Our Top Picks

Constant-Contact Logo
Constant Contact
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
Constant Contact has long been a player in the email marketing software game; their longevity is due in large part to their robust functionality and user-friendly interface.

In addition to email marketing, Constant Contact offers tools for creating websites and online stores, as well as the ability to integrate social media marketing into your strategy. Customers can choose between Constant Contact's basic Email plan, which starts at $20 per month, or their Email Plus plan, which starts at $45 per month, and includes a wider array of features, including advanced email automation tools, dynamic content, and the ability to create customizable forms, surveys, and polls.

Both plans include several marketing tools, including an AI-powered logomaker, Facebook and Instagram ad integration, a built-in marketing calendar to help you plan and execute your strategy, and the ability to integrate Constant Contact to other marketing tools you may use.

Pros & Cons

Companies that need e-commerce tools may find Constant Contact to be a viable solution. E-commerce functions include unlimited sales, online payment options, and inventory management. Although Constant Contact offers a free trial, there is no free plan, and several important functions are only available via the more expensive Email Plus plan.

Pros

  • Free trial
  • Ecommerce tools

Cons

  • Several key features only available with Email Plus plan
  • No free plan

What Customers Are Saying

Zoho Campaigns earns praise from customers for giving them tools they need to create the email marketing they want. "It is the most efficient, simple, and effective tool on the market that helps us manage our campaigns," writes one customer. Adds another, "We are able to customize our campaigns to do exactly what we want."

Summary

Constant-Contact Logo
Constant Contact
  • Starting Price
    • $20/month for Email
    • $45/month for Email Plus
  • A/B Testing
    yes
  • Free Trial
    Yes
  • 24/7 Support
    Yes
Features
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
SendinBlue Logo
Sendinblue
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
Sendinblue seeks to be an adaptable, accessible all-in-one marketing solution for a variety of businesses, including individual entrepreneurs, start-ups, nonprofits, and e-commerce.

They offer a Free plan for users with basic needs, as well as four paid plans: Lite, Essential, Premium, and Enterprise. These different tiers cover a range of customer needs, and make it easy for users to increase their capacity and capabilities as their businesses grow.

All paid plans offer unlimited daily emails and contacts, a mobile-friendly email designer and access to SendinBlue's email template library. Key automation and performance features include a workflow editor; transactional email and SMS capabilities, page tracking, and real-time reporting.

The mid-tier Essential and Premium plans remove the Sendinblue logo, and give users more optimization tools, like A/B testing, heat map reporting, and advanced statistics for email opens and click rates. The Enterprise plan can meet more specific needs with customizable features.

Pros & Cons

SendinBlue's free plan is a solid option for new businesses that are starting to dip their toes in email marketing. Their scalability means that the software will grow with their customers' needs. One key function that SendinBlue only offers with its highest-tier plan is the ability to create landing pages.

Pros

  • 24/7 customer support
  • Free plan available

Cons

  • No customer surveys

What Customers Are Saying

SendInBlue is commended for having advanced level management by its remote team, the level of communication which they set with their customers has allowed them to receive positive feedback from their clients. Of all of their email marketing services, a happy customer pointed out that their evaluation system is the most important as it can be moldable and adaptable to any sales style.

Summary

SendinBlue Logo
Sendinblue
  • Starting Price
    • $25/month for Lite
    • $65/month for Premium
    • Custom Quote for Enterprise
  • A/B Testing
    yes
  • Free Trial
    Yes
  • 24/7 Support
    Yes
Features
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
AWeber Logo
AWeber
  • Free plan available
  • Email template library
  • E-commerce solution integration
For users with a small audience and a need for a fast, affordable email marketing solution, AWeber is worth considering. They offer a basic Free plan that can accommodate up to 500 subscribers, with the option to upgrade to their Pro plan as your customer base grows. Their pre-packaged Pro plan can accommodate up to 25,000 subscribers, but they will also create customized accounts for users with larger audiences.

Basic features that are included in Free and Pro plans include automated email workflows, a drag-and-drop email builder, the ability to create and send newsletters, and an image library with thousands of professional images. However, emails sent through the Free plan will include AWeber branding.

Upgrading will allow you to remove this branding, and get you more robust segmentation capabilities, email split testing, and advanced reporting tools. AWeber provides customer support through email, phone, and live chat.

Pros & Cons

AWeber offers an attractive free solution to prospective customers, and those on limited budgets. Their customer support is also robust, with reps available via phone, email, and live chat. However, paid customers should be aware that overall subscriber counts include unsubscribed emails, and that AWeber charges fees for list storage.

Pros

  • Free plan available
  • 24/7 customer support
  • Landing pages

Cons

  • Additional charges for list storage
  • Include unsubscribed emails in overall count

What Customers Are Saying

Several of AWeber's customers say they like this company for their customer service and easy-to-use interface. "I've tried other providers, and {AWeber} is much better than the "industry leaders," writes one customer. "They've provided a reliable service, and it's really good they have live chat on their site."

Summary

  • Starting Price
    • $19/month for 0-500 Subscribers
    • $29/month for 501-2500 Subscribers
    • $49/month for 2,501-5,000 Subscribers
    • $69/month for 5,001-10,000 Subscribers
    • $149/month for 10,000-25,000 Subscribers
  • A/B Testing
    yes
  • Free Trial
    Yes
  • 24/7 Support
    Yes
Features
  • Free plan available
  • Email template library
  • E-commerce solution integration
Drip Logo
Drip
  • Drag-and-drop email designer
  • Time zone delivery
  • A/B Testing
Drip is another email marketing software that is ideal for e-commerce users. In fact, they state that their mission is geared towards helping small, independent shops "grow by giving everyone the same powerful automation tools as the big guys."

Those tools include dozens of integrations, including ones with the most popular e-commerce platforms like Shopify, WooCommerce, and Magento. Drip also allows users to store customer data, making it easier to target emails and notifications to customers based on factors like previous purchases, abandoned carts, and more.

Potential users can try Drip for free, or request a demo, but in order to use the service long-term you will have to sign up for a paid plan. Prices start at $19 per month based on 100 subscribers, with the cost increasing as your audience does. Other features offered by Drip include detailed email analytics, opt-in forms, and email segmentation.

Pros & Cons

While Drip has a lot of tools to offer e-commerce users, there are some key features that the software doesn't offer. Users can't create customer surveys, and there isn't an image library to help build emails. In addition to a free trial, users can take advantage of a free demo.

Pros

  • One-on-one demo available
  • 24/7 customer support
  • Large number of integrations

Cons

  • No customer surveys
  • No image library

What Customers Are Saying

Campaign Monitor fans say they like the company for having an easy-to-use interface, and being a good value. "I am a web developer, and their API is fantastic. It is easy and straightforward," writes one user. Another user called it, "the best email marketing solution my team has worked with."

Summary

  • Starting Price
    • $19/mo; you can send unlimited emails with 500 people in an account
  • A/B Testing
    yes
  • Free Trial
    24 hours Monday through Friday
  • 24/7 Support
    24 hours Monday through Friday
Features
  • Drag-and-drop email designer
  • Time zone delivery
  • A/B Testing
Hubspot-marketing-hub-logo
HubSpot Marketing Hub
  • Optimized for ecommerce
  • Analytics dashboard
  • A/B testing
Companies that are looking to combine all of their marketing needs under one umbrella may want to consider HubSpot Marketing Hub.

As the name implies, this is an all-in-one solution that offers tools for growing traffic, converting leads, and tracking customer engagement. Customers can combine HubSpot's tools for marketing, sales, customer service and CRM into one powerful platform. This allows you to create a consistent funnel that will attract attention, and help engage and retain customers for long-term business.

HubSpot makes creating eye-catching emails and newsletters easy with a "what-you-see-is-what-you-get" editor, collaboration tools for your team, and mobile optimization for every communication.

There are three levels of marketing hub plans, ranging from Starter to Enterprise, but the real value is in bundling the marketing plan with their other hubs for CRM, sales, and customer service. Users can select pre-made bundles, or customize their own.

Pros & Cons

Although HubSpot users need to pay for the company's most powerful tools, there are some basic tools available for free, including email marketing, list segmentation, and ad management. This is a good way to learn if HubSpot is worth the investment, as they are one of the more expensive solutions available.

Pros

  • Free tools available
  • Form creation

Cons

  • Customer service only available during business hours
  • High price point

What Customers Are Saying

Customers laud Drip for being an intuitive solution for ecommerce email marketing. "If you sell a lot of different types of products, Drip's ability to help you segment people automatically is amazing," writes one user. "The Facebook custom audience integration is very useful and has upped our targeting strategy."

Summary

Hubspot-marketing-hub-logo
HubSpot Marketing Hub
  • Starting Price
    • $40/month for Starter
    • $350/month for Starter + CMS Hub Professional
    • $800/month for Professional
    • $3,200/month for Enterprise
  • A/B Testing
    yes
  • Free Trial
    Yes
  • 24/7 Support
    Yes
Features
  • Optimized for ecommerce
  • Analytics dashboard
  • A/B testing
MailerLite Logo
MailerLite
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
MailerLite is a powerful email marketing platform that is trusted by such well-known brands as BMW, GoPro, and BoredPanda.

Users with a subscriber base under 1000 can start off with MailerLiteâ's Free plan, which offers a wide range of functions, including drag-and-drop and rich-text editors, mobile optimization, landing page and form creation tools, A/B testing, email automation, and advanced segmentation. Free plan users are limited to 12,000 emails per month, and must include MailerLite branding in their communications.

Their Pro plans, which start at $10 per month, remove the branding and email limits. They also give users access to live-chat support, auto-resend and send by time zone features, and advanced tracking tools like click maps and open-by-location.

MailerLite also offers add-ons, including MailerPro, for priority support in importing subscribers and creating email templates; a dedicated IP address, and unlimited access to their website builder.

Pros & Cons

Despite some limitations, MailerLite's free plan is solid, particularly for those who are just starting out. Free plan users still get 24/7 customer support via email, and can take advantage of a sizable number of integrations. One key element that's lacking is an image library for customers to use when creating emails.

Pros

  • 24/7 customer support
  • Free plan available
  • Multiple integrations available

Cons

  • No image library

What Customers Are Saying

Zoho Campaigns earns praise from customers for giving them tools they need to create the email marketing they want. "It is the most efficient, simple, and effective tool on the market that helps us manage our campaigns," writes one customer. Adds another, "We are able to customize our campaigns to do exactly what we want."

Summary

MailerLite Logo
MailerLite
  • Starting Price
    • $10/mo 1 - 1,000 Subscribers w/ Unlimited Emails per month
    • $15/mo 1,001 - 2,500 Subscribers w/ Unlimited Emails per month
    • $30/mo 2,501 - 5,000 Subscribers w/ Unlimited Emails per month
    • $50/mo 5,001 - 10,000 Subscribers w/ Unlimited Emails per month
  • A/B Testing
    yes
  • Free Trial
    Yes
  • 24/7 Support
    Yes
Features
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
GetResponse Logo
GetResponse
  • 24/7 customer support
  • Smart email editor
  • Social media integration
GetResponse seeks to provide users with an all-in-one solution to digital marketing needs. This includes offering tools for integrated email marketing, analytics, and building landing pages, newsletters, and more.

There are four different plans available through GetResponse, including GetResponse MAX, a customizable enterprise solution with a dedicated IP address, dedicated customer support, and consulting services.

Companies that need something simpler can choose between GetResponse's Basic, Plus, and Professional plans, with monthly prices starting at $15, based on a subscriber list of up to 1000. All of these plans include email marketing, autoresponders, Facebook ads, and lead and sales funnels. GetResponse also offers all users access to a large library of email, landing page, and webform templates, as well as 5000 stock photos. Upgrading to a Plus or Professional plan will get you the ability to access more powerful automation tools, conduct webinars, and build an unlimited number of customizable workflows.

Pros & Cons

GetResponse's offerings are similar among its Basic, Plus, and Professional plans, although one area the Basic plan lacks is possibly the most important — automation tools. Customers must upgrade to access automation segmentation, site and event tracking, and other features. All customers get access to 24/7 support and a large number of app integrations.

Pros

  • 24/7 customer support
  • Image library
  • Multiple app integrations

Cons

  • Automation tools limited on Basic plan

What Customers Are Saying

Customers say Constant Contact is a great solution for its flexibility and contact management. "I love the software and the many different template options to use for mailings," writes one customer. "I also like that I am able to change fonts, color, backgrounds and layout with ease."

Summary

GetResponse Logo
GetResponse
  • Starting Price
    • $15/mo/user for Basic
    • $99/mo for Plus
    • $49/mo for Professional
  • A/B Testing
    yes
  • Free Trial
    Yes
  • 24/7 Support
    Yes
Features
  • 24/7 customer support
  • Smart email editor
  • Social media integration
ActiveCampaign Logo
ActiveCampaign
  • Drag-and-drop email designer
  • Automation map
  • Free migration services
One of their key features is their Automation Map tool, which saves users time and effort by giving them a clear overview of their automated workflows. Users can then identify bottlenecks, plan new automations, and make adjustments to their current communications workflow on the fly. ActiveCampaign also provides automated goal tracking, to help users see what happens at each stage of their funnel, so they can tweak their strategy as necessary to improve engagement.

Other useful tools include email segmentation, dynamic and predictive content, site and event tracking, and the ability to create sign-up forms. Customers also have the option to combine ActiveCampaign's email marketing solutions with other tools like CRM and sales automation. There are four different plan tiers, starting with Lite ($9 per month) and extending to Enterprise ($229 per month).

Pros & Cons

ActiveCampaign offers a risk-free, 14-day trial to potential customers. Another perk of using ActiveCampaign is their Gmail extension feature, which allows users to import contacts and streamline communications. However, one key feature that ActiveCampaign lacks is the ability to create and send customer surveys.

Pros

  • Credit card not required for trial
  • Gmail extension

Cons

  • Customer support only during business hours
  • No customer surveys

What Customers Are Saying

Business owners report high levels of satisfaction with ActiveCampaign for helping them streamline their marketing workflows. "Active Campaign has truly improved the quality and effectiveness of my communication with clients and students," writes one customer, adding that the software has been a great time-saver.

Summary

ActiveCampaign Logo
ActiveCampaign
  • Starting Price
    • $9/mo for Lite
    • $49/mo for Plus
    • $129/mo for Professional
    • $229/mo for Enterprise
  • A/B Testing
    yes
  • Free Trial
    Business hours
  • 24/7 Support
    Business hours
Features
  • Drag-and-drop email designer
  • Automation map
  • Free migration services
Zoho-Campaigns Logo
Zoho Campaigns
  • Drag-and-drop editor
  • Performance tracking tools
  • Landing pages
Zoho Campaigns' focus is on being an intuitive, robust ECM solution for businesses both large and small.

To that end, they offer a Free Forever plan, which lets users send up to 12,000 emails per month to a maximum of 2,000 subscribers. There are also options to subscribe based on number of emails, number of subscribers, or on a pay-as-you-go basis.

Plans offer access to a drag-and-drop editor and pre-built email workflow templates that set up automated communications, such as user onboarding, customer follow-up emails, and re-engagement campaigns. Zoho Campaigns also give users the ability to create mailing lists and sign-up forms, segment subscribers, schedule campaigns, and automatically remove bounce-backs and unsubscribes. Performance tracking tools include recipient activity reports, including reports based on location and device, statistics for opens, click-throughs, and bounce-backs, and advanced analytics through Google Analytics.

Paid plans include features like advanced workflow capabilities, delivery based on time zone, and removal of Zoho Campaigns' branding.

Pros & Cons

Zoho Campaigns' biggest pro may be its flexibility, with options to use the software for free (with limitations), pay-as-you-go or subscribe. They also offer discounts for nonprofit organizations. However, their technical support is limited on weekends, which may be a potential problem for some customers.

Pros

  • Free plan available
  • Discount for nonprofits
  • Pay-per-email options

Cons

  • Limited technical support on weekends

What Customers Are Saying

MailerLite users praise this email marketing software for being powerful yet easy-to-use. "The interface is so easy and intuitive, and I always know how to do what I want to do," writes one customer. Says another, "From adding new subscribers to setting up complex automations, it's all really simple."

Summary

Zoho-Campaigns Logo
Zoho Campaigns
  • Starting Price
    • $1/User/Month billed annually 5 GB per user for Mail Lite
    • $4/User/Month billed annually 50 GB per user for Mail Premium
    • $3/User/Month billed annually for Workplace
  • A/B Testing
    yes
  • Free Trial
    Yes
  • 24/7 Support
    Yes
Features
  • Drag-and-drop editor
  • Performance tracking tools
  • Landing pages
GoDaddy_Websites
GoDaddy
  • Professional templates
  • Mobile-friendly designs
  • Automated email campaigns
GoDaddy's Beginner email marketing plan includes a variety of useful features, such as professional templates, mobile-friendly designs, and unsubscribe handling. It allows you to send 5,000 emails per month to 500 subscribers.

The Up & Running plan provides you with access to extra features, such as unlimited signup forms, unlimited image storage, and automated email campaigns. And with this plan, you can send 25,000 emails per month to 2,500 subscribers.

The additional features that come with the Pro plan include data-triggered emails and the ability to record customers' IP addresses upon signup. Also, the Pro plan allows you to send 50,000 emails per month to 5,000 subscribers.

Pros & Cons

GoDaddy provides you with everything you need to create and manage your email marketing campaigns, and their prices are quite affordable as well. The only thing it's missing is an A/B testing feature.

Pros

  • Feature-rich email marketing plans
  • Affordable prices

Cons

  • No A/B testing tool

What Customers Are Saying

In addition to all of its features, another benefit to using GoDaddy's email marketing solution is that its interface is very user-friendly. "The neat and modern design of the software interface allows you to easily locate what you need to use," wrote one customer.

Summary

  • Starting Price
    • $9.99/month for Beginner
    • $14.99/month for Up & Running
    • $29.99/month for Pro
  • A/B Testing
    no
  • Free Trial
    Yes
  • 24/7 Support
    Yes
Features
  • Professional templates
  • Mobile-friendly designs
  • Automated email campaigns
Moonmail Logo
Moonmail
  • Automated blog digests
  • Drag-and-drop email editor
  • Custom and dynamic content
Moonmail's focus is on helping their subscribers connect with customers via multiple platforms, including email, SMS, Facebook Messenger, WhatsApp, and more.

There are four different plans to choose from with Moonmail's Lite, Starter, Professional, and Enterprise. Common features across all plans let users store unlimited contacts, and give users at least one dedicated IP and a domain. Standard automation functions include send-time optimization, event-based segmentation, dynamic content, and more.

Building professional-looking emails is simple with Moonmail's drag-and-drop editor, and users can make sure those emails will be well-received with A/B testing. Once emails are deployed, advanced analytics lets Moonmail users track the performance of their email campaigns.

Higher tier plans let users send more emails, and reach a greater number of active contacts. The Starter, Professional, and Enterprise plans also come with additional dedicated IPS and domains, and give users access to GraphQL API and events.

Pros & Cons

One of Moonmail's stand-out features is that all customers, regardless of plan, get at least one dedicated IP and domain. All customers also get access to 24/7 customer support. On the downside, customers should be aware of the fees that Moonmail will charge for adding additional contacts or emails, which can add up for Lite plan users.

Pros

  • 24/7 customer support
  • Dedicated IP included

Cons

  • Fees for additional contacts

What Customers Are Saying

MoonMail has built its reputation on reliability and affordability. "MoonMail is a quality platform that has been very reliable with the design and delivery of our marketing emails," writes one customer. "The quality is good, the prices are competitive, and the customer service is great."

Summary

Moonmail Logo
Moonmail
  • Starting Price
    • $21/mo for Sandbox
    • $149/mo for Starter
  • A/B Testing
    yes
  • Free Trial
    Yes
  • 24/7 Support
    Yes
Features
  • Automated blog digests
  • Drag-and-drop email editor
  • Custom and dynamic content
IContact Logo
iContact
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
Customers can choose from two different tiers of plans with iContact. Their Base plan starts at $30.60 per month for 1500 subscribers, and offers drag-and-drop and HTML email editors, automation options for welcomes and follow-ups, real-time campaign reporting tools, and list segmentation.

For those who need a wider range of functionality, there is the Pro plan, which starts at $61.20 for 1500 subscribers. This plan unlocks features like additional automated email functionality, landing pages, and more targeted audience segmentation capabilities. iContact also offers customizable plans for users with more than 100,000 subscribers. A 30-day free trial gives potential customers the opportunity to see iContact's features in action.

Business owners and marketing teams that like to use data to drive their decisions will appreciate iContact's personalized analytics dashboard. This feature provides real-time, high-level and granular campaign performance data, so users can be nimble in adjusting their strategies as necessary.

Pros & Cons

Although iContact offers drag-and-drop and HTML email editors, they also have in-house design services available for customers who don't have the time or skill to build their own emails. While they are more expensive than some other softwares on our list, nonprofit organizations can take advantage of discounted subscription prices.

Pros

  • In-house design services
  • Discount for nonprofits

Cons

  • No landing pages or forms
  • No mobile optimization
  • High price point

What Customers Are Saying

Zoho Campaigns earns praise from customers for giving them tools they need to create the email marketing they want. "It is the most efficient, simple, and effective tool on the market that helps us manage our campaigns," writes one customer. Adds another, "We are able to customize our campaigns to do exactly what we want."

Summary

IContact Logo
iContact
  • Starting Price
    • $50.15/Month for Base
    • $100.30/Month for Pro
  • A/B Testing
    yes
  • Free Trial
    Business hours
  • 24/7 Support
    Business hours
Features
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
Moosend
Moosend
  • Drag-and-drop email editor
  • Landing pages
  • Customer surveys
Moosend email marketing software is designed as a solution that will be there for small businesses as they grow. As the platform trusted by companies like Gucci and Vogue, users can feel confident that, should their business hit it big, Moosend can handle it.

For those who are starting out, Moosend offers two options, including its Free Forever plan. This package lets users send unlimited emails, design a variety of forms, and customize templates with their company's branding.

Standard automation features include multistep marketing automation workflows and pre-built automation templates. Advanced analytics let users review and optimize their campaigns' performances with tracking for email opens, clicks, bounce-backs, page visits, product views, and more.

Once users are ready to scale up, they can jump to Moosend's Pro plan, which starts at $8 per month. These users get additional tools like landing pages, transactional emails, and customer support via phone.

Pros & Cons

Moosend's biggest pro is its highly functional Free Forever plan. Although this plan caps the size of a user's audience, it offers useful tools for small businesses. One feature that Moosend lacks is the ability to create customer surveys, and their customer support has limited availability.

Pros

  • Free plan available
  • Mobile editor
  • Landing page and form editor

Cons

  • Customer service only available during business hours
  • No customer surveys

What Customers Are Saying

Customers like that HubSpot Marketing's Hub email marketing software is simple to use, yet powerful. "It's easy for anyone to make a beautiful-looking e-blast," writes one customer. "The default email templates are beautiful, and the drag-and-drop interface for e-mails is very easy to use."

Summary

  • Starting Price
    • Free - All our core features at no cost
    • $8/Monthly for Pro
    • Custom Plan for Enterprise
  • A/B Testing
    yes
  • Free Trial
    Business hours
  • 24/7 Support
    Business hours
Features
  • Drag-and-drop email editor
  • Landing pages
  • Customer surveys
Salesforce-Pardot-Logo
Salesforce Pardot
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
As the name implies, Pardot is another Salesforce product, albeit one that is designed as a B2B platform.

For these types of users, Salesforce Pardot can be a valuable email marketing tool. Users can build professional-looking emails with their library of customizable templates, and ensure they make the right impact with a variety of automation tools.

Salesforce Pardot offers visualization tools with integrated testing and reporting, so users always have a high-level view of their workflows, facilitating easy adjustments. Delivery schedules, automatic segmentation, and autoresponders for forms and landing pages also keep communications on track while lightening the workload.

There are four plans available through Salesforce Pardot: Growth, Plus, Advanced, and Premium. Plans start at $1250 per month for 10,000 contacts, with the Premium plan accommodating up to 75,000 contacts. Salesforce Pardot also offers add-ons, including B2B Marketing Analytics Plus, Salesforce Engage, and Engagement History Dashboards.

Pros & Cons

Cost may be the most significant barrier for potential Salesforce Pardot customers. It is the most expensive software on our list, and although they offer a free demo, there is no free trial. Customers who decide the service is worth the cost will get unique marketing tools like lead identification and AI capabilities.

Pros

  • Lead identification
  • AI tools

Cons

  • High price point
  • No free trial

What Customers Are Saying

Zoho Campaigns earns praise from customers for giving them tools they need to create the email marketing they want. "It is the most efficient, simple, and effective tool on the market that helps us manage our campaigns," writes one customer. Adds another, "We are able to customize our campaigns to do exactly what we want."

Summary

Salesforce-Pardot-Logo
Salesforce Pardot
  • Starting Price
    • $1,250/month/up to 10,000 contacts (billed annually) for Growth
    • $2,500/month/up to 10,000 contacts (billed annually) for Plus
    • $4,000/month/up to 10,000 contacts (billed annually) for Advanced
  • A/B Testing
    yes
  • Free Trial
    Business Hours
  • 24/7 Support
    Business Hours
Features
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
Campaign-Monitor Logo
Campaign Monitor
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
Campaign Monitor seeks to be a simple, intuitive solution that doesn't require a lot of time or tech-savvy to create professional-looking emails.

They offer a variety of customizable templates, as well as a drag-and-drop editor that lets users build their own emails from scratch. Templates are also optimized for mobile viewing, so Campaign Monitor users can be confident that their emails will look good, regardless of the device on which customers are viewing them.

The email editor and templates are one of the core features Campaign Monitor provides on all three of its plan options. Other core features include basic marketing automation, and an analytics suite. Customers who upgrade from Campaign Monitors Basic plan to their Unlimited or Premier plan get lots of added features, including priority customer support, unlimited spam testing, and the ability to deploy emails based on time zones.

Pros & Cons

Although Campaign Monitor doesn't offer a free plan, nonprofits can take advantage of a 15% discount. There is also an option to pay per campaign, if users only need services on an ad-hoc basis. One potential drawback is that they only provide 24-hour customer support Monday through Friday.

Pros

  • Discounts for nonprofits
  • Pay-per-campaign option
  • Analytics suite

Cons

  • 24-hour customer support only available M-F
  • No customer surveys
  • No free plan

What Customers Are Saying

Zoho Campaigns earns praise from customers for giving them tools they need to create the email marketing they want. "It is the most efficient, simple, and effective tool on the market that helps us manage our campaigns," writes one customer. Adds another, "We are able to customize our campaigns to do exactly what we want."

Summary

Campaign-Monitor Logo
Campaign Monitor
  • Starting Price
    • $9/month for Basic
    • $29/month for Unlimited
    • $149/month for Premier
  • A/B Testing
    no
  • Free Trial
    Business Hours
  • 24/7 Support
    Business Hours
Features
  • Automated email workflows
  • Drag-and-drop editor
  • A/B testing
Salesforce-Marketing-Cloud-Email-Studio-Logo
Salesforce Marketing Cloud Email Studio
  • Multi-user accounts
  • Drag-and-drop editor
  • Image library
Salesforce is perhaps best known as a customer relationship management (CRM) solution. In addition to their Marketing Cloud Email Studio, users can take advantage of a variety of other tools for sales, customer service, and e-commerce.

For those who just want email marketing services, Salesforce Email Studio has a lot to offer. Einstein, their comprehensive AI for CRM helps users recommend content to subscribers, and identify engaged subscribers. They also help users target audience members with filters and drag-and-drop segmentation tools. Split testing and detailed performance reports let users know what strategies are working, and where there is room for improvement.

Salesforce Email Studio's mobile-optimized email templates are designed by industry experts, and are easily customized with a drag-and-drop editor. They also offer multiple tools to help automate the communications process, including send-time optimization, delivery schedules, and dynamic content.

Pros & Cons

One key feature that is missing from Salesforce Email Studio is the ability to create landing pages and forms. Depending on your needs, this functionality may be worth sacrificing in exchange for a vast library of customizable email templates, AI content recommendations, and 24/7 customer support.

Pros

  • 24/7 customer support
  • Customizable templates
  • Content recommendation tools

Cons

  • No landing page or form editor

What Customers Are Saying

Users who are new to email marketing software like iContact for its simplicity and intuitiveness. Writes one customer, "Even if you are not familiar with email marketing campaigns, iContact makes the process a breeze with an intuitive user interface, automated processes and even greater templates."

Summary

Salesforce-Marketing-Cloud-Email-Studio-Logo
Salesforce Marketing Cloud Email Studio
  • Starting Price
    • $25 USD/user/month** (billed annually) for Essentials
    • $75 USD/user/month** (billed annually) for Professionals
    • $150 USD/user/month** (billed annually) for Enterprise
    • $300 USD/user/month** (billed annually) for Unlimited
  • A/B Testing
    yes
  • Free Trial
    Yes
  • 24/7 Support
    Yes
Features
  • Multi-user accounts
  • Drag-and-drop editor
  • Image library

Top Email Marketing Services

  • Constant Contact logo
  • Sendinblue logo
  • AWeber logo

How We Chose the Best Email Marketing Software

For small businesses, email campaigns are a key piece of a successful digital marketing strategy. When done correctly, they are an efficient, low-cost way to engage customers and clients, attract new business, and build your brand. With its various tools and functions, email marketing software is designed to help you easily manage your email campaigns. However, with so many email marketing companies available, choosing the one that’s best for your business can seem daunting. To help streamline the selection process, we created these recommendations based on three of the most important factors to look for in email marketing software.

Email Campaign Management Tools

A good ECM tool should have functionality that lets you engage with your email subscribers in the most optimal ways. Therefore, we looked for email marketing software that offers the most vital ECM tools, such as list segmentation, A/B testing, mailing list management through integration, tags, and list-building tools.

Marketing Automation Tools

Using an ECM tool should make your life easier, and automation tools are a key part of making that happen. We prioritized inclusion on this list for ECM software that offers various automated protocols. This includes drip campaigns, which let you send messages to potential and new customers based on their status; auto-responders, for rapid responses to subscribers, and customer surveys, so you know where you stand with your clientele.

Campaign Performance Reporting

With all of the email marketing you’ll be doing once you get your software up and running, you’ll want to know if those emails are actually working. That’s why we also focused on ECM tools that include campaign performance reporting, so you have actionable data to help you make good strategic decisions.

Top Email Marketing Service

We think Constant Contact is a great choice for most visitors.

Constant Contact Company Widget

Constant Contact

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  • Free trial
  • Live chat support
  • Ecommerce tools

What is Email Marketing Software?

Email marketing software, also sometimes referred to as an email campaign marketing (ECM) tool, is an application that businesses, organizations, and individuals can use to plan and manage email marketing campaigns.

As a small business owner, email communications are one of the fastest and most cost-effective ways to engage current and prospective customers, promote your products and services, and increase your brand recognition. However, if you are single-handedly managing distribution lists, designing emails, and replying to every customer email individually, the task can quickly become overwhelming and disorganized.

The goal of email marketing software is to help you streamline those tasks, so your email communications are as effective and timely as possible. They offer services that let you automate responses, design and test different emails, and track click-throughs and response rates, so you know how well your emails are performing.

Whether you send a monthly e-newsletter to a small list of subscribers, or need dynamic communications for an audience of thousands, an email marketing software solution exists that will work for you. Many companies offer a range of different services tailored to business’ needs based on the number of subscribers or volume of emails they send.

Benefits of Email Marketing Software

Email marketing software offers numerous benefits that help make this essential form of communication even easier:

  • Save money: According to marketing publications, emails generate around $37 billion in sales annually. With a lower overhead cost than direct mail campaigns or advertising, email marketing represents a significant return on investment.
  • Deliver targeted messaging: Even if most customers know you’re not personally sending every email they receive, they appreciate receiving personalized, specific communications. You can build stronger customer relationships with the targeted messaging that ECM tools allow, without overburdening yourself or your team.
  • Track your marketing performance: Without email marketing software, it’s hard to know who is opening your emails, clicking your links, and purchasing your products. Email marketing software has tools for tracking the performance of your email campaigns, so you know what you’re doing right, and what needs improvements.
  • Stay organized and efficient: With so many responsibilities, your time won’t be well spent individually replying to new inquiries or manually entering new subscribers’ contact information. Once you set up your email marketing software, it will handle all of those tasks for you, so you can focus on other aspects of managing your business.

Must-have Features for Email Marketing Software

The email marketing solution that is right for your business will depend on your needs and preferences, but here are some essential features you should consider:

  • Message automation: You will want an ECM tool that lets you set up automated responses for situations like new subscribers, transactions, reminders, or even personalized messages like birthday wishes.
  • Advanced list maintenance tools: Another automated feature, list maintenance tools handle new subscriptions, unsubscribe requests, opt-outs, invalid email addresses, and more.
  • Performance tracking tools: In order to make sure your email campaigns are successful, you need email marketing software with a reporting/analytics tool that lets you see how many of your emails are opened or bounced back, which links customers are clicking on, and more.
  • CAN-SPAM compliance: In 2003, Congress passed the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act. Selecting an email marketing software that is CAN-SPAM-compliant will help ensure that your emails are being sent in accordance with the law and best practices.
  • Mobile optimization for email: Statistics show more and more customers view their emails on their smartphones, so it’s essential that your emails are optimized for viewing on phones as well as computers.

Another Great Choice

We think GoDaddy is a good option for visitors looking for email marketing software.

GoDaddy.com logo

GoDaddy.com

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  • Feature-rich email marketing plans
  • Affordable prices

The Cost of Email Marketing Software

The cost of email marketing software is typically based on the number of subscribers you have, the volume of emails you want to send, or the number of users on your team. Most companies offer a range of subscription plans, so you can choose the package that best suits your needs.

Prices usually start around $10 per month for basic packages, and increase to over $100 per month for more robust subscriptions. Free plans are available, but may have limited features and functionality. Enterprise packages, which are usually custom-designed, and can serve clients with huge subscriber lists, may cost thousands of dollars.

For small businesses, especially newer ones, basic or mid-tier level plans will usually suffice, although you should comparison shop several email marketing software companies to make sure you are getting the features you need for a price you can afford.

Taking advantage of free trials and demos is a great way to make sure you are getting your money’s worth before locking in a subscription to an ECM tool. Also, many companies will let clients upgrade, if they find a lower-level plan no longer meets their needs.