Constant Contact Email Marketing Review 2023: Expert Rated 3.6/5

What Are the Pros and Cons of Constant Contact?

Constant Contact boasts great features suitable for small businesses, but its depth and scalability have some drawbacks. Keep these advantages and disadvantages in mind when deciding whether to use Constant Contact.

Let’s look at the big picture of Constant Contact offerings:

1. Advanced campaign-building tools to help you stand out

While Constant Contact was originally software for email marketing, it now offers social media, list building, event, and SMS marketing tools.

Social media tools to make your presence known

Constant Contact comes with a dashboard that lets you post to all major social media platforms like Instagram, LinkedIn, and Facebook simultaneously.

Here are some things it can help you do:

• Schedule content in advance
• Read and respond to comments from one place
• Integrate your social media and post from it simultaneously
• Use tools for designing Instagram and Facebook ads

List building tools to grow your contact list

Constant Contact’s List Builder tool makes it easy to grow your email list. You can add sign-up forms to your landing page, website, blog, or SMS to collect subscribers’ contact information.

I was able to import contacts from a spreadsheet or a standard file. Once you have a list of subscribers, you can easily manage them from the content management page and segment your leads into different groups so that you can send targeted emails or SMS messages.

For example, you could create a group for customers who have made a purchase in the past 30 days and another group for those who have not.

Email tool with 100s of email templates

Constant Contact comes with a handy email tool — you can create and send out email marketing campaigns. Whether you want to send a newsletter, a discount, or a sales email, you’ll find an email template that meets your needs. If not, you can always customize your own emails.

It has the following advantages:

• 100s of ready-to-use email templates
• Mobile responsive templates designed to adjust automatically
• Easy to use drag-and-drop email editor

Email automation to minimize manual work

The email automation tool enables you to schedule emails ahead of time. With the help of series triggers and action blocks, you can create entire email funnels or single welcome emails.

A few highlights of Constant Contact email automation:

• Send automatic emails to new newsletter subscribers
• Send follow-up emails for those who didn’t open your first email
• Build email series based on how subscribers engaged with your previous email

Email automation helps you and your business to save time by not having to send emails manually.

Event marketing tool to promote events

Constant Contact comes with a built-in event marketing tool. I was able to manage events, sell tickets, and track details in one place.

Event marketing tool features:

• Gather registration data and manage it all from one place
• Sell items and collect payments, like event fees
• Set up an automated email campaign to thank your participants
• Get feedback from real-time reporting and find out how everything went

SMS marketing to help reach customers via text

As a new feature, Constant Contact allows you to connect with your customer via SMS marketing.

The SMS marketing feature comes with an extra $5 per month cost, and it’s only available in the U.S. at the moment. To make things easier, you will get a dedicated phone number, text message editor, reporting, and list tools.

2. A/B testing tools to maximize your marketing results

Constant Contact A/B testing tools allow you to test different subject lines to maximize the email open rate. This information can be used to fine-tune future email campaigns for improved results.

While testing different providers, I found an A/B testing option is a must-have in email providers. While Constant Contact has subject line A/B testing, alternatives like Active Campaign offer more robust A/B testing capability, including the capacity to test entire email funnels. However, this is not a deal breaker for most people, since you can still perform basic subject line A/B testing.

3. Website and landing page features to build a website

In addition to providing you with a powerful email marketing platform, Constant Contact also offers a website builder and landing page builder.

These features give you everything needed to design and launch a professional-looking website, no matter your experience level.

You can create a landing page to convert more leads and sell stuff, a website to showcase your services, or a blog to keep your customers updated.

For those wanting to create a basic website, Constant Contact asks you basic questions about your niche and helps you to set up the site based on that. For those who wish to create an e-commerce store, you will be asked about your products, preferred payment methods, shipping charges, and more.

I found these features easy to use, but limited in their capabilities. There are similar types of website-building features offered by competitors such as Mailchimp and Sendinblue, thus, there is no big difference in terms of the features. For those wanting to create a proper website, definitely opt for a website builder.

4. Reporting tools to understand marketing performance

Constant Contact reporting and analytics tools enable you to better understand your customers and make your campaigns more effective.

It offers reports like engagement reports to see how emails performed, campaign comparisons to assess various campaigns, click segmentation to create targeted lists, and mobile open rates.

Reporting tools help you with the following:

• Save time: By adjusting and creating content that resonates with your customers, you can save time from manual testing and increase your conversions.
• Improve team productivity. Reporting tools improve the productivity of your team through the segmentation of customers and a better understanding of problems.
• Analyze valuable metrics: The ability to analyze metrics like open rate and engagement rate allows you to better understand your customers and see what works.

Compared to some of its competitors, Constant Contact lacks some depth in terms of its reporting tools.

For example, Mailchimp offers everything above plus geo-tracking, social media reports, and an e-commerce conversion tracking feature for a certainly affordable price. Despite Constant Contact’s basic tracking features, if you want more versatile reporting, choose an alternative like Mailchimp.

Although Constant Contact’s Marketing Automation plan, which starts at $449 per month, offers more actionable reports, I would not recommend upgrading just for the reporting tools.

5. Ease of use

Constant Contact offers in-app tips to help improve your email marketing campaigns as it walks you through a straightforward process of launching your first campaign. The strategic partnership with other platforms lets you easily create and manage your marketing content. To help you make the most out of every feature, Constant Contact offers video and blog tutorials.

Beginner-friendly dashboard: Email marketing campaigns are simple to set up and launch quickly. It is suitable for marketers of all levels of experience, including those who have never used email marketing software. Users of Constant Contact praise the user interface’s simplicity for newcomers.

Constant Contact has well-marked menus that make it easy to find your way around. You can log in and immediately see all necessary menus on your user dashboard, including total contacts, and various insightful statistics such as contact growth, and social audience growth.

6. Flexibility

Constant Contact has a library of more than 300 different apps you can access to extend its functionality.

• Easily create emails and digital ads: You can integrate Canva to make your email design process more smooth or Vimeo to add high-quality video elements to your campaigns.
• E-commerce tools: With Shopify, you can drive more sales, and sync contact payment data automatically using Stripe. And with WooCommerce, you stay connected to your customers with automated emails.
• Social media platforms: Your account can be connected to social media platforms such as Facebook, Instagram, and Twitter. You can schedule and automate posts and track results.

Constant Contact may lack some depth in its app integrations, to the extent that close competitors Mailchimp and ActiveCampaign both offer more than 800 app integrations. But it is very likely you will find the app you’re looking for.

Integrations

Constant Contact has a library of more than 300 different apps you can access to extend its functionality. For example, you can integrate Canva to make your email design process smoother, or Vimeo to add high-quality video elements to your campaigns.

Again, Constant Contact is comparatively deficient in its app integrations, while close competitors Mailchimp and ActiveCampaign both offer more than 800 app integrations. Still, you’re likely to find the app you’re looking for on Constant Contact.

Great customer support and self-service options

Constant Contact offers a variety of support options to meet the needs of all its customers. For those who need assistance, a team of highly-trained customer support representatives is available via chat five days a week or phone six days a week. While live support isn’t available 24/7, I had no trouble getting connected with help.

It also offers self-service options for those who prefer to troubleshoot independently. The Knowledge Base is a comprehensive resource that includes step-by-step instructions for solving common problems. And for those who need a little extra help, there is also a community forum where you can ask questions and get advice from other Constant Contact customers.

What Are Some Good Alternatives To Constant Contact?

Although Constant Contact comes as a good email provider for small businesses, other options like Mailchimp, Sendinblue, ActiveCampaign, and MailerLite may be a better fit. Our team spent hours researching and using the services of each company. We provide objective information about each company so you can choose the best one for you.

Constant Contact compares favorably to other top-tier email providers recommended by Digital.com:

How I Rated Constant Contact

I rate services based on a comprehensive approach, examining all the email providers available and comparing Constant Contact to the rest. To ensure the most accurate results, I ran tests via third-party services in addition to doing direct testing.

Despite evaluating each aspect of Constant Contact’s digital marketing solutions, some things were more weighted than others. The most important factors include the platform’s flexibility to match business needs, available integrations, customer service quality, and the variety of features it offers.

While I was reviewing the Constant Contact platform, I gained an understanding of both its advantages and its disadvantages. Based on those, I give this company four out of five stars. Small businesses will find it extremely useful thanks to its powerful digital marketing tools and high-level customer support, but some features aren’t competitive.