Our Top Picks

1PointMail Logo
1Point.Mail
1Point.Mail allows you to create mailings using its step-by-step campaign manager. You can create templates of text or HTML emails focused on a particular campaign. You can also personalize the subject line and the content of the email for each recipient.

Pricing is based on the number of emails you send per month, with its basic package starting at $49 for 10,000 emails. A free demo is also available.

Pros & Cons

Pros

  • Highly reliable delivery on a large scale
  • Dynamic segmenting of lists
  • Helpful customer service

Cons

  • Doesn't integrate with Eventbrite
  • Doesn't include email templates

What Customers Are Saying

Customers appreciate the extreme attentiveness of 1Point.Mail's tech support team, and they love the software's Autoscrape function. Reviewers say the report generator is highly useful and find the analytics helpful as well. However, some say they'd like more integrations with third-party apps.

Summary

1PointMail Logo
1Point.Mail
  • Starting Price
    • 10,000 emails/month:
    • $49/month
    • 50,000 emails/month:
    • $99/month
    • 100,000 emails/month: $149/month
    • 250,000 emails/month: $249/month
    • 500,000 emails/month: $399/month
    • Enterprise: Custom Quote
  • Free Trial/Demo
    Custom Quote
  • Deployment
    Installed - Windows
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Channel Management
    No
  • Contact Database
    Yes
  • Lead Management
    No
  • Multi-Campaign
    No
Act-On’s software offers multiple solutions for your marketing campaigns, including website and landing page optimization designed to generate interest in your services or products and A/B testing. Other features include CRM integrations, search engine optimization (SEO) audit tools, and personalized messaging.

Plans and pricing are based on active contacts, with the basic level starting at 2,500 contacts or $900 a month. Act-On offers a free demo of its web-based software.

Pros & Cons

Pros

  • Generates high-quality leads
  • Excellent customer support
  • Customizable landing pages

Cons

  • Limited hours for customer support via chat
  • Auto-response emails are buggy

What Customers Are Saying

Users in companies with small marketing departments find Act-On helpful for managing advertising and marketing campaigns. They point to the software's easy integration with CRM apps and its lead scoring tools and helpful features. Some users, though, find the workflow cumbersome, especially when loading photos into emails.

Summary

  • Starting Price
    • Professional: Starting at $900/month
    • Enterprise: Starting at $2,000/month
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based
  • Support
    Email, Phone, Live Support
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
ActiveDEMAND Logo
ActiveDEMAND
With ActiveDEMAND, your marketers can manage multiple call tracking campaigns from one account. This includes analytics that helps you see which keywords, ads, webpages, and campaigns are providing the most response. You can also select from toll-free or local call tracking numbers, whichever best suits a particular campaign, as well as post to Facebook, LinkedIn, and Twitter from one location and automatically track responses to those posts.

ActiveDEMAND offers a free trial and free demo.

Pros & Cons

Pros

  • Excellent tech support
  • Versatile list filtering functions
  • Strong email marketing analytics

Cons

  • Workflow designer can be very slow
  • UI can be confusing

What Customers Are Saying

Customers say ActiveDEMAND provides a great deal of data regarding visitor history. They appreciate its versatility, with features available for just about every circumstance, and find the software generally easy to use. However, some customers are frustrated by program updates that change their settings without notice.

Summary

ActiveDEMAND Logo
ActiveDEMAND
  • Starting Price
    • Call Tracking: $0/month
    • Email Marketer: $15/month
    • Small Business Marketer: $69/month
    • Corporate Marketer: $199/month
  • Free Trial/Demo
    Free Trial
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
Adzooma allows you to make the most efficient use of your social media ads from one location. It offers AI-driven suggestions that create efficient marketing campaigns, and you can manage multiple accounts from one screen. This solution lets you avoid using Excel templates by creating automatically updated pre-generated reports or reports with exact metrics about your campaigns.

Adzooma lets you join for free and then bases pricing on each added module.

Pros & Cons

Pros

  • Seamless onboarding
  • Ability to connect with Google Ads
  • Reduces time needed to manage client accounts

Cons

  • Takes a long time to set up PPC campaigns
  • Facebook Ads integration is problematic

What Customers Are Saying

Customers appreciate Adzooma's easy-to-use interface and its time-saving automation options. They say interpretation of ad data is easy with the app, and users like being able to talk to clients via the software. However, multiple customers claim that Adzooma didn't fulfill its promises about sending traffic to their sites and consider the app overpriced for what it delivers.

Summary

  • Starting Price
    • Free
  • Free Trial/Demo
    Free
  • Deployment
    Web-Based
  • Support
    Email, Phone
  • Channel Management
    Yes
  • Contact Database
    No
  • Lead Management
    No
  • Multi-Campaign
    Yes
Using a work graph data model, Asana allows teams to stay in sync, make their deadlines, and achieve sales or marketing goals. This helps your employees stay organized, focused, and able to take quick action to keep your campaigns on track. Asana for Remote Teams lets your employees plan and coordinate remotely.

Asana Basic, designed for individuals or teams, is free, while the Premium Plan is $10.99 a month per user. A free trial is available.

Pros & Cons

Pros

  • Comprehensive virtual meeting management features
  • Easy to use and easy to assign tasks
  • Excellent project management tools

Cons

  • Integration with Office 365 is clunky
  • High price

What Customers Are Saying

Users like Asana's ability to accommodate very large teams, facilitating collaboration on multiple projects across many locations. They appreciate the excellent training and onboarding tools as well as the always-helpful customer support team. However, they say Asana's expense tracking tools are very limited, as is its ability to integrate with office automation apps.

Summary

  • Starting Price
    • Basic: Free forever
    • Premium: $10.99/month/user
    • Business: $24.99/month/user
    • Enterprise: Custom Quote
  • Free Trial/Demo
    Free Trial
  • Deployment
    Mac, Windows, Web-Based, iPhone / iPad, Android
  • Support
    Email, Phone
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
Emfluence Marketing Platform Logo
emfluence Marketing Platform
Using their experience as digital marketers, the team at emfluence Marketing Platform focused its product on what other digital marketers need to create effective campaigns, deploy them, and then track the results. The result is software that not only gives you the ability to create a campaign but also to stay in touch with customers afterward.

emfluence Marketing Platform bases pricing on the number of your contacts, starting at 3,000 contacts for $700 a month. A free demo is available.

Pros & Cons

Pros

  • Implements changes requested by users
  • Easy integration of emails with CRM and analytics
  • Excellent customer service

Cons

  • Integration with social media platforms is cumbersome
  • Dashboard isn't customizable

What Customers Are Saying

Customers say emfluence is easy to use and navigate, and they appreciate the company's responsiveness in adding features and making needed changes in the software. Users comment that being able to assess campaign effectiveness in one place is helpful, but some find the program overwhelming, while others would like more font options.

Summary

Emfluence Marketing Platform Logo
emfluence Marketing Platform
  • Starting Price
    • Up to 30,000 Contacts: $700/month
    • Up to 60,000 Contacts: $850/month
    • Up to 80,000 Contacts: $1,000/month
    • Up to 100,000 Contacts: $1,200/month
    • Up to 150,000 Contacts; $1,500/month
    • Up to 250,000 Contacts: $2,000/month
    • Contact for more pricing options
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
EngageBay Logo
EngageBay
EngageBay offers all-in-one software that includes marketing automation, a help desk to resolve customers' issues, live chat to engage customers in real-time, and CRM software that lets you store unlimited contacts and their information. Create effective stand-alone website landing pages for your services or products.

EngageBay is free for your first 1,000 contacts and 1,000 branded emails. Its basic plan is $8.99 a month for 15,000 contacts and 10,000 branded emails. EngageBay offers a free demo.

Pros & Cons

Pros

  • Very responsive customer support
  • Excellent contact sorting features
  • Reasonably priced

Cons

  • Dashboard could use more customizability
  • Lacks social media analytics

What Customers Are Saying

Many customers cite EngageBay's very reasonable cost, saying it provides features only seen on higher-priced software. They appreciate the ease of landing page creation, as well as the ability to create custom contact lists and customize views. However, they say the app could use more CRM features as well as greater email automation options.

Summary

EngageBay Logo
EngageBay
  • Starting Price
    • Free plan available
    • Basic: $12.99/month/user
    • Growth: $24.99/month/user
    • Pro: $49.99/month/user
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based
  • Support
    Phone
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
ExactTarget Marketing Cloud Logo
ExactTarget Marketing Cloud
Marketing Cloud’s Journey Builder, powered by Salesforce, aims to create a seamless and personalized experience for your customers that exists across every avenue of communication, including mobile, email, advertising, sales, and direct mail. The software includes Mobile Studio, which allows you to personalize mobile messaging with targeted SMS, chat, and push notifications.

Pricing is only available through a custom quote, although Marketing Cloud does offer a free trial.

Pros & Cons

Pros

  • Robust and creative email design options
  • Integrates well with ZenDesk, Google Workspace, Salesforce, and other third-party apps
  • Easy to use

Cons

  • Expensive, especially for smaller firms
  • Mobile optimization is only so-so

What Customers Are Saying

Users find ExactTarget easy to learn, and they appreciate the ease of database segmentation down to a granular level. They say its abandoned cart emails are excellent, and it handles A/B testing well. Some users, though, find onboarding takes more time than expected, and many consider the software pricey.

Summary

ExactTarget Marketing Cloud Logo
ExactTarget Marketing Cloud
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Trial
  • Deployment
    Web-Based
  • Support
    Email, Phone, Live Support
  • Channel Management
    Yes
  • Contact Database
    No
  • Lead Management
    No
  • Multi-Campaign
    Yes
An integrated marketing software platform, HubSpot lets you manage all aspects of your marketing campaign from one application. With the HubSpot dashboard, you can monitor and tag each element of your marketing campaign including Facebook posts, blog posts, emails, and landing pages. When a potential customer submits information, a profile is instantly created on your dashboard.

HubSpot’s starter package is $45 a month or $450 a year when purchased on an annual basis. A 14-day free trial is available.

Pros & Cons

Pros

  • Comprehensive social media marketing features
  • Ideal for large organizations, especially those focused on inbound marketing
  • Well-organized menus and UI

Cons

  • Migration process is cumbersome
  • Social media publishing tools need updates

What Customers Are Saying

While HubSpot isn't designed for advanced email automation and follow-up, customers find its basic email automation functions meet their needs, and they praise the speedy loading times and quick access to customer support. They say training employees on the software goes smoothly, as does automated lead capturing. However, some users feel the app is too pricey for smaller firms, and others express disappointment with the analytics features.

Summary

  • Starting Price
    • Starter: Starting at $50/month
    • Professional: Starting at $890/month
    • Enterprise: Starting at $3,200/month
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based
  • Support
    Email, Phone
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
Mavenlink Logo
Mavenlink
Operating on the belief that the best marketing managing software is built around “less is more,” Mavenlink software aims to improve collaboration among your sales team and provide you with a platform of services. Mavenlink offers integration with other software tools, multi-campaigns, and event-triggered actions but does not provide analytical reporting or channel management.

Pricing is only available through a custom quote, but a free trial and free demo are available.

Pros & Cons

Pros

  • Tracks hours at a granular level
  • Provides budget and burn rate info in real time
  • Ability to schedule teams

Cons

  • Mobile and desktop information doesn't always match
  • Lacks a global search feature

What Customers Are Saying

Customers appreciate Mavenlink's easy integration with Salesforce, Jira, and other third-party apps, as well as its sleek, user-friendly UI. They mention that the time tracking tools are easy to use in real time, and file sharing is easy thanks to integration with Google Drive. However, some users consider Mavenlink difficult to learn and master, and many cite limitations and problems when trying to work with the mobile app.

Summary

Mavenlink Logo
Mavenlink
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Trial, Free Demo
  • Deployment
    Web-Based
  • Support
    Email, Phone, Live Support
  • Channel Management
    No
  • Contact Database
    No
  • Lead Management
    No
  • Multi-Campaign
    Yes
Monday.com Logo
monday.com
monday.com is an easy-to-use visual interface that requires no training. You can create a workflow from among 200+ ready-made templates that let any team member start projects. You can notify team members, link boards, and add files so all your team members can keep track of what’s happening.

monday.com offers a free individual plan, while its basic plan is $8 a month per seat. A 14-day free trial is available.

Pros & Cons

Pros

  • Clean, aesthetically pleasing UI
  • Excellent organizational and tracking features
  • Well-designed automations that save users time

Cons

  • Can't handle complex dashboard requirements
  • Slow page response at times

What Customers Are Saying

Users of monday.com praise its global collaboration tools, including the downloadable audit trails. While some find automations time-consuming to set up, most users say they save a lot of time once they're up and running. Customers also say the training tools are excellent; however, some would like greater functionality within the map and accounting tools.

Summary

Monday.com Logo
monday.com
  • Starting Price
    • Basic: $10/month
    • Standard: $12/month
    • Pro: $20/month
    • Enterprise: Custom Quote
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Mac, Windows, Web-Based, iPhone / iPad, Android
  • Support
    Email, Live Support
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
Specifically aimed at B2B marketing, Salesforce’s Pardot uses marketing automation to help your company grow quickly. This includes streamlined lead management, smarter lead generation, insightful ROI reporting, and B2B marketing analysis. Pardot’s aim is to deliver a personalized customer experience that provides digital marketing services and a deeper relationship with your clients.

Pricing starts at $1,250 a month for up to 10,000 contacts, billed annually, and a free demo is available.

Pros & Cons

Pros

  • Extremely customizable marketing workflows
  • Excellent integration with Salesforce
  • Automation rules can work with user's database retroactively

Cons

  • Email editing can be cumbersome
  • Segmentation functionality is limited

What Customers Are Saying

Pardot users appreciate its automation tools and templates for email marketing campaigns. They say its integration with Salesforce is seamless, and list segmentation is smooth at less complex levels. Those in small or midsize companies find the app can handle their needs, while larger enterprises may find it inadequate.

Summary

  • Starting Price
    • Growth: $1,250/month/up to 10,000 contacts billed annually
    • Plus: $2,500/month/up to 10,000 contacts billed annually
    • Advanced: $4,000/month/up to 10,000 contacts billed annually
    • Premium: $15,000/month/up to 75,000 contacts billed annually
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
Perpetua Logo
Perpetua
Software designed to enhance your e-commerce advertising campaigns, Perpetua combines AI, smart technology, and human creativity to place your product in front of the right audience at the right time. You can create Amazon video ads very quickly, with no expensive production costs. These video ads, created instantly and inexpensively, help you get the most out of your advertising budget.

Perpetua starts at $250 a month for less than $500 monthly ad spending and offers a free demo.

Pros & Cons

Pros

  • Makes it easy to manage Amazon ads
  • Company continually adds new features
  • User-friendly

Cons

  • Could use more analytics
  • Bidding on keywords is opaque and buggy

What Customers Are Saying

Customers comment positively on Perpetua's seamless integration when working with Amazon ads, including optimization of paid search campaigns and automated management of sponsored product ads. The customer support team also wins praise. However, some users experience problems in bidding for keywords.

Summary

Perpetua Logo
Perpetua
  • Starting Price
    • Growth Up to $5k In Monthly Ad Spend: $250/month
    • Growth $5k - $10k In Monthly Ad Spend: $500/month
    • Pro +$10k In Monthly Ad Spend: Starting $500/month + % of Ad Spend
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Channel Management
    Yes
  • Contact Database
    No
  • Lead Management
    No
  • Multi-Campaign
    Yes
QuanticMind Logo
QuanticMind
Quantic Mind’s platform easily integrates with your current software and creates seamless, direct reports on your marketing campaigns. Create unified data sets, capacity management, and expanded keyword targeting. QuanticMind integrates with numerous data sources such as CRMs or Google Analytics and provides you with an in-depth view of the customer experience. It doesn't provide email marketing tools or lead management.

QuanticMind offers a free demo, but pricing is only available through a custom quote.

Pros & Cons

Pros

  • Responsive support team
  • Customizable bidding features that work across multiple search engines
  • Optimizes and manages paid search campaigns well

Cons

  • UI is a bit cumbersome
  • Data doesn't always refresh when it should

What Customers Are Saying

Users appreciate the way QuanticMind lets them compare the performance of varying bid strategies, as well as its flexible reporting features. Many mention it's an especially useful program for customers with smaller accounts. Some users, though, cite frequent lagging and glitches, and they point out that the software is pricier than its competitors.

Summary

QuanticMind Logo
QuanticMind
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    No
  • Multi-Campaign
    Yes
Sendinblue Logo
Sendinblue
Sendinblue is focused on small businesses with an aim of helping you build unique connections with your customers. It offers an intuitive working platform and adapts to your small business needs. This includes email marketing, SMS marketing, chat, landing pages, Facebook ads, marketing automation, and CRM.

Sendinblue offers a free starter program that allows you to send up to 300 emails per day with unlimited contacts, and its Lite Plan starts at $25 a month for 10,000 emails. A free trial is available.

Pros & Cons

Pros

  • Strong email and newsletter automation features
  • Speedy and thorough analytics
  • Good dashboard design

Cons

  • Very weak customer support
  • Onboarding is difficult

What Customers Are Saying

Sendinblue wins customer praise for its contact management capabilities and WordPress plug-ins. Also appreciated is the ease of setting up new campaigns, templates, and emails. However, customers who need extensive segmentation features express disappointment, and some users complain that the software is slow.

Summary

Sendinblue Logo
Sendinblue
  • Starting Price
    • Free plan available
    • Lite: Starts at $25/month
    • Premium: Starts at $65/month
    • Enterprise: Custom Quote
  • Free Trial/Demo
    Free Trial
  • Deployment
    Web-Based, iPhone / iPad, Android
  • Support
    Email, Phone
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
SharpSpring Logo
SharpSpring
SharpSpring offers marketing automation and CRM to grow your business. This includes marketing automation, email marketing, social management, campaign tracking, and landing page design. Enterprise companies, SMBs, and agencies can use its platform. If you need an agency to help you with your marketing efforts, SharpSpring can find you one.

Pricing is available only through a custom quote, although a free demonstration is available.

Pros & Cons

Pros

  • Excellent visual planning tools
  • Smart marketing automation and analytics tools
  • Strong email and landing page building tools

Cons

  • Field customization is limited
  • Active subscribers are sometimes bounced from the system

What Customers Are Saying

Customers praise SharpSpring for allowing their sales teams to focus on closing deals rather than chasing prospects unsuccessfully, thanks in part to the program's ability to track opportunities through the entire sales pipeline. They say onboarding is easy, as is integration with existing CRMs. However, some comment that training resources are limited and email image management capabilities are weak.

Summary

SharpSpring Logo
SharpSpring
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
TapClicks Logo
TapClicks
TapClicks can provide you with a single solution for all your sales and marketing needs, including HIPAA if you need to keep your healthcare business and data protected. While it doesn’t include email marketing or a contact database, it does provide you with analytical reports, channel management, event-triggered actions, and the ability to run multi-marketing campaigns.

TapClicks offers a free demo and a 14-day free trial. Pricing is only available through a custom quote.

Pros & Cons

Pros

  • Reporting customization capabilities
  • Easy to segment and export data
  • Reliable performance

Cons

  • Data population takes too long
  • Needs more templates and tutorials

What Customers Are Saying

Customers appreciate the ease of use they experience with TapClicks, as well as its smooth integrations with third-party software. They say creating and sharing reports with clients is straightforward, and the app facilitates inclusion of custom data from different traffic and advertising sources. Some users, though, find that the program lags, and others would like more documentation.

Summary

TapClicks Logo
TapClicks
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    14-Day Free Trial
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support
    Business Hours
    Online
  • Channel Management
    Yes
  • Contact Database
    No
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
A flexible SaaS platform that manages marketing partnerships and campaigns via your smartphone, tablet, or desktop, TUNE integrates with mobile networks and mobile measurement partners. Real-time reporting and data streaming ensure accurate and up-to-date measurements, including cookieless postback tracking. TUNE's Bootstrap program starts at $499 a month, which includes 1,000 conversions a month. TUNE also offers a 30-day free trial.

Pros & Cons

Pros

  • Excellent dashboard graphics and informatics that inform decision-making
  • Great support team
  • Easily customizable reports

Cons

  • Doesn't send all the notifications users need
  • Accounting functions aren't intuitive

What Customers Are Saying

TUNE wins praise from customers for its tracking features as well as its concise, customizable reporting functionality. Reviewers say the dashboard is easy to use, and it integrates well with many e-commerce platforms, although some would like the ability to use TUNE with multilevel marketing systems.

Summary

  • Starting Price
    • Bootstrap: $499/month
    • Startup: $879/month
    • Scale: $1,500/month
    • Contract: Custom Quote
    • Enterprise: $799/month
  • Free Trial/Demo
    30-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes
Wrike, a part of Citrix, offers a customizable workspace that focuses on your highest priorities each day. It can be customized to suit your team’s style of working, so you can turn regular meetings into real plans and results. Improve your team’s efficiency and productivity regardless of the project.

Wrike offers a free plan for up to five users, while its basic professional plan starts at $9.80 per user per month for five to 200 users. A 14-day free trial is available.

Pros & Cons

Pros

  • Automated reminders increase team efficiency
  • Ability to track tasks based on status and due date
  • Doesn't require a steep learning curve

Cons

  • Long loading times
  • Expensive

What Customers Are Saying

Customers appreciate Wrike's real-time workflow visibility and the ability to track projects, resources, and teams. Users say organizing and assigning tasks is easy, and the easy-to-use UI has the feel of a social media platform, which some consider a big plus. However, some reviewers find integration with Google Docs glitchy and say exporting capabilities are limited.

Summary

  • Starting Price
    • Wrike for Marketers:
    • Custom Quote
    • Wrike for Marketers Performance:
    • Custom Quote
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Mac, Windows, Web-Based, iPhone / iPad, Android
  • Support
    Email, Live Support
  • Channel Management
    Yes
  • Contact Database
    No
  • Lead Management
    No
  • Multi-Campaign
    Yes
Zoho Campaigns Logo
Zoho Campaigns
Zoho Campaigns creates customized messages and responsive designs and connects with new clients via your email campaigns. Its drag-and-drop email template builder helps you create an email that suits your campaign needs and your business. Zoho Campaigns also integrates with your software and applications.

Its email-based plan allows you to send 500 emails a month for $2, while its subscriber-based plan for up to 500 subscribers is $4 a month. A free demo is available.

Pros & Cons

Pros

  • Excellent newsletter templates that are speedy to use
  • Ability to schedule campaigns by time zone
  • Very good training videos

Cons

  • Mobile app has limited functionality
  • Limited customizability options

What Customers Are Saying

Reviewers like many of Zoho's specialized email features, including the ability to retarget unopened emails and its smooth syncing of subscribers. The software's social media campaign and analytics features also win praise, especially from cost-conscious users. Some customers, though, are frustrated by the inability to design a campaign without using a preexisting template.

Summary

Zoho Campaigns Logo
Zoho Campaigns
  • Starting Price
    • Email-based Plan:
    • $2/month billed annually
    • Subscriber-based Plan:
    • $4/month billed annuall
    • Pay by Email Credits: $6
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support
    24/7 (Live Rep)
    Business Hours
    Online
  • Channel Management
    Yes
  • Contact Database
    Yes
  • Lead Management
    Yes
  • Multi-Campaign
    Yes

How We Chose the Best Campaign Management Software

When a company wants to advertise a product or service, whether it’s B2B or B2C, it needs to use software that will give it the most impact on its chosen audience. We looked at the best campaign management software available and selected the 20 best based on the following criteria:

Features

Businesses want campaign management software that provides them with several options to reach out to their audiences. We recommend software that offers many useful features for campaign management, including a contact database, email marketing, and event-triggered actions.

Integrations

integration with existing digital tools is an increasingly important feature for companies and their campaign marketing software. The best software includes pre-built integrations for CRM systems and other tools that are often used together with campaign management software.

Reports

Companies that invest in campaign marketing software want to know that it’s providing them with the results they need and where they can make it more efficient. Detailed reports help the user measure and improve the performance of their campaigns.