Shopping Cart Elite (SCE) is a full-fledged e-commerce powerhouse that caters to small and mid-sized businesses. It’s an advanced builder for the intelligent entrepreneur. This product offers sophisticated customization and automation options to power your website design, marketing, inventory, shipping, hosting, and sales processes. It’s clear that the SCE team has listened carefully to the frustrations that site owners encounter via many of the tools and processes currently on the market. It’s also clear that with this solution Shopping Cart Elite aimed to exceed expectations of demanding and knowledgeable small business owners.
Shopping Cart Elite should attract the attention of online store owners who want to efficiently get the most value possible out of their e-commerce enterprise. Below we highlight the main features of this builder and offer a few recommendations so you can determine if this is the right tool for your business.
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Ease of Use
This builder has a fairly steep learning curve. It’s definitely not for novices or store owners who don’t want to invest time and energy into learning the ins and outs of the software. That being said, once you invest the necessary time into learning the tool you’ll be amazed at what it can do.
When you sign up for the software you’ll have a team member assigned to your account who will help walk you through actually using the builder. Since there are so many features this hand holding is absolutely necessary. Also, since it’s so feature heavy and resource intensive, the downloadable desktop version of the software does work faster than the browser version.
This builder was originally designed for enterprise level stores and the existing feature set reflects that. Most of its features are very high-level selling tools that allow you to maximize the revenue of your store, while automating most of the tasks. Below we profile a few of the main features of this tool. Note, the features highlighted below are just the tip of the iceberg, to explore the full feature list you’ll need to sign up for the service.
Search and SEO
Shopping Cart Elite offers an algorithm-based predictive search option that will help your users find find the exact products they’re looking for, without having to look through pages of products. With the option to add various search filters your customers will likely spend less time browsing for products, and more time buying them.
In regards to sitewide SEO, you’ll be able to do things like create automated sitemaps, change product titles and metadata, include rich snippets for your products, and a whole lot more. Plus, both the desktop and mobile versions of your site are optimized for speed: they will load in an impressive 2 seconds and achieve a Google PageSpeed Insights score of 100%.
Product and Inventory Management
With Shopping Cart Elite you’ll have a ton of different ways to keep track of your inventory, create unique products, and sell those products to your customers. Below we examine a few of its product management and selling features.
Auto Ship Products
If you have products that people order on a consistent basis, then you can use the renewal feature to setup recurring orders and shipments. Orders are automatically generated and shipped without you having to do any additional work beyond the initial setup.
Live Inventory Management
The live inventory management system gives you an up to date look at your product inventory. Products are put on hold the moment they’re placed in a cart, so you won’t oversell existing products. If you have inventory across marketplaces like Amazon and eBay, then these totals will also be updated automatically.
Bundles, Upsells, and Discounts
If you sell products that require multiple components then you can use the product bundle feature to simplify product ordering. You can also use the upsell feature to recommend additional products based upon categories, product type, and more.
360 Degree Images
You want your product images to be as close to the real thing as possible. With 360 degree images, you can use a digital camera along with desktop or mobile app to create beautiful 360 degree product images.
Most popups are annoying. But, the smart pop up feature lets you create engaging pop-ups based on a wide range of criteria. You can generate pop-ups based on the following scenarios:
- Where your visitors came from
- If they are repeat visitors or return customers
- What page they’re on
- If they’re exiting your site
- The total time they’ve spent on your site
- If they’re viewing a product page.
Finding new and improved ways to serve your customers should be a core focus of an e-commerce store owner. Shopping Cart Elite offers multiple features that will help you convert visitors to buyers and improve customer interaction.
Intelligent Live Chat
This feature will help you save time handling customer requests. The intelligent chat will predict what kind of question your customer is going to ask before they even start the live chat. If it’s a sales related question, then it will be sent to a live chat representative, but all other questions will be directed to email.
Having product reviews on your website will help you sell more products. With social reviews, customers will receive an automatic email after their purchase asking them to leave a review. The reviews will automatically be posted to your Facebook and Twitter pages, along with being posted on your website.
Social Q and A
This cool feature enables past shoppers to connect with current customers. This will help to build a bond between current and potential customers and strengthen the community around your products. With this feature, questions will be emailed to your past customers, and if there’s no response, then the question will be passed onto the store owner.
Designing Your Store
Shopping Cart Elite has a unique system for building out your website. When you sign up for the service you’ll be assigned an account manager and an art director. They will help oversee your project and walk you through building out your site and using the software.
To build your site it uses a system called Cloud Templates, which lets you pull bits and pieces from the master templates to create your own unique website. The advantage of this is the master templates are constantly updated to reflect the latest industry best practices, and your site will receive these automatically.
If you don’t want to start from scratch, there’s a selection of premium templates you can use to form the backbone of your site.
The site building system offers you benefits like:
- Completely custom design that keeps itself up to date
- Custom menus that you can style with HTML and CSS
- The ability to create custom carousels to highlight featured products
- Custom pages based upon predesigned content blocks.
Shopping Cart Elite takes mobile friendliness seriously. Right out of the box all websites powered by the software have a Google Mobile Friendliness score of 100%. All of its sites utilize an adaptive design that’s optimized for the mobile browser and loads very quickly.
You can also adjust elements of the mobile version of your site to create a better user experience. For example, you can use the mobile CSS styles to resize banners, change image sizes, adjust mobile image resolutions, or even hide entire portions of your site from mobile browsers.
What Hardware and Software Does This Builder Require?
The cloud version of this software will run on any computer that has a strong internet connection and the latest browser update.
However, there’s also a downloadable version of this software that lets you build your site without being connected to the internet. The latest version of the software only runs on the Windows operating system. So, if you have a Mac you’re going to need to use VMware, Boot Camp, or Parallels to dual boot the Windows operating system on your machine.
The minimum hardware requirements are Intel i3, 4 GB of RAM, and an internet connection of 5 Mbps upload and download speed. For optimum performance the following hardware requirements are recommended: Intel i7, 8 GB of RAM or more, and an internet connection of 20 Mbps upload and download speed. To test your current internet speeds you can use a tool like Speed Test.
Who is Shopping Cart Elite Best Suited For?
If you couldn’t guess from the feature set highlighted above, this tool isn’t for novices. There is a learning curve. Entrepreneurs, site owners, and digital marketers who are already familiar with issues like marketing automation will have a leg up. But anyone can teach themselves what’s necessary to rock this platform. There are some complex site customization processes; those already familiar with HTML, CSS, and general website design principles, such as mobile responsive design and testing, will best be able to take full advantage of those customization options.
If you are a small, mid-sized, or large company, this builder can help you significantly improve your process quality, efficiency, and dramatically increase the shopping experience for your customers: all of which can be expected to impact your bottom line. If you have a successful brick and mortar storefront and you’re looking to break into the e-commerce market, then this builder can help you do that as well.
Solopreneurs or people just looking to sell a handful of products may find this tool offers far more than they can use.
Visit Shopping Cart Elite for more information
Shopping Cart Elite is a feature-packed builder built for serious e-commerce store owners. If you’re a beginner who wants to build their first e-commerce site, then this isn’t for you.
The advanced selling and customer engagement features are top-notch and will help you run the most profitable store possible.