Volusion is a leader in e-commerce software solutions providing businesses, small and large, with an all-in-one e-commerce software platform that will cater to just about any online store.
Their e-commerce solution handles all the essential features such as checkout, payment processing, and order management.
Additionally, the platform gives you the ability to design a webshop, edit product catalogs, launch promotional campaigns, and even manage customers. Volusion claims that merchants using their platform have generated over $21 billion in sales.
Try Volusion for free for 14 days, no credit card is required. Volusion’s cheapest e-commerce software plan is 29.00 per month.
This Volusion review (2022 update) will help you decide if you should buy e-commerce software from Volusion, or if you are better off going with another software provider.
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Founded in 1999 by Kevin Sproles in his bedroom, Volusion is perhaps one of the oldest online store building platforms in the e-commerce industry.
This fully cloud-based application is a force to reckon with in the shopping cart scene, and with good reason. Volusion is PCI certified and listed on Visa’s approved provider’s list.
Since inception, it has generated over $21 billion in sales and now hosts more than 40,000 online stores. Volusion has helped thousands of customers worldwide, including well-known brands such as Disney, Motorola, Chicago Tribune, and 3M.
Founded in 1999 by Kevin Sproles in his bedroom, Volusion is perhaps one of the longest-lasting shopping carts in the e-commerce industry. This fully cloud-based application is a force to reckon with in the shopping cart scene, and with good reason.
Since inception, it has generated over $21 billion in sales and now hosts more than 40,000 online stores.
Volusion comes with many features for a shopping cart. Just like many e-commerce platforms, it can handle just about anything, including:
Additionally, this application gives you the ability to design a webshop, edit product catalogs, launch promotional campaigns, and even manage customers.
In the following post, Volusion will be put in the spotlight to uncover some of its greatest selling points as well as areas where it comes up short. To determine if this is the right shopping cart for you, take a few minutes to read through this full Volusion review.
Try Volusion for free for 14 days
Volusion has a wide variety of apps designed to enhance your online store and these are available from the company’s own app store.
Popular apps available through the store include Paypal Express, designed to increase conversions with the security of Paypal, ShipStation, to create automated shipping labels, and Facebook Chat by Powr, an app to enable you to assist customers using the Facebook social media platform.
Volusion has created partnerships with other app developers to provide e-commerce solutions that make their shopping cart more versatile. As a result, this platform can integrate with a number of third-party applications to design a full-fledged online store.
Online merchants that make Volusion their shopping cart of choice can take advantage of pre-built integrations with top-tier tools for email marketing, drops shipping, order management, accounting, and so much more.
Compared to other e-commerce platforms, Volusion does not integrate with as many add-ons. Nevertheless, your Volusion powered web shop can still incorporate a few notable shopping cart extensions such as:
You can browse the complete list of compatible add-ons on the Volusion app-store. The store is easy to navigate and even allows users to filter search results based on various categories.
Volution offers 4 plans which come with varying perks. We have compared them alongside one another to give you a clearer idea of what you get for your money.
| Mini | Plus | Pro | Premium | |
|---|---|---|---|---|
| Product Listings | 100 | 1000 | 10,000 | Unlimited |
| Bandwidth | 1GB | 3GB | 10GB | 35GB |
| Support Level | Online | Online and phone | Priority support | Dedicated account manager |
| Price | $15/month | $35/month | $75/month | $135/month |
Volusion operates an “in-house” credit card processing service called Volusion Merchant Service. For this payment medium, there’s a transaction fee involved. However, Volusion does not charge any transaction fees if you use your own payment gateway. That said, however, third-party payment processors will still charge separate services fees.
Volusion provides support for more than 50 payment gateways. Depending on the payment methods that customers prefer, you can set up your online business to accept credit cards or electronic payments from trusted companies such as PayPal, Stripe, and Authorize.net.
Using Volusion’s smartwatch and mobile apps, you can turn your online shopping cart into a POS terminal at a physical store. These apps facilitate convenient selling on the go. You can use them to:
With Volusion, you can keep the checkout process secure.
The company sells several SSL certificates separately, which will allow you to encrypt your customers’ most sensitive data.
Most of Volusion’s chosen SSL certificate providers surpass the industry standard by offering 256-bit encryption, ensuring that your online store will have the highest security standards to process credit card payments.
As an added bonus, this shopping cart can process automatic tax rates without the hassle of installing extra add-ons. Merchants that offer membership or subscription-based services will also love the recurring billing feature of this e-commerce shopping cart.
Volusion provides a ton of options to style your website and create a unique storefront. It offers 100+ free templates to choose from, including a few responsive designs that automatically adapt to the screen size of any device. Volusion also features a large selection of premium e-commerce templates.
Navigating to the company’s templates section, you can browse for themes based on your specific retail industry. The numerous filters on the sidebar will help you find something that matches the design and layout you have in mind.
Tweaking web page elements for any chosen template is easy using the visual editor. For technical alterations, Volusion offers a built-in template editor to help you modify HTML or CSS files.
One of the most important factors you should consider when choosing an e-commerce store provider is how easy-to-use their online store builder is in practice. Thankfully, Volusion provides all customers with a straightforward and easy-to-use solution using their built-in online store builder.
The store builder allows you to:
The themes are pleasing to the eye and are easy to customize using the store builder’s in-page editing tools.
Attracting more shoppers to your webshop will be much easier when using the built-in marketing functions that Volusion offers.
The platform comes with a slew of tools to help you promote your webshop.
Take a look at the full list of what is on offer in the form of marketing features:
For instance, there are tools for creating coupons, discounts, and daily deals. Thanks to the built-in sharing app, product pages will automatically have social sharing buttons too.
Furthermore, Volusion integrates automatically with Facebook and Twitter, so it’s easy to share promotional announcements without leaving the admin area.
SEO is vital to the success of online businesses. Volusion includes a number of tools and guides designed to help your online store rank on the first page of Google. It also comes with meta input fields so that you can use SEO best practices to get your store to the top spot.
In all, the e-commerce store provider makes it easy for even beginners to get up to speed with SEO.
SEO features from Volusion are better than average.
You can customize all Metadata, rewrite URLs to make them search engine friendly, auto-generate an XML sitemap, edit the robots.txt file, create manual and auto-generated 301 redirects, prevent duplicate content with canonical links and set up customizable 404 error pages.
What’s more, the built-in CMS (content management system) automatically generates rich snippets to provide search engines and users with relevant information.
Volusion provides a function called “My Rewards”, which is designed to encourage brand loyalty. This feature allows you to give away points to frequent buyers who can then redeem their in-store credit in exchange for a discount.
Online merchants can use Volusion to drive repeat purchases with e-mail marketing as well. It’s possible to reach customers in their inbox by sending newsletters or personalized promotional emails without having to leave the admin area.
Lastly, Volusion comes with a built-in affiliate management program. This feature gives you the ability to partner with affiliate marketers who can market and resell your products for a commission.
With Volusion’s product management functions, you can easily keep track of inventory. The system lets you make stock entry updates at any time. There are even innovative tools that will precisely monitor your inventory levels and send an alert when you are running low on stock.
Volusion rewards online merchants with unlimited storage space, making it easy to create detailed product listings with high-quality images, videos, and more.
The highest tier plan allows you to upload an unlimited number of products to your webshop but product count limitations apply with lower packages.
Volusion comes complete with a slick admin panel which is super-easy to use, even for beginners. It allows simple access to all of the platform’s features. Advanced users will also find it to be a powerful launch pad for accessing the e-commerce provider’s tools and services.
When it comes to online help and support, Volusion falls behind a few e-commerce platforms.
However, the company still has a Knowledgebase filled with dozens of helpful articles and videos. Additionally, their help and support team sometimes answer questions on social media.
There’s a Dev Wiki as well, which offers invaluable code samples and other technical documentation relating to the Volusion platform. Volusion also hosts regular webinars that cover everything there is to know about setting up and marketing online stores.
Every user above the Mini tier can get in touch with the sales and support team via phone, email or live chat. Higher plans (pro and premium) get priority support, meaning shorter wait times when contacting customer service.
Volusion is certainly not the only player in the online e-commerce field. Established names such as Shopify and BigCommerce are hot on their tail. When it comes to which service you should choose for your online store, there are positive and negative factors for each.
If you are interested in the widest selection of mobile-responsive themes or apps then you may choose Shopify over the rest. Meanwhile, if you wish to sell unlimited products without shelling out for a premium plan then you might choose BigCommerce.
However, Volusion comes with benefits including a budget-friendly way to recover abandoned shopping carts and also includes many useful marketing tools for free.
WooCommerce is a popular e-commerce plugin used alongside WordPress. One of the key benefits of using WooCommerce is that the plugin is provided free-of-charge and also includes many free templates.
However, many users may still prefer to use Volusion as it provides an all-in-one e-commerce solution whereas WooCommerce requires you to purchase a hosting package before use.
Is Volusion a good e-commerce software? As with every e-commerce platform on the market, Volusion is not perfect. Here’s a quick run-through of its main strengths and weaknesses.
Whether you want to sell physical products, virtual goods or a subscription service, Volusion offers an all-in-one shopping cart that will cater to just about any online retail store. While this platform has a few drawbacks, the features it offers, in general, are impressive.
If you’re apprehensive about settling for this e-commerce platform, it’s highly suggested that you give their free trial a run before making up your mind.