Are you starting an e-commerce business in 2022? With 43% of purchases coming from organic search, SEO is essential if you want to sell your products. 

This article will:

  • Explain what an e-commerce business needs to know about SEO practices
  • Tell you why SEO is still relevant going into 2022
  • Detail how to improve SEO for your e-commerce business
  • Provide trends you should be on top of going into the new year

Why Does My E-Commerce Business Need SEO?

Google is still the king of all search engines. The ranking factors for Google are similar to their various competitors, but with a 92.4% market share, you want to be optimized specifically for Google. 

The Google Search Algorithm also changes frequently. So, if you have a web presence, especially if you do business online, you should do your best to stay on top of these changes and develop an SEO strategy that will keep your e-commerce business strong for many years.

Google reviews a page’s content to check the quality of the information. Depending on how well the landing page is written, the higher it ranks in Google Search. The same methodology applies to commerce pages. 

E-commerce business owners need to pay attention to SEO because the competition can make obtaining rankings difficult. Now, more than ever, Google is providing shop owners with more opportunities to show up in Google Search results. 

Is SEO Still Relevant?

As the calendar turns to 2022, SEO is more relevant than ever. Search engines, such as Google, update the algorithm rules frequently to provide the best results for user queries. 

Pages with better optimization rank higher and receive more clicks than pages with poor SEO. E-commerce businesses want to optimize their products consistently to rank higher in Google and other search engines.

The new algorithm update was introduced in 2021 and builds on previous search engine advancements. Some of the most exciting features are the ability to analyze video, images, and text from 75 languages. By learning SEO best practices, you can implement these technologies into your e-commerce page so that they benefit your business and customers. 

How To Improve Your E-Commerce SEO

Improving e-commerce SEO is something you must be dedicated to for the duration of your business. If you start in 2022 and slack off in 2023 or later, you might see a big difference in web traffic to your e-commerce shop coming from search engines. The earlier you start your journey with SEO, the better your results will be. SEO has much more leg work upfront, but once authority is gained, it’s very difficult to take it away. 

Once you’ve started improving your e-commerce SEO you always want to keep on top of the latest algorithm updates and trends so that your business or website doesn’t become outdated or fall behind. That can lead to a loss of traffic and sales.

The following SEO best practices are tested tactics by SEO experts that help other e-commerce businesses flourish on the search engine results page. Having an SEO strategy is a great start to maintaining a routine and staying on top of the latest algorithm updates. Here are some key aspects to strengthen your e-commerce SEO. 

Have Quality Content

Having quality content connected to your e-commerce business via a blog is one of the greatest SEO strategies you can use to gain rankings on search engines. You can have a blog or newsletter connected to your e-commerce pages that discuss broader topics that your products solve. 

Most buyers may not convert on their first visit, but with strategic PPC retargeting, you’ll be converting in no time. Be sure to craft this content with long-tail keywords which can be researched at Ahrefs.

Additionally, product descriptions can be creative, well-crafted, with strategic keyword placement to not only grab the attention of potential customers but search engines as well. Any written content on a website should be simple, unique, authentic, and free of spelling errors. 

Have a Strong Linking System

In addition to ensuring that all pages on your e-commerce website are interlinked to other pages on your website through internal linking. You also want to devise a system to have third parties link back to your website on their websites to gain better domain authority. Obtaining backlinks on other websites and blogs is a method of helping you and your business be seen as an authority and an expert in your field, which bodes well with Google’s algorithms. 

Use Schema Markup

Schema markup is known as structured data. It’s the language the search engine bots like Google Bot use to determine what information is on your page. 

Without the proper markup, the bot crawlers are taking their best guess on a page’s intent. To provide better results to users, be sure to create product schema and review schema. Many e-commerce platforms can auto-generate structured data, but make sure you triple-check that your listings include it. 

It’s also super easy to create. Fill in the blanks, then copy and paste them onto your page in the web editor. 

Side note: Have you ever wondered how your competitors are getting review stars under their ranking on Google Search? They are using structured data.

What Is the Best SEO Strategy for E-Commerce in 2022 1

Create a Google My Business Account

Being an e-commerce brand doesn’t exclude you from maintaining a Google My Business profile. If your business is dropshipping, you should still claim a business to accrue reviews and build domain authority. 

You have to use a physical address, however, so be sure to hide your street address if operating out of your home. If your business has a brick-and-mortar location, this is essential. Don’t miss this part.

Add Video Content

Video content on your e-commerce website is a necessity for SEO in 2022. Video content can be used on its own or alongside written content to boost its rank on Google. 

You have several choices for adding video content to your e-commerce website. You can upload videos natively, provided you have the proper bandwidth. You can also upload your videos to third-party video hosting websites, such as Vimeo, and embed your videos into articles of written content.

What Is the Best SEO Strategy for E-Commerce in 2022 2
Source: Vimeo

Last, you can also start a YouTube channel to upload your own videos, then embed them onto your website. Using YouTube, in particular, allows you to take advantage of that platform’s search engine. 

Web pages with linked YouTube videos can also have rank precedence on Google. Additionally, Growing a YouTube following is an excellent marketing strategy for an e-commerce business on its own. 

What Is the Best SEO Strategy for E-Commerce in 2022 3
Source: YouTube

If you don’t want to create your own videos, you can also embed other YouTube videos that relate to your written content. That way when people search a topic and that video comes up in the results, your e-commerce page might also come up as associated with that video.   

Optimize for Voice Search

With voice assistants, including Google Assistant, Alexa, and Siri becoming a staple in consumer homes, they’re shaping the way people tend to their everyday tasks, including shopping. 

You might consider that consumers are accessing your e-commerce page from a computer, tablet, or smartphone, but they might also be using smart speakers, vehicles, or TVs via voice activation. 

Voice search is expected to only become an even stronger medium in 2022 and beyond. To have a solid voice search optimization on your e-commerce website you should:

  • Have your titles and subheadings written as questions
  • Have conversational-based search keywords
  • Have long-tail keywords as  questions and provide context that answers questions accurately 
  • Utilize frequently asked question (FAQ) schema markup for any questions that are answered on your landing page

Optimize for Mobile SEO

As of March 2021, more than 70% of indexed sites on Google are being judged on their mobile version. Having your website optimized for mobile isn’t just ideal, it’s a must-have addition because more people are accessing the web on mobile devices. 

Moreover, your mobile site will most likely be the version of your site that’s ranked. Mobile SEO is largely about the user’s experience. Is your website easy to load and access without interruption? Are users able to find the content they need? All these figures count in Google determining your SEO rank. 

Make sure you’re checking the loading speed of your mobile site using Lighthouse, as this is the largest bottleneck. Implementing lazy loading, utilizing next-gen image formatting, and cleaning up unused JavaScript are the two most common ways to optimize your site’s mobile version.

Other SEO Tips to Consider

There are many things to consider when developing your SEO strategy. Luckily, you don’t have to implement all of the tips. You can simply consider what would be most practical for you and your business. You can also experiment with several methods to decide which works for your business. 

You might want to have at minimum three SEO best practices working for you at any given time and then work from there. Because some methods are more passive than others, it’s more likely you’ll implement more than three. Because of that, here are some more SEO tips you can explore on your own:

  • Optimize for accessibility
  • Know your user’s intent, such as why they’re coming to your website
  • Optimize for core web vitals
  • Use automation features
  • Expertise, authoritativeness, and trustworthiness (E.A.T.)
  • Review your money your life (YMYL) best practices 
  • Optimize brand for search engine results page (SERP), which is how users see your brand in search results
  • Add your company to Google My Business 
  • Research customers and competition

SEO Trends for 2022 That Can Help Your E-Commerce Business

What Is the Best SEO Strategy for E-Commerce in 2022 4
Source: YouTube

We’ve already talked about algorithms and how Google is using its latest technologies to determine the intent behind users’ search terms. Google is introducing several new technologies that are sure to make their way to people’s search and shopping habits and, in turn, SEO practices. 

Here are some of the e-commerce SEO trends expected for 2022 and beyond.     

  • Google has an upcoming voice search technology that’s expected to work alongside its 2021 algorithm updates to allow users to have contextual back and forth conversations with whatever interface they are interacting with. This is one big reason why optimizing e-commerce websites for voice search is becoming increasingly relevant to SEO strategy. 
  • Google Shopping is another way to get your brand ranking for high converting queries. Google has recently opened up the Google Shopping platform to e-commerce businesses that have an account set up. You no longer have to be purchasing the ad space on Google Shopping, either. However, it’s important to know that you cannot rank without an active merchant account. 
  • passage ranking is still a relatively new search result that you can take advantage of when your entire page is targeting specific queries. When rankings are obtained, Google results lead with those passages instead of the page or headline. They may also display your answer in an answer box snippet.
  • Suggested clips are a great way to call attention to highlight areas in your video content for SEO purposes, especially when using YouTube as part of your SEO strategy. This is a great way to introduce more keywords into your video content and optimize the video, allowing users to know ideal points to skip to when watching. Many content creators use this feature to allow viewers to skip content that they might prefer to not watch due to sensitivities.  

Conclusion

SEO strategies for e-commerce businesses are detailed and elaborate. However, once you get started, you’ll be glad you’ve taken advantage of these methods and technologies. Gaining web traffic is one of the simplest ways to get more customers to your business. You shouldn’t waste that opportunity. 

Related Software and Services