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GetResponse standout features
Marketing automationVisual automation builder that grows with your needs.
IntegrationsOver 100 integrations with e-commerce, CRM, payment, social media, email verification, and other popular tools.
Landing page creatorFree, with 100+ no-cost templates
Pop-up creatorFree, intuitive, built to convert leads
Conversion funnelYes. It’s included in the paid plans but a free trial is available.
Website builderYes, included with all GetResponse plans
Support24/7/365 support via email or live chat
GetResponse Landing Page
Source: GetResponse.com

What Are the Pros and Cons of GetResponse?

GetResponse is popular for its marketing automation and helpful daily 24/7 support, but consider some of its pros and cons to help you make an informed choice.

Pros of GetResponse

  1. “Free forever” plan: GetResponse offers a free plan with useful features to help businesses start marketing easily.
  2. Great tech support: Despite not having a phone support option, GetResponse’s customer service is helpful and available around the clock, 365 days a year.
  3. Good, simple interface: GetResponse’s well-laid out interface was easy for me to use, and quite intuitive with powerful and comprehensive features.
  4. Wider variety of templates: There are more smartly laid out templates to choose from for your emails, making it easy to design your emails with more confidence in a quick and seamless way. Everything is set up to help boost your sales.

Cons of GetResponse

  1. No phone support: While GetResponse offers live chat and email support, telephone support is only available with the Max2 plan. This is especially frustrating when it would be easier to troubleshoot issues over the phone.
  2. Lacks real contact tagging: GetResponse doesn’t let you properly tag and keep tags on your contacts, which I found makes it hard to reorganize your list.
  3. Underwhelming analytics: Reporting on GetResponse is inconvenient because the analytics tool is a bit slow and confusing. It was hard for me to analyze my email marketing results and there’s no way to connect completed goals from analytics.
  4. No automations in free plan: You can’t set up workflow automations in the free plan, which makes GetResponse a bit pricier than tools like Sendinblue.
  5. Slow loading time: Some GetResponse features — like the drag-and-drop email creator — take longer to get up to speed, which is frustrating when you want to create and send out marketing messages quickly.
GetResponse Plans
Source: GetResponse.com

1. Easy-to-use templates

GetResponse offers a library of free, pre-designed email templates in five different categories: celebrate, educate, promote, sell, and welcome. These professionally designed templates help you get inspiration for your email marketing campaign and save resources and time.

You can:

  • Browse and pick a template based on your campaign goals
  • Customize the template with your content and branding
  • Build and curate your own template library for future reference
GetResponse Template
Source: GetResponse.com

2. Complete marketing webinar software

You need to get your business in front of your audience (prospects and existing customers). GetResponse’s webinar feature makes this simple to do anytime and anywhere. I found it easy to set up with powerful results with extras like:

  • Screen sharing: Show your process and product demos.
  • Call-to-action button: Promote special deals or products during webinars.
  • On-demand webinars: Repurpose your webinar recordings into on-demand, evergreen content.
  • Whiteboard: Conduct live brainstorming sessions and collaborations with your audience.
  • Polls and surveys: Collect valuable feedback and data from your audience.

This webinar feature is unique among most email marketing tools. If it’s a feature you plan to use, GetResponse would be a good pick for you.

3. Conversion funnels with predesigned scenarios

Conversion funnels offer the shortest path to selling your product. In GetResponse, it was simple for me to automate email marketing and webinars, draw the complete buyer journey, and even add payment systems to scale your business.

Each predesigned scenario set features professional sales copy and high-quality designs and images. Your role is to add information about your offers and launch your funnels.

GetResponse provides the following funnels:

  • Sales: Sell your product or service online.
  • Lead magnet: Generate and grow your leads using magnets.
  • List building: Get more signups and build your subscriber list with prospects’ or customers’ email addresses.
  • Webinar: Grow and maintain a relationship with your audience while monetizing your expertise.

4. Free, no-code website builder

GetResponse’s code-free website builder is fairly new but has already received some improvements that help you create a stunning website. You can connect your automated marketing or retargeting campaigns, chats, pop-ups, sign-up forms, and other tools that fuel your business in one spot.

The best part — the builder made it possible for me to build my site from scratch in minutes — at no cost.

Recent updates to the website builder include:

  • Mobile optimizer: Manually adjust the size of your site’s elements like text or header fields for mobile.
  • Web push notifications: Engage your website visitors with timely updates, discounts, sales, content, or even recover abandoned carts.
  • Header scrolling options: Work out what you want to do with the page header — for instance, fade, disappear, or stay on the top of the screen — after a visitor scrolls down your page.

5. Visual marketing automation builder

GetResponse offers premade workflow templates with conditions, actions, and filters. I found it easy to create a workflow to reflect my subscriber’s journey or experience.

You can choose from dozens of templates based on your contacts’ actions or create your own from scratch to welcome, win back, upsell, and more.

The workflows have features designed to create effective email drips, such as tags and scores for custom segmentation, automation flows, abandoned cart emails to recover lost sales, website visitor tracking, and automated product recommendations.

GetResponse Workflow Template
Source: GetResponse.com

What Are Some Good Alternatives to GetResponse?

GetResponse stands out for its marketing automation and tech support. Still, alternatives like ActiveCampaign, Sendinblue, and HubSpot Marketing Hub beat it in several areas, including its free plan. I dug deep to find out what makes each tool the best. My research includes objective details on each competing tool so you can choose the best one for your needs.

See how GetResponse and the most critical sales and marketing features stack up to competitors the team at Digital.com recommends.

Sales and marketing toolPricingIntegrationsBasic plan featuresCompare

Overall rating

$0 for free plan and paid plans from $13.30 per month
Discounted plan available for non-governmental organizations (NGOs) and charities
100+ integrations with e-commerce, CRM, payment, social media, email verification, and other popular tools.
  • Email marketing
  • Website builder
  • Connect to a domain
  • Landing pages
  • List for up to 500 contacts

Consider ActiveCampaign if: You’re a sales or marketing professional, blogger, influencer, e-commerce business owner, or agency looking to create incredible customer experiences.

Minimum $9 per month depending on the number of contacts900+ integrations with apps, including analytics, e-commerce, and social media
  • Marketing automation
  • Drag-and-drop email builder
  • Unlimited email sending
  • Subscription forms
ActiveCampaign is a one-stop email marketing service with generous features, integrations, and online support to grow your business through customer experience automation.

Consider Sendinblue if: You run a small to medium-sized B2B/B2C business, agency, or online store and want to build customer relationships.

$0 to $65 per month1000+ integrations with pre-configured apps or any API
  • Unlimited contacts
  • Up to 300 emails per day
  • Chat (1 user)
Sendinblue is a comprehensive marketing hub with a wealth of features including transactional email and SMS, basic CRM functionality, and impressive automation and integration.
HubSpot Marketing Hub

Consider HubSpot Marketing Hub if: You need a scalable platform with multiple features and capabilities to help you carry out, track, and measure your digital marketing activities.

$0 to $3,600 per month (depending on number of contacts; onboarding fee applies for higher-priced plans)1000+ apps with quick and easy workflow automation
  • 1,000 marketing contacts (free for non-marketing contacts) up to a limit of 15 million overall contacts.
HubSpot Marketing Hub hosts all your marketing tools and data in a comprehensive, yet easy-to-use platform so you can save time and offer personalized customer experiences that convert.

Frequently Asked Questions About GetResponse

What Is GetResponse used for?

GetResponse is a powerful and simplified tool that helps you create a valuable marketing and mailing list of prospects, clients, and partners. You can also send emails, create landing pages, automate your marketing, and build relationships.

Is GetResponse free to use?

GetResponse has a free forever plan designed to easily get your business online. The plan offers a host of marketing features, including a website builder, email marketing, landing pages, connection to a domain, and a list for up to 500 contacts. You can upgrade to their reasonably priced premium plans when you’re ready to take your marketing or business to the next level.

Is GetResponse’s website builder good?

GetResponse offers a simple, free website builder with templates, which you can use to design professional sites without coding knowledge or previous web design experience.

How much is GetResponse a month?

GetResponse’s pricing plans include a free-forever plan, paid plans starting at $13.30 per month, and the Max2 plan, which offers custom solutions for your business. All plans include email marketing, a website builder, sign-up and contact forms, landing pages, domain connection, and a list for up to 500 contacts.

Does GetResponse have a CRM?

Although GetResponse is a fully-managed marketing automation tool, it doesn’t come with a built-in customer relationship management (CRM) feature. However, the platform offers CRM integration with Microsoft Dynamics CRM and Marketing Automation.

What are the best alternatives to GetResponse?

GetResponse is a powerful marketing automation platform, however, some worthy contenders include: ActiveCampaign, Sendinblue, HubSpot Marketing Hub, Intuit MailChimp, AWeber, and Campaign Monitor.

How I Rated GetResponse

GetResponse has evolved significantly over the years to become a comprehensive marketing platform that delivers expanded marketing automation, a website builder, CRM integration, and other tools to satisfy many businesses.

To compile this GetResponse marketing tool review, I researched multiple forums, including product review sites, to determine what users say about the platform. I also tested some of its top features using the free trial, which includes all premium features for the first 30 days.

The latest version of the platform has evolved some functions and improved others so that it can serve as more of an all-in-one digital marketing hub. New and notable features include the website builder, pop-ups, and forms. Its attractive price tag is based on simplicity (no confusing structures) and a free-forever plan that works as a feature-constrained trial — no timeout period or need for a credit card.

GetResponse makes creating your email campaigns and workflow automation simple, thanks to the pre-built templates designed to convert. It has proven easy and simple to use, with a foundation of resources and helpful year-round 24/7 live chat and email tech support.