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Comprehensive management tools for Amazon are a must have for this reason: Amazon sellers have the opportunity to get their products in front of millions of potential customers. It’s a great way to expand your small business strategy and reach new markets.
Because Amazon is such a popular platform for third-party sellers, many software providers have created custom Amazon tools to help you do everything from tracking inventory to managing PPC advertisements. The choices can be overwhelming for new sellers. Resist the urge to wing it and take advantage of the many Amazon seller tools available to you.
Here are five reasons to convince you to get started. To get the most from your Amazon selling efforts, consider using one or more Amazon seller tools to help you optimize your selling process.
- Understand what Amazon seller tools are used for
- Discover some of the best Amazon seller tools for small businesses
- Understand how to choose the right Amazon seller tool
Our Top Picks
Best Free Amazon Seller Tool
Best All-In-One Seller Software
Best for Automation
Best for Tracking Price Changes
Best for AI-Powered Advertising
Best for Sales Tax Accounting
Best for Flexible Features
Best for Inventory Management
Best for Order Fulfillment
Best for Accounting Management
Tips From an Expert
Amazon seller tools aren’t necessary, but they can make Amazon sellers more efficient and effective
Many of the seller tools offer the same services at slightly different levels, so choosing one can be challenging, but it is worth the effort in the long run. The Amazon Seller tool available, free for all sellers, is a good place to start.
The Best Amazon Seller Tools of 2023
Now that you know how important it is to have tools to support your Amazon store, it’s time to find the right ones for you.
*These tools aren’t listed in any order of importance.
Features
- Analyze sales and trends over time
- Amazon seller account health dashboard
- Manage your inventory
- Sales and shipping notifications
- Process returns and issue refunds
Price
Free
Amazon Seller App is our recommendation for: combining with other tools.
Additional Tools
- Selling Coach
- Message center
- Available on Android and iOS
Read More
We start with the starter pack of Amazon seller tools, the Amazon Seller app. This is a suite of tools developed by Amazon exclusively for Amazon sellers and, thankfully, it’s free. If you can only pick one tool for your Amazon business, this is arguably it.
The Amazon Seller tool runs the gamut of features from product scouting to fulfillment management. Anything an Amazon seller needs is right there.
You might be thinking that because it’s free, it won’t be any good. However, Amazon is developing ways to help sellers succeed because higher sales mean higher revenue for Amazon.
While this free app is a must-have tool for every Amazon seller, it’s certainly not the only one you’ll need to develop a profitable Amazon store. Some of the app’s features, such as product sourcing, fall short compared to other tools on the market.
The best strategy for using the Amazon Seller app is to pair it with other, more powerful software options to create a dynamic approach to managing your business.
Features
- Chrome Extension
- Amazon Keyword Research
- PPC Audit
- URL Builder
- QR Code Generator
- Amazon Anomaly Tracker
Price
$29 per month
Helium 10 is our recommendation for: sellers who don’t want to juggle multiple tools.
Additional Tools
- Extensive training resources
- Excellent customer support
- Listing optimization
Read More
Helium 10 offers an incredible number of tools that small business owners can use to manage their Amazon stores effectively. It’s a great choice if you prefer an all-in-one software option rather than juggling multiple tools for different tasks.
There are three pricing tiers for Helium 10, with each successive tier offering access to more tools and additional features, such as multiuser login. The lowest-priced plan is $29 per month, and it offers a good selection of useful tools, including an Amazon Fulfillment by Amazon (FBA) training course, product searches, listing optimization, and in-depth financial analytics.
Combined with the free Helium 10 tools listed below, these features make the Starter plan an excellent choice for new Amazon sellers. As your Amazon store grows, you can upgrade your plan to access an even greater selection of features.
Best for Automation
Features
- Product tracker
- Product database
- Keyword scout
- Listing builder
- FBA profit calculator
Price
$29 per month
Jungle Scout is our recommendation for: automating tasks such as product research or product sourcing.
Additional Tools
- Profit calculator
- Sales estimator
- Listing grader
- Learning resources
Read More
Jungle Scout is an end-to-end Amazon seller solution that offers everything you need to start a new Amazon store or grow an existing one. Jungle Scout makes it simple to locate the right tools for your business by allowing you to choose your seller path, such as first-time seller or existing Amazon seller. You can also find solutions based on your goal, such as launching a product, getting reviews, or streamlining your business.
When you select your path or goal, Jungle Scout sends you to a solutions page that highlights the various features it offers that are ideal for your needs. This gives you a comprehensive understanding of all the ways Jungle Scout can benefit your business. Here are a few of the great features it offers:
- Academy: Learn all the ins and outs of selling on Amazon so you can create a profitable store more quickly
- Product Tracker: Compare the sales metrics of different products to identify the best-performing merchandise for your Amazon store
- Product Database: Search the database of more than 400 million products to find products that match your search criteria
- FBA Profit Calculator: Track Amazon seller fees and overhead costs so you can see the true profitability of your products
- Keyword Scout: Find the high-converting keywords your Amazon store needs to get customers’ attention
- Listing Builder: Get a listing rating to learn how your current listing compares to others and the best ways to improve it
Jungle Scout isn’t just for product research. It also helps you find keywords, track your ranking, automate product listing, and manage inventory and promotions. A key feature of this software is its Supplier Database.
This is just a sample of the many tools you can access with a Jungle Scout plan. Plans start at $29 per month when billed annually. You can also use these free tools without a plan:
- Profit Calculator: Find out your product’s true profitability after the initial investment and seller fees
- Sales Estimator: Check the average monthly sales of a category to find the best ones to focus on
- Listing Grader: Understand the overall quality of your listings so you don’t leave money on the table
Features
- Price tracker
- Price history
- Price drop alerts
- Price watch
Price
Free
camelcamelcamel is our recommendation for: staying on top of all Amazon product pricing.
Additional Tools
- The Camelizer browser extension
- Easy product search
Read More
camelcamelcamel is another free tool that delivers more than you would expect. It’s a straightforward price tracking website specific to Amazon, helping Amazon sellers stay competitive by keeping up with those pesky price changes in real-time.
camelcamelcamel has a few other features to make it easier to keep up with your competition. Additionally, the insights are valuable for any e-commerce business running on a web platform because it integrates with the most popular web browsers using The Camelizer browser extension.
For example, if you have a Shopify store or are thinking about starting one, you can install The Camelizer on your browser. This gives you the information on the best prices on Amazon for the products you sell, and you can then match those.
Best for AI-Powered Advertising
Features
- Flywheel 2.0
- AI advertising optimization
- Inventory optimization
- Market intelligence
Price
Free
Teikametrics is our recommendation for: using AI to automate advertising.
Additional Tools
- Profitability insights
- Data reporting
- Performance metrics
Read More
Teikametrics is an Amazon seller tool that helps you manage your advertising. It uses the power of artificial intelligence (AI) to automate much of the Amazon ad process, and its in-depth metrics help you identify which keywords perform well and which don’t.
This means you don’t waste any time on repetitive tasks, and you can maximize the profitability of your ad spend by only putting money toward high-performing PPC terms.
In addition to ad automation and optimization, Teikametrics also uses AI to monitor keyword trends continuously. This allows you to find new, profitable keyword opportunities without spending countless hours analyzing the metrics yourself.
Teikametrics is free for businesses with less than $10,000 in monthly sales, so it’s ideal for new Amazon sellers. Create your goal-based campaigns and let this tool do all the heavy lifting to maximize your ad spend ROI.
Best for Sales Tax Accounting
Features
- Review tax reports
- Tax compliance
- Unify taxes from multiple ecommerce stores
- Automate tax filing
- Real-time calculation engine
Price
$19 per month
TaxJar is our recommendation for: staying compliant with your ecommerce store taxes.
Additional Tools
- Cloud-based
- Flexible API
- Award-winning support
Read More
Sales taxes can be a huge headache for Amazon sellers, and it’s hard to overstate the importance of getting it right. TaxJar is an Amazon seller tool that does your sales tax accounting for you and ensures you stay compliant with all current requirements.
It automates time-consuming tasks such as product classification and multi-state filings, saving you countless hours of tedious work.
With TaxJar, you can:
- Review state-by-state sales tax reports
- Compile sales from multiple e-commerce channels into one convenient dashboard
- Automatically file your multi-state taxes on time
- Understand your current tax liability at a glance
The Starter plan starts at $19 per month, but this is one tool where upgrading to a higher plan is worth it once you start making consistent sales. The Professional plan starts at $99 per month and gives you access to Taxjar’s sales tax application programming interface (API), which is the feature that automates the many tasks that come with calculating and paying sales taxes.
Best for Flexible Features
Features
- SmartPrice
- FeedbackFive
- MarketScout
- RestockPro
Price
$19 per month
eComEngine is our recommendation for: choosing the features that you want to use.
Additional Tools
- 24/7 ASIN monitoring
- Recommended actions
- Automation requests
Read More
eComEngine offers three tools that focus on customer reviews, product research, and inventory restocking. Why are these three categories so important?
- Customer reviews help increase sales by giving potential customers confidence in the product’s quality and usefulness.
- Choosing the wrong product to sell can be a costly mistake. Product research is necessary to ensure you make informed decisions about what to list in your store.
- You always want to have the right amount of inventory on hand. This ensures your sales are never disrupted, and you aren’t overspending on stock that isn’t moving.
FeedbackFive is eComEngine’s tool for collecting customer reviews and ratings. It sends automatic feedback requests to customers and notifies you about new reviews or ratings. It also lets you monitor reviews on specific products so you can understand customer preferences and trends. Price: $29.99 per month
MarketScout saves you from hours of manual product research. You can find an item’s Amazon Standard Identification Number (ASIN), manufacturer, category, number of sellers, profit calculations, and much more, all within minutes. Price: .003 of a cent per product
RestockPro ensures you never run out of stock by creating accurate sales forecasts. You can use it to create purchase orders, track shipments, print labels, and monitor inventory. It also keeps track of supplier, product, and cost information in one convenient place. Price: Plans start at $99.99 per month
Best for Inventory Management
Features
- Composite items
- Batch tracking
- Backordering
- Advanced multi-currency handling
- Barcode generation
Price
$29 per month
Zoho Inventory is our recommendation for: tracking all your inventory.
Additional Tools
- UoM conversion
- Serial number tracking
- Zoho Analytics
Read More
Managing your inventory is critical for keeping your bottom line from bottoming out, so inventory management software is a necessity, especially if you’re not an FBA seller or sell on multiple sites.
Our pick is Zoho Inventory because it provides a comprehensive suite of tools for inventory, order fulfillment, and customer management.
Zoho Inventory has pricing tiers for Amazon sellers of all capacities. It also has great integrations with multiple e-commerce platforms and online marketplaces, including Amazon.
Best for Order Fulfillment
Features
- 2-day shipping
- Customization
- Omnichannel supply chain
- In-house fulfillment
- Outsourced fulfillment
Price
Custom
ShipBob is our recommendation for: shipping all of your orders without hassle.
Additional Tools
- 99.96% of orders ship on time
- FreightBob
- Apps and APIs
Read More
Order fulfillment is another headache for many Amazon sellers who aren’t using FBA. We mentioned earlier that our pick for the best shipping software is ShipBob, and we stick by it.
If all you need is scalable fulfillment software with direct integration with Amazon, ShipBob offers all that and more. It offers flexible and transparent pricing that makes it easy to track your shipping and storage costs.
Best for Accounting Management
Features
- Track unlimited expenses
- Send unlimited estimates
- Automatically capture receipt data
- Track project profitability
- Customize email template with dynamic fields
Price
$8.50 per month
FreshBooks is our recommendation for: straight-forward accounting software.
Additional Tools
- Credit cards and bank transfer
- Available on iOS and Android
- Business health reports
Read More
Don’t get so busy selling that you forget to do your accounting. That’s a big no-no for any business owner, including Amazon sellers.
It would be best if you had comprehensive accounting software to keep you updated on everything financial going on with your business, on and off Amazon.
We pick FreshBooks as an affordable way to keep track of invoices and expenses, making it easy for you or your accountant when tax season comes around.
More importantly, it integrates with Amazon Seller Central through Zapier, and you can easily track the profit you make as an Amazon seller.
What Are Amazon Seller Tools?
Amazon is an attractive selling platform for many small businesses because of its enormous global audience. Amazon’s reach is large enough to support healthy competition among sellers but to make a real impact and grow your business, you need to have a leg up on the competition. Amazon seller tools can give you that advantage.
Amazon seller tools are apps and other types of software that help streamline particular aspects of the selling process. Selling on Amazon is more than listing your product and waiting for sales. You must optimize your listings using SEO, understand your sales trends, find profitable new products to sell, reprice products to stay competitive, track inventory, provide customer support, and more.
It’s difficult, if not impossible, for Amazon sellers to monitor all the moving parts of their online store without help. That’s exactly why Amazon seller tools exist. There are tools and apps that cater to every aspect of the Amazon selling process.
As you build your store, you’ll see which areas you need support in. You can find a tool that helps with one specific area, or you can choose one of the many end-to-end Amazon seller solutions available.
Small business owners sometimes shy away from investing in Amazon seller tools because of the cost. It’s important to weigh the benefits against the cost before ruling out a seller tool. For example, if it helps you keep your inventory organized and accurate so that you can make more sales, that’s a worthwhile investment.
Keep in mind that not all tools have a return on investment (ROI) that directly relates to more sales, but they can still be smart choices for your business. Instead of increasing sales, you may find a tool that minimizes the time you spend sourcing inventory or allows you to run your Amazon seller account efficiently without needing to hire additional help.
These types of benefits are as important as making more sales, especially for small business owners who are often stretched thin as they take on many duties across all aspects of their businesses. Many of the Amazon seller tools on this curated list are free or only require a modest investment. They can help you grow your business more quickly and with less stress.
Can you start an Amazon business without them? Of course, you can. However, keeping track of all the critical tasks you need to do can take a lot of your time. These tasks include:
- Product sourcing
- Product listing
- Competitor analysis
- Inventory management
- Customer management
- Feedback analysis
- Shipping management
- Financial management
If that seems like a lot, it’s because it is. Running any business requires you to wear many hats, and Amazon is no different. The good thing is there are many tools available designed specifically to make Amazon sellers more efficient, maximizing their profit potential.
How Can Your Business Benefit From Using These Tools?
There are two main benefits of using Amazon seller tools. One is efficiency. You save time by automating the many manual tasks required to run your business. You save money as well. Additionally, many of these tools do a more thorough job than if you were to do them on your own.
Another is well-being. Running any business, especially on Amazon, is a full-time, often stressful job. You can take back some of that time and relieve a lot of the stress by using Amazon seller tools. Once you automate your most critical processes, you can relax and concentrate on things that matter the most: Your personal life, for starters.
However, you may find that many of the Amazon seller tools available offer most of the same features, so choosing one from hundreds, if not thousands, can be challenging.
Compare Amazon Seller Tools
Amazon Seller Tools
Best Features
Pricing
Best Free Amazon Seller Tool
- Analyze sales and trends over time
- Amazon seller account health dashboard
- Manage your inventory
- Sales and shipping notifications
- Process returns and issue refunds
Free
Best All-In-One Seller Software
- Chrome Extension
- Amazon Keyword Research
- PPC Audit
- URL Builder
- QR Code Generator
- Amazon Anomaly Tracker
$29 per month
Best for Automation
- Product tracker
- Product database
- Keyword scout
- Listing builder
- FBA profit calculator
$29 per month
Best for Tracking Price Changes
- Price tracker
- Price history
- Price drop alerts
- Price watch
Free
Best for AI-Powered Advertising
- Flywheel 2.0
- AI advertising optimization
- Inventory optimization
- Market intelligence
Free
Best for Sales Tax Accounting
- Review tax reports
- Tax compliance
- Unify taxes from multiple ecommerce stores
- Automate tax filing
- Real-time calculation engine
$19 per month
Best for Inventory Management
- Composite items
- Batch tracking
- Backordering
- Advanced multi-currency handling
- Barcode generation
$29 per month
Best for Order Fulfillment
- 2-day shipping
- Customization
- Omnichannel supply chain
- In-house fulfillment
- Outsourced fulfillment
Custom
Best for Accounting Management
- Track unlimited expenses
- Send unlimited estimates
- Automatically capture receipt data
- Track project profitability
- Customize email templates with dynamic fields
$8.50 per month
What Should You Do Next?
To choose the best Amazon seller tools for your small business, start with a resource audit. What is your budget? Do you have employees who can take over time-consuming tasks? Does someone on your team have expertise in a certain area, such as taxes or PPC ads?
The answers to these questions help you see which tools can fit your budget realistically and identify any areas where you don’t need additional support.
You can also check the other recommendations to fill in any gaps you see in your operational needs. Many of these tools overlap, so your final choices come down to personal preference. Most have free trials, so you have the luxury of trying the software before committing to any of them.