GetResponse Sales and Marketing Tool Review 2023: Expert Rated 4.2/5

What Are the Pros and Cons of GetResponse?

When deciding which tool is right for your business, chances are you’ll consider drawing up a list of its benefits and drawbacks. GetResponse is popular for its marketing automation and helpful daily 24/7 support, but consider some of its pros and cons to help you make an informed choice.

1. Easy-to-use templates

GetResponse offers a library of free, pre-designed email templates in five different categories: celebrate, educate, promote, sell, and welcome. These professionally designed templates help you get inspiration for your email marketing campaign and save resources and time.

You can:

• Browse and pick a template based on your campaign goals
• Customize the template with your content and branding
• Build and curate your own template library for future reference

2. Complete marketing webinar software

You need to get your business in front of your audience (prospects and existing customers). GetResponse’s webinar feature makes this simple to do anytime and anywhere. I found it easy to set up with powerful results with extras like:

• Screen sharing: Show your process and product demos.
• Call-to-action button: Promote special deals or products during webinars.
• On-demand webinars: Repurpose your webinar recordings into on-demand, evergreen content.
• Whiteboard: Conduct live brainstorming sessions and collaborations with your audience.
• Polls and surveys: Collect valuable feedback and data from your audience.

This webinar feature is unique among most email marketing tools. If it’s a feature you plan to use, GetResponse would be a good pick for you.

3. Conversion funnels with predesigned scenarios

Conversion funnels offer the shortest path to selling your product. In GetResponse, it was simple for me to automate email marketing and webinars, draw the complete buyer journey, and even add payment systems to scale your business.

Each predesigned scenario set features professional sales copy and high-quality designs and images. Your role is to add information about your offers and launch your funnels.

GetResponse provides the following funnels:

• Sales: Sell your product or service online.
• Lead magnet: Generate and grow your leads using magnets.
• List building: Get more signups and build your subscriber list with prospects’ or customers’ email addresses.
• Webinar: Grow and maintain a relationship with your audience while monetizing your expertise.

4. Free, no-code website builder

GetResponse’s code-free website builder is fairly new but has already received some improvements that help you create a stunning website. You can connect your automated marketing or retargeting campaigns, chats, pop-ups, sign-up forms, and other tools that fuel your business in one spot.

The best part — the builder made it possible for me to build my site from scratch in minutes — at no cost.

Recent updates to the website builder include:

• Mobile optimizer: Manually adjust the size of your site’s elements like text or header fields for mobile.
• Web push notifications: Engage your website visitors with timely updates, discounts, sales, content, or even recover abandoned carts.
• Header scrolling options: Work out what you want to do with the page header — for instance, fade, disappear, or stay on the top of the screen — after a visitor scrolls down your page.

5. Visual marketing automation builder

GetResponse offers premade workflow templates with conditions, actions, and filters. I found it easy to create a workflow to reflect my subscriber’s journey or experience.

You can choose from dozens of templates based on your contacts’ actions or create your own from scratch to welcome, win back, upsell, and more.

The workflows have features designed to create effective email drips, such as tags and scores for custom segmentation, automation flows, abandoned cart emails to recover lost sales, website visitor tracking, and automated product recommendations.

What Are Some Good Alternatives to GetResponse?

GetResponse stands out for its marketing automation and tech support. Still, alternatives like ActiveCampaign, Sendinblue, and HubSpot Marketing Hub beat it in several areas, including its free plan. I dug deep to find out what makes each tool the best. My research includes objective details on each competing tool so you can choose the best one for your needs.

See how GetResponse and the most critical sales and marketing features stack up to competitors the team at Digital.com recommends.

How I Rated GetResponse

GetResponse has evolved significantly over the years to become a comprehensive marketing platform that delivers expanded marketing automation, a website builder, CRM integration, and other tools to satisfy many businesses.

To compile this GetResponse marketing tool review, I researched multiple forums, including product review sites, to determine what users say about the platform. I also tested some of its top features using the free trial, which includes all premium features for the first 30 days.

The latest version of the platform has evolved some functions and improved others so that it can serve as more of an all-in-one digital marketing hub. New and notable features include the website builder, pop-ups, and forms. Its attractive price tag is based on simplicity (no confusing structures) and a free-forever plan that works as a feature-constrained trial — no timeout period or need for a credit card.

GetResponse makes creating your email campaigns and workflow automation simple, thanks to the pre-built templates designed to convert. It has proven easy and simple to use, with a foundation of resources and helpful year-round 24/7 live chat and email tech support.