Amazon sellers have the opportunity to get their products in front of millions of potential customers. It’s a great way to expand your small business strategy and reach new markets. To get the most from your Amazon selling efforts, consider using one or more Amazon seller tools to help you optimize your selling process.
Because Amazon is such a popular platform for third-party sellers, many software providers have created custom Amazon tools to help you do everything from tracking inventory to managing PPC advertisements. The choices can be overwhelming, so this article can help you:
- Understand what Amazon seller tools are used for
- Discover some of the best Amazon seller tools for small businesses
- Understand how to choose the right Amazon seller tool
What Are Amazon Seller Tools and Software Used For?
Amazon is an attractive selling platform for many small businesses because of its enormous global audience. Amazon’s reach is large enough to support healthy competition among sellers but to make a real impact and grow your business, you need to have a leg up on the competition. Amazon seller tools can give you that advantage.
Amazon seller tools are apps and other types of software that help streamline particular aspects of the selling process. Selling on Amazon is more than listing your product and waiting for sales. You must optimize your listings using SEO, understand your sales trends, find profitable new products to sell, reprice products to stay competitive, track inventory, provide customer support, and more.
It’s difficult, if not impossible, for Amazon sellers to monitor all the moving parts of their online store without help. That’s exactly why Amazon seller tools exist. There are tools and apps that cater to every aspect of the Amazon selling process.
As you build your store, you’ll see which areas you need support in. You can find a tool that helps with one specific area, or you can choose one of the many end-to-end Amazon seller solutions available.
Small business owners sometimes shy away from investing in Amazon seller tools because of the cost. It’s important to weigh the benefits against the cost before ruling out a seller tool. For example, if it helps you keep your inventory organized and accurate so that you can make more sales, that’s a worthwhile investment.
Keep in mind that not all tools have a return on investment (ROI) that directly relates to more sales, but they can still be smart choices for your business. Instead of increasing sales, you may find a tool that minimizes the time you spend sourcing inventory or allows you to run your Amazon seller account efficiently without needing to hire additional help.
These types of benefits are as important as making more sales, especially for small business owners who are often stretched thin as they take on many duties across all aspects of their businesses. Many of the Amazon seller tools on this curated list are free or only require a modest investment. They can help you grow your business more quickly and with less stress.
The Best Amazon Seller Tools for Small Businesses
Now that you know how important it is to have tools to support your Amazon store, it’s time to find the right ones. Below are six of the best Amazon seller tools for small businesses.
Amazon Seller App
Amazon offers a free mobile app so you can manage your sales anytime, anywhere. It’s available for Android and iOS.
With the app, you can:
- Analyze sales and trends over time to monitor growth
- Review your Amazon seller account health dashboard to ensure you comply with the platform’s policies
- Take action on new growth opportunities from Amazon Selling Coach
- Manage your inventory, including changing prices and viewing fees
- Manage your orders with sales notifications and shipping confirmations
- Process returns and issue refunds
- Respond to messages quickly to provide better customer service
- Take, edit, and upload quality product photos that entice shoppers
While this free app is a must-have tool for every Amazon seller, it’s certainly not the only one you’ll need to develop a profitable Amazon store. Some of the app’s features, such as product sourcing, fall short compared to other tools on the market.
The best strategy for using the Amazon Seller app is to pair it with other, more powerful software options to create a dynamic approach to managing your business.
Helium 10
Helium 10 offers an incredible number of tools that small business owners can use to manage their Amazon stores effectively. It’s a great choice if you prefer an all-in-one software option rather than juggling multiple tools for different tasks.
There are four pricing tiers for Helium 10, with each successive tier offering access to more tools and additional features, such as multiuser login. The lowest-priced plan is $39 per month, and it offers a good selection of useful tools, including an Amazon Fulfillment by Amazon (FBA) training course, product searches, listing optimization, and in-depth financial analytics.
Combined with the free Helium 10 tools listed below, these features make the Starter plan an excellent choice for new Amazon sellers. As your Amazon store grows, you can upgrade your plan to access an even greater selection of features.
Free Helium 10 tools:
- Amazon Keyword Research: Find the most relevant keywords to optimize your listings
- PPC Audit: Audit your PPC ads to discover which search terms are worth pursuing
- Chrome Extension: Access the benefits of Helium 10 right from your browser
- URL Builder: Create promotional URLs such as links that send users directly to “add to cart”
- QR Code Generator: Create quick response (QR) codes for promotional opportunities, collecting customer feedback, and more
- Amazon Anomaly Tracker: Identify anomalies like your listings disappearing suddenly
Jungle Scout
Jungle Scout is an end-to-end Amazon seller solution that offers everything you need to start a new Amazon store or grow an existing one. Jungle Scout makes it simple to locate the right tools for your business by allowing you to choose your seller path, such as first-time seller or existing Amazon seller. You can also find solutions based on your goal, such as launching a product, getting reviews, or streamlining your business.
When you select your path or goal, Jungle Scout sends you to a solutions page that highlights the various features it offers that are ideal for your needs. This gives you a comprehensive understanding of all the ways Jungle Scout can benefit your business. Here are a few of the great features it offers:
- Academy: Learn all the ins and outs of selling on Amazon so you can create a profitable store more quickly
- Product Tracker: Compare the sales metrics of different products to identify the best-performing merchandise for your Amazon store
- Product Database: Search the database of more than 400 million products to find products that match your search criteria
- FBA Profit Calculator: Track Amazon seller fees and overhead costs so you can see the true profitability of your products
- Keyword Scout: Find the high-converting keywords your Amazon store needs to get customers’ attention
- Listing Builder: Get a listing rating to learn how your current listing compares to others and the best ways to improve it
This is just a sample of the many tools you can access with a Jungle Scout plan. Plans start at $29 per month when billed annually. You can also use these free tools without a plan:
- Profit Calculator: Find out your product’s true profitability after the initial investment and seller fees
- Sales Estimator: Check the average monthly sales of a category to find the best ones to focus on
- Listing Grader: Understand the overall quality of your listings so you don’t leave money on the table
Teikametrics
Teikametrics is an Amazon seller tool that helps you manage your advertising. It uses the power of artificial intelligence (AI) to automate much of the Amazon ad process, and its in-depth metrics help you identify which keywords perform well and which don’t.
This means you don’t waste any time on repetitive tasks, and you can maximize the profitability of your ad spend by only putting money toward high-performing PPC terms.
In addition to ad automation and optimization, Teikametrics also uses AI to monitor keyword trends continuously. This allows you to find new, profitable keyword opportunities without spending countless hours analyzing the metrics yourself.
Teikametrics is free for businesses with less than $10,000 in monthly sales, so it’s ideal for new Amazon sellers. Create your goal-based campaigns and let this tool do all the heavy lifting to maximize your ad spend ROI.
TaxJar
Sales taxes can be a huge headache for Amazon sellers, and it’s hard to overstate the importance of getting it right. TaxJar is an Amazon seller tool that does your sales tax accounting for you and ensures you stay compliant with all current requirements.
It automates time-consuming tasks such as product classification and multi-state filings, saving you countless hours of tedious work.
With TaxJar, you can:
- Review state-by-state sales tax reports
- Compile sales from multiple e-commerce channels into one convenient dashboard
- Automatically file your multi-state taxes on time
- Understand your current tax liability at a glance
The Starter plan starts at $19/month, but this is one tool where upgrading to a higher plan is worth it once you start making consistent sales. The Professional plan starts at $99 per month and gives you access to Taxjar’s sales tax application programming interface (API), which is the feature that automates the many tasks that come with calculating and paying sales taxes.
eComEngine
eComEngine offers three tools that focus on customer reviews, product research, and inventory restocking. Why are these three categories so important?
- Customer reviews help increase sales by giving potential customers confidence in the product’s quality and usefulness.
- Choosing the wrong product to sell can be a costly mistake. Product research is necessary to ensure you make informed decisions about what to list in your store.
- You always want to have the right amount of inventory on hand. This ensures your sales are never disrupted, and you aren’t overspending on stock that isn’t moving.
FeedbackFive is eComEngine’s tool for collecting customer reviews and ratings. It sends automatic feedback requests to customers and notifies you about new reviews or ratings. It also lets you monitor reviews on specific products so you can understand customer preferences and trends. Price: $29.99 per month
MarketScout saves you from hours of manual product research. You can find an item’s Amazon Standard Identification Number (ASIN), manufacturer, category, number of sellers, profit calculations, and much more, all within minutes. Price: .003 of a cent per product
RestockPro ensures you never run out of stock by creating accurate sales forecasts. You can use it to create purchase orders, track shipments, print labels, and monitor inventory. It also keeps track of supplier, product, and cost information in one convenient place. Price: Plans start at $99.99 per month
What to Do Next
To choose the best Amazon seller tools for your small business, start with a resource audit. What is your budget? Do you have employees who can take over time-consuming tasks? Does someone on your team have expertise in a certain area, such as taxes or PPC ads?
The answers to these questions help you see which tools can fit your budget realistically and identify any areas where you don’t need additional support. Now you can review the features and benefits of the different Amazon seller tools to select the ones that are a good fit for your small business.