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An Amazon product research tool focuses solely on analyzing market trends on the online marketplace in real-time to identify products that generate the highest sales for a chosen category. The ideal product would have a low acquisition cost (cheap), low competition, and high demand on Amazon (good profit margin).
In most cases, products with those characteristics are trendy or new to the market, so a good product research tool allows you to offer it first.
Product research tools also give you an idea of the products Amazon shoppers want but aren’t yet available.
Our Top Picks
Best for New Sellers Looking for a First Product
Best for Serious Sellers Looking for a Competitive Edge
Best for Seasoned Amazon Sellers Looking for Extra Features
Key Takeaways
- Product research is critical to the success of any Amazon or e-commerce seller.
- Amazon has resources for manual product research, but it takes much time and effort.
- Product research websites provide tools to automate the process, saving time and money while producing accurate results.
- AMZScout is a straightforward product research website useful for new sellers, but it lacks the added features of Jungle Scout and Helium 10 that seasoned sellers may want.
- Choosing the right website to help Amazon sellers with product research depends on the seller’s needs.
Tips From an Expert
You don’t necessarily need a product research tool, but you’ll be much better off using one.
A product research tool helps you select ― or push Amazon to develop ― items that are most likely to bring in a nice profit for you as a seller. That doesn’t mean that using product research tools guarantee you’ll sell well on Amazon.
However, not using any almost always means learning some painful lessons about how hard it is to make it on the online marketplace.
The Best Amazon Product Research Tools of 2023
We highlight AMZScout, Helium10, and Jungle Scout. We like about a dozen or so Amazon product research sites, but we chose these three because they benefit different types of Amazon sellers.
*These tools aren’t listed in any order of importance.
Best for New Sellers Looking for a First Product
Features
- Extensive product database
- Ratings for resellers and private-label sellers
- Free trial without requiring a credit card
Price
$259 per year
AMZScout is our recommendation for: new sellers who intend to do product research and nothing else.
Additional Tools
- Amazon FBA Fees Calculator
- Stock Stats
- Sales Estimator
- Amazon Super URL Tool
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AMZScout comes with comprehensive keyword research and tracking tools. It has easy-to-follow tutorials specifically for new Amazon sellers, and is affordable and simple all-in pricing for those just getting started.
We particularly like its free tools that come in the form of Chrome extensions:
- Amazon FBA Fees Calculator
- Stock Stats
- Sales Estimator
- Amazon Super URL Tool
AMZScout also offers free limited access to all its features for its paid subscription without requiring a credit card, so you can try before you buy. You can cancel a monthly subscription at any time or commit to a yearly subscription at a deep discount.
You can also buy a lifetime subscription if you feel that AMZScout is checking all your boxes.
Features
- Product validation tools
- Reverse ASIN search
- Built-in SEO and marketing tools
Price
$29 per month
Helium 10 is our recommendation for: sellers looking to best their toughest competitors on Amazon through the various tools.
Additional Tools
- Extensive training resources
- Excellent customer support
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Helium 10 is another product research tool that comes with a comprehensive list of tools for product research. Tools like listings optimization, email automation, a landing page builder, and refund management make Helium 10 ideal for the more serious seller who wants to move past the competition with ease.
Helium 10 offers Free and Starter versions for new entrepreneurs. It also offers subscribers quite a bit of leeway when customizing their subscription. You can choose the features you want to include and pay for those.
For example, if you select the Starter Plan for $39 a month, you can add Black Box ― Amazon Product Finder and Research Tool ― for just an additional $39 a month.
Despite being somewhat confusing for new sellers, Helium 10 is truly an all-in-one product research website for serious Amazon sellers. It helps them find and validate products and provides critical competitor data to create or optimize your marketing and sales strategies simultaneously.
Best for Seasoned Amazon Sellers Looking for Extra Features
Features
- In-depth seller insights
- Inventory management
- Comprehensive supplier database
Price
$29 per month
Jungle Scout is our recommendation for: sellers looking for a product research tool that goes the extra mile.
Additional Tools
- Intuitive interface
- Extensive learning resources
- Excellent customer support
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Jungle Scout has excellent product research tools. Jungle Scout is beneficial for seasoned sellers looking to expand their inventory because of its Supplier Database. Its Opportunity Finder also provides deep insights such as a Niche Score, a great way to scale your Amazon business.
It might be worth paying extra to access unlimited product and supplier searches by subscribing to Jungle Scout’s Suite Plan at $69 a month. The sweet thing about Jungle Scout is that it doesn’t require an annual subscription to access the included tools. You can opt to terminate your subscription at any time.
How Do You Pick the Right One for Your E-Commerce Site?
The three websites listed here target Amazon sellers specifically. However, the insights can still be useful for an e-commerce business outside the online marketplace since about half of all online sales are on Amazon. If you find a potentially profitable product trending on Amazon, chances are you receive good traction with it on your e-commerce site.
When choosing the right product research website, we recommend AMZScout because it is the most straightforward. You probably won’t need the additional features from Helium 10 or Jungle Scout to inform your product choices outside of Amazon.
You might consider paying for access to the Supplier Database on Jungle Scout if you need to comparison shop. However, you can probably get the same information by searching for a Google product + supplier.
However, if you’re also selling on Amazon, you might derive some benefit from using Jungle Scout or Helium. The extra features they offer can help, especially if you already have FBA inventory or want to dominate your niche.
For easy WooCommerce setup
Starts at $6.75 per month
- Custom WP themes
- Unlimited listings
- Store promos
- 24/7 ecommerce support
The fastest way to sell
Starts at $13.95 per month
- Perfect for your first store
- Drag-and-drop builder
- Built-in marketing tools
- AI copywriting tool
All-in-one ecommerce solution
Starts at $25 per month
- Built-in features
- Infinitely scalable
- Automatic alerts
- Structured store building
Are Product Research Tools Necessary?
Product research is necessary, but you can do it without a third-party tool. Amazon provides some great resources if you’re up to doing manual research.
One is the Best Sellers page, where Amazon curates products selling the most for different categories. Aside from giving you a list of possible products and the potential competitors, checking related products might also give you an idea for a niche on which to focus and its potential for expansion.
You can also check Movers and Shakers, a list of Amazon products that gained the most sales within 24 hours, and by how much. For example, Amazon identifies the number one in the Baby category, previously unranked. Amazon shows that the number four product moved up 7,158% from Best Seller Rank (BSR) 3,629 to 50.
Generally, you want to keep the following characteristics in mind when looking through the list of potential products to sell for a quick profit:
- Selling price within the impulse buy range, between $10 and $50
- Acquisition cost of 25% or less than the selling price
- Minimum of 10 sales daily
- Bestseller rank below 5,000 for the parent category
- Minimum of 50,000 searches for your top three keywords
- Non-seasonal
- Small and non-fragile items for Fulfillment by Amazon (FBA) sellers
- Maximum of three pounds in weight for FBA sellers
- No association with brands or trademarks to avoid legal issues
- Similar products with less than 50 reviews (low-competition)
- Multiple and quick product sourcing
- Not in the restricted product category
How Can Your E-Commerce Business Benefit From Using Product Research Tools for Amazon?
- You Can Do Competitor Analysis Easily
- You’re Able to Estimate Profits
- You’ll Get Global Trends
- You’re Able to Source Products
- You Can Save Time
Of course, manual research takes a lot of time and effort, and the accuracy of your data and analysis depends on the efficacy of the methods you employ. A faster and often more effective way of doing product research is using reliable tools and automation.
Product research tools for Amazon provide you with reports, trends, and insights instead of raw data based on your filters, saving you a lot of time and data. They can benefit your e-commerce in a myriad of ways. Here are the top ways they benefit:
1. You Can Do Competitor Analysis Easily
The key to e-commerce success is competitor analysis. Whether you’re selling on an e-commerce platform, on Amazon, or both, knowing your competition and analyzing what they’re doing right is critical in choosing the right products to sell.
Product research websites typically have tools specific to competitor analysis that users can access with a few clicks. They can find out how competitors are ranking for different products, the number of reviews they get, and other valuable data.
2. You’re Able to Estimate Profits
Some of the best product research tools give you the lowdown on how much profit you can make from a product based on current sales, demand, and price. FBA sellers, for example, can find out exactly how much profit they make after considering the many possible fees and taxes for a product through Helium 10’s profitability calculator Chrome extension.
3. You’ll Get Global Trends
Amazon product research tools often span marketplaces outside the U.S., which can be very useful if you have expansion plans. You can access information about trends in the United Kingdom or India, for example, using AMZSout’s Product Database, then choose the Amazon marketplace you want to check for trends.
4. You’re Able to Source Products
OK, so you found a fantastic product with high demand and low competition. How are you going to source it? Fortunately, many Amazon product research websites have supplier networks or databases that subscribers can use to find a good source for the products they choose.
One example is Jungle Scout Supplier Database, where users can find suppliers by Amazon Standard Identification Number (ASIN), product, company, or supplier.
5. You Can Save Time
All these benefits can accrue to you through manual product research, and you can do that if you have a lot of idle time and don’t want to pay for an automated service.
However, if you don’t have time and can afford to pay, you should consider these top three websites to help you with product research.
Why Amazon Seller Tools Help With Product Research
Amazon product research as a marketing task is unique in that you are conducting it in reverse. Typically, market research starts with a product, and then you find out if there’s a demand for it. With Amazon product research, you start with finding the demand for different products to determine what you should sell on the platform.
In a way, Amazon product research is a much more efficient process because you already have the data available if you could only access it. Retail businesses on even the best e-commerce platforms typically need to generate their own data to address business challenges. If you use Shift4Shop, for example, you can collect customer data for your site, but it wouldn’t give you a comprehensive look at the market.
While the data you collect on these platforms is extremely useful ― particularly in reducing shopping cart abandonment ― they don’t provide the breadth of information you need to kick it on Amazon. Fortunately, the huge market share of the Amazon online marketplace ― projected at 50% of e-commerce sales in the United States by the end of 2021 ― has driven the development of product research tools and even entire websites dedicated to product research.
Compare Ecommerce Platforms
Product Research Tools
Best Features
Pricing
Best for New Sellers
- Extensive product database
- Ratings for resellers and private-label sellers
- Free trial without requiring a credit card
$259 per month
Best for a Competitive Edge
- Product validation tools
- Reverse ASIN search
- Built-in SEO and marketing tools
$29 per month
Best for Extra Features
- In-depth seller insights
- Inventory management
- Comprehensive supplier database
$29 per month
What Should You Do Next?
Take advantage of the free trials or versions of each of these tools before deciding to go the whole hog. Helium 10 might sound scary if you’re new to Amazon, but it has some excellent tools that might be worth checking for 30 days. If you’re not happy with what you get, you can ask for your money back. Alternatively, you can try the free version first to get a feel of the tool.
You can also take Jungle Scout and AMZScout for a test drive to see which one gives you what you need with product research. Go for a monthly subscription that you can cancel anytime. You can also avoid paying anything by canceling within the trial period. Jungle Scout gives you just seven days to get a full refund, while AMZScout gives you 10 days.