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ConvertKit standout features
Comprehensive tool listPresent
E-commerce supportYes, landing pages and listing capabilities
Ease of useHigh
Integration qualityExtensive and diverse
Support24/7 support via chat, forum, and knowledgebase

What Are the Pros and Cons of ConvertKit?

ConvertKit is an email marketing tool that helps over 428,000 e-commerce business owners support over 565 million customers making an impact on the future of email marketing.

It features a user-friendly interface, effortless integration, and five-star support. But users report frustration with limited tracking, A/B testing, and customization for more nuanced brands. We’re covering the pros and cons of choosing ConvertKit as your email marketing provider and evaluating the total benefit you could gain from making the swap.

Pros of ConvertKit

  1. Comprehensive scope: ConvertKit is much more than an email marketing tool. You can also create landing pages, automations, and sign-up forms to build your brand authority in minutes.
  2. Startup commerce support: If you’re unsure how to launch your e-shop, you can use ConvertKit’s commerce support functionality and create e-commerce landing pages as you grow and scale.
  3. Robust integration opportunities: ConvertKit connects and integrates with some of the top names in e-commerce, giving you an effortless onboarding and execution experience.
  4. Sandbox automation tools: Whether you’re new to automation or a seasoned pro, you’ll appreciate the comprehensive and easy-to-use nature of the native automation manager inside the ConvertKit platform.

Cons of ConvertKit

  1. Limited customization options: If you’re looking for one-of-a-kind or customization-heavy emails, ConvertKit may not be for you. While its library is extensive, users have reported less overall range of design and ability compared to other tools (such as Klaviyo.)
  2. Limited free version inclusions: ConvertKit may not be the best choice for those looking for a robust, free tool. You can only truly unlock the benefits (such as more nuanced features, reporting, and customization options) with paid plans, which begin at $15 per month.
ConvertKit email starting point
Source: ConvertKit

1. Visual automation service and templates for easy launch

Automation is one of the hardest elements to master in an e-commerce business. However, ConvertKit offers a fantastic native tool that can limit the need for expensive developers or secondary services. The automation panel offers four core functionalities, including:

  • Visual automations: This center offers a variety of templates you can leverage for new releases, pitches, and lead magnets, giving you pre-built tools to save you time on back-end development. I was surprised at the range of templates available, from promotions to fundraising. Using the visually-driven editing tool, you can also start from scratch or tailor any element of the pre-built templates to your needs.
  • Easy-to-use templates and simple editing process ConvertKit has a variety of well-constructed, eye-catching templates to help you quickly win over that customer click. I was able to view and edit them in the clean native editor tool, featuring simple menu-bar designs and the option to use HTML formatting for a higher level of email personalization.
  • Rules and trigger dashboards Your rules dictate the functionality of your automations. With ConvertKit, I could completely manage and optimize the automation rules associated with your triggers and link them up to your favorite integrations. The interface is easy to navigate and use, allowing you to get as granular as you want with your setup.
  • Real Simple Syndication (RSS) If you use search engine optimization (SEO) tools or conduct lead generation through your blog feed, include it in any outbound emails you have with your customers. RSS allows you to do just that by connecting RSS 2.0 or Atom feeds – giving your customers a direct way to connect with your blog side of the business.
ConvertKit dashboard UI
Source: ConvertKit

Here’s a look at what you can see from the internal automation management dashboard. Every element is visually driven and easy to access. 

2. Light native e-commerce support and product listings

ConvertKit isn’t just for established e-commerce businesses. If you’re newer to the e-commerce space or are still in a startup phase, you can begin listing your products through the native support features in the platform. Easily create product listings, arrange payment processing services, and sell as you grow your business.

3. Supportive customer service for business owners at all levels

While some email services offer limited customer service options, the team at ConvertKit has put customer service at the forefront of its experience in the form of:

  • 24/7 chat support
  • Tradecraft blog support
  • Live workshops
  • How-to guides and documentation
  • Community forum via the Creator Community

You can connect with support whenever you need it most – even on the free plan. I appreciated seeing a lack of tiered support options, as price or membership status isn’t always an indicator of the extent of help needed.

4. Easy-launch broadcast system for quick communications

The best way to reach your customer base quickly is with a quick email broadcast. You can set up and send your broadcast in minutes thanks to the simple-launch system from ConvertKit. I could quickly pick a template, subject, and preview line, and create their emails – sending it to their entire base or a select few subscribers.

5. Robust integration library for streamlined operations

One of the most competitive features of ConvertKit is its robust integration library. Integration is a necessary functionality to keep your business running as well as it can – giving your customers and team members a sleek and efficient experience with each touch point. Some of the most appreciated integrations are with top service providers in the e-commerce space, including:

  • Shopify
  • eWebinar
  • Groupboss
  • ZipMessage
  • Stripe
  • WooCommerce
  • Zapier
  • Gumroad
  • Payhip

There are hundreds of options to choose from, helping you to actively automate and refine your business’s processes.

ConvertKit integrations
Source: ConvertKit

New to integrations? No problem. ConvertKit offers step-by-step connectivity instructions to help you get up and running in seconds. 

What Are Some Good Alternatives to ConvertKit?

ConvertKit offers a robust range of functionality for a standalone email service. But alternatives such as Drip, Sendinblue, or AWeber may be better for you.

Below, we examine how each company stacks up – based on our experience with their services, extensive research, and review. Our goal is to provide objective information to determine confidently which email marketing tool is right for you.

See how ConvertKit compares to some of its top competitors:

Email marketing providerPricingIntegrationsBasic plan featuresCompare

Overall rating

Free to $2,599 per monthConvertKit offers extensive and competitive libraries of e-commerce integrations, including

  • Squarespace
  • Shopify
  • Paperform
  • Coda.io
  • Typeform
  • Stripe
  • Unlimited landing pages
  • Audience segmentation and marketing support
  • Native e-commerce listing support
  • Unlimited forms and broadcasts
ConvertKit is a great tool of choice for e-commerce business owners. Its unique native offering of e-commerce support tools, rich integration and automation functionality, and support set it apart in the e-commerce space.

Consider Sendinblue if: You’re looking for more customization and detailed email design options.

Free to $1,000 per monthSendinblue offers a remarkable amount of integrations for its low-cost price point, including:

  • WooCommerce
  • Shopify
  • WordPress
  • BigCommerce
  • Elementor
  • ZenKit
  • ConvertKit
  • Outlook
  • Multichannel campaign support
  • Up to 300 emails per day
  • Wide library of custom templates
  • Drag-and-drop editor
Sendinblue offers a wider range of templates and degree of personalization with its emails, but ConvertKit has a more in-depth selection of e-commerce aligned tools to grow your business.

Read our full AWeber review.

Consider AWeber if: You need a reliable free tool with design-forward templates and landing page creation tools.

Free to $149.99 per monthAWeber offers competitive integrations to help you centralize your e-commerce operations, including:

  • Elementor
  • Wix
  • 3dCart
  • BigCommerce
  • Etsy
  • OpenCart
  • Landing page creation services
  • Up to 500 subscribers
  • Hundreds of email templates
  • Integrated commercial free imagery
AWeber offers a more comprehensive free service experience than ConvertKit. However, ConvertKit’s paid plan offers more in-depth automation and integration options for your marketing needs.

Read our full Drip review.

Consider Drip if: You’re looking for more in-depth CRM inclusion in your email marketing tool.

$39 per month (with varied incremental increases per number of records)Drip offers a competitive suite of integrations, though less extensive compared to others on this list. They include:

  • Shopify
  • Magento
  • Shift4Shop
  • Calendly
  • ClickFunnels
  • SamCart
  • 1 to 2,500 client records
  • Unlimited email sends
  • Email support with the Drip support team
  • Segmentation support
  • Automation and workflows
Drip offers in-depth Customer Relationship Management (CRM) and reporting functionality. Yet ConvertKit offers a more robust suite of email send support options, such as RSS integrations, CSS/HTML customization options, and more nuanced templates.

Frequently Asked Questions About ConvertKit

Who owns ConvertKit?

ConvertKit was founded in 2013 by CEO and Founder, Nathan Barry, who has since grown the company to support creators in making $1 billion in profit using ConvertKit’s suite of e-commerce and email marketing tools.

Can I use ConvertKit without a website?

You don’t need a website to use ConvertKit. Instead, e-commerce business owners can use the platform’s landing page creation services and launch their one-page websites and listings.

Can you create sales pages with ConvertKit?

Business owners can conveniently create every element of their sales funnel with ConvertKit’s inclusive offerings. Whether you’re looking for support with email campaign creation, automation, or funnel creation and refinement, you can launch successfully using ConvertKit as your main tool.

What is the purpose of ConvertKit?

CEO Nathan Barry designed ConvertKit to be an inclusive email marketing tool that supports e-commerce business owners and creators. You can enjoy automation, integration, and e-commerce support through ConvertKit’s sleek, easy-to-use interface.

What are the best alternatives to ConvertKit?

Looking for reputable alternatives to ConvertKit? Consider Drip, Sendinblue, or AWeber – all of which offer a comprehensive suite of e-commerce email solutions and tools to help you grow your business.

How I Rated ConvertKit

My rating system allows me to give you the highest quality and most honest reviews possible, allowing you to truly experience what you would if you purchased the product yourself. After all – our goal at Digital.com is to be transparent and honest, providing you with an overall assessment of the tool’s quality for cost.

I provided this evaluation with intensive research of the tool, firsthand experience via a dummy account, and summarizing my experience after exploring every available facet of the free plan. I also included user experiences from past users found on public review sites, which influenced areas of the tools that I tested and reviewed.

While every element of ConvertKit was evaluated for its potential utility and value, certain areas were weighted heavier than others for the final scoring process. I chose these elements based on the total value to you – the consumer. Examples of some of these metrics chosen include customer service quality and availability, pricing, and the comprehensive nature of the tool.

After exploring ConvertKit, I feel confident in Digital.com’s rating of 3.9/5. It’s an exceptional e-commerce tool that goes far beyond simple email marketing, providing a full suite of digital marketing tools that can help you quickly grow and scale.