Shopio is built for small to medium sized business who want a quick and painless way to build out an e-commerce store.

It shines in its simplicity and has been built with non-technical store owners in mind.

Below we look at the main features of Shopio, how easy it is to use and highlight a few reasons this might be the right e-commerce builder for your company.

About Shopio

The Shopio team is based out of the US and Turkey and has been around since 2001. You’re probably already familiar with or have at least heard of its parent company, Deloitte. In terms of the user base, it is a little smaller than some other e-commerce builders, as it currently hosts just over 10,000 online stores.

shopio review

Shopio Features

Shopio doesn’t offer the most extensive design customization options, but it is packed with features that will help you manage and customize your products, offer multiple payment and shipping options, as well as ensure your site shows up in the search engines.

Below you’ll find the main features that Shopio can offer your e-commerce store.

Product Management

Managing your products is done through a drop-and-drop interface that allows you to sort by category, set products to out of stock, and quickly manage your inventory.

Shopio does offer a lot of product customization options. You can drag and drop product customization tabs. You have the freedom to upload as many images as you wish. Plus, you can create special product-based tax rates and set country-specific tax rates, to accommodate a customer base that may span multiple countries.

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Shipping and Payments

Shopio offers a simple one-page checkout that will help to reduce buyer friction and get your store more sales. With shipping being a big concern for e-commerce shoppers you’ll be able to address this by offering either fixed-rate or weight-based shipping options. You can also set shipping rates to differ based upon certain regions. It doesn’t include real-time shipping rates, but the options above should be enough for most e-commerce store owners.

You’ll find numerous options for accepting payments from your customers. Shopio currently supports 15 different payment gateways and offers the promise to add more in time. It supports common payment gateways including:

  • PayPal
  • PayU
  • 2Checkout
  • Braintree
  • Stipe
  • Authorize.Net
  • Dwolla.

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See all Shopio features

Marketing and Reporting

For those looking to grow their stores and generate more revenue there are a few built-in marketing tools that will help you achieve those goals.

  1. Create customer groups and offer group-based discounts and coupon codes.
  2. Custom coupon and discount creation based upon amount, percentage, products, categories, and more.
  3. Built-in blogging tool to generate more traffic, rank for more keywords, and create buyer-relevant content.
  4. Google analytics integration to monitor site performance, visits, conversion rates, page views, and more.
  5. Google Adwords tracking codes to better track and manage your Adwords ROI.
  6. View your bestselling products, daily orders, customer orders, and sales trends with a single click.
  7. Create custom email newsletters and track email newsletter trends.
shopio review
The Shopio Theme Store is where you’ll select your design template. There are free templates as well as templates that require an additional fee.

Search Engine Optimization

Optimizing your store for the search engines is important if you want to receive any kind of search engine traffic. Shopio does a solid job of offering enough SEO customization options, so you can optimize your pages and your products accordingly.

With its SEO tools you’ll be able to do things like:

  • Create custom URLs, titles, keywords, descriptions, and categories.
  • Customize each product, category page, and other site pages.
  • Automatically generate dynamic XML sitemaps.
  • Implement 301 redirects.
  • Verify your site to search engines.
  • Integrate your site with both Google Webmaster Tools and Google Analytics.

Plus, all of its themes are SEO-optimized right out of the box, so you’ll already be heading in the right direction just by using one of the themes.

shopio review
“ElecTron” is one of Shopio’s free design templates.

Customer Support

Shopio offers 24/7 support. Its live chat support is only available during office hours, but you can put in an email request or support ticket during all hours of the day.

Its support center offers a few different ways to work through technical or site issues on your own via a knowledgebase, the Shopio manual, and an FAQ section.

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“Sporty” is another free Shopio design template.

Building Your E-Commerce Store

Getting your e-commerce store setup is a very simple process. Once you sign up for an account you’ll be automatically directed to your admin panel. This admin panel will give you a snapshot of your store’s performance, and let you customize every aspect of your e-commerce store. You’ll notice a small setup wizard that will walk you through the process of designing your store, setting up your preferred payment options, and adding products to your store.

Designing Your Store

There are 15 different free themes you can choose to build your store. Most of the existing themes cater to specific niches like fashion, home goods, beauty, electronics, jewelry, children’s clothes, and sporting goods. However, the theme designs are basic enough that you could adjust them to cater to any niche. Every Shopio theme is mobile-friendly, so your storefront will look good on mobile devices.

All you have to do is select your theme, change a few elements, start uploading your products, and your store is ready.

Editing your theme might be a little different than what you’re used to as there isn’t a drop and drop builder. Instead, you make all of the necessary changes to your site by adjusting the settings. You’ll be able to change things like your logo, font choice, colors, menus, slideshow elements, featured products, and any homepage promos.

shopio review
After signing up, it takes 2 mouse clicks and a few seconds to install a theme of your choice. After the theme is installed, this is the page you’ll use to adjust your site’s settings. It’s quite different from the editors for most site builders.

The customization options are a little limited unless you known enough HTML, CSS, and JavaScript to edit the source code and create a more custom design. Otherwise, the look and feel of your store will be very similar to the demo theme. The customization design limitations do cater nicely to beginners who might get overwhelmed with too many options.

shopio review
If you know HTML and CSS you can customize your Shopio design even further. This is a view of the store “editor” page. You click on a url listed at left and the code displays in the pane at right.

Adding Products

Once you’ve gone through the setup wizard, then you’ll be prompted to create your first product. The product information page is easy enough to navigate and you’ll be able to add details like product title, images, categories, weights, price, SKU number, quantity in stock, set product variations, and write your description.

You can also add coupons or discounts to your products to encourage your visitors to buy. You can create category-specific coupons, or create coupons that apply once a customer hits a certain order total.
See Shopio pricing

Why You Should Use Shopio

Shopio is a solid builder for small to medium-sized business who value simplicity. It’s very easy to setup and is equipped with a lower price tag, so there’s nothing standing in your way to getting your store online.

Its themes are simple and perfect for store owners who just want to sell products and not have to worry about the design of their stores. Plus, the in-depth SEO tools and blogging feature are a great way to generate more traffic to your online store.

Finally, it’s incredibly easy to use. The dashboard is straightforward, and there’s no reason you couldn’t build out your entire site in an afternoon.

shopio review
Big Sam is a business that uses the Shopio site builder.

Why You Should Stay Away From Shopio

Shopio works well for small to medium sized businesses. If you want to build a large e-commerce site, then there are other tools better suited for your needs. However, there are also a few main features that are lacking that might lead you to choose a different builder:

No Drag-and-Drop Builder

It’s no secret that a lot of website novices prefer a drag-and-drop interface. It’s easy to use and lets you customize your store to your liking. The overall customization of your Shopio store is quite limited. Sure, you can change your fonts, color scheme, and a few other options, but it’s difficult to change the overall layout of your site and add custom features unless you know how to code.

Lack of Abandoned Cart Feature

A lot of builders offer some sort of feature that helps to recover customers who abandoned their cart. Shopio isn’t one of those. Currently, there’s no existing feature or third-party integration that lets you bring back users who left their carts without completing the purchase.

Small List of Integrations

If you’re using existing CRM, accounting, or other software, then you’ll be hard-pressed to find an integration that supports it. There is a basic list of integrations and apps supported, but it doesn’t support popular software like Quickbooks, or MailChimp. If you currently use a piece of software that must integrate with your new e-commerce store, then you’ll want to choose a different builder that supports it.
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Closing Thoughts

Shopio is a solid choice for most small to medium-sized businesses looking to get into e-commerce. It’s geared towards beginners who don’t demand intense customization features or advanced integrations with existing software.

Overall, it’s affordable, easy to use, and will help you build a functioning e-commerce store in as little time as possible. Store owners looking to build large-scale stores, or people who want to build a unique looking e-commerce store are better off looking elsewhere.