additional integrations, A/B testing, and more. All subscriptions are backed by a 14-day money-back guarantee.

Pros & Cons

Pros

  • Integrates with some of the most common services and WordPress plug-ins
  • Strong customer reviews
  • Regular bug fixes and updates

Cons

  • Pricey compared to most other Google Analytics plug-ins

What Customers Are Saying

We found consistently positive reviews from MonsterInsights users who appreciate the plug-in’s user-friendly interface and seamless integrations. They also note that the quick setup process can be completed in a few minutes.

Summary

MonsterInsights Logo
MonsterInsights
  • Starting Price
    • MonsterInsights Lite: Free
    • Agency: $399.50/year
    • Pro: $199.50/year
    • Plus: $99.50/year
  • Free Trial/Demo
    Free Version Available
  • Support Options
    Online Support
  • Custom Dashboard
    Yes
Ratings
  • User Review Score: 4.6
WooCommerce Logo
WooCommerce Google Analytics
3.0
  • Official Google Analytics plug-in for WooCommerce
  • Easy integration for WooCommerce vendors
  • Optional Google Analytics Pro plug-in for extra tools
Best for WooCommerce Sites
Visit WooCommerce Google Analytics
Just as the Google Site Kit is the official Google plug-in for WordPress sites, WooCommerce Google Analytics is the same for WooCommerce. E-commerce vendors can take advantage of helpful features like cross-product comparisons, search engine traffic analysis, and activity tracking as leads move from your landing page through checkout. With strong e-commerce tools and seamless integration, this is the best Google Analytics plug-in for WooCommerce sites in 2021.

WooCommerce Google Analytics is also similar to Google Site Kit due to its limited focus on integrating basic Google Analytics tools into WooCommerce. While the plug-in should be sufficient for many small-scale vendors, sellers with a larger volume or more sophisticated marketing campaigns may be interested in a more robust alternative.

Again, you can connect this plug-in to your WooCommerce site at absolutely no charge. With that being said, WooCommerce also recommends the optional third-party Google Analytics Pro plug-in to users who are looking for additional features. This extra plug-in pulls tracking data automatically from your site and pushes it directly into your Google Analytics account.

Pros & Cons

Pros

  • Official Google Analytics plug-in for WooCommerce
  • Easy integration for WooCommerce vendors
  • Optional Google Analytics Pro plug-in for extra tools

Cons

  • Missing some features and capabilities relative to more robust competitors

What Customers Are Saying

The WooCommerce Google Analytics plug-in isn’t as widely used as some of the other plug-ins we’ve covered, so it’s difficult to find reviews from professionals or verified users. However, you should be able to trust this software as an official WooCommerce plug-in, and every purchase also comes with a 30-day money-back guarantee.

Summary

WooCommerce Logo
WooCommerce Google Analytics
  • Starting Price
    • Basic WooCommerce Google Analytics: Free
    • WooCommerce Google Analytics Pro: $79/yearly
  • Free Trial/Demo
    Free Version Available
  • Support Options
    Online Support
  • Custom Dashboard
    No
Ratings
  • User Review Score: 3.0

How We Chose the Best Google Analytics Plug-ins for WordPress

Google Analytics is one of the most popular marketing analytic platforms on Earth, so it’s no surprise that developers have created several powerful Google Analytics plug-ins for WordPress sites. These tools make it easy to stay on top of every aspect of your site’s performance while maintaining compliance with General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other privacy regulations.

The perfect Google Analytics plug-in for you will depend on your budget and marketing needs, but some plug-ins are superior to others in critical areas. These are the four features we used to identify the best Google Analytics plug-ins for WordPress sites.

Ease of Use

Google Analytics is confusing enough on its own, and things can get even more complicated when you connect it to WordPress. The best plug-ins are straightforward and easy to use, even for creators who may not have as much technical experience.

Ease of use refers to a simple setup process as well as an intuitive interface and responsive customer support for questions and technical issues. Plug-ins should also offer integrations with applications and other WordPress plug-ins in order to streamline setup and fit within your existing practices.

Services

The right plug-in for you also depends on what you’re interested in doing with a Google Analytics application on your WordPress site. The Google Site Kit, for example, is Google’s official WordPress integration and does a great job of simplifying the connection between platforms.

However, some of the plug-ins we covered also come with a much deeper range of features. Jetpack is a good example of this — while Google Analytics is part of its toolkit, the plug-in also provides things like real-time backups, comment and form spam protection, and automated malware scanning.

Pricing

There’s no reason to overspend on a Google Analytics plug-in when there are so many options available. You can get surprisingly robust Google Analytics tools for WordPress at no charge from numerous free plug-ins.

Meanwhile, some plug-ins do justify the cost by going above and beyond the competition in unique and innovative ways. We tried to account for the cost of each plug-in along with its overall value and performance for the price.