Squarespace Landing Page
From Squarespace website

Squarespace is an all-in-one solution that helps you build your online presence with its four, well-defined features. You can create a website, sell products and services, build your brand, and acquire a domain for your e-commerce business.

The SaaS platform is one of the most intuitive and easy-to-use website builders that has gained popularity for simplifying the website building process, ideally suited for solopreneurs or small businesses wanting to enter the e-commerce space. Squarespace is a feature-rich platform that lets you get started with your online journey without much fuss.

Because Squarespace comes with a plethora of built-in apps, you don’t need to go hunting for third-party service providers. But it does have limited scope for customization and is not the most SEO-friendly.

Looking for the best e-commerce platform for your business? We at Digital.com have reviewed the top players in the market. And Squarespace features among the top contenders.

Squarespace standout features
Support
  • 24×7 Email
  • Live Chat
  • Social Media
  • Webinars
  • Help Center
  • Squarespace and Circle Forums
Uptime99.99% (Based on a 2-week performance analysis)
Best forSmall businesses and solopreneurs
Strengths
  • Highly responsive templates (site and mobile)
  • Robust customer support
  • Built-in email marketing tools
  • Unlimited storage and bandwidth
  • Plenty of e-commerce apps and integrations
Weaknesses
  • Limited customizability
  • Average SEO features
  • No autosave feature
  • Not suitable for building complex websites
  • Limited scope for scalability
Promotion14-day free trial

What Are the Pros and Cons of Squarespace? 

Squarespace’s design-centric approach to website building and drag-and-drop builder are quite a hit among users with limited know-how and knowledge of the process. But the platform does have its share of hits and misses. While that’s true of almost every e-commerce store builder, including big names like Shopify and BigCommerce, let’s find out how Squarespace stacks up.

Pros of Squarespace

  1. Purpose-driven templates: Squarespace lets you adapt any of its 140 templates with features that cater to your requirements. All templates are optimized for responsiveness, so you get the best of both form and functionality.
  2. Unlimited storage and bandwidth: A standout feature of Squarespace is the unlimited storage and bandwidth in all its pricing plans. It’s a great option for e-commerce business owners who want to start small and scale up since it provides ample storage.
  3. Multichannel selling: Squarespace offers easy integrations with social media platforms like Facebook and Instagram to support multichannel selling.
  4. Built-in email marketing tools: Squarespace’s built-in email marketing feature, an absolutely stellar feature, saves you the trouble of having to depend on third-party apps. Plus, you can send automated emails.
  5. Excellent customer support: Ran into a roadblock? Squarespace’s live chat will come to your rescue. Although you can also raise a ticket through email, or utilize the extensive resource bank, I found the highly responsive 24/7 live chat to be the best way to resolve queries.

Cons of Squarespace

  1. Limited customizations: Because Squarespace is built for those without technical know-how of website building you cannot ramp things up with code changes as you could in a provider like BigCommerce. That limits the extent of customizations you can do here.
  2. Average SEO support: Although Squarespace covers all bases like Google indexing, custom URLs, and 301 redirects, you’ll need a strong knowledge of SEO to use these features to your benefit. But the platform doesn’t offer built-in A/B testing.
  3. Expensive pricing plans: When it comes to website builders for beginners, a crucial factor worth considering is its value for money. Squarespace offers four types of pricing plans, but you don’t get useful features unless you opt for the Business or Advanced Commerce plans. Even then, these plans are more expensive than those of direct competitors.

Squarespace may be the best e-commerce platform for: Small businesses who want to build an attractive online presence and establish their brand.

PlatformAutoMarketplace
Price$199 per month$299 per month$399 per month
Best forNew users
Smaller brands
Midsize brands
Automotive businesses
Multiseller businesses
Large brands with warehouse systems
Basic features
  • Open code access
  • Customizable storefront
  • Add-on and integration catalog options
  • Everything in Platform plan
  • Auto-specific features such as garage feature and theme updates
  • Everything in Platform plan
  • Multiseller support and functionality
  • Separate vendor catalogs
Customer service
  • 24/7 chat support
  • Access via phone, email ticket, forum, documentation
  • 24/7 chat support
  • Access via phone, email ticket, forum, documentation
  • 24/7 chat support
  • Access via phone, email ticket, forum, documentation
Scalability
  • Unlimited potential for staff roles and profile permissions
  • Unlimited potential for staff roles and profile permissions
  • Unlimited potential for staff roles and profile permissions
Sales support
  • Buy button customization and placement functionality
  • Extension shop for additional sales support
  • Buy button customization and placement functionality
  • Extension shop for additional sales support
  • Buy button customization and placement functionality
  • Extension shop for additional sales support
Order management
  • Manual order creation and support
  • Easy reference dashboard for management at a glance
  • Return tracking
  • Manual order creation and support
  • Easy reference dashboard for management at a glance
  • Return tracking
  • Same as “Platform” plan but with additional vendor catalog support
  • Multiseller support
Reporting
  • Order reports for operational management
  • Specific area tracking (i.e. abandoned cart, returns) for operational support
  • Additional functionality via extensions
  • Order reports for operational management
  • Specific area tracking (i.e. abandoned cart, returns) for operational support
  • Additional functionality via extensions
  • Order reports for operational management
  • Specific area tracking (i.e. abandoned cart, returns) for operational support
  • Additional functionality via extensions
Marketing
  • Light CRM support
  • Newsletter support
  • Social selling support and ad management
  • Light CRM support
  • Newsletter support
  • Social selling support and ad management
  • Light CRM support
  • Newsletter support
  • Social selling support and ad management
Shipping
  • Fixed, charged, or dynamically calculated options available
  • FedEx, UPS, and U.S. Postal Service integration
  • Fixed, charged, or dynamically calculated options available
  • FedEx, UPS, and Postal Service integration
  • Fixed, charged, or dynamically calculated options available
  • FedEx, UPS, and Postal Service integration
Security
  • Frequent updates to patch potential vulnerabilities
  • User access permissions
  • Native anti-fraud support
  • Frequent updates to patch potential vulnerabilities
  • User access permissions
  • Native anti-fraud support
  • Frequent updates to patch potential vulnerabilities
  • User access permissions
  • Native anti-fraud support
Point of sale (POS)X-Cart POSX-Cart POSX-Cart POS
Transaction fee (None, as X-Cart doesn’t process payments)Handled by payment processorHandled by payment processorHandled by payment processor
Tax calculations
  • May be manually set, or you can modify this via an extension
  • May be manually set, or you can modify this via an extension
  • May be manually set, or you can modify this via an extension

Blogging

Squarespace blogging

Squarespace has blogging roots and excels in offering beautiful content displays that blow other e-commerce providers out of the water. It walks you through different personalized themes depending on which category you identify your blog with. This is a good starting point for blogging beginners.

To optimize your blog, Squarespace has a feature-rich customization panel to ensure that your blog is click-worthy, SEO-friendly, and has standout UI design including email marketing features to connect with your audience.

Store Design 

Squarespace Store Design
From Squarespace trial account

Building storefronts is as easy as pie, thanks to Squarespace’s drag-and-drop editor, supplemented by layouts and ample customizable themes. However, the one thing that sticks out like a sore thumb is the lack of an autosave feature.

What I found absolutely frustrating was that I had to manually save every change I made to the storefront design, every single time. And that does get tedious, especially since this is only the first step in a long process.

But the one good thing about Squarespace is that you can preview your template even before you start editing it.

The user interface (UI) is clean and crisp — you have access to everything from selling and marketing tools to your inventory and POS on a single dashboard. You don’t need to keep shifting between tabs or go back-and-forth to get your store designed.

You can also edit your templates in full-screen mode, cutting out all forms of distraction. That’s a smart trick, in my opinion.

Product Management

Squarespace Product Management
From Squarespace trial account

Now let’s talk about adding products to your store. Squarespace lets you auto-preview how your listing looks while you’re creating it: I found the split-screen feature handy.

You can also duplicate a product listing and simply update the picture if you’re selling similar products — very convenient for sellers with multiple product variations.

There is an option to save your listing as a draft if you want to make further changes, publish it immediately, or schedule it for later.

I liked the freedom to decide when product listings go live. The listing scheduling feature is something even big players like Shopify and BigCommerce lack. In this regard, Squarespace scores brownie points.

You can also start a dropshipping business with Squarespace. It allows you to connect with several fulfillment services by using their fulfillment extensions. However, Squarespace only offers six third-party fulfillment extensions and contacting these providers falls outside their scope of support.

Abandoned Cart Recovery

Abandoned cart recovery is extremely helpful for all e-commerce sellers, and Squarespace doesn’t disappoint. But the bummer is that you get access to abandoned cart recovery only with Squarespace’s Advanced Commerce plan, which allows:

  • Automated emails to your customers 24 hours after they abandon their cart/checkout
  • The option of customizing each email you send to customers

The customizable feature of abandoned cart recovery emails makes a world of difference to me, but the deal breaker is that you don’t get this feature with the Basic Commerce plan. So, if your budget is tight, you will have no abandoned cart recovery support from Squarespace. Most other key market players provide this feature even with their basic plans.

Inventory Management

Squarespace Inventory Management
From Squarespace trial account

With the Squarespace app, you can manage your inventory and get notifications whenever your products are out of stock. Simply download it on your mobile device and get all the details you need to manage your inventory, even on the go. You can also sell different versions of the same product (say a lampshade in color variations) as distinct units.

However, this built-in inventory management covers only the basics. You’ll need to consider a third-party app for better, more analytical end-to-end inventory management. You can consider integrating the following in the back end:

  • ShipStation
  • Xero
  • Katana Manufacturing ERP
  • inFlow Inventory
  • Booquable

These are only a handful of the many third-party apps you can integrate to make inventory management an easy affair, though it will come at an extra cost.

Order Management

Order fulfillment can be done using the Squarespace app. Every time a new order was placed or an existing one fulfilled, I got a push notification and an email about it.

I was also able to print shipping labels to fulfill orders using the app. The process is efficient, streamlined, and simple. I found this built-in feature to be fairly sufficient and didn’t feel the need to integrate a third-party service provider like ShipStation.

However, if you’re selling physical and digital products or have a large inventory, you might want to rope in an external service provider. The portal works best with ShipStation, Easyship, and Shippo. All three can be installed as an extension in just a few clicks.

Squarespace also lets you fulfill bulk orders from its orders dashboard. If you’re a wholesaler, this feature will be extremely helpful to you.

Another thing I really liked about the platform was that it lets you undo an order if there is any problem with its fulfillment and mark it as “Pending” on the orders dashboard. This will help you iron out any issues with wrong or misplaced orders.

Shipping 

Squarespace gives you four standard options for shipping your products:

  • Flat rate
  • By weight
  • Carrier determined
  • Free shipping

It’s up to you to choose the option that best suits your sales strategy, but you cannot assign different shipping rates for different items. Whichever rate you choose will apply storewide.

My advice would be to weigh all your options and compare the totals. Select the best shipping rate depending on how much you want your customers to pay.

If you want free shipping, it will apply to all orders, even international ones. That is, unless you create a “Shipping Zone” and assign a specific rate to all orders in that area.

While, at first glance, I though Squarespace’s shipping options were limited, the Shipping Zone feature gives you ample leeway to charge the fee you think suits you best.

Point-of-Sale

Squarespace has partnered with Square since 2019 to offer its customers a seamless POS experience. It does not charge you anything extra apart from Square’s standard fee on both its e-commerce pricing plans.

However, if you’re using Squarespace’s Business plan, you will need to pay an extra 3% transaction on every sale.

Analytics

Squarespace Analytics

I found ample sales and marketing analytics among Squarespace, where I could track sales, acquisition, and engagement. I was also able to add website extensions to measure key performance indicators (KPIs) for sales, marketing, inventory, shipping, and fulfillment records.

Despite extensive reports, I found Squarespace lacking in real-time updates, which can leave you in the dark if your website is seeing a sudden surge of visitors.

Marketing Support

Squarespace Marketing Support

Squarespace excels at marketing support with a stellar built-in email marketing feature and a unique Video Studio App.

I enjoyed the convenience of the Squarespace Video Studio App, which picks up your best performing products and advertises them on your social media channels.

In a highly competitive e-commerce market where every seller is trying to make an impression on the customer, having your own in-house video generator is a boon. And as with all things Squarespace, the end result is visually stunning and attention grabbing.

Apart from that, you also get the standard banners, promotions, and social media integrations that come with most other e-commerce website builders.

Squarespace Security
From Squarespace trial account

If you ever feel like your online store is vulnerable to attacks, you can always submit a support request to get it inspected by the Squarespace team.

Squarespace Support
From Squarespace trial account

Need some help? Squarespace offers the following avenues to have your queries resolved:

  • 24/7 email: Raise a ticket with your concern, and the Squarespace team will get back to you. Note that there’s a wait time of roughly 45 minutes to four hours, but this is by far one of the best in the industry. I experienced a wait time of one hour.
Squarespace Support 2
From Squarespace trial account
  • Live chat: Fill in your name, email, and query to start a live chat with a customer support executive. You don’t need to add any codes to get started, unlike BigCommerce and Shopify, where the process is long and drawn out. I was able to chat with customer service instantly.
  • Social media: You can drop a DM, tweet, or comment on Instagram, Twitter, or Facebook and wait for the team to answer. The response time depends upon that day’s query load.
  • Webinars: I found the webinars to be a great resource to learn from; you can access these from Squarespace’s help page.
  • Help center: This is the parent page for all kinds of customer support offered by Squarespace, and right off the bat, you’ll get to see an array of options to get your query sorted.
  • Squarespace and Circle Forums: Want some advice from other Squarespace members? Join the community and circle forum. Insightful and helpful, I found golden advice from existing Squarespace users here that could help your business in the long run.

While Squarespace does not offer phone support, I still scored it a five because the team is extremely robust and prompt with responses. You don’t need to connect over a phone call.

Version 7.1 Is Now Live 

The newest version of Squarespace gives you ample freedom and scope for customizing your storefront. You can now add animation to your website without tweaking the code from the back end. Further, editing individual pages is also easier.

This version is also better equipped to enhance your product pages. You can add a whole set of portfolio pages if you’re using Squarespace to showcase your work to the world.

But, if you’re already using Squarespace 7.0 and want to shift to its 7.1 version, you will have to rebuild your site. There’s no other way to upgrade your website. And this whole process can take away your motivation to make the change.

Fluid Engine makes designing easy

Like anyone who has used Squarespace in the past will tell you, building a store on the platform has a bit of a learning curve even though it does not require coding skills. However, the latest drag-and-drop editor, Fluid Engine, takes care of this.

I found it easy to design my store with blocks you can move around, edit, and customize per your requirements. It provides the much-needed flexibility that Squarespace was missing.

The bad news is that this feature is only available on Squarespace 7.1, and those who haven’t upgraded from version 7.0 can’t access the benefits of this otherwise nifty feature.

Compare Squarespace Alternatives

While Squarespace is definitely one of the frontrunners in website building and branding, how does it compare to other key players, including Shopify, BigCommerce, Wix, WooCommerce, Magento, and WooCommerce?

Let’s find out.

E-commerce platform Pricing Multichannel salesAppsBasic plan featuresCompare
Squarespace

Overall rating
(3.9)

$27 per month

25% off on an annual subscription

Yes250 (without coding)
  • Unlimited products
  • 24×7 customer
  • Sales enablement
  • Marketing
  • Branding
  • Domain support
BigCommerce

Overall rating
(3.9)

Read our full BigCommerce review

$29.95 per monthYes1,030
  • Unlimited products
  • 24/7 support (phone, email, chat)
  • Reporting tools
  • Marketing tools
  • 0% transaction fee
Squarespace is better in terms of its marketing enablement and branding features, but BigCommerce is better suited for large-scale e-commerce stores.

Consider Bigcommerce if: You need to build an online store that lists several products in different categories.

Shopify

Overall rating
(4.1)

Read our full Shopify review.

$29 per monthYes7,070
  • Unlimited products
  • 24/7 support (email, chat)
  • Marketing tools
  • Shipping tools
  • 2% transaction fee
Squarespace is ideal for beginners with zero to no coding skills, but Shopify provides more features that support the needs of e-entrepreneurs in expanding their businesses or building more online stores.

Consider Shopify if: You want to run a dropshipping business.

Magento

Overall rating
(2.8)

Read our full Magento review.

FreeNo5,731
  • Open source
  • Customizable to include your preferred features
Squarespace is certainly more intuitive and user-friendly than Magento.

Consider Magento if: You are tech-savvy and intend to fully customize your online store.

PinnacleCart

Overall rating
(3.0)

Read our full PinnacleCart review.

$79.95 per monthYes71
  • Unlimited products
  • Ticket and live chat support
  • Reporting tools
  • No transaction fees
Squarespace is more popular than PinnacleCart and offers better e-commerce features.

Consider PinnacleCart if: You want to customize your store extensively.

Wix

Overall rating
(3.0)

Read our full Wix review.

$27 per monthYes250+
  • Unlimited products
  • Ticket, phone, and social media support
With a host of features and customizations, Wix is Squarespace’s immediate competitor.

Consider Wix if: You want all that Squarespace offers but in a friendlier, cheaper format.

WooCommerce

Overall rating
(3.2)

Read our full WooCommerce review.

FreeNo4,228
  • Unlimited products
  • Email support or WordPress.org forums for self-help
  • Limited reporting
  • No transaction fees
WooCommerce may not be the greatest e-commerce platform out there, but you can use it for free if you have a WordPress website.

Consider WooCommerce if: You’re starting off and don’t want to spend a ton of money on your online store.

Frequently Asked Questions About Squarespace

What is unique about Squarespace?

Squarespace is a design-forward online storefront building service provider that doubles up as an excellent content and brand management tool. Compared to other e-commerce store builders in the market, the cloud-based service provider’s unique selling point(USP) lies in its compact and comprehensive set of services and features that let you build your online presence from scratch. That encompasses your e-commerce storefront, marketing and sales management, and brand-building activities, all under one roof.

What are the disadvantages of Squarespace?

The biggest shortcoming of Squarespace is that it cannot handle large e-commerce stores with high order values or extensive inventories. The platform suffices as long as you’re operating on a small scale and want to focus on building your online presence.

Squarespace is not the best e-commerce website builder for experienced professionals who want end-to-end customizations.

Its pricing plans are steeper than its competitors, including Wix, WooCommerce, and others.

How many pages can you have on a Squarespace website?

All four pricing plans currently allow up to 1,000 pages to be added to any website. However, Squarespace recommends adding up to 400 for the website to function optimally.

That said, there are differences between the total number of pages you can add depending on the version of Squarespace you’re using.

For example, Version 7.1 lets you add enough pages to house 10,000 products, while Version 7.0 only has enough capacity for 200 products.

Read the fine print and choose a plan that best fits your current and short-term requirements before investing in it.

What big companies use Squarespace?

Accenture, HBO, Turo, Wattpad, Discovery, and Focus21 Inc. are some big names that use Squarespace to power their websites.

This is commendable, given the company’s humble beginnings.

Is Wix better than Squarespace?

While that depends on your specific requirements, using Squarespace can be a bit of a learning curve for some. On the other hand, Wix edges ahead by a little bit in terms of ease of use.

Is WordPress better than Squarespace?

If you want a stylish online storefront with lots of built-in features and back-end integrations, Squarespace is made for you. But if you want excellent SEO support, WordPress is undoubtedly the better of the two.

It all boils down to your preferences and requirements.

Does Squarespace take a percentage of sales?

Squarespace does not charge any transaction fee on sales in its Basic and Advanced Commerce plans. Since you will most likely opt for one of these, you don’t need to worry about paying a fee every time you make a sale.

However, if you go for its stand-alone Business plan, you will be charged a 3% transaction fee that’s non-negotiable.

Is Squarespace free to use?

Although there is a 14-day free trial, Squarespace is not free to use. Instead, you can choose from four pricing plans per your requirement.

The least expensive plan is priced at $16 per month, while the most expensive one is $49 per month.

However, you can avail a 25% to 30% discount on these prices if you decide to pay upfront annually. The discount you get depends on the plan you choose.

How much do professionals charge to design a custom Squarespace website?

If you hire a professional to custom-make your online storefront or website, be prepared to shell out anywhere between $75 to $125 per hour.

Per industry standards, a customized website could cost you $3,000 or more in addition to the plan you’ve chosen for yourself.

How long does building a website on Squarespace take?

Depending upon your website’s complexity and your proficiency level, it can take anywhere between one to three months.

How I Rated Squarespace

My rating process involves an in-depth evaluation of the various features offered by Squarespace. I contrasted Squarespace’s features with other significant e-commerce platforms in the market.

While I did a comprehensive overview, I gave more weight to certain parameters that I felt were paramount. These include ease of use, security, impressive customer support, flexibility, scalability, and, last but not least, the price.

Is Squarespace worth it? The answer is a big yes if you’re a small business looking to build a great online store with basic functionalities.