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Saphia Lanier

Offline Marketing Strategies for Your E-Commerce Business

Several years ago, browsing aisles and purchasing a product in-store was the norm. Unfortunately, that all changed in 2020 when more than 2.14 billion people switched to online shopping. This left brands grappling to find e-commerce platforms to set up their online stores and stay in business. Today, consumers are savvier. They want to shop in a way that

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How to Start a Small Business in Texas

If you’re reading this, chances are you’re in Texas. The Lone Star State is the nation’s second-biggest by population. It has approximately 29.7 million people and is the leading cattle, oil, and cotton producer. Texas is also the birthplace of Dr. Pepper and home to many billion-dollar brands like Bumble, Yeti, and Whole Foods. Other than name-dropping,

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