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Forever free plan
Any small business owner would do well with Shift4Shop, whether you’re a solopreneur, an e-commerce business on the rise, or a big brand. It’s a 100% free platform — all you pay is the transaction fee for Shift4 payments. The platform gets high marks in all categories because it’s a complete solution except for reporting tools.
The top reason Shift4Shop is our pick for the overall best e-commerce platform is that the company makes it easy for anyone to get started selling online with free software. All you pay are transaction fees on any sales you make, which are fees you’d have to pay anyway through a third-party merchant services provider (MSP) or payment processor.
You can list an unlimited number of products, and Shift4Shop doesn’t limit your bandwidth, so you can grow your customer base. Shift4Shop is an all-in-one online store builder with a free domain name for your first year, hosting, free use of its platform and all features, and strong security.
Shift4Shop offers a 99.99% uptime guarantee, fast performance for your e-commerce site, and 24/7 monitoring to protect all of its clients. If anything should go wrong, I was able to access 24/7/365 support via phone, email, and live chat.
To ensure your customers’ peace of mind and your online store’s growth, Shift4Shop promises automatic daily backups and software upgrades, unlimited bandwidth and storage, two-factor authentication (2FA), DDoS attack protection, and PCI compliance.
Last, but not least, I found Shift4Shop easy to use. Hundreds of free templates are customizable with a modular editing method and I didn’t have to do any code to modify them. But you can use HTML for development if you prefer.Who is Shift4Shop best for?
My testing revealed that Shift4Shop is ideal for new businesses and those on a budget. Shift4Shop can work for established businesses as well, but the transaction fees (2.9% + 30 cents per transaction, comparable to Square Online) may add up.Recent upgrades to Shift4Shop
Shift4Shop regularly updates its product to provide the best tools and features to its clients. Recently, Shift4Shop added Facebook Commerce to give you more avenues to sell your products. It also integrated Facebook Ads Manager, so you can better reach your customers; Google Analytics integration, for better insights, and you can accept cryptocurrency as payment.Shift4Shop pricing
With Shift4Shop being free, it’s accessible for all small businesses that want to sell online. Its transaction fee is similar to Square Online at 2.9% + 30 cents per transaction, but you won’t get a break on that fee structure unless you’re doing high-volume sales. If you choose to go with an MSP that can offer a much lower fee table, you will have to pay for one of Shift4Shop’s plans, which range from $29 to $229 per month, close to Shopify’s monthly fees. However, Shift4Shop won’t charge any additional percentages if you choose a different processor.