The Best Affiliate Software of 2023

Impact.com is the best affiliate management tool. It’s easy to use, offers a native, streamlined recruitment process, and engagement tools to more effectively build up and train your affiliate partners.


Specialty reports offer basic to advanced data breakdowns, all easily exported and visually driven for maximum effect. Impact.com offers over 50 breakdowns for optimization and management.

Impact.com remains our top choice for affiliate management tools due to its comprehensive nature and extensive depth as a tool suite.

You’ll enjoy a more personalized management experience across your range of partnerships (such as business partners, influencers, and app partners) and process every interaction through a single, centralized hub. The interface is loaded with tools for optimization and strategic management, such as native brand and partnership recruitment tools, in-app brand messaging, and knowledge management support for program managers and affiliates alike.

Impact.com offers chat, email ticket, and phone support 24 hours a day during the workweek. Beyond Impact’s commitment to customer care, its strongest selling points include extensive general partnership support tools, and its sleek dashboard with strategic insights for management-at-a-glance.

There is no one-size-fits-all approach to managing your partnerships, which is why I found Impact.com’s approach so advanced. Rather than be affiliate-specific, it expanded its reach to offer more strategic support for partners of all types — giving you a more personalized experience with its tool suite. This allows you to grow and scale your program, using your resources effectively in a single, centralized framework.

Who is Impact.com best for?

I found that Impact.com is best for rapidly growing and scaling businesses, specifically those with a range of partnerships. While small businesses would also benefit to some degree, they would not be able to fully benefit from the services Impact offers. The platform is dense and requires a learning curve, which may not be feasible for startups or small businesses that need to onboard quickly with a more agile infrastructure.

I appreciated that Impact.com doesn’t gatekeep its customer service. I was able to connect with a representative in less than two minutes, which is one of the shortest times I’ve ever experienced.

Recent upgrades

Impact.com is always enhancing its platform, summarizing developments in year-end reviews. While updates for 2022 members have not yet been formally released from the site, there were a few notable mentions that I wanted to highlight from last year — such as deferred deep linking for higher conversion rates, the visually-driven Data Lab, and the application programming interface (API) portal launch. I expect to see similar updates as the app continues to evolve.

Impact.com pricing

Impact.com was not originally up-front with its prices during my queries. However, after signing up, I was able to confirm general pricing packages. You can start with Impact for as little as $30 a month, with plans up to $2,500 a month. The scalability in pricing makes this an affordable choice for growing midsize businesses looking to optimize their affiliate program without breaking the bank.

The “My Brands” tab allows you to view your partnerships at a glance, as well as other key information — including payout type, relationship and location.

This affiliate software is specifically designed to support Amazon Marketplace and Shopify-powered channels, helping you to strategically drive your growth across every influencer relationship. Refersion is known for its extensive library of integrations and full suite of partnership management tools.


Although reporting with Refersion is somewhat simpler than with other platforms, you have access to every key datapoint you need to make your program a success.

Refersion is one of the most extensively integratable platforms for partnership management, making it a favorite among established brands and large-scale enterprises.

The service offers unprecedented simplicity compared with the other platforms on this list, despite its depth of offer and service. You’ll be able to enjoy an easy campaign and management process for seamless onboarding and relationship management, automated payouts (no matter what custom structure you have in place) and a robust API for more streamlined operations.

Beyond the benefits listed above, the platform’s strongest selling points include its specific marketing tools for e-commerce platforms Amazon and Shopify, its extensive capacity for automation and integration, and its marketplace — which is arguably larger than most other software.

When you think of affiliate program management, you don’t often think about automation or integration. However, these “silent” benefits offer you an immense amount of time saved on your back-end and manual operations, encouraging team members to spend time on higher-level tasks.

Who is Refersion best for?

I found that Refersion is best for organizations that are well-established and have successfully launched an affiliate program. Smaller companies may be unable to afford the $99 base price point long term. Larger companies benefit from the Shopify- and Amazon-specific tools Refersion offers, as well as its simplified and strategic approach to dashboard orientation and reporting.

You’ll be welcomed with a bird’s-eye view of your entire program when you sign on with Refersion, thanks to their strategically oriented dashboard. You can manage from a single screen, with just a few clicks.

Recent upgrades

Refersion seems to roll out seasonal changes, focusing heavily on user experience and platform quality. Changes in October 2022 included faster loading speeds, readability improvements, and column updates. I expect to see Refersion grow and refine as a platform, benefiting e-commerce affiliate program managers even more than it already does. You can view any current and future changes via the site’s published changelog.

Refersion pricing

Refersion’s pricing is slightly on the expensive side, but is still considered to be very affordable for mid-size businesses and established brands. You can begin with a Professional account starting at $99 per month. While the base membership is extensive, you may want to enjoy other account-specific perks: such as the scaling tools, ACH payment types, tax automation, Amazon Marketplace-specific tools, and migration services. These all occur with the Enterprise and Enterprise Plus options, which come at custom quoted prices after you speak with a sales rep.

Post Affiliate Pro is one of the few affiliate programs that offers a complimentary 14-day trial, giving you a true try-before-you-buy experience. Signup takes less than two minutes, and there’s little to no learning curve during your onboarding process.


With Post Affiliate Pro, go beyond affiliate marketing and directly manage banner assets; editing and refining to perfect your outreach.

Post Affiliate Pro won the award for best multi-use affiliate marketing tool due to its multifaceted native interface. You’ll be able to manage every element of your affiliate outreach experience.

Affiliate partners and program management can be completely overwhelming. However, the site goes the extra mile for its users — offering 24/7 customer support, onboarding assistance at no additional cost, and an extensive knowledge base to support newcomers and seasoned veterans.

With Post Affiliate Pro, you’ll be able to easily manage flexible and diverse payment models, commission tasks, and campaign creation through a single menu selection process, saving you time spent on your integration and platform learning curve.

This platform stands out from the rest, giving you more tools for the overall purchase value with little to no time spent onboarding. This is rare to see, especially with the complex nature of affiliate tools as a whole. Despite its simple interface, though, you lose no functionality — making this one of the most competitive platforms available.

Who is Post Affiliate Pro best for?

Due to its simplicity and comprehensive design, I found that Post Affiliate Pro is best suited for small and midsize businesses (SMBs) who have established and profitable affiliate programs. The site offers convenient imports from CSV options, saving you even more time during the transfer process.

Post Affiliate Pro customer service is hosted by LiveAgent. I was able to connect in under a minute, and the agent was knowledgeable and prompt.

Recent upgrades to Post Affiliate Pro

Post Affiliate Pro continues to optimize and update their platform, rolling out near-monthly updates for their consumer base. You’ll be able to see this conveniently in their blog’s newssection, or via the site’s developmental changelog (depending on what update you’re looking for).

Notable improvements in the latest edition of the software (version 5.11.19.2 at the time of this writing) include automatic affiliate account creation when a purchase is made through the Instamojo platform, bug fixes around banner order reorganization and ordering, and a hypertext processor (PHP) notice patch for the current Post Affiliate Pro API. I’m confident that you’ll be seeing exciting improvements in the future, given the current cadence of updates throughout 2021 and 2022.

Post Affiliate Pro pricing

Post Affiliate Pro is very straightforward with its prices, which is something that I appreciated. Many competing tools opt to hide their pricing behind a survey wall, or simply not list them at all — encouraging me to do a demo call before learning the real cost of the tool. The price transparency here immediately gave me more trust and buy-in with this specific platform for affiliate management.

I was happy with the extensive range of reports available in the native interface, which wasn’t as prevalent with other affiliate software options.

PartnerStack is an affiliate marketing tool tailored to e-commerce tech and SaaS companies. The platform walks you through every step of the process to grow your affiliate network, starting from customer acquisition to scaling steps. It’s an ideal platform to consider if you’re looking to optimize your operations from the top down.


The PartnerStack home dashboard offers the perfect mix of comprehensive and streamlined data, giving you only what you need to grow and scale quickly.

PartnerStack was the only high-quality affiliate option I saw in my research that’s specifically tailored to tech and SaaS e-commerce companies. It warrants mention and is well-equipped with reporting, payment processing, and connection options for brands and leaders in the tech space.

Tech affiliate management is a highly nuanced subdivision of affiliate marketing, requiring a direct ability to network and scale to succeed. PartnerStack offers just that via their PartnerStack marketplace — connecting you to 200+ partnership opportunities at any given time, as well as 65,000+ contacts in your circles.

You’ll also enjoy the sleek, centralized interface, custom link creation tool, and multi-channel management.

The PartnerStack platform is driven by automation and continues to optimize your affiliate management process as you scale your business. It does this by helping you strategically build your systems, expand your currently existing avenues of partnership, and maximize the performance you get from each working relationship. This process is all managed with tailored internal processes housed in the PartnerStack native interface.

Who is PartnerStack best for?

In my research, I found that PartnerStack is ideal for midsize businesses looking to optimize their affiliate management experience. It’s built specifically for tech and SaaS e-commerce companies, meeting a continuously-rising demand for industry-specific tools.

The PartnerStack marketplace offers you endless opportunities to partner and connect with leaders in your industry, growing your affiliate-related connections on autopilot.

Recent upgrades

Updates on PartnerStack are condensed in convenient blog posts, providing rationale for changes. While a developmental changelog wasn’t readily available, I was able to identify two key updates that rolled out in 2022: A total PartnerStack brand refresh, and an updated PartnerStack partner portal — both of which centered around enhancing user experience (UI).

I’m pleased to see a platform taking such large strides for UI and adaptability, and I hope to see these types of advances expanded to other types of software and tools.

PartnerStack pricing

Information on PartnerStack pricing was not readily available. However, the site does offer custom packages based on exact business needs, submitted via the site’s demo request form. For best results and the most accurate quote possible, I recommend providing as much detailed information as you can. This helps your agent give you as accurate and inclusive of a bid as possible.

Reporting, while more basic than other tools, allows you to get a comprehensive view of your program’s progress.

Tapfiliate was created with user experience in mind, offering a sleek adaptation and setup process, as well as a variety of seamless integration opportunities and scaling support for e-commerce brands in any stage of development.


Tapfiliate gives you a simplified bird’s-eye view with their dashboard, showing you exactly what you need to see for strategic calls. The dashboard also includes a to-do list widget, a convenient country-based conversion rate tracking system, and a tutorial to follow as you set up your affiliate program management.

Tapfiliate is an easy-to-use system that uses automation and integrations to manage your affiliate management program. The entire platform is built around triggers, giving you a relatively self-managed framework for your affiliate management tasks. Businesses at any point in development can get a wide range of benefits from the tool, especially with reporting and affiliate tracking tasks.

There are over 30+ native integration opportunities, linking Tapfiliate to your favorite management tools. You’ll be able to put time back into your day and redirect your team’s attention to higher-level tasks, as the manual work (such as affiliate follow up, messaging, and reporting) will all be handled automatically.

Other top selling points include at-a-glance balance tracking and payment assistance, custom trigger-based workflow automation tools, and single-record affiliate tracking tools for management at a glance.

Who is Tapfiliate best for?

I found that Tapfiliate is best for small- and midsize e-commerce brands that have recently launched an affiliate program. Businesses in this category will fully benefit from the easy onboarding process, customer support, and extensive library of connections. Larger brands can benefit equally from comprehensive reporting structures and simplified affiliate tracking tools. However, large e-commerce enterprises may need more features than Tapfiliate currently offers, such as unlimited customized commission structures and management tools, and in-platform direct messaging.

Despite the simplified view, the reporting options in Tapfiliate are comprehensive and custom depending on what you want to track.

Recent upgrades

Tapfiliate updates are listed in the Tapfiliate Blog, as well as plenty of resources to help you to maximize your program’s impact. Updates are rolled out approximately once per month, most recently including a new starter pricing plan and annual payment options.

Outside of administrative changes, I’ve also recently seen accessibility and platform improvements; such as a presence on the Shopify app store (as of June 2022) and the Prestashop Module (as of May 2022) — designed to give installers a no-code onboarding and optimization experience.

Tapfiliate pricing

Tapfiliate pricing is straightforward, giving you a full overview of what to expect with each tier. Price points are considerably lower than competing tools (starting at $59 a month) across all membership tiers, giving smaller e-commerce businesses and businesses on a budget an opportunity to build and launch their affiliate program successfully.

Tapfiliate’s branding suite is robust, offering you the opportunity to revamp your affiliate program experience for your incoming affiliate team members.

LeadDyno is known for its ease of use and comprehensive nature. Its tools are specifically aligned to the needs of e-commerce business owners and SaaS businesses, giving you everything you need to successfully launch and refine your affiliate program.


When you join LeadDyno, you’ll be able to see a simplified dashboard view of your entire program. Other parameters you can scroll include affiliate content, tools utilization, and tracking information (conveniently in other segregated dashboards).

LeadDyno immediately stood out to me as a more simplistic approach to affiliate management, with both a price and setup that would resonate with new affiliate management leaders and programs. From login to optimization, you’ll be able to refine your program easily with the platform’s native inclusions, relying heavily on buttons, drop-downs, and a no-learning-curve process.

Despite its simple presentation, you won’t lose functionality or capability. While you can’t directly message affiliates through the platform or enjoy an internal affiliate marketplace for recruitment, you can launch your own web pages and portals for your team (even on the basic plan) and one-click integrations for easy automation and refinement. You’ll also enjoy the light affiliate CRM (customer resource management) support it includes in the native interface.

Simplicity isn’t just a benefit to smaller businesses. The platform is comprehensive enough to aid programs in all stages of development, from small and midsize businesses to enterprises. This is especially true if there are pre-set communication channels in place to coordinate and onboard your affiliate team. The platform's other strongest selling points include its strategic tracking dashboards, automated marketing campaign support, and varied commission options (which include both crypto payouts and bulk/en masse payment structures).

Who is LeadDyno best for?

I found that LeadDyno is best for any business looking to simplify and streamline their affiliate process. However, SMBs may get more utility and benefit from the tool, due to the easy onboarding process, extensive customer support for setup, and automations/integrations for system refinement. Larger e-commerce businesses will still benefit, but such companies may be looking for additional tools the current version does not include, such as internal communication channels and a native affiliate recruitment marketplace.

This is just a fraction of what you can optimize with the native affiliate site creation tool, as you can see from the left-hand sidebar. The customization is done simply with a text box, and you can see changes in real-time.

Recent upgrades

LeadDyno continues to refine and iterate its affiliate management platform, showcasing detailed updates in blog posts approximately once per quarter. In the recent updates for September and October, I saw user experience changes to the purchase reporting screen and a handy weekly summary email. Changes made to the platform seem to centralize around user experience and additions almost exclusively, which highlights their commitment to customer utility and success. I look forward to seeing what other changes the platform rolls out for e-commerce businesses in 2023.

LeadDyno pricing

I appreciated the price transparency of LeadDyno, as most other affiliate management platforms required me to sit through a sales call (and often still did not provide up-front pricing information). The site is more accessible than other options, offering plans starting from $49 per month. You’ll still get the bulk utility of the tool at this rate, including visitor, lead, and conversion tracking, unlimited commission configurations, and stellar customer service.

The affiliate commission structure tool allows you to test and refine in just a few clicks. This was the most simplified layout of the feature I’ve encountered in my research and experience.

ShareASale offers solutions for all different levels of affiliate program management. From merchants to agencies to affiliates, this one-size-fits-all approach to management is quickly becoming a market leader — most recently winning the mThink’s Best CPS Network Award for 2022.


ShareASale offers a simple dashboard for affiliates, giving you access to an updated activity feed, at-a-glance earnings, reporting widgets, recent transactions and top merchants.

For this final vendor, I decided to take a different approach with my review. Due to ShareASale’s duality and range of capabilities, you can experience the tool in three main ways: as a merchant, as an agency, or as an affiliate. I chose to sign on as an affiliate to show exactly what your affiliate team members will be experiencing when they log on.

I chose to do this to empower you with the information you need to create a more engaging and enriching experience for your auxiliary affiliate team members. Beyond boosting your working relationship, you have the opportunity to more rapidly expand and grow (as well as earn) with a high-quality affiliate experience. Let’s get into what makes ShareASale a great choice for affiliate team member use.

The ShareASale interface is entirely data driven. Affiliates won’t have to wonder where they stand at any point, helping them to be more strategic in their drip schedules and management. The user-friendly platform directs your affiliates to main tabs at the top of the page. These include reporting, merchants (for program management), links (which include asset elements), and tools — offering usage of API reporting and product showcases for specific merchant partner offers.

Beyond the platform’s user-friendliness and comprehensive site structure, affiliate team members will also appreciate other top selling points: the partnership discovery tool, content management tools, and advanced reporting.

Who is ShareASale best for?

ShareASale is robust enough to support full-scale enterprises and affiliate programs. Smaller brands will also benefit, but they may not receive the same level of benefit that you would expect to see from a larger e-commerce brand using the service. We made this evaluation based on the depth and complexity of the tool, as well as the starting price point, which may be limiting to small or startup brands.

The Today-At-A-Glance tool is especially helpful in managing your affiliate outreach strategy. You can find this in the cumulative report area, as well as 15+ other options to help you grow and scale.

Recent upgrades

ShareASale has maintained an update cadence of every few months, rolling out the user experience and functionality upgrades in batches. A recent one occurred in June 2022, when they upgraded the platform to support intelligent tags for better search functionality in the partnership recruitment tool. Over 40,000 partners were updated with these smart tags, which were tied to an artificial intelligence (AI) tool for continuous learning and development. You can catch up on this and the latest updates at the ShareASale blog.

ShareASale pricing

While the ShareASale interface is simpler than other tools in the space (and more comprehensive), I didn’t appreciate how confusing the price structure can be initially. Merchants pay a $625 one-time access fee to sign on to the platform and have to pay an additional $125 minimum deposit for affiliate payouts. Transaction fees occur with every purchase, and equal 20% of the commissions you’re paying out. Affiliates can start for free, however, only paying the 20% commission fee to stay on the platform and viable for new partnerships.

ShareASale offers a great Deals and Coupons Database, easily tracking every active link and agreement’s key details. You can export, reference, and grow your list with every partnership.