AMZscout vs. Jungle Scout: Which One’s Right for You?


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Both AMZscout and Jungle Scout are great options for those looking for a comprehensive research tool for Amazon products. Which one you choose depends on your level of experience and what specific tools you’ll find most useful.

For example, AMZScout tends to be a good choice for sellers new to Amazon or embarking on white-label products for the first time and needing quick and easy product research tools.

Meanwhile, experienced sellers may find the extra features that Jungle Scout offers, such as inventory management, essential for running an Amazon business.

AMZ Scout Logo image


Starts at $259 per year

  • PRO Extension
  • AMZScout Seller’s Courses
  • “Get Started Your Amazon Business” Guide

Basic Plan Features

  • Excellent customer support
  • Ample learning resources
  • Tiered pricing
  • In-depth seller insights
  • Robust features that go beyond product research
  • Opportunity Finder makes it easy to find profitable products
  • Easy to use

Jungle Scout

Starts at $29 per month

  • Full access to the browser extension (Chrome + Firefox)
  • Single user license
  • Review Automation core tool

Basic Plan Features

  • Provides product ratings for both resellers and private label sellers
  • Easy-to-follow tutorials for beginners
  • Powerful keyword research and tracking tools
  • Extensive product database
  • Affordable all-in pricing
  • Free trial (without credit card)

Our Bottom Line

  • AMZScout beats Jungle Scout on pricing, ease of use, accessibility, and its focus on product research
  • Jungle Scout has a more robust set of features beyond product research and has the advantage over AMZScout in terms of knowledge transfer and customer support
  • AMZScout offers seven days trial without providing credit card information, while Jungle Scout does not
  • AMZScout can be incredibly helpful for new sellers while Jungle Scout addresses the advanced needs of seasoned sellers with existing inventory and looking to scale

Learn how we evaluated AMZScout vs. Jungle Scout.


Price is always an essential consideration for any paid software, so how do AMZScout and Jungle Scout compare?

AMZScout offers a Pro extension for $259.99 annually and a software bundle for $379.99 annually. You can get your money back within ten days if you don’t like it.

Jungle Scout has a similar price point for its basic plan but offers more features for higher tiers. When billed monthly, plans start at $49 monthly, dropping to $29 monthly on annual billings.

AMZ Scout pricing image

If you look at the price, AMZScout vs. Jungle Scout are comparable at $349 annually for the extension and $589 annually for the full suite. While Jungle Scout may offer more tools at higher tiers, AMZScout is the better value overall.

Jungle Scout pricing image

Winner: AMZScout for the better value in overall pricing.

Data Accuracy

When doing product research, you want a tool that can give you as accurate a picture of the marketplace as possible by tracking pricing trends (estimate sales) for a product or product category. Price tracking can give you an idea of whether you should invest in a product and how much.

Unfortunately, Amazon doesn’t share data, and the platform is changing its algorithms constantly. Any seller tool you use has to keep up with these updates — despite its best efforts, no tool can guarantee 100% accurate sales estimates.

You should also be aware that no reliable third-party sites provide data on the accuracy of AMZScout or Jungle Scout. Still, self-reporting data shows that Jungle Scout is 84.1% accurate, while an article by a Fulfillment by Amazon (FBA) seller on AMZScout puts AMZScout’s accuracy at 74%.

Before you get excited and sign up for Jungle Scout, know that the site doesn’t explain how they arrived at these statistics. Meanwhile, the FBA seller on AMZScout provided anecdotal proof of how he arrived at his accuracy estimates. Make of that what you will.

Overall, AMZScout and Jungle Scout are comparable when it comes to accuracy. It might be good to check the results against other tools, such as camelcamelcamel, a free (if oddly named) price tracking tool.

Be conservative when ordering a new product to sell on Amazon to be on the safe side. Dip a toe in with a small batch and see how the product performs before stocking up.

Winner: Jungle Scout just edges out AMZ Scout in accuracy.


With price and accuracy out of the way, it’s time to focus on the features and functions of AMZScout vs. Jungle Scout.

Product research extension data

Both AMZScout and Jungle Scout offer handy Chrome extensions that allow you to do product research right on Amazon. The goal is to check if the product you had in mind is likely to be profitable and enjoys low competition.

The AMZScout Pro extension offers a lot of information for the would-be entrepreneur, including a product score for private label (PL) and reselling. The higher the product score, the more likely it is to succeed.

AMZScout also provides you with an easy-to-digest summary of the niche score.

AMZScout image of niche scoring

Jungle Scout has a similar offering with its Opportunity Score that can be pretty encouraging to see when the numbers fall in the right places. As with AMZScout, Jungle Scout provides pertinent product research data to help you make an informed decision. The advantage of Jungle Scout is that it also works with Firefox.

AMZScout image of the floating window of a Chrome extension

Overall, the extensions of these product research tools work similarly and with comparable results. You can try out both to get a clear picture — and this is where AMZScout might have the advantage.

AMZScout Pro lets you have up to 15 uses free before you need to sign up. Jungle Scout requires you to purchase a plan before you can access anything. You have seven days to decide if you want to go through with Jungle Scout, but the prospect of taking those extra steps of putting in your payment information and then requesting your money back can make all the difference.

Product database

When deciding whether to enter a new niche or not, you should know what is already on Amazon, whether the products are in high demand and what the level of competition is. A tool’s database size determines if you can evaluate a significant number of relevant products in real-time.

According to AMZScout, it has more than 520 million listings in its database. Jungle Scout claims 475 million in its searchable catalog. However, size is only as good as your ability to filter the search to separate the wheat from the chaff.

AMZScout allows you to specify up to 16 parameters for your product search right off the bat. You can specify the categories, price range, keywords, reviews, estimated sales volume, and so on.

It even has product selection presets for finding products that:

  • Have low initial costs
  • Are most profitable
  • Are new and trending
  • Are easy to launch

If you’re casting about for ideas on what to sell, AMZScout can provide valuable insights.

AMZScout's product database page

You can also experiment with the product database of AMZScout free for up to seven days. All you need to give up is your email address.

Jungle Scout’s product database provides similar insights, although it doesn’t allow you to try a search without giving up your payment details. Afterward, it promises to provide you with great product ideas so you can uncover excellent money-making opportunities.

Jungle Scout's product database page

Jungle Scout also has an FBA calculator that can help determine if the overall product costs make it worth considering.

The product database tools of both AMZScout and Jungle Scout are intuitive, with excellent filters for whittling down your search to the most relevant results. The results they spew out may not be precisely the same, but they deliver comparable value to the user.

New product search

When you specifically need to find a new product to launch on Amazon, AMZScout and Jungle Scout have the Weekly Trend Report and Opportunity Finder, respectively. These tools identify products getting the most sales and search volume, indicating profitability and high demand.

However, this is where AMZScout falls a bit short. AMZScout only sends the Weekly Trend Report, which identifies profitable niches with an indicative score, to users with a paid annual subscription. You cannot access this feature if you’re a free or monthly user.

Meanwhile, Jungle Scout’s Opportunity Finder is available on demand for anyone with a paid subscription. Using keywords lets users get in-depth information on emerging trends, competitive insights, and sales performance. It even identifies seasonal sales and the top 25 products for a niche.

Shows a picture of data from Jungle Scout

You can also add products you want to track to the “Product Tracker.” If you see a promising lead going up in demand and no change in competition, you might want to decide to move in.

The product database and product search tools already perform the Opportunity Finder and Weekly Trend Report functions, so they might not add much value to you as an Amazon seller. Of course, they streamline the process if that is all you want to do, so they’re still useful.

Keyword research

You might have noticed that keywords play a significant role in all the tools with AMZScout and Jungle Scout, not to mention in search ranking and PPC campaigns. You will be happy to find that both have a specific tool for keyword research.

Jungle Scout’s Keyword Scout allows you to add up to 10 Amazon Standard Identification Numbers (ASINs), generating a list of related and secondary keywords for your use. Choose the ones with the highest search volumes. Your best bet is to find the top 10 results for a particular keyword and put in their ASINs.

Meanwhile, AMZScout has a keyword tool you can use in tandem with a reverse ASIN lookup tool. That means you can put in the keywords, and the reverse ASIN lookup tool provides you with a list of products that rank high for those keywords. This cuts down on the time you need to identify products that rank well in an Amazon search for those keywords.

an image of AMZScout's information on PPC ads

Between the two tools, AMZScout seems to offer more scope when doing keyword research. Keyword Scout helps generate keywords for marketing, but it’s not as useful for product research.

Keyword monitoring

Once you have decided on products you want to sell, you want to make sure they rank well in an Amazon search. While keyword tracking doesn’t technically serve as a product search function, it’s a welcome feature for any Amazon seller.

AMZScout’s Keyword Tracker uses reverse ASIN lookup to monitor your products. It’s also a Chrome extension, making it even easier to use.

an image of AMZScout's keyword tracker dashboard

The Keyword Tracker also keeps track of your product ranking and competitors to help you optimize your product listings and improve sales.

Jungle Scout has Rank Tracker that focuses on the keywords which you and your competitors rank for. You can check multiple keywords and use reverse ASIN lookup to see if your competitors are ranking well for those keywords.

image shows jungle scout's rank tracker dashboard

You can also add a competitor’s ASIN to see the keywords they’re ranking for and the search volume for each one.

Both keyword trackers are easy to use, but being a Chrome extension, AMZScout has a slight edge over Jungle Scout in terms of convenience. If you want quick information without leaving the Amazon page, AMZScout’s Keyword Tracker is the way to go.

Winner: AMZScout has more easy-to-use features.

Support and Additional Resources

Jungle Scout contact page

Seasoned Amazon sellers may not need as much hand-holding as new ones, but it pays to provide the resources for learning the ins and outs of a tool. Providing ample customer support and opportunities to learn about any offering makes it easier to sell, adds to the brand’s credibility, and increases customer satisfaction.

Both AMZScout and Jungle Scout go to great lengths to ensure their customers are educated on maximizing the tools at their disposal. AMZScout has a seven-lesson step-by-step “Getting Started” course for learning how to sell on Amazon. It also offers a monthly Amazon Seller Masterclass run by e-commerce experts to provide tips on marketing and product sourcing and comprehensive courses on Amazon selling methods through its University.

Jungle Scout educates its users through the Jungle Scout Academy, which offers tutorials and videos, webinars, case studies, and live training to onboard new customers. The platform also features Tool Tip Tuesdays that dive deep into the product offerings. Jungle Scout also makes it a point to provide Amazon updates and news as they happen.

While AMZScout does a great job of supporting and educating its users, Jungle Scout offers more in-depth training. You will appreciate Jungle Scout more if you’re a serious Amazon seller.

Winner: Jungle Scout edges out AMZScout with more in-depth training.

User Experience

The UX of AMZscout

The user interfaces of both AMZScout and Jungle Scout are intuitive and straightforward for most Amazon sellers, who would be familiar with such cryptic terms as revenue per number of reviews (RPR) and listing quality score (LQS). The resources available on both sites ensure those unfamiliar with the terms understand what they mean.

However, AMZScout tends to be much simpler and easier to use than Jungle Scout because it focuses solely on product research and not much else.

There’s also Jungle Scout’s credit card requirement which makes it hard for potential customers to “try before they buy.” While that might not seem important, it’s a significant barrier to adoption.

Overall, AMZScout is better than Jungle Scout in price, accessibility, and usability for product research.

Winner: AMZScout provides a more user-friendly CX.

Customer Ratings

Jungle Scout customer ratings image

Online reviews from sites such as Trustpilot reveal that most people favor Jungle Scout mainly because of its customer service. At the same time, AMZScout users focus more on how helpful the tool was in helping them start their Amazon business. Both have primarily positive reviews, although Jungle Scout has considerably more, implying that more sellers use it rather than AMZScout.

One reason for Jungle Scout’s deeper market penetration is that it had a two-year head start on AMZScout, having been founded in 2015. While both are excellent tools for helping sellers succeed, Jungle Scout enjoys better ratings than AMZScout.

Winner: Jungle Scout has better customer reviews than AMZScout.

Overall Winner — AMZScout

Overall, AMZScout is the best tool for product research for Amazon sellers when compared to Jungle Scout, but only just barely. For new sellers eager to get it right with their first product listing, AMZScout is an excellent option. However, for seasoned sellers looking for a more comprehensive solution, it might be worth their while to whip out their credit cards to give Jungle Scout a try.


  • PRO Extension: $259 per year
  • Seller’s Bundle: $379 per year
  • Basic: $29 per month
  • Suite: $49 per month
  • Professional: $84 per month

Data Accuracy

74% (self-reported)

84.1% (self-reported)


  • Private label (PL) and reselling score
  • Niche score
  • 520 million listings
  • Weekly Trend Report
  • Keyword Tracker
  • Opportunity score
  • Works with Firefox
  • 475 million listings
  • Opportunity Finder
  • Rank Tracker
  • Jungle Scout Academy

Support & Resources

  • “Getting Started” course
  • Amazon Seller Masterclass
  • Jungle Scout Academy
  • Tool Tip Tuesdays 

User Experience

Focus on product research

Wide range of user tools

Customer Ratings

  • 4.7/5 stars on Trustpilot
  • 4.8/5 stars on G2
  • 4.7/5 stars on Trustpilot
  • 4.6/5 stars on G2

Frequently Asked Questions About Amazon Product Research Tools

What are Amazon product research tools used for?

Most of it is in the name — researching Amazon products. The better answer is found in the “why” and that, typically, is to find viable products to keep in stock on your own Amazon storefront as well as to keep track of overall sales trends.

What makes a good product to sell on Amazon?

There are a few variables to sort by and most Amazon product research tools will give you data on these points:

  • Demand
  • Competing/similar products
  • Profit margin
  • Ease of sourcing
  • Ease of shipping

Keep these things in mind when stocking your Amazon storefront.

What products are typically in high demand on Amazon?

Evergreen products (products that are always in demand) typically include home maintenance and improvement products, sports equipment, baby items, electronics, and fashion accessories. However, keep in mind that this is going to be a more crowded field unless you can find something niche and in demand in these categories.

What tool do most other Amazon sellers use?

There isn’t any hard data on this point as it’s not tracked by Amazon. However, Jungle Scout has been around the longest and has one of the largest and most active communities which is pretty good evidence of it being the most widely used.

How We Evaluate

I tested AMZScout vs. Jungle Scout based on the following factors:

  • Cost: How much you can expect to pay and are you getting your money’s worth?
  • Data Accuracy: How trustworthy is the data these services are scraping from Amazon?
  • Features: What tool set is on offer and how useful are they?
  • Support and additional resources: How does the service ensure your success and how hands-on are they?
  • User experience: How easy is the service, and what is the learning curve?
  • Customer ratings: How do other people feel about the service?

Learn more about our review methodology.

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