Creating an e-commerce website is easier than ever, thanks to Wix and its step-by-step guides and user-friendly design tools. You can use Wix to create a fully functional digital storefront in less than an hour.

In this article, you’ll learn:

  • What Wix is and why it’s great for e-commerce
  • Why Wix is suitable for beginners
  • How to build your e-commerce website using Wix

What Is Wix?

Wix is a website creation service. You can use it to create any type of website, from a free blog to a bustling e-commerce store. Wix is best known for how easy it is for beginners to use to create a professional-looking website.

Why Is Wix Good for E-Commerce?

The goal of any e-commerce website is to sell products. Wix provides a fast and straightforward way to create a functional e-commerce storefront even if you have no experience with web design. It carefully guides users through the design and setup process so even inexperienced business owners can have a beautiful website.

In addition to its user-friendly interface and helpful design features, Wix also provides a large selection of tools for e-commerce businesses that will help you build your brand, increase traffic, and turn traffic into sales.

Is Wix Good for Beginners?

Wix is an excellent choice for those new to website building. They offer two options for website creation. You can design the site yourself using e-commerce templates and their easy drag-and-drop editor. Alternatively, you can use Wix ADI (automatic design intelligence) to generate a well-designed website customized to your industry.

Wix is also a good choice for small e-commerce businesses. It is less expensive than more robust options like Shopify while still offering valuable features such as an attractive storefront, cart checkout, SEO tools, store analytics, mobile optimization, and easy store management.

Is Wix Free?

Wix for e-commerce isn’t free, but there are three affordable pricing tiers based on the features you need.

  1. The Basic Business plan is the most pared-down option and costs $23/month. It offers everything you need to get your e-commerce website up and running, such as secure online payments, storage space, and unlimited product listings.
  2. The next option is Business Unlimited at $27/month. With his plan, you get everything the basic plan offers, plus many new features such as subscriptions, product reviews, and multiple currencies. You also get increased storage.
  3. Business VIP is the most comprehensive pricing tier. It costs $49/month and includes everything in the first two plans and helpful tools to operate and grow your e-commerce business successfully. These include priority customer care, more storage space, loyalty programs, and customized analytics.

How To Create a Wix E-Commerce Website

  1. Create a Wix.com account.

Wix login form

You’ll enter your email address, choose a password, and answer a few questions about your business.

  1. Build your digital storefront.

choose a website

Decide if you’d like to build your storefront using Wix’s editor or the ADI feature, which designs the website for you. The Wix editor is easy to use and offers templates to help you create a well-designed site.

Compared to using the ADI option, the editor requires a little more time and effort but is by no means difficult to use. If you choose Wix ADI, you can still tweak the design features to your liking, and you can revert to the Wix editor if you find the ADI too limiting.

  1. Wix editor:

After choosing the editor, you’ll be able to browse hundreds of templates to use for your e-commerce store. The templates include effective calls to action (CTAs) and layouts designed to increase sales conversions. Select a template you like and edit it to suit your needs with Wix’s simple design tools.

  1. Wix ADI:

If you select the ADI, you’ll answer a series of questions about your design preferences and the type of e-commerce store you want to create. Using this information, the ADI will present different designs for you to choose from.

Once you select a design, you’ll choose the pages you want on your site, such as “About” and “FAQ.” You can tweak the design elements, though the editing options are limited to ensure your choices will work well with the selected design.

  1. Stock your digital store with products.

adding images to a digital store

From the Wix dashboard, select “Store products” and then “Products.” Add your products along with their related images, descriptions, and prices.

  1. Set up online payments and shipping.

setup online payments

Choose “Settings” from your dashboard. Under the section “eCommerce & Finance,” you can set up your payment methods, shipping, and tax rate. This area also has additional settings related to the checkout process.

  1. Connect your custom domain.

connecting domain

A domain is the web address where you can find your e-commerce site. You can purchase a domain name from Wix or through another company. Bluehost and GoDaddy are two popular choices for domains.

To purchase a domain from Wix, go to “Settings,” and select “Connect domain,” and then “Buy a domain.” If you bought your domain from another company, you’d follow the same steps, except you’ll select “Connect a domain you already own.”

From here, Wix will provide a step-by-step guide to help you connect your domain to your new e-commerce website.

  1. Preview and publish your website.

preview and publish

Select “Preview” to see how your digital store will look to visitors. If everything looks good, click “Publish” to make your website live and visible to others.

  1. Manage your marketing and SEO.

marketing and SEO

Under the “Marketing & SEO” section of your dashboard, Wix will guide you through making your e-commerce website searchable on Google, creating Facebook ads and email campaigns, and integrating tools such as Google analytics. This section will help you hone your marketing to increase traffic to your digital storefront.

Is Wix the Best E-Commerce Website Builder?

Wix is one of the best e-commerce website builders for beginners because of its easy-to-use design features, automatic website design option, and moderate pricing. If you find website design frustrating, don’t have time to devote to building a website, or are in the early stages of your e-commerce business, Wix is a fantastic choice for you.

If you have more advanced web design skills or a large e-commerce business, you may find Shopify will better suit your needs. Shopify offers a more scalable e-commerce solution for larger companies and has more powerful sales and marketing tools.

Creating an e-commerce website can be intimidating, but Wix provides tools and pricing plans that simplify and speed up the process. It’s the perfect option for small business owners, freelancers, and solopreneurs.

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