Adam Baird

Adam is a WordPress developer with a decade of experience building and managing WordPress websites. His clients include some of the biggest names in online marketing.
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Brenda Barron

Brenda is a WordPress enthusiast and owner of the Digital Inkwell content agency based on California.
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Bronwynne Powell

bronwynne powell Bronwynne Powell is a freelance writer with an interest in how technology is changing how we communicate. A keen storyteller and newsroom veteran, she works with entrepreneurs to find ways to better connect with customers on social media.

Who Is Bronwynne?

Bronwynne is a journalist turned content strategist. With more than 15 years of industry experience, she is passionate about writing digital content people want to read. As an online writer and content specialist, Bronwynne uses research, storytelling, and data to create content that connects amazing businesses with their dream customers. Her mission is to understand her audience so she can share stories they truly care about. Bronwynne is happiest when wrangling commas, parsing through social media analytics, and experimenting with new content formats. When she's not writing, she's reading mystery thrillers, trying to start a yoga habit, or listening to supernatural podcasts. You can find her trawling subreddits about the zombie apocalypse. Bronwynne lives in Cape Town with her husband and two children.

Interview with Bronwynne

We asked Bronwynne a few questions about her work and life because she's interesting and because we're curious.

Which resources on Digital.com do you find the most helpful?

Digital's library of hosting reviews is among the best on the internet. Whenever I've needed to choose a hosting company, Digital was my first choice. And I'm not just saying this because I worked on some of those reviews, seriously! The work is comprehensive, objective, and most of the time, it even includes some of the writer’s or editor's own experiences with the company.

What advice would you give to would-be freelancers?

No matter how busy you get, don't neglect things like improving your skills and promoting your services. Try to set up a daily or weekly slot for professional development and marketing. And put the same effort into these personal projects that you put into your client work.

One piece of advice for small business owners and entrepreneurs?

When you're running your business, you do a little bit of everything. That's to be expected. But, not everything on your to-do list is equally as important. One of my favorite books is The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. I'd encourage any business owner to do a study of their goals and priorities. Chances are you'll easily find tasks you can delegate or drop. Next, place your focus on the activities that will set you on the path to achieving success in business, and life.

How do you maintain a positive work-life balance?

I don’t! This is a work in progress. Right now, I'm trying to focus on work when I'm at work and family when I'm with family. Most of the problems come from trying to divide my attention. My mission is to be fully present at all times. You can say hello to Bronwynne on:
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Claire Broadley

Claire is the owner of Red Robot Media, a UK-based content agency. When not running her small business, she produces electronic music and experiments with her smart home technology.
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Conor Sheils

A former journalist and life-long geek, Conor eats, breathes and sleeps technology. When he's not editing or writing Conor is usually found traveling the world or studying full-stack web development.
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Dale Cudmore

A successful online entrepreneur, Dale focuses on actionable marketing strategies and tactics that help small businesses reach more customers and grow revenue.
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Danielle Antosz

Danielle Antosz is a writer and editor specializing in digital marketing. Her work has been published on leading industry sites, including ClearVoice, Search Engine Journal, and CopyPress.
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Frank Moraes: Editor at Digital.com

Frank Moraes Frank has worked in the tech industry since the mid-1980s as a writer, programmer, and project manager. He's a big fan of psychotronic films and something of an expert on the English-language translations of Don Quixote.

Who Is Frank?

Frank Moraes has been in the publishing business for the last 25 years - early on working for newspapers and book publishers but eventually focusing on the internet. Frank considers himself "old school" and takes pride in his status as a curmudgeon. He got his start in the computer industry in the 1980s, writing astronomy tools in C and assembly language. He also built his first website in 1993. But lest you think Frank clever, he dismissed the invention of the blog as "a toy for people who can't code." Today, he runs two blogs: Frankly Curious and Psychotronic Review. When Frank isn't writing (which is rare) he likes to cook, play music, and read the occasional novel.

A Friendly Interview with Frank

To get to know Frank a little better, we asked him a few work and life-related questions.

What advice would you give to would-be freelancers?

Freelance writing is a field you should only go into if you aren't fit for normal work. This is why most freelancers are young. They usually go on to have traditional jobs because of their obvious advantages of stability and benefits. However, freelancing has great benefits for certain kinds of people. For example, you can usually live anywhere in the world. And you really do have more control over your life. But I don't think anyone should choose to become a freelance writer. And in a certain sense, no one does. If you want to be a writer, try to do it in the traditional way. If a freelance career is calling you, you will hear.

What is your favorite offline hobby?

My life revolves around the internet. One of my favorite things is to find and watch obscure no-budget films. But these days, that's something that is connected to the internet. Films that in decades past I longed to see I now commonly find on YouTube. As a response to my online life, I try to take at least 3 half-hour walks each day. And I maintain strong offline relationships with friends and family members. These are probably the only things that have stopped me from losing my grip on our shared reality.

Which resources on Digital.com do you find the most helpful?

Digital is very usual for people who run small businesses. That includes me but I do my best not to think about that! So I tend to get more excited about articles on our sister site Blogging.com. I feel very bad saying it, but one of my favorite articles on Digital is my own, Where Is the Best Place to Start a Small Business? It's filled with a lot of great data. And I love those pictures! Say hello to Frank on:
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Gary McGath

Gary McGath is a veteran software engineer. His book Files that Last: Digital Preservation for Everygeek is a complete guide for keeping digital documents usable for years. He is a lifelong resident of New Hampshire.
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Katie Horne

Katie is a C# developer-turned-technical writer. Most of her time is spent perfecting developer-oriented documentation for a Seattle-based startup that specializes in identity-as-a-service.
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Kevin Wood

Kevin is a WordPress developer turned full-time tech writer. An adventurer, Kevin runs his business from the jungles of Costa Rica to the mountains of Colorado.
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Laura Yates

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Marko Csokasi: Digital Contributor and Editor

Marko Csokasi Marko is a digital nomad. He has been creating and consulting in the technology, finance, and cryptocurrency sectors for over 4 years. His dystopian imagination is his greatest asset in the tech industry.

Who is Marko?

Marko is a jack-of-many-trades in content marketing with a background in affiliate marketing and innovative consulting. He left school early, worked in the depths of central London's property market, operated an online business as a shareholder and director of operations, and eventually tasted the life of a digital nomad in a variety of corresponding fields. Marko has a broad range of interests and books became a central part of his life after he left school. He's a keen reader of George Orwell. Aldous Huxley is his favorite essayist. When he attempts to watch movies, he usually takes an hour to pick one and falls asleep halfway through. Work doesn't stop on the road, so he travels whenever he can. Alongside his content marketing work, he's an undergraduate Psychology student.

A Friendly Interview with Marko

Marko also gave us some additional insight into his life as a freelancer.

What do you wish you knew before starting your own business?

That perfection is an unattainable illusion and the existence of "The Lean Startup" by Eric Reis.

Which resources on Digital do you find the most helpful?

The HTML cheatsheet wins due to my frequency of use as a lazy pseudo-developer.

What advice would you give to would-be freelancers?

Pick one skill and work on it until you can do it well enough to land yourself freelance work that detaches you from whatever you're trying to get away from. Take risks, accept challenging tasks and learn as you earn by diversifying your toolbox on the job.

One piece of advice for small business owners and entrepreneurs?

Find the right people, and delegate the right tasks.

What is your favorite offline hobby?

Right now - carving wood. I also play the guitar, but I have a patchy relationship with my instrument.

How do you maintain a positive work-life balance?

I use the luxury of personal time management to take long lunch breaks, eat slowly, and work out when I want to. I sometimes take power naps and walks in the park in between tasks. Staying close to loved ones and traveling is also key, though I can never comfortably say that I do those enough.   You can reach Marko on:
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Matthew Dixon

Mathew Dixon is a technical writer with Red Robot Media, a UK-based content agency. He's also a blogger and movie enthusiast.
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Matt

Meet Matt, the founder of (and brains behind) ReviewSquirrel.com, the site that became Digital.com. He lives in Melbourne, Australia.
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Natalie Mootz: Author and Editor at Digital.com

natalie mootz Natalie is a cat-wrangling digital native whose career is even more eclectic than her banjo-playing, World of Warcraft hobbies would let on. She earned a Salesforce.com Admin certification as well as a Marketo marketing automation expert certificate. Her work has been published on Engadget, Laptopmag.com, Tom's Guide, and About.com. She lives in Southern California with her husband, their feline-American children, and a banjo.

Who Is Natalie?

Natalie spent the late 20th century and the 00s in the trenches of marketing for Fortune 500 companies including Boeing, Los Angeles Times, and Citibank. She created and taught training curricula for sales and marketing teams. She's been certified by both Salesforce and Marketo, and also completed Toshiba’s Six Sigma Black Belt coursework. Natalie has always been fond of both tech and writing. She taught herself HTML in the mid-90s after one too many bank mergers left her unemployed. She then started her own zine, ApparentDepth, becoming a blogger even before the word “blog” had been coined. She now runs her own business as a technology writer and loves to help people learn new tech skills. In addition to Digital.com, Natalie has written for Engadget, Tom's Guide, LaptopMag, and for private clients including HECS high-tech wetsuits. Natalie lives in Southern California with her husband, her feline-American children, and a banjo.

A Friendly Interview with Natalie

We picked Natalie's brain with some additional questions to get her insights on small business and freelance matters, as well as her hobby.

What do you wish you knew before starting your own business?

Create a work schedule and stick to it. If you don't set limits on work to take care of yourself physically, mentally, and emotionally, you'll burn out very quickly. Also, get an app that helps you with invoicing and time tracking, as well as expenses as soon as possible. I use Harvest (it's free) but I've also used Wave in the past. Set aside 30% of all your income in a separate savings account to pay your taxes.

Which resources on Digital.com do you find most helpful?

I love that Digital has so much unique content in one hub. Even though I work here, I use a lot of the site’s resources on a weekly basis! The Lorem Ipsum Generator and the Strong Password Generator are must-haves for anyone working on the web.

What advice would you give to would-be freelancers?

You can’t just put up a website or a LinkedIn profile and expect work to come to you, even if you’re advanced at SEO. You’ve got to get yourself out there by doing either virtual or in-person pitches. Build up a portfolio and promote it like gangbusters! Don’t worry so much about a “brand,” but do know what makes you different and which clients might enjoy your unique talents.

What is your favorite offline hobby?

Believe it or not, I play the banjo, so you might say my favorite hobby is annoying my neighbors. You can reach out to Natalie on:
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Paul Newham

Paul is an experienced journalist, copywriter, and PR consultant with Red Robot Media — a UK-based small business.
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Rebecca Moody

Rebecca is a freelance writer and editor with nearly 10 years' experience in marketing. She helps small businesses craft digital marketing strategies that help them stand out from the crowd.
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reviewsq

AvatarDigital.com reviews and compares the best software, web tools and products for starting or running a small business website or online store.
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Richard Kershaw

AvatarRichard Kershaw creates websites for webmasters. He's the head honcho at Digital.com, and runs many other sites under the Quality Nonsense umbrella.
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Scott Barnham

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Sherrie Gossett

Sherrie Gossett Sherrie started her career as a professional guitarist in south Florida. “I lucked out because my first pro gig was with a group that already had a contract with producer Jerry Marotta,” says Sherrie. “I was working with a very talented group of individuals -- it was exciting and rewarding.” From music, she went into publishing, digital media, and marketing. Some of her accomplishments include helping a business scale up their qualified traffic from 10,000 visits a year to 2 million and growing monthly KPIs by double-digit percentages.

A Friendly Interview with Sherrie

We dug a little deeper with Sherrie on her life as a freelancer and business owner.

What do you wish you knew before starting your own business?

Focus on lead measures, not lag measures. Lead measures are actions that move the revenue needle. Lag measures are things like last month’s revenue. Limit the lead measures that you focus on daily to 1,2, or 3 items only. (To learn more about this concept, read the book The 4 Disciplines of Execution.)

Which resources on Digital do you find the most helpful?

I find myself revisiting the article on Work-Life Balance: it offers some good practical tips.  I also find the software product reviews useful, particularly for products related to running a small business, such as invoicing software and lead generation tools.

What advice would you give to would-be freelancers?

If you provide professional services, learn to qualify and vet your potential clients. Dig a little to find out how organized they are in their thinking and in their business affairs. Disorganized clients can be a huge time sink and even put you in the red. Also, ask them how many hours they are spending daily on lead generation and sales to grow their business. If your client isn’t spending any time on these activities, and they’re stagnant in growth, it’s likely that their expectations of you are unrealistic.

One piece of advice for small business owners and entrepreneurs?

Find or develop a process to generate leads and sales, then work this process consistently every day. Having a viable process - and working it consistently, is what’s going to make the biggest difference in your success.

What is your favorite offline hobby?

Learning and experiencing new things.

How do you maintain a positive work-life balance?

I’m still working on this! I like to plan small mini-vacations: say, 3-4 days. That’s all it takes to feel energized and ready to get back to work. You can catch Sherrie on:
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Toni Allen

Toni Allen A long time webmaster and business owner, Toni manages a number of websites for both herself and as a consultant. Her skills are a blend of technology, marketing and management. Toni grew up near Detroit, Michigan and is now based on Vancouver Island, BC Canada. She is an avid hiker and outdoor explorer. She likes trees, juggling and laughs.
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