| ConvertKit standout features | |
| Performance | High |
| Comprehensive tool list | Present |
| Pricing | Low-mid |
| E-commerce support | Yes, landing pages and listing capabilities |
| Ease of use | High |
| Integration quality | Extensive and diverse |
| Support | 24/7 support via chat, forum, and knowledgebase |
What Are the Pros and Cons of ConvertKit?
ConvertKit is an email marketing tool that helps over 428,000 e-commerce business owners support over 565 million customers making an impact on the future of email marketing.
It features a user-friendly interface, effortless integration, and five-star support. But users report frustration with limited tracking, A/B testing, and customization for more nuanced brands.
Pros of ConvertKit
- Comprehensive scope: ConvertKit is much more than an email marketing tool. You can also create landing pages, automations, and sign-up forms to build your brand authority in minutes.
- Startup commerce support: If you’re unsure how to launch your e-shop, you can use ConvertKit’s commerce support functionality and create e-commerce landing pages as you grow and scale.
- Robust integration opportunities: ConvertKit connects and integrates with some of the top names in e-commerce, giving you an effortless onboarding and execution experience.
- Sandbox automation tools: Whether you’re new to automation or a seasoned pro, you’ll appreciate the comprehensive and easy-to-use nature of the native automation manager inside the ConvertKit platform.
Cons of ConvertKit
- Limited customization options: If you’re looking for one-of-a-kind or customization-heavy emails, ConvertKit may not be for you. While its library is extensive, users have reported less overall range of design and ability compared to other tools.
- Limited free version inclusions: ConvertKit may not be the best choice for those looking for a robust, free tool. You can only truly unlock the benefits (such as more nuanced features, reporting, and customization options) with paid plans, which begin at $15 per month.
Visual automation service and templates for easy launch
Automation is one of the hardest elements to master in an e-commerce business. However, ConvertKit offers a fantastic native tool that can limit the need for expensive developers or secondary services. The automation panel offers four core functionalities, including:
- Visual automations This center offers a variety of templates you can leverage for new releases, pitches, and lead magnets, giving you pre-built tools to save you time on back-end development. I was surprised at the range of templates available, from promotions to fundraising. Using the visually-driven editing tool, you can also start from scratch or tailor any element of the pre-built templates to your needs.
- Easy-to-use templates and simple editing process ConvertKit has a variety of well-constructed, eye-catching templates to help you quickly win over that customer click. I was able to view and edit them in the clean native editor tool, featuring simple menu-bar designs and the option to use HTML formatting for a higher level of email personalization.
- Rules and trigger dashboards Your rules dictate the functionality of your automations. With ConvertKit, I could completely manage and optimize the automation rules associated with your triggers and link them up to your favorite integrations. The interface is easy to navigate and use, allowing you to get as granular as you want with your setup.
- Real Simple Syndication (RSS) If you use search engine optimization (SEO) tools or conduct lead generation through your blog feed, include it in any outbound emails you have with your customers. RSS allows you to do just that by connecting RSS 2.0 or Atom feeds – giving your customers a direct way to connect with your blog side of the business.
Light native e-commerce support and product listings
ConvertKit isn’t just for established e-commerce businesses. If you’re new to the e-commerce space or are still in a startup phase, you can begin listing your products through the native support features in the platform. Easily create product listings, arrange payment processing services, and sell as you grow your business.
Supportive customer service for business owners at all levels
While some email services offer limited customer service options, the team at ConvertKit has put customer service at the forefront of its experience in the form of:
- 24/7 chat support
- Tradecraft blog support
- Live workshops
- How-to guides and documentation
- Community forum via the Creator Community
You can connect with support whenever you need it most – even on the free plan. I appreciated seeing a lack of tiered support options, as price or membership status isn’t always an indicator of the extent of help needed.
Easy-launch broadcast system for quick communications
The best way to reach your customer base quickly is with a quick email broadcast. You can set up and send your broadcast in minutes thanks to the simple-launch system from ConvertKit. I could quickly pick a template, subject, and preview line, and create their emails – sending it to their entire base or a select few subscribers.
Robust integration library for streamlined operations
One of the most competitive features of ConvertKit is its robust integration library. Integration is necessary to keep your business running as well as it can, giving your customers and team members a sleek and efficient experience with each touch point. Some of the most appreciated integrations are with top service providers in the e-commerce space, including:
- Shopify
- eWebinar
- Groupboss
- ZipMessage
- Stripe
- WooCommerce
- Zapier
- Gumroad
- Payhip
There are hundreds of options to choose from, helping you to actively automate and refine your business’s processes.
New to integrations? No problem. ConvertKit offers step-by-step connectivity instructions to help you get up and running in seconds.
What Are Some Good Alternatives to ConvertKit?
ConvertKit offers a robust range of functionality for a standalone email marketing tool. But alternatives such as Drip, Sendinblue, or AWeber may be better for you.
See how ConvertKit compares to some of its top competitors:
| Email marketing platform | Starting price | Basic plan features |
| ConvertKit Overall rating | Free |
|
| Mailchimp Overall rating Read our full Mailchimp review. Consider Mailchimp if: | Free |
|
| Constant Contact Overall rating Read our full Constant Contact review. Consider Constant Contact if: | $9.99 per month |
|
| Drip Overall rating Read our full Drip review. Consider Drip if: You’re looking for more in-depth CRM inclusion in your email marketing tool. | $39 per month |
|
Frequently Asked Questions About ConvertKit
Who owns ConvertKit?
Can I use ConvertKit without a website?
Can you create sales pages with ConvertKit?
What is the purpose of ConvertKit?
What are the best alternatives to ConvertKit?
How I Rated ConvertKit
I test sales and marketing tools based on the following factors:
- Sale management: Does the platform offer sales tools to help with lead management and closing deals? What are its features?
- Ease of use: Is the platform simple to set up and use?
- Customization and automation: Can you tailor the software to your business needs?
- Integrations and analytics: Does this software integrate easily with other business tools, and will its reporting features fit your needs?
- The support provided: How easy is it to get help?
- Free trial: Is a no-cost trial or demo offered?
Learn more about our review methodology.